湿纸巾市场机会、成长动力、产业趋势分析及 2024 年至 2032 年预测

2023 年全球湿纸巾市场价值 46 亿美元，预计 2024 年至 2032 年复合年增长率为 5.5%。 、父母和旅行者。它们的便携式包装易于使用，无需水或额外的清洁产品。这种实用性正在推动其在家庭、工作场所和公共场所的广泛使用，与快节奏的生活方式保持一致。湿纸巾需求不断增长的关键因素是人们对健康和卫生的日益关注，特别是为了应对新冠肺炎 (COVID-19) 大流行等全球健康问题。

消费者对清洁变得更加谨慎，依靠消毒剂和抗菌湿纸巾来消毒表面和个人物品。人们对细菌和病毒的认识不断提高，导致湿纸巾成为日常生活中不可或缺的卫生工具。湿纸巾用途广泛，除基本清洁外，还可用于多种用途，包括个人护理、家庭清洁和工业用途。市场依产品类型分为个人护理湿纸巾和家用湿纸巾。

2023年，个人护理湿纸巾以32亿美元的价值占据市场主导地位，预计到2032年将达到53亿美元。个人护理湿纸巾可快速解决从手部清洁到皮肤护理等各种需求，使其深受个人和家庭的欢迎。配方和包装的创新正在增加对这些产品的需求，消费者正在寻找适合他们生活方式的选择。依材质分，市场包括棉布、不织布、织布。

2023 年，棉质湿纸巾占据约51% 的市场份额，预计到2032 年将持续成长。 。棉花的低过敏特性使其成为敏感皮肤消费者的有吸引力的选择，进一步推动了其需求。 2023 年，北美市场规模为 12 亿美元，预计到 2032 年将达到 19 亿美元。清洁和宠物护理。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 干扰
  • 未来展望
  • 製造商
  • 经销商
• 供应商格局
• 利润率分析
• 原料分析
• 重要新闻和倡议
• 监管环境
• 衝击力
  • 成长动力
    • 人们越来越重视卫生
    • 便利性和便携性趋势
    • 卫生法规和标准
    • 不断成长的酒店业
  • 产业陷阱与挑战
    • 监管压力
    • 市场饱和与竞争
• 成长潜力分析
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：依产品类型，2021-2032 年

• 主要趋势
• 个人护理湿纸巾
  • 脸部湿纸巾
  • 身体湿纸巾
  • 私密湿纸巾
  • 婴儿湿纸巾
  • 其他的
• 家用湿纸巾

第 6 章：市场估计与预测：按材料划分，2021-2032 年

• 主要趋势
• 棉布
• 非织物
• 梭织布料

第 7 章：市场估计与预测：依包装尺寸，2021-2032 年

• 主要趋势
• 最多 50 张湿纸巾
• 50-100张湿纸巾
• 100多张湿纸巾

第 8 章：市场估计与预测：依最终用途，2021-2032 年

• 主要趋势
• 个人
• 商业的

第 9 章：市场估计与预测：依配销通路划分，2021-2032 年

• 主要趋势
• 电子商务
• 公司网站
• 超市
• 个体店铺
• 一元商店
• 其他（专卖店等）

第 10 章：市场估计与预测：按地区划分，2021-2032 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第 11 章：公司简介

• Beiersdorf
• Cascades
• Clorox
• Essity
• Estee Lauder
• Johnson & Johnson
• Kimberly-Clark
• Kirkland Signature
• Nice-Pak Products
• PDI
• Procter & Gamble
• Reckitt Benckiser
• Sani Professional
• Seventh Generation
• Unilever

The Global Wet Wipes Market, valued at USD 4.6 billion in 2023, is expected to grow at a CAGR of 5.5% between 2024 and 2032. Wet wipes provide a convenient solution for on-the-go cleaning and sanitizing, making them a popular choice among busy consumers, parents, and travelers. Their portable packaging offers ease of use without the need for water or additional cleaning products. This practicality is driving widespread usage across homes, workplaces, and public spaces, aligning with fast-paced lifestyles. A key factor contributing to the growing demand for wet wipes is the increasing focus on health and hygiene, particularly in response to global health concerns like the COVID-19 pandemic.

Consumers have become more cautious about cleanliness, relying on disinfectant and antibacterial wipes to sanitize surfaces and personal items. This heightened awareness of germs and viruses has led to the adoption of wet wipes as essential hygiene tools in everyday life. Wet wipes are versatile, serving a variety of purposes beyond basic cleaning, including personal care, household cleaning, and industrial uses. The market is segmented by product type into personal care wet wipes and household wet wipes.

In 2023, personal care wet wipes dominated the market with a value of USD 3.2 billion and are projected to reach USD 5.3 billion by 2032. As consumers lead busier lives, they increasingly prefer convenient hygiene solutions. Personal care wet wipes offer quick solutions for various needs, from hand cleaning to skin care, making them popular among individuals and families alike. Innovations in formulations and packaging are boosting demand for these products, with consumers looking for options that fit their lifestyles. Based on material, the market includes cotton, non-woven fabrics, and woven fabrics.

The cotton segment held approximately 51% of the market in 2023 and is expected to see continued growth by 2032. Cotton wipes are favored for personal care due to their softness and gentleness, particularly in baby care and skincare markets. The hypoallergenic properties of cotton make it an attractive choice for consumers with sensitive skin, further driving its demand. North America accounted for USD 1.2 billion of the market in 2023 and is projected to reach USD 1.9 billion by 2032. The U.S. market is expected to grow at a CAGR of 5.9%, offering a wide range of wet wipes tailored to diverse applications, including personal care, household cleaning, and pet care.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021-2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Raw material analysis
• 3.5 Key news & initiatives
• 3.6 Regulatory landscape
• 3.7 Impact forces
  • 3.7.1 Growth drivers
    • 3.7.1.1 The growing emphasis on hygiene
    • 3.7.1.2 Convenience and portability trends
    • 3.7.1.3 Health regulations and standards
    • 3.7.1.4 Growing hospitality sector
  • 3.7.2 Industry pitfalls & challenges
    • 3.7.2.1 Regulatory pressures
    • 3.7.2.2 Market saturation and competition
• 3.8 Growth potential analysis
• 3.9 Porter's analysis
• 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2032 (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Personal care wet wipes
  • 5.2.1 Face wipes
  • 5.2.2 Body wipes
  • 5.2.3 Intimate wipes
  • 5.2.4 Baby wipes
  • 5.2.5 Others
• 5.3 Household wet wipes

Chapter 6 Market Estimates & Forecast, By Material, 2021-2032 (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Cotton
• 6.3 Non-woven fabrics
• 6.4 Woven fabrics

Chapter 7 Market Estimates & Forecast, By Packaging Size, 2021-2032 (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Upto 50 wipes
• 7.3 50-100 wipes
• 7.4 More than 100 wipes

Chapter 8 Market Estimates & Forecast, By End-use, 2021-2032 (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Individual
• 8.3 Commercial

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 E-commerce
• 9.3 Company websites
• 9.4 Supermarkets
• 9.5 Individual stores
• 9.6 Dollar stores
• 9.7 Others (specialty stores, etc.)

Chapter 10 Market Estimates & Forecast, By Region, 2021-2032 (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 UK
  • 10.3.2 Germany
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Russia
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 Australia
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
• 10.6 MEA
  • 10.6.1 South Africa
  • 10.6.2 Saudi Arabia
  • 10.6.3 UAE

Chapter 11 Company Profiles

• 11.1 Beiersdorf
• 11.2 Cascades
• 11.3 Clorox
• 11.4 Essity
• 11.5 Estee Lauder
• 11.6 Johnson & Johnson
• 11.7 Kimberly-Clark
• 11.8 Kirkland Signature
• 11.9 Nice-Pak Products
• 11.10 PDI
• 11.11 Procter & Gamble
• 11.12 Reckitt Benckiser
• 11.13 Sani Professional
• 11.14 Seventh Generation
• 11.15 Unilever