可冲洗湿纸巾市场－全球产业规模、份额、趋势、机会和预测，按产品类型（干巾、湿纸巾）、最终用途（儿童、成人）、配销通路（线上、线下）、地区和竞争格局划分，2020-2030年预测

2024年全球可冲洗湿纸巾市场规模为48.2亿美元，预计到2030年将以6.51%的复合年增长率成长至70.4亿美元。可冲洗湿纸巾是一种预先浸湿的布状产品，由天然植物纤维製成，可在水中快速分解，确保与管道和污水系统相容。市场扩张的根本驱动力是消费者对便捷个人卫生解决方案的需求不断增长以及卫生意识的提高。

主要市场驱动因素

主要市场挑战

主要市场趋势

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：顾客之声

第五章：全球可冲洗湿纸巾市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 依产品种类（干巾、湿巾）
  • 依最终用途（儿童、成人）
  • 依配销通路（线上、线下）
  • 按地区
  • 按公司（2024 年）
• 市场地图

第六章：北美可冲洗湿纸巾市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲可冲洗湿纸巾市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区可冲洗湿纸巾市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲可冲洗湿纸巾市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美洲可冲洗湿巾市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章：市场动态

• 司机
• 挑战

第十二章：市场趋势与发展

• 併购（如有）
• 产品发布（如有）
• 最新进展

第十三章：全球可冲洗湿纸巾市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商议价能力
• 顾客的力量
• 替代产品的威胁

第十五章：竞争格局

• The Procter & Gamble Company
• Medline Industries, LP
• American Hygienics Corporation
• SC Johnson & Son, Inc.
• John Dale Ltd
• Kimberly-Clark Corporation
• Kao Corporation
• Guangzhou shangyi Clean Technology Co., Ltd. (Sywipe)
• Yezis LLC (Simpleaf)
• Dude Products Inc.

第十六章：策略建议

第17章调查会社について・免责事项

The Global Flushable Wet Wipes Market, valued at USD 4.82 Billion in 2024, is projected to experience a CAGR of 6.51% to reach USD 7.04 Billion by 2030. Flushable wet wipes are pre-moistened, cloth-like products made from natural, plant-based fibers designed to disintegrate rapidly in water, ensuring compatibility with plumbing and sewage systems. The market's expansion is fundamentally driven by increasing consumer demand for convenient personal hygiene solutions and heightened hygiene awareness.

Key Market Drivers

The Global Flushable Wet Wipes Market is fundamentally shaped by two significant drivers: heightened consumer demand for hygiene and convenience, and the growing adoption of eco-friendly and biodegradable wipes. The accelerating pace of modern life, coupled with increasing health awareness, has amplified the need for readily available, efficient personal care solutions. This is reflected in market performance, where, according to EDANA's "EDANA Statistics Report on Nonwovens Production and Deliveries for 2024," released March 31, 2025, personal care wipes in Greater Europe recorded a 4.8% growth in 2024, demonstrating a clear consumer preference for convenient hygiene products.

Key Market Challenges

A significant challenge impeding market growth for flushable wet wipes stems from prevalent consumer confusion regarding flushability claims. This misunderstanding frequently leads to the improper disposal of wipes not designed to disintegrate in wastewater systems. Such improper disposal places a substantial burden on municipal plumbing and wastewater treatment infrastructure, manifesting as costly blockages and increased maintenance requirements for public utilities.

Key Market Trends

The evolving regulatory landscape for flushability stands as a pivotal trend, shaping product development and market entry for flushable wet wipes. Global industry associations, in collaboration with wastewater authorities, are continually refining standards to ensure product compatibility with plumbing and sewage systems, aiming to mitigate infrastructure challenges. For instance, INDA, the Association of the Nonwoven Fabrics Industry, announced on March 27, 2025, the reintroduction of the Wastewater Infrastructure Pollution Prevention and Environmental Safety (WIPPES) Act in Congress, seeking to establish national standards for 'Do Not Flush' labeling on non-flushable wet wipes.

Key Market Players

• The Procter & Gamble Company
• Medline Industries, LP
• American Hygienics Corporation
• S. C. Johnson & Son, Inc.
• John Dale Ltd
• Kimberly-Clark Corporation
• Kao Corporation
• Guangzhou shangyi Clean Technology Co., Ltd. (Sywipe)
• Yezis LLC (Simpleaf)
• Dude Products Inc.

Report Scope:

In this report, the Global Flushable Wet Wipes Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Flushable Wet Wipes Market, By Product Type:

• Dry Wipes
• Wet Wipes

Flushable Wet Wipes Market, By End Use:

• Kids
• Adults

Flushable Wet Wipes Market, By Distribution Channel:

• Online
• Offline

Flushable Wet Wipes Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Flushable Wet Wipes Market.

Available Customizations:

Global Flushable Wet Wipes Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Flushable Wet Wipes Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Dry Wipes, Wet Wipes)
  • 5.2.2. By End Use (Kids, Adults)
  • 5.2.3. By Distribution Channel (Online, Offline)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Flushable Wet Wipes Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By End Use
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Flushable Wet Wipes Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By End Use
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Flushable Wet Wipes Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By End Use
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Flushable Wet Wipes Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By End Use
      • 6.3.3.2.3. By Distribution Channel

7. Europe Flushable Wet Wipes Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By End Use
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Flushable Wet Wipes Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By End Use
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. France Flushable Wet Wipes Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By End Use
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. United Kingdom Flushable Wet Wipes Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By End Use
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Flushable Wet Wipes Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By End Use
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. Spain Flushable Wet Wipes Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By End Use
      • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Flushable Wet Wipes Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By End Use
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Flushable Wet Wipes Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By End Use
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. India Flushable Wet Wipes Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By End Use
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. Japan Flushable Wet Wipes Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By End Use
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. South Korea Flushable Wet Wipes Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By End Use
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. Australia Flushable Wet Wipes Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By End Use
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Flushable Wet Wipes Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By End Use
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Flushable Wet Wipes Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By End Use
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. UAE Flushable Wet Wipes Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By End Use
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. South Africa Flushable Wet Wipes Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By End Use
      • 9.3.3.2.3. By Distribution Channel

10. South America Flushable Wet Wipes Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By End Use
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Flushable Wet Wipes Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By End Use
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Colombia Flushable Wet Wipes Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By End Use
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Argentina Flushable Wet Wipes Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By End Use
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Flushable Wet Wipes Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. The Procter & Gamble Company
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Medline Industries, LP
• 15.3. American Hygienics Corporation
• 15.4. S. C. Johnson & Son, Inc.
• 15.5. John Dale Ltd
• 15.6. Kimberly-Clark Corporation
• 15.7. Kao Corporation
• 15.8. Guangzhou shangyi Clean Technology Co., Ltd. (Sywipe)
• 15.9. Yezis LLC (Simpleaf)
• 15.10. Dude Products Inc.

16. Strategic Recommendations

17. About Us & Disclaimer