清洁产品市场机会、成长动力、产业趋势分析与预测 2024 - 2032

2023 年，全球清洁产品市场估值为3,029 亿美元，预计2024 年至2032 年间将以5.3% 的复合年增长率成长。清洁产品的需求住宅和商业领域的消毒剂和消毒剂。清洁意识对于预防疾病传播至关重要，仍然是影响消费者行为的关键因素。再加上城市化和全球人口的成长，正在推动全球对清洁产品的需求。城市化是清洁产品市场成长的重要因素。

随着越来越多的人居住在城市地区，家庭、办公室和公共场所持续清洁的需求也在增加。可支配收入的增加进一步支持了这种成长，使消费者能够投资于高品质、优质且环保的清洁解决方案。此外，医疗机构、教育机构和公共服务对有效清洁产品的需求不断增长，进一步推动了市场的发展。表面清洁剂细分市场到 2023 年将产生 827 亿美元的收入，预计未来几年将以 5.7% 的复合年增长率成长。

在城市化和卫生标准不断提高的推动下，商业空间、公共交通和住宅区需要频繁清洁，大大促进了这一领域的成长。此外，更高的可支配收入鼓励消费者和企业投资优质和先进的表面清洁产品，确保各种环境的清洁和卫生。市场依成分分为合成产品和有机产品。合成材料细分市场占总市场份额的 57.2%，预计将以 4.7% 的复合年增长率成长。

合成清洁产品具有成本效益、广泛使用，并且透过化学配方的进步不断改进。然而，环保意识的提高正在推动对有机清洁产品的需求，这些产品被认为更安全、更环保。从地区来看，到 2023 年，亚太地区将占据 35.2% 的市场份额，在城市化和经济成长的推动下，预计复合年增长率为 5.9%。在严格的法规、技术进步和高可支配收入的支持下，北美也正在经历强劲的成长，复合年增长率为 5.5%，从而推动了对优质环保清洁产品的需求。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 干扰
  • 未来展望
  • 製造商
  • 经销商
• 供应商格局
• 利润率分析
• 重要新闻和倡议
• 监管环境
• 衝击力
  • 成长动力
    • 对天然和有机产品的需求不断增长
    • 提高卫生和健康意识
    • 都市化和人口成长
  • 产业陷阱与挑战
    • 法规遵从性和标准
    • 不断变化的消费者偏好和趋势
• 成长潜力分析
• 波特的分析
• PESTEL分析
• 消费者行为分析

第 4 章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：清洁产品市场估计与预测：按产品类型，2021-2032 年

• 主要趋势
• 表面清洁剂
• 厕所清洁剂
• 玻璃和金属清洁剂
• 地板清洁剂
• 织物清洁剂
• 洗碗产品
• 其他（个人护理清洁剂、建筑清洁剂等）

第 6 章：清洁产品市场估计与预测：按成分划分，2021-2032 年

• 主要趋势
• 有机的
• 合成的

第 7 章：清洁产品市场估计与预测：按价格范围，2021-2032

• 主要趋势
• 经济
• 中等的
• 高的

第 8 章：清洁产品市场估计与预测：依最终用途，2021-2032 年

• 主要趋势
• 家庭
• 商业的
  • 医疗设施
  • 饭店、餐厅和度假村
  • 教育机构
  • 商业洗衣房
  • 其他（仓库、办公室等）
• 工业的

第 9 章：清洁产品市场估计与预测：按配销通路，2021-2032 年

• 主要趋势
• 在线的
  • 电子商务网站
  • 公司网站
• 离线
  • 大型超市和超级市场
  • 专卖店
  • 其他零售店

第 10 章：清洁产品市场估计与预测：按地区，2021-2032 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
  • 马来西亚
  • 印尼
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第 11 章：公司简介

• Azelis
• Blue Wonder
• Bona
• Borer Chemie
• Ecolab
• Henkel
• Hygeniq
• NCH
• Nerta
• Nouryon
• Pollet
• Procter & Gamble
• Reckitt Benckiser
• Solenis
• Unilever

The Global Cleaning Products Market was valued at USD 302.9 billion in 2023 and is projected to grow at a CAGR of 5.3% between 2024 and 2032. The increased focus on hygiene and cleanliness, heightened by the COVID-19 pandemic, continues to drive demand for disinfectants and sanitizers in both residential and commercial sectors. Awareness around cleanliness, essential for preventing the spread of diseases, remains a key factor influencing consumer behavior. This, combined with urbanization and the growing global population, is boosting the demand for cleaning products worldwide. Urbanization is a significant factor in the growth of the cleaning products market.

As more people reside in urban areas, the need for consistent cleaning in households, offices, and public spaces increases. This growth is further supported by rising disposable incomes, which enable consumers to invest in high-quality, premium, and eco-friendly cleaning solutions. Additionally, the increasing demand for effective cleaning products in healthcare facilities, educational institutions, and public services further boosts the market. The surface cleaners segment generated USD 82.7 billion in revenue in 2023 and is expected to grow at a CAGR of 5.7% in the coming years.

The need for frequent cleaning in commercial spaces, public transport, and residential areas, driven by rising urbanization and hygiene standards, has significantly contributed to the growth of this segment. Furthermore, higher disposable incomes are encouraging both consumers and businesses to invest in premium and advanced surface cleaning products, ensuring cleanliness and hygiene in various environments. The market is segmented by ingredients into synthetic and organic products. The synthetic segment leads with 57.2% of the total market share and is anticipated to grow at a CAGR of 4.7%.

Synthetic cleaning products are cost-effective, widely available, and continuously improved through advancements in chemical formulations. However, rising environmental awareness is fueling the demand for organic cleaning products, which are seen as safer and more environmentally friendly. Regionally, Asia Pacific held 35.2% of the market share in 2023 and is expected to grow at a CAGR of 5.9%, driven by urbanization and economic growth. North America is also experiencing strong growth, with a CAGR of 5.5%, supported by strict regulations, technological advancements, and high disposable incomes, which drive demand for premium and eco-friendly cleaning products.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021-2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Rising demand for natural and organic products
    • 3.6.1.2 Increased awareness of hygiene and health
    • 3.6.1.3 Urbanization and growing population
  • 3.6.2 Industry pitfalls & challenges
    • 3.6.2.1 Regulatory compliance and standards
    • 3.6.2.2 Changing consumer preferences and trends
• 3.7 Growth potential analysis
• 3.8 Porter's analysis
• 3.9 PESTEL analysis
• 3.10 Consumer behavior analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Cleaning Products Market Estimates & Forecast, By Product Type, 2021-2032 (USD Billion)

• 5.1 Key trends
• 5.2 Surface cleaners
• 5.3 Toilet cleaners
• 5.4 Glass & metal cleaners
• 5.5 Floor cleaners
• 5.6 Fabric cleaners
• 5.7 Dishwashing products
• 5.8 Others (personal care cleaners, building cleaner, etc.)

Chapter 6 Cleaning Products Market Estimates & Forecast, By Ingredient, 2021-2032 (USD Billion)

• 6.1 Key trends
• 6.2 Organic
• 6.3 Synthetic

Chapter 7 Cleaning Products Market Estimates & Forecast, By Price Range, 2021-2032 (USD Billion)

• 7.1 Key trends
• 7.2 Economy
• 7.3 Medium
• 7.4 High

Chapter 8 Cleaning Products Market Estimates & Forecast, By End Use, 2021-2032 (USD Billion)

• 8.1 Key trends
• 8.2 Household
• 8.3 Commercial
  • 8.3.1 Healthcare facilities
  • 8.3.2 Hotels, restaurants & resorts
  • 8.3.3 Educational institutions
  • 8.3.4 Commercial laundry
  • 8.3.5 Others (warehouses, office spaces, etc.)
• 8.4 Industrial

Chapter 9 Cleaning Products Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Billion)

• 9.1 Key trends
• 9.2 Online
  • 9.2.1 E-Commerce sites
  • 9.2.2 Company website
• 9.3 Offline
  • 9.3.1 Hypermarket & supermarkets
  • 9.3.2 Specialty stores
  • 9.3.3 Other retail stores

Chapter 10 Cleaning Products Market Estimates & Forecast, By Region, 2021-2032 (USD Billion)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 UK
  • 10.3.2 Germany
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 Australia
  • 10.4.6 Malaysia
  • 10.4.7 Indonesia
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
• 10.6 MEA
  • 10.6.1 South Africa
  • 10.6.2 Saudi Arabia
  • 10.6.3 UAE

Chapter 11 Company Profiles

• 11.1 Azelis
• 11.2 Blue Wonder
• 11.3 Bona
• 11.4 Borer Chemie
• 11.5 Ecolab
• 11.6 Henkel
• 11.7 Hygeniq
• 11.8 NCH
• 11.9 Nerta
• 11.10 Nouryon
• 11.11 Pollet
• 11.12 Procter & Gamble
• 11.13 Reckitt Benckiser
• 11.14 Solenis
• 11.15 Unilever