2024年至2032年眼霜市场机会、成长动力、产业趋势分析与预测

2023 年全球眼霜市场价值为 47.7 亿美元，预计 2024 年至 2032 年将以 6.6% 的年复合成长率(CAGR) 增长。关注所推动的、浮肿和衰老迹象。压力、睡眠不足和长时间看萤幕等因素加剧了这些问题，导致对有效眼部护理产品的需求增加。消费者对自己的护肤需求的了解越来越多，从而更倾向于有针对性的解决方案。社群媒体和美容影响者在促进眼部护理成为日常护肤程序的重要组成部分方面发挥了重要作用。

此外，年轻一代越来越意识到抗衰老策略，促使他们儘早寻求预防性护理，并有助于市场扩张。市场依产品类型分类，包括保湿、紧緻、抗衰老、抗过敏、提亮和去浮肿眼霜。 2023年，保湿眼霜占最大市场份额，占总销售额的29.5%。该细分市场预计将保持其主导地位，预计到 2032 年将达到约 26.1 亿美元。 这些面霜可解决干燥、浮肿和肤质不均匀等各种问题，适合所有年龄和皮肤类型的个人。

透明质酸、甘油和天然油等有益成分的加入增强了它们的吸引力，因为消费者寻求立即改善和长期抗衰老功效。按皮肤类型分类，市场分为干性皮肤、油性皮肤和其他细分市场，其中后者在 2023 年处于领先地位，占据 48.4% 的市场份额。该细分市场预计将成长，预计到 2032 年估值将达到 41.8 亿美元。随着人们越来越认识到自己独特的皮肤敏感性并寻求温和而有效的产品，这些多功能配方吸引了更广泛的消费者群体。

许多眼霜含有洋甘菊、芦荟和低过敏性化合物等镇静成分，确保它们适合所有皮肤类型。亚太地区处于眼霜市场的前沿，预计复合年增长率为 7.1%，预计到 2032 年将达到 34.5 亿美元。此外，随着既定美容趋势的影响，年轻消费者对护肤程序重要性的认识不断提高，进一步推动了该市场对眼霜的需求。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 干扰
  • 未来展望
  • 製造商
  • 经销商
• 监管环境
• 衝击力
  • 成长动力
    • 眼部皮肤问题日益普遍
    • 对有机成分的认识不断提高
    • 社群媒体用户数量增加
  • 产业陷阱与挑战
    • 皮肤过敏问题日益严重
• 消费者购买行为分析
  • 人口趋势
  • 影响购买决策的因素
  • 消费品采用
  • 首选配销通路
  • 首选价格范围
• 成长潜力分析
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：按类型，2021 - 2032

• 主要趋势
• 保湿眼霜
• 成型眼霜
• 抗老眼霜
• 抗过敏眼霜
• 亮白眼霜
• 去浮肿眼霜

第 6 章：市场估计与预测：依成分分类，2021 - 2032

• 主要趋势
• 维生素E
• 烟碱酰胺
• 维生素A
• 视黄醇
• 其他（玻尿酸等）

第 7 章：市场估计与预测：按皮肤类型，2021 - 2032 年

• 主要趋势
• 干性皮肤
• 油性肌肤
• 其他（所有皮肤、敏感肌肤）

第 8 章：市场估计与预测：按价格，2021 - 2032

• 主要趋势
• 低的
• 中等的
• 高的

第 9 章：市场估计与预测：依应用分类，2021 - 2032

• 主要趋势
• 专业的
• 个人的

第 10 章：市场估计与预测：按销售管道，2021 - 2032 年

• 主要趋势
• 在线的
  • 电子商务
  • 公司网站
• 离线
  • 专卖店
  • 大型零售店
  • 其他的

第 11 章：市场估计与预测：按地区，2021 - 2032

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 阿联酋
  • 沙乌地阿拉伯
  • 南非

第 12 章：公司简介

• Amorepacific Corporation
• Avon Products, Inc.
• Beiersdorf AG
• Cadila Pharmaceuticals
• The Estee Lauder Companies Inc.
• Eye Care Cosmetics
• Johnson & Johnson
• Kao Corporation
• L'Oreal SA
• Mary Kay Inc.
• Oriflame Holding AG
• The Procter & Gamble Company
• Shiseido Company, Limited
• The Body Shop International Limited
• Unilever PLC

The Global Eye Cream Market was valued at USD 4.77 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 6.6% from 2024 to 2032. This growth is driven by increasing concerns about eye skin issues, including dark circles, puffiness, and signs of aging. Factors such as stress, insufficient sleep, and prolonged screen time exacerbate these problems, resulting in a heightened demand for effective eye care products. Consumers are becoming more educated about their skincare needs, leading to a preference for targeted solutions. Social media and beauty influencers have played a significant role in promoting eye care as an essential part of daily skincare routines.

Additionally, younger generations are increasingly conscious of anti-aging strategies, prompting them to seek preventative care earlier in life and contributing to market expansion. The market is categorized by product type, including moisturizing, firming, anti-aging, anti-allergy, brightening, and de-puffing eye creams. In 2023, moisturizing eye creams held the largest market share, accounting for 29.5% of total sales. This segment is expected to maintain its dominance, projected to reach approximately USD 2.61 billion by 2032. These creams address various issues such as dryness, puffiness, and uneven skin texture, making them suitable for individuals of all ages and skin types.

The inclusion of beneficial ingredients like hyaluronic acid, glycerin, and natural oils enhances their appeal, as consumers seek both immediate improvements and long-term anti-aging benefits. When classified by skin type, the market features segments for dry skin, oily skin, and others, with the latter segment leading in 2023 and capturing 48.4% of the market share. This segment is expected to grow, with a projected valuation of USD 4.18 billion by 2032. Eye creams designed for various skin types, including those formulated for sensitive skin, are gaining traction in the market. These versatile formulations attract a broader consumer base as individuals increasingly recognize their unique skin sensitivities and seek gentle yet effective products.

Many eye creams contain calming ingredients like chamomile, aloe vera, and hypoallergenic compounds, ensuring they are suitable for all skin types. The Asia-Pacific region is at the forefront of the eye cream market, anticipating a CAGR of 7.1% and expected to reach USD 3.45 billion by 2032. The region's significant and varied population generates robust demand for skincare products, including eye creams. Moreover, the rising awareness among younger consumers about the importance of skincare routines, in line with the influence of established beauty trends, further fuels the demand for eye creams in this market.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Regulatory landscape
• 3.3 Impact forces
  • 3.3.1 Growth drivers
    • 3.3.1.1 Increasing prevalence of eye skin issues
    • 3.3.1.2 Rising awareness for organic component
    • 3.3.1.3 Increase in number of social media users
  • 3.3.2 Industry pitfalls & challenges
    • 3.3.2.1 Rising skin allergy issues
• 3.4 Consumer buying behavior analysis
  • 3.4.1 Demographic trends
  • 3.4.2 Factors affecting buying decision
  • 3.4.3 Consumer product adoption
  • 3.4.4 Preferred distribution channel
  • 3.4.5 Preferred price range
• 3.5 Growth potential analysis
• 3.6 Porter's analysis
• 3.7 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Type, 2021 - 2032, (USD Million) (Million Units)

• 5.1 Key trends
• 5.2 Moisturizing eye cream
• 5.3 Forming eye cream
• 5.4 Anti-aging eye cream
• 5.5 Anti-allergy eye cream
• 5.6 Brightening eye cream
• 5.7 De-puffing eye cream

Chapter 6 Market Estimates & Forecast, By Ingredient, 2021 - 2032, (USD Million) (Million Units)

• 6.1 Key trends
• 6.2 Vitamin E
• 6.3 Niacinamide
• 6.4 vitamin A
• 6.5 Retinol
• 6.6 Other (hyaluronic acid, etc)

Chapter 7 Market Estimates & Forecast, By Skin Type, 2021 - 2032, (USD Million) (Million Units)

• 7.1 Key trends
• 7.2 Dry skin
• 7.3 Oily skin
• 7.4 Other (all skin, sensitive skin)

Chapter 8 Market Estimates & Forecast, By Price, 2021 - 2032, (USD Million) (Million Units)

• 8.1 Key trends
• 8.2 Low
• 8.3 Medium
• 8.4 High

Chapter 9 Market Estimates & Forecast, By Application, 2021 - 2032, (USD Million) (Million Units)

• 9.1 Key trends
• 9.2 Professional
• 9.3 Personal

Chapter 10 Market Estimates & Forecast, By Sales Channel, 2021 - 2032, (USD Million) (Million Units)

• 10.1 Key trends
• 10.2 Online
  • 10.2.1 E-commerce
  • 10.2.2 Company website
• 10.3 Offline
  • 10.3.1 Specialty store
  • 10.3.2 Mega retail stores
  • 10.3.3 Others

Chapter 11 Market Estimates & Forecast, By Region, 2021 - 2032, (USD Million) (Million Units)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 South Korea
  • 11.4.5 Australia
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
• 11.6 MEA
  • 11.6.1 UAE
  • 11.6.2 Saudi Arabia
  • 11.6.3 South Africa

Chapter 12 Company Profiles

• 12.1 Amorepacific Corporation
• 12.2 Avon Products, Inc.
• 12.3 Beiersdorf AG
• 12.4 Cadila Pharmaceuticals
• 12.5 The Estee Lauder Companies Inc.
• 12.6 Eye Care Cosmetics
• 12.7 Johnson & Johnson
• 12.8 Kao Corporation
• 12.9 L'Oreal S.A.
• 12.10 Mary Kay Inc.
• 12.11 Oriflame Holding AG
• 12.12 The Procter & Gamble Company
• 12.13 Shiseido Company, Limited
• 12.14 The Body Shop International Limited
• 12.15 Unilever PLC