湿纸巾的印度市场:各产品类型，各流通管道，各地区，机会，预测，2019年～2033年

印度湿纸巾市场规模预计将从2025年的2.4134亿美元成长到2033年的4.184亿美元，在2026-2033年的预测期内，复合年增长率为7.12%。印度湿纸巾市场的发展受到日益增长的卫生意识、不断增长的可支配收入、城市化进程以及繁忙生活方式的驱动。婴儿人口的成长推动了需求的成长，而污染问题则推动了湿纸巾的使用量增加。产品创新、环保选择以及不断扩展的电商和零售通路将进一步推动市场成长。

印度湿纸巾市场受到多种关键推动因素的影响。印度的卫生危机促使人们提高了卫生意识，从而推动了对抗菌和消毒湿纸巾的需求不断增长。现代快节奏的生活方式需要便携易用的解决方案，这促使消费者选择易于使用的清洁产品。护肤和美容行业受可支配收入成长的推动，推动了洗面乳、卸妆湿巾和高端个人护理产品的销售。市场面临环保压力，促使消费者转向使用可生物降解材料製成的环保湿纸巾。随着父母为宝宝寻找不含化学物质且温和的产品，婴儿护理产品继续占据市场主导地位。电子商务的成长增加了产品的供应，使品牌能够接触到更多消费者。人口老化和女性劳动参与率上升带来的人口结构变化为市场扩张创造了各种机会。湿巾市场在多种市场力量共同作用下发生了变化。

目录

第1章 计划的范围和定义

第2章 调查手法

第3章 美国的关税的影响

第4章 摘要整理

第5章 客户的迴响

• 受访者的人口统计
• 品牌认知度
• 决定是否购买时考虑的要素
• 购买后面临的课题
• 优先流通管道

第6章 印度的湿纸巾市场展望，2019年～2033年

• 市场规模分析与预测
  • 各金额
• 市场占有率分析与预测
  • 各产品类型
    • 婴儿用擦拭巾
    • 手·身体用擦拭巾
    • 脸·化妆用擦拭巾
    • 多目的擦拭巾
    • 其他
  • 各流通管道
    • 超级市场/大卖场
    • 百货商店
    • 药局
    • 线上
    • 其他
  • 各地区
    • 北部
    • 南部
    • 西部和中央部
    • 东部
  • 各企业市场占有率分析(前五名公司·其他- 以金额为准，2025年)
• 2025年市场地图分析
  • 各产品类型
  • 各流通管道
  • 各地区

第7章 进口和出口的分析

第8章 价值链分析

第9章 波特的五力分析

第10章 大环境分析

第11章 价格分析

第12章 市场动态

• 推动市场要素
• 市场课题

第13章 市场趋势与发展

第14章 政策和法规情形

第15章 案例研究

第16章 竞争情形

• 前五名市场领导公司的竞争矩阵
• 前五名公司的SWOT分析
• 市场首位11公司的主要业者的形势
  • Himalaya Wellness Company
  • JNTL Consumer Health (India) Private Limited
  • Tainwala Personal Care Products Private Limited
  • Ashok & Co. Private Limited
  • Hindustan Unilever Limited
  • Unicharm India Private Limited
  • Procter & Gamble Hygiene and Health Care Limited
  • Godrej Consumer Products Limited
  • Pigeon India Pvt. Ltd.
  • Kimberly-Clark Hygiene Products Private Limited
  • Uniclan Healthcare Private Limited

第17章 策略性建议

第18章 关于调查公司·免责声明

India wet wipes market is projected to witness a CAGR of 7.12% during the forecast period FY2026-FY2033, growing from USD 241.34 million in FY2025 to USD 418.40 million in FY2033. India wet wipes market is driven by rising hygiene awareness, increasing disposable incomes, urbanization, and busy lifestyles. A growing infant population boosts demand, while pollution concerns raise facial wipes usage. Product innovation, eco-friendly options, and expanding e-commerce and retail channels further propel market growth.

India wet wipes market is influenced by a number of major drivers. Indian health emergencies have spurred increased hygiene consciousness, which now underpins stronger demand for antibacterial and disinfectant wipes. The hectic pace of today's lifestyle compels consumers to choose easy-to-use cleaning products since they need portable, user-friendly solutions. The skincare and beauty industry propels facial cleansing, make-up remover wipes, and premium personal care products sales due to increasing disposable income. The market is subject to environmental pressure, which guides consumers to switch to biodegradable material-made, eco-friendly wipes. Baby care products continue to dominate the market due to parents wanting chemical-free, gentle products for their babies. E-commerce growth has increased the availability of products, so brands now reach bigger audiences. Demographic shifts caused by population aging and rising participation of women in the labor force led to varied opportunities for the expansion of markets. The wet wipes market has changed due to several market forces acting simultaneously.

Product Innovation Propelled the India Wet Wipes Market Demand

Product innovation drives the India wet wipes market expansion because manufacturers develop products that match changing procurement trends toward safer, sustainable, multifunctional items. Brands create wet wipes with natural extract additions and dermatologically tested components, and antibacterial features to serve health-oriented, environmentally friendly customers. The increasing consumer preference for biodegradable wipes, along with plastic-free and chemical-free options, drives companies to develop bamboo fibre and organic cotton, and biodegradable viscose products, which reduce the environmental footprint. The baby care market experiences robust growth from ultra-pure water wipes and botanical ingredient-enriched wipes because parents want gentle alternatives for infant hygiene care. The market expansion occurs because busy urban consumers seek multifunctional wipes that provide cleansing with moisturizing and antibacterial advantages. The combination of sustainable product regulations and new product marketing efforts speeds up consumer adoption while e-commerce and modern retail distribution channels make these innovative products accessible to more customers. The ongoing product innovation process meets current consumer needs while actively directing their requirements, which results in significant market growth.

For instance, in May 2024, Cugo launched a new range of baby wipes made purely from plant-based, biodegradable materials with 99.9% water content. These soothing wipes are treated with natural aloe extract and are dermatologically tested to be hypoallergenic, showing the brand's commitment to eco-friendly and skin-friendly products.

Increasing Disposable Incomes and Urbanization Fuel the India Wet Wipes Market Growth

India wet wipes market experiences growth because higher disposable incomes, combined with urban development, enable a wider population to purchase these products. The growing middle class, together with rising incomes, makes consumers more likely to buy hygiene and personal care products, which used to be luxury items or non-essential items.

Urbanization introduced fast lifestyles, which compel millennials and working professionals to purchase convenient personal hygiene items that they can apply on the go. Urban consumers have heightened their demand for different wet wipe items, such as baby wipes, facial wipes, and antibacterial wipes, since they currently prefer fast, efficient hygiene solutions. Increased retail formats, combined with e-commerce websites, facilitate improved product availability, which penetrates both rural and semi-urban segments. Wet wipes have moved from being special products to everyday needs due to growing disposable incomes combined with urbanization, leading to robust market expansion throughout India.

For example, in January 2025, Panacea Biotec Limited said that its wholly owned subsidiary, Panacea Biotec Pharma Limited (PBPL), introduced baby diapers and wipes under brand 'NikoMom'. The introduction of the NikoMom brand marks Panacea Biotec's entry into the premium baby care segment, focusing initially on the domestic market with plans for future international expansion.

Regulatory Environment drives the India Wet Wipes Market

The India wet wipes market receives its essential driving force from regulations that define product requirements while protecting consumers and motivating environmentally responsible production. The industry receives streamlined operations through government-imposed plastic use limitations and goods and services tax (GST) implementation, which drive manufacturers toward compliance. The Bureau of Indian Standards (BIS) establishes quality and safety requirements for personal care wipes, which must be met before products can enter the market to build consumer trust. The increasing monitoring of product components has forced manufacturers to remove dangerous substances and artificial scents from their baby and facial wipes, thus creating increased production of natural and chemical-free alternatives. Indian companies have developed biodegradable plastic-free wipes that use bamboo fibre and organic cotton because global rules and eco-friendly customer needs continue to evolve. Regulatory measures function as both consumer protection tools and environmental safeguards, while at the same time, they enhance product uniqueness and build brand loyalty. Companies that meet these standards obtain a better market position, while businesses that fail to comply lose consumer trust and face problems with their future expansion.

In May 2024, Medicare Hygiene Limited expanded its offerings, introducing Earthika Eco-Friendly Wet Wipes into the cosmetics market. These wipes are made with ethically sourced materials and 99% pure water. They're also dermatologically tested, biodegradable, and pH-balanced.

Baby Wipes Dominates the India Wet Wipes Market Share

The India wet wipes market shows absolute dominance of baby wet wipes since people prefer convenient chemical-free solutions while becoming more aware of infant hygiene needs. The market trend shows that parents now select wipes that are gentle and dermatologically evaluated for protecting newborns and toddlers. The rising disposable income, together with urban development, has driven up demand for baby wipes, which now serve as essential household products throughout India.

The market demonstrates a growing preference for organic and biodegradable wipes that solve environmental sustainability problems. The leading brands develop new products that include hypoallergenic wipes along with fragrance-free options and ultra-soft formulas to protect sensitive baby skin. The market offers multi-purpose baby wipes that serve both cleaning needs for hands and faces and surface cleaning functions, thus increasing their usefulness beyond diaper care.

Online shopping platforms have made essential products more available to parents who need choices based on their specific requirements. Regulatory standards establish product safety, which strengthens consumer confidence about premium baby wipes. The baby wipes segment of India's wet wipes market stands as the leading choice because of ongoing innovations in formulation, packaging, sustainability efforts, and changing parental needs for infant care.

South Region Dominates the India Wet Wipes Market

The South region of India leads the wet wipes market share based on several factors. The states of Tamil Nadu, Karnataka, Kerala, and Telangana have an abundant population of tech-savvy, health-conscious individuals eager to acquire convenience-driven products such as wet wipes. Metro cities with populations like Bengaluru, Chennai, and Hyderabad enhance product availability with offline retail chains and growing online stores. The region also provides higher disposable incomes and urbanized lifestyles to use baby and personal care wipes more frequently. South India possesses better infrastructure and organized retail access, enhancing even urban and semi-urban population access to wet wipes. As such, manufacturers and brands frequently launch products and promote campaigns in this region to keep their market share. Demographics, economic, and infrastructure provided the South region of India the greatest platform to drive the consumption and market growth of wet wipes.

Impact of U.S. Tariffs on the India Wet Wipes Market

U.S. imposes higher import duties on Indian wet wipes, which decreases their market competitiveness versus domestic and international brand alternatives. Lower export volumes may result from this, which would encourage manufacturers to switch to different markets or reprice their products.

Businesses could move their attention toward Asian Pacific and European markets to decrease their dependence on American commerce. The shift toward new product lines, including eco-friendly and upscale wipes, will help companies connect with diverse groups of consumers.

Key Players Landscape and Outlook

The India wet wipes market experiences substantial growth due to changing consumer behaviour, together with environmental sustainability requirements and technological progress. The market remains under the control JNTL Consumer Health (India) Private Limited, Hindustan Unilever Limited, which provide multiple wipe products for baby care, along with personal hygiene and household cleaning needs. Customers now demand biodegradable wipes because environmental consciousness has increased, together with regulatory requirements. The baby wipes category dominates the market because parents show rising concern about infant hygiene, which leads them to choose safe products without chemicals. The facial and cosmetic wipes industry shows rapid growth because urban areas are expanding, and people are adopting more skincare practices. The rise of online shopping platforms has made market products more accessible to consumers since brands can now serve larger customer populations. The market achieves consistent expansion through ongoing product development of formulations, together with packaging improvements and sustainable practices. The India wet wipes market will experience continuous growth because of increasing hygiene awareness, which drives product development alongside regulatory compliance.

For instance, in September 2024, Doms Industries Limited, one of the leading stationery brands in India, successfully acquired 51.77% equity in Uniclan Healthcare Private Limited. This strategic acquisition will enable DOMS to enter the baby hygiene market in India, offering baby wipes and other hygiene products. The deal would acquire 7,116,080 equity shares to boost Uniclan's capacity and distribution network as part of Doms's long-term growth strategy, which provides greater access to consumers oriented towards baby care in India.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel

6. India Wet Wipes Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Baby Wipes
    • 6.2.1.2. Hand and Body Wipes
    • 6.2.1.3. Facial and Cosmetics Wipes
    • 6.2.1.4. Multi-Purpose Wipes
    • 6.2.1.5. Others
  • 6.2.2. By Distribution Channel
    • 6.2.2.1. Supermarkets/Hypermarkets
    • 6.2.2.2. Departmental Stores
    • 6.2.2.3. Pharmacy Stores
    • 6.2.2.4. Online
    • 6.2.2.5. Others
  • 6.2.3. By Region
    • 6.2.3.1. North
    • 6.2.3.2. South
    • 6.2.3.3. West and Central
    • 6.2.3.4. East
  • 6.2.4. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Product Type
  • 6.3.2. By Distribution Channel
  • 6.3.3. By Region

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Pricing Analysis

12. Market Dynamics

• 12.1. Market Drivers
• 12.2. Market Challenges

13. Market Trends and Developments

14. Policy and Regulatory Landscape

15. Case Studies

16. Competitive Landscape

• 16.1. Competition Matrix of Top 5 Market Leaders
• 16.2. SWOT Analysis for Top 5 Players
• 16.3. Key Players Landscape for Top 11 Market Players
  • 16.3.1. Himalaya Wellness Company
    • 16.3.1.1. Company Details
    • 16.3.1.2. Key Management Personnel
    • 16.3.1.3. Key Products Offered
    • 16.3.1.4. Key Financials (As Reported)
    • 16.3.1.5. Key Market Focus and Geographical Presence
    • 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 16.3.2. JNTL Consumer Health (India) Private Limited
  • 16.3.3. Tainwala Personal Care Products Private Limited
  • 16.3.4. Ashok & Co. Private Limited
  • 16.3.5. Hindustan Unilever Limited
  • 16.3.6. Unicharm India Private Limited
  • 16.3.7. Procter & Gamble Hygiene and Health Care Limited
  • 16.3.8. Godrej Consumer Products Limited
  • 16.3.9. Pigeon India Pvt. Ltd.
  • 16.3.10. Kimberly-Clark Hygiene Products Private Limited
  • 16.3.11. Uniclan Healthcare Private Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Wet Wipes Market, By Value, In USD Million, 2018-2032F
• Figure 2. India Wet Wipes Market Share (%), By Product Type, 2018-2032F
• Figure 3. India Wet Wipes Market Share (%), By Distribution Channel, 2018-2032F
• Figure 4. India Wet Wipes Market Share (%), By Region, 2018-2032F
• Figure 5. By Product Type Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 6. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 7. By Region Map-Market Size (USD Million) & Growth Rate (%), 2024