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市场调查报告书
商品编码
1616136
化妆刷和工具市场机会、成长动力、产业趋势分析与预测 2024 - 2032Makeup Brush And Tools Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032 |
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2023 年，全球化妆刷和工具市场价值为 66.2 亿美元，预计 2024 年至 2032 年复合年增长率为 6.2%。市场包括各种各样的产品，例如刷子、海绵、涂抹器和其他方便化妆的工具。在社群媒体趋势、美容影响者以及家庭专业级化妆应用的吸引力不断上升的推动下，消费者对美容和美容的兴趣日益浓厚，推动了该行业的强劲增长。从天然髮刷到合成替代品也有明显的转变。
围绕虐待动物的道德担忧以及天然髮刷对环境的影响导致消费者越来越多地接受合成纤维。此外，合成刷的品质也发生了显着的变化，许多合成刷的性能现在已达到甚至超过了天然刷的性能。这种转变与更广泛的无残忍和纯素美容产品趋势产生了共鸣。整个产业分为产品类型、材料、价格、最终用途、配销通路和地区。
依产品类型细分，市场分为化妆刷和化妆工具。化妆刷细分市场占据主导地位，2023 年收入约 41.055 亿美元，预测期内复合年增长率为 6.3%。化妆刷在粉底、眼影、修容等多种应用中发挥关键作用。从分销管道来看，化妆刷和工具市场分为线上和线下两个部分。
| 市场范围 | |
|---|---|
| 开始年份 | 2023年 |
| 预测年份 | 2024-2032 |
| 起始值 | 66.2 亿美元 |
| 预测值 | 113.7 亿美元 |
| 复合年增长率 | 6.2% |
到 2023 年，线下细分市场将占据 65% 的份额，未来几年的复合年增长率预计将达到 6.2%。许多消费者喜欢从实体店购买化妆刷和工具，重视亲眼看到、触摸和测试产品的能力。这种触觉评估对于化妆工具尤其重要，因为消费者通常希望亲自评估刷子的质地和品质。亚太地区化妆刷和工具市场在 2023 年占据约 34.1% 的份额，预计 2024-2032 年复合年增长率为 6.5%。中国、印度和日本等国家的经济繁荣增加了可支配收入，从而增加了美容和个人护理方面的支出。
购买力的激增反过来又放大了该地区对化妆刷和工具的需求，该地区拥有全球最大、扩张最快的美容和化妆品市场。
目录
第 1 章：方法与范围
第 2 章：执行摘要
第 3 章：产业洞察
- 产业生态系统分析
- 影响价值链的因素
- 利润率分析
- 干扰
- 未来展望
- 製造商
- 经销商
- 供应商格局
- 利润率分析
- 技术概览
- 重要新闻和倡议
- 监管环境
- 衝击力
- 成长动力
- 提高消费者对美容产品的认识与兴趣
- 化妆品产业的成长
- 转向个人使用的专业级产品
- 产业陷阱与挑战
- 优质产品成本高
- 仿冒品氾滥
- 成长动力
- 成长潜力分析
- 波特的分析
- PESTEL分析
第 4 章：竞争格局
- 介绍
- 公司市占率分析
- 竞争定位矩阵
- 战略展望矩阵
第 5 章：化妆刷与工具市场估计与预测：依产品类型，2021-2032 年
- 主要趋势
- 化妆刷
- 粉底刷
- 遮瑕刷
- 粉刷
- 腮红刷
- 眼影刷
- 眉刷
- 轮廓刷
- 唇刷
- 其他（高光刷等）
- 化妆工具
- 泡芙、海绵和搅拌机
- 睫毛夹
- 镊子
- 修眉刀、剪刀
- 棉垫和棉花棒
- 其他工具（滚轮、刮痧工具、镜子等）
第 6 章：化妆刷与工具市场估计与预测：按材料划分，2021-2032 年
- 主要趋势
- 自然的
- 合成的
第 7 章：化妆刷与工具市场估计与预测：按价格，2021-2032
- 主要趋势
- 低的
- 中等的
- 高的
第 8 章：化妆刷与工具市场估计与预测：依最终用途，2021-2032 年
- 主要趋势
- 专业的
- 个人的
第 9 章：化妆刷与工具市场估计与预测：按配销通路，2021-2032
- 主要趋势
- 在线的
- 离线
第 10 章：化妆刷与工具市场估计与预测：按地区，2021-2032 年
- 主要趋势
- 北美洲
- 我们
- 加拿大
- 欧洲
- 英国
- 德国
- 法国
- 义大利
- 西班牙
- 俄罗斯
- 欧洲其他地区
- 亚太地区
- 中国
- 印度
- 日本
- 韩国
- 澳洲
- 印尼
- 亚太地区其他地区
- 拉丁美洲
- 巴西
- 墨西哥
- 拉丁美洲其他地区
- MEA
- 南非
- 沙乌地阿拉伯
- 阿联酋
- MEA 的其余部分
第 11 章：公司简介
- L'Oreal SA
- Coty Inc.
- Revlon Inc.
- The Estee Lauder Companies Inc.
- Shiseido Co. Ltd.
- elf Cosmetics, Inc.
- Sigma Beauty
- Real Techniques
- Sephora Collection
- Morphe Brushes
- Anisa International, Inc.
- Hakuhodo USA
- Chikuhodo Co., Ltd.
- VEGA
- Beautyblender
The Global Makeup Brush And Tools Market was valued at USD 6.62 billion in 2023 and is projected to expand at a CAGR of 6.2% from 2024 to 2032. This market is a vibrant and swiftly evolving segment of the larger beauty and personal care industry. The market includes a diverse range of products, such as brushes, sponges, applicators, and other tools that facilitate makeup application. Driven by social media trends, beauty influencers, and the rising allure of professional-grade makeup applications at home, it has witnessed robust growth, fueled by a burgeoning consumer interest in beauty and grooming. There is also a discernible transition from natural hairbrushes to synthetic alternatives.
Ethical concerns surrounding animal cruelty, and the environmental ramifications of natural hairbrushes have led consumers to increasingly embrace synthetic fibers. Moreover, the quality of synthetic brushes has seen a significant evolution, with many now matching or even surpassing the performance of their natural counterparts. This shift resonates with the broader trend towards cruelty-free and vegan beauty products. The overall industry is divided into product type, material, price, end-use, distribution channel, and region.
Segmented by product type, the market is divided into makeup brushes and makeup tools. Dominating the market, the makeup brushes segment generated a revenue of approximately USD 4,105.5 million in 2023, with a projected CAGR of 6.3% during the forecast period. Makeup brushes play a pivotal role in diverse applications, spanning foundation, eyeshadow, contouring, and beyond. Regarding distribution channels, the makeup brush & tools market splits into online and offline segments.
| Market Scope | |
|---|---|
| Start Year | 2023 |
| Forecast Year | 2024-2032 |
| Start Value | $6.62 Billion |
| Forecast Value | $11.37 Billion |
| CAGR | 6.2% |
The offline segment, commanding a substantial 65% share in 2023, is set to grow at a CAGR of 6.2% in the coming years. Many consumers favor purchasing makeup brushes and tools from physical stores, valuing the ability to see, touch, and test products firsthand. This tactile assessment is especially crucial for makeup tools, as consumers often wish to evaluate the brushes' texture and quality in person. Asia Pacific makeup brush & tools market captured approximately 34.1% share in 2023, with expectations of a 6.5% CAGR from 2024-2032. Economic booms in nations like China, India, and Japan have bolstered disposable incomes, enabling greater spending on beauty and personal care.
This surge in purchasing power has, in turn, amplified the demand for makeup brushes and tools across the region, which boasts some of the globe's largest and most rapidly expanding beauty and cosmetics markets.
Table of Contents
Chapter 1 Methodology & Scope
- 1.1 Market scope & definitions
- 1.2 Base estimates & calculations
- 1.3 Forecast calculations
- 1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
- 1.4.2.1 Paid sources
- 1.4.2.2 Public sources
Chapter 2 Executive Summary
- 2.1 Industry 360° synopsis, 2021-2032
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.2 Supplier landscape
- 3.3 Profit margin analysis
- 3.4 Technological overview
- 3.5 Key news & initiatives
- 3.6 Regulatory landscape
- 3.7 Impact forces
- 3.7.1 Growth drivers
- 3.7.1.1 Increasing consumer awareness and interest in beauty products
- 3.7.1.2 Growth of the cosmetics industry
- 3.7.1.3 Shift towards professional-grade products for personal use
- 3.7.2 Industry pitfalls & challenges
- 3.7.2.1 High cost of premium products
- 3.7.2.2 Proliferation of counterfeit products
- 3.7.1 Growth drivers
- 3.8 Growth potential analysis
- 3.9 Porter's analysis
- 3.10 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.3 Competitive positioning matrix
- 4.4 Strategic outlook matrix
Chapter 5 Makeup Brush & Tools Market Estimates & Forecast, By Product Type, 2021-2032 (USD Million)
- 5.1 Key trends
- 5.2 Makeup Brushes
- 5.2.1 Foundation brushes
- 5.2.2 Concealer brushes
- 5.2.3 Powder brushes
- 5.2.4 Blush brushes
- 5.2.5 Eyeshadow brushes
- 5.2.6 Eyebrow brushes
- 5.2.7 Contour brushes
- 5.2.8 Lip brushes
- 5.2.9 Others (Highlighting Brushes, etc.)
- 5.3 Makeup Tools
- 5.3.1 Puffs, sponges, and blenders
- 5.3.2 Eyelash curlers
- 5.3.3 Tweezers
- 5.3.4 Eyebrow razors, and scissors
- 5.3.5 Cotton pads and swab rods
- 5.3.6 Other Tools (Face Rollers, Gua Sha Tools, Mirrors, etc.)
Chapter 6 Makeup Brush & Tools Market Estimates & Forecast, By Material, 2021-2032 (USD Million)
- 6.1 Key trends
- 6.2 Natural
- 6.3 Synthetic
Chapter 7 Makeup Brush & Tools Market Estimates & Forecast, By Price, 2021-2032 (USD Million)
- 7.1 Key trends
- 7.2 Low
- 7.3 Medium
- 7.4 High
Chapter 8 Makeup Brush & Tools Market Estimates & Forecast, By End Use, 2021-2032 (USD Million)
- 8.1 Key trends
- 8.2 Professional
- 8.3 Personal
Chapter 9 Makeup Brush & Tools Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Million)
- 9.1 Key trends
- 9.2 Online
- 9.3 Offline
Chapter 10 Makeup Brush & Tools Market Estimates & Forecast, By Region, 2021-2032 (USD Million)
- 10.1 Key trends
- 10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
- 10.3 Europe
- 10.3.1 UK
- 10.3.2 Germany
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
- 10.3.6 Russia
- 10.3.7 Rest of Europe
- 10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 India
- 10.4.3 Japan
- 10.4.4 South Korea
- 10.4.5 Australia
- 10.4.6 Indonesia
- 10.4.7 Rest of Asia Pacific
- 10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
- 10.5.3 Rest of Latin America
- 10.6 MEA
- 10.6.1 South Africa
- 10.6.2 Saudi Arabia
- 10.6.3 UAE
- 10.6.4 Rest of MEA
Chapter 11 Company Profiles
- 11.1 L'Oreal S.A.
- 11.2 Coty Inc.
- 11.3 Revlon Inc.
- 11.4 The Estee Lauder Companies Inc.
- 11.5 Shiseido Co. Ltd.
- 11.6 e.l.f. Cosmetics, Inc.
- 11.7 Sigma Beauty
- 11.8 Real Techniques
- 11.9 Sephora Collection
- 11.10 Morphe Brushes
- 11.11 Anisa International, Inc.
- 11.12 Hakuhodo USA
- 11.13 Chikuhodo Co., Ltd.
- 11.14 VEGA
- 11.15 Beautyblender
