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湿纸巾市场规模、份额和成长分析（按产品、材料、通路、包装规格、价格分布、最终用户和地区划分）－2026-2033年产业预测

市场调查报告书

商品编码

1897516

湿纸巾市场规模、份额和成长分析（按产品、材料、通路、包装规格、价格分布、最终用户和地区划分）－2026-2033年产业预测

Wet Wipes Market Size, Share, and Growth Analysis, By Product (Household/Disinfectant/Cleaning Wipes, Baby Wipes), By Material (Non-Woven, Woven), By Distribution Channel, By Packaging Size, By Price, By End-user, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月26日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5个工作天内

价格

简介目录

预计到 2024 年，湿纸巾市场规模将达到 44.6 亿美元，到 2025 年将达到 46.3 亿美元，到 2033 年将达到 62.9 亿美元，在预测期（2026-2033 年）内，复合年增长率为 3.9%。

湿纸巾市场持续成长，其成长动力来自个人用品支出增加、水资源短缺、可支配收入成长、发展中地区消费者环保意识的提升等因素。便利性、卓越的卫生效果和省时特性是推动湿纸巾普及的关键因素。该市场尤其关注女性群体，她们的就业率不断提高，购买力也日益增强。各大品牌纷纷推出私人擦拭巾和卸妆擦拭巾等产品，以满足职业妇女的需求。尤其是在婴儿护理领域，消费者越来越倾向于选择不含刺激性化学物质的天然擦拭巾，这体现了消费者对环保意识的提升。 Water 擦拭巾和 Niki's Natural 擦拭巾等品牌，凭藉其产品中添加的麦卢卡蜂蜜和椰子油等天然成分，有效地满足了这一市场需求。

湿纸巾市场成长要素

受个人卫生和清洁意识日益增强的推动，湿纸巾市场正经历显着成长。人们对空气污染和灰尘问题的日益关注，促使他们更多地依赖纸巾来有效清洁炊具和各种厨房用具。核心家庭模式的兴起也推动了家用清洁产品需求的激增。此外，人口老化及其带来的行动不便，也使得高吸水性和柔软度的湿纸巾需求持续成长。这些因素正在塑造市场动态，并推动湿纸巾市场的创新发展。

湿纸巾市场的限制

湿巾市场面临诸多限制因素，可能阻碍其成长。毛巾、手帕、刷子和各种表面清洁剂替代清洁和卫生用品的广泛普及，可能会降低消费者对湿纸巾的兴趣。此外，由于人们日益关注森林砍伐问题，製造商在采购纸浆和纸製品所需的原料方面也面临挑战。极端天气事件、野火以及与过度森林砍伐相关的气温上升等环境问题，会使原料采购过程更加复杂，并可能导致供应中断，进而影响湿纸巾的整体供应和生产。

湿纸巾市场趋势

湿纸巾市场正呈现出向永续产品开发的显着趋势，这主要受消费者对环保产品的需求以及减少塑胶污染的迫切需求所驱动。製造商正致力于研发可生物降解的材料，例如有机棉、再生塑胶和天然竹子，以更好地满足具有环保意识的消费者的需求。随着植物来源和可堆肥擦拭巾等创新产品的日益普及，这一转变正在推动市场成长。此外，医疗产业的成长也带动了对抗菌湿纸巾的需求。企业对环保包装和永续实践的日益重视有望巩固这一趋势，并营造更环保的市场氛围。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业的市场定位（2025 年）
主要市场参与者所采取的策略
近期市场趋势
公司市占率分析（2025 年）
主要企业公司简介
- 公司详情
- 产品系列分析
- 依业务板块进行公司股票分析
- 2023-2025年营收年比比较

主要企业简介

Kimberly-Clark Corporation（United States）
Procter & Gamble Co.（United States）
Johnson & Johnson（United States）
Unicharm Corporation（Japan）
Nice-Pak International Ltd（United States）
Rockline Industries, Inc.（United States）
DUDE Products, Inc.（United States）
Meridian Industries Inc.（United States）
Edgewell Personal Care（United States）
Diamond Wipes International, Inc.（United States）
La Fresh Group, Inc.（United States）
Suominen Corporation（Finland）
Pigeon Corporation（Japan）
Hengan International Group Company Limited（China）
Svenska Cellulosa Aktiebolaget SCA（Sweden）
WaterWipes UC（Ireland）
Diva International SRL（Italy）
The Clorox Company（United States）
Beiersdorf AG（Germany）
The Honest Company（United States）

结论与建议

简介目录

Product Code: SQMIG30L2082

Wet Wipes Market size was valued at USD 4.46 Billion in 2024 and is poised to grow from USD 4.63 Billion in 2025 to USD 6.29 Billion by 2033, growing at a CAGR of 3.9% during the forecast period (2026-2033).

The wet wipes market is witnessing increased demand driven by factors such as rising personal grooming expenses, limited water availability, rising disposable incomes, and heightened consumer awareness in developing regions. The convenience, superior hygiene, and time-saving attributes of wet wipes are prompting their widespread use. The market has particularly focused on women, who are increasingly entering the workforce and exercising greater purchasing power. Brands are launching products like intimate wipes and make-up remover wipes to cater to working women's needs. A shift towards eco-friendly options is evident as consumers seek natural wipes free from harsh chemicals, especially for baby care. Brands like Water Wipes and Niki's Natural Wipes, featuring ingredients like manuka honey and coconut oil, are addressing this demand effectively.

Top-down and bottom-up approaches were used to estimate and validate the size of the Wet Wipes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Wet Wipes Market Segments Analysis

Global Wet Wipes Market is segmented by Product, Material, Distribution Channel, Packaging Size, Price, End-user and region. Based on Product, the market is segmented into Household/Disinfectant/Cleaning Wipes, Baby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Intimate Wipes, Flushable Wet Wipes and Others. Based on Material, the market is segmented into Non-Woven and Woven. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores, Pharmacy, E-Commerce and Others. Based on Packaging Size, the market is segmented into Upto 50 wipes, 50-100 wipes and More than 100 wipes. Based on Price, the market is segmented into Low, Medium and High. Based on End-user, the market is segmented into Individual and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Wet Wipes Market

The Wet Wipes market is experiencing significant growth driven by a heightened emphasis on personal hygiene and cleanliness. As concerns surrounding air pollution and dust continue to rise, there is an increased reliance on kitchen tissues for efficient cleaning of utensils and various kitchenware. The trend toward smaller nuclear families also contributes to a surging demand for household cleaning products. Furthermore, the expanding elderly population, along with their mobility challenges, creates a consistent need for wet wipes that offer enhanced absorption and softness. This combination of factors is shaping the dynamics of the Wet Wipes market and encouraging innovation.

Restraints in the Wet Wipes Market

The Wet Wipes market faces several constraints that may hinder its growth. The extensive accessibility of alternative cleaning and hygiene products such as towels, handkerchiefs, brushes, and various surface cleaners is likely to diminish consumer interest in wet wipes. Furthermore, manufacturers are encountering challenges in sourcing sufficient raw materials necessary for pulp and paper-based products, largely due to heightened concerns regarding deforestation. Environmental issues, including extreme weather patterns, wildfires, and rising temperatures associated with excessive deforestation, complicate the procurement process for raw materials, leading to potential supply disruptions that affect the overall availability and production of wet wipes.

Market Trends of the Wet Wipes Market

The Wet Wipes market is witnessing a significant trend towards the development of sustainable products, driven by consumer demand for environmentally friendly options and the need to mitigate plastic pollution. Manufacturers are increasingly focusing on biodegradable materials such as organic cotton, recycled plastics, and natural bamboo, positioning themselves to cater to eco-conscious consumers. This shift is amplifying market growth, as innovative offerings, like plant-based and compostable wipes, gain traction. Additionally, the rising healthcare sector is enhancing the appeal of antimicrobial wet wipes, further propelling demand. The emphasis on responsible packaging and sustainable practices among businesses is expected to solidify this trend, fostering an eco-friendly market landscape.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Customer & Buying Criteria Analysis
Raw Material Analysis

Global Wet Wipes Market Size by Product & CAGR (2026-2033)

Market Overview
Household/Disinfectant/Cleaning Wipes
Baby Wipes
Facial & Cosmetic Wipes
Hand & Body Wipes
Intimate Wipes
Flushable Wet Wipes
Others

Global Wet Wipes Market Size by Material & CAGR (2026-2033)

Market Overview
Non-Woven
Woven

Global Wet Wipes Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Supermarkets & Hypermarkets
Convenience Stores
Pharmacy
E-Commerce
Others

Global Wet Wipes Market Size by Packaging Size & CAGR (2026-2033)

Market Overview
Upto 50 wipes
50-100 wipes
More than 100 wipes

Global Wet Wipes Market Size by Price & CAGR (2026-2033)

Market Overview
Low
Medium
High

Global Wet Wipes Market Size by End-user & CAGR (2026-2033)

Market Overview
Individual
Commercial

Global Wet Wipes Market Size & CAGR (2026-2033)

North America (Product, Material, Distribution Channel, Packaging Size, Price, End-user)
- US
- Canada
Europe (Product, Material, Distribution Channel, Packaging Size, Price, End-user)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product, Material, Distribution Channel, Packaging Size, Price, End-user)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product, Material, Distribution Channel, Packaging Size, Price, End-user)
- Brazil
- Rest of Latin America
Middle East & Africa (Product, Material, Distribution Channel, Packaging Size, Price, End-user)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Kimberly-Clark Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Procter & Gamble Co. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Johnson & Johnson (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unicharm Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nice-Pak International Ltd (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rockline Industries, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
DUDE Products, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Meridian Industries Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Edgewell Personal Care (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Diamond Wipes International, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
La Fresh Group, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Suominen Corporation (Finland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pigeon Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hengan International Group Company Limited (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Svenska Cellulosa Aktiebolaget SCA (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
WaterWipes UC (Ireland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Diva International SRL (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Clorox Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Beiersdorf AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Honest Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments