家用清洁产品市场规模、份额、成长分析，按产品类型、分销管道、应用、地区 - 产业预测，2024-2031

2022年全球家庭清洁产品市场规模为345亿美元，从2023年的360.5亿美元成长到2031年的512.7亿美元，预测期（2024-2031年）预计复合年增长率为4.5%。

家庭清洁产品市场对于维持健康标准和透过有效去除过敏原、污染物和细菌来帮助预防感染疾病至关重要。都市化的加速和生活水准的提高正在推动需求，特别是对卫浴清洁用品和由强大研发驱动的环保创新的需求。发展带来进一步的成长机会。然而，挑战包括品牌清洗产品的低成本清洗的激增以及对危险化学品和环境影响的日益担忧，这可能会阻碍产业扩张。在这种竞争格局中，企业必须适应消费者的偏好，以获得更安全、更永续的选择，同时应对成本压力和不断变化的环境法规。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制因素和挑战
• 波特分析及影响
  • 竞争公司之间的敌对关係
  • 替代品的威胁
  • 买方议价能力
  • 新进入者的威胁
  • 供应商的议价能力

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2023）
• PESTEL分析
• 宏观经济指标
• 价值链分析
• 价格分析
• 监管环境
• 专利分析
• 案例研究
• 客户和购买标准分析

家用清洁产品市场规模：依产品类型及复合年增长率（2024-2031）

• 市场概况
• 洗碗用品
• 厕所清洁剂
• 表面清洁剂
• 玻璃清洁剂
• 洗衣精
• 特殊清洁剂
• 漂白
• 其他的

家用清洁产品市场规模：按分销管道和复合年增长率（2024-2031）

• 市场概况
• 超级市场
• 便利商店
• 网路零售店
• 其他管道

家用清洁产品市场规模：按应用和复合年增长率（2024-2031）

• 市场概况
• 浴室
• 厨房
• 地面
• 其他的

家用清洁产品市场规模：依地区及复合年增长率（2024-2031）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2023）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• The Procter & Gamble Company
• Unilever PLC
• Henkel AG & Co. KGaA
• Reckitt Benckiser Group plc
• The Clorox Company
• Colgate-Palmolive Company
• SC Johnson & Son Inc.
• Church & Dwight Co. Inc.
• Kao Corporation
• Amway Corporation
• 3M Company
• Kimberly-Clark Corporation
• Godrej Consumer Products Ltd.
• McBride plc
• Bombril SA
• Dropps
• Earth Friendly Products
• RSPL Ltd.

结论和建议

Global Household Cleaning Products Market size was valued at USD 34.50 billion in 2022 and is poised to grow from USD 36.05 billion in 2023 to USD 51.27 billion by 2031, growing at a CAGR of 4.5% during the forecast period (2024-2031).

The household cleaning products market is essential for maintaining health standards by effectively eliminating allergens, pollutants, and bacteria, thus aiding in the prevention of infectious diseases. Rising urbanization and enhanced living standards are fueling demand, particularly for toilet cleaners and eco-friendly innovations driven by robust R&D. Growing markets in developing countries present further growth opportunities. However, challenges include the prevalence of low-cost alternatives to branded cleaning products and increasing concerns regarding hazardous chemicals and environmental impact, which may hinder industry expansion. In this competitive landscape, companies must adapt to consumer preferences for safer, sustainable options while navigating cost pressures and evolving environmental regulations.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Household Cleaning Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Household Cleaning Products Market Segmental Analysis

Global Household Cleaning Products Market is segmented by product type, distribution channel, application and region. Based on product type, the market is segmented into dishwashing products, toilet cleaners, surface cleaners, glass cleaners, laundry detergents, specialty cleaners, bleaches and others. Based on distribution channel, the market is segmented into supermarkets, convenience stores, online retail stores and other channels. Based on application, the market is segmented into bathroom, kitchen, floor and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Household Cleaning Products Market

The household cleaning products market is significantly driven by increasing consumer awareness surrounding hygiene and cleanliness, particularly in India. This surge in awareness is closely linked to heightened urbanization and an improvement in consumer living standards, which collectively fuel the demand for cleaning solutions. Furthermore, the expansion of organized retail, especially in tier 2 and tier 3 cities, facilitates broader access to these products, thereby enhancing sales. Government initiatives promoting hygiene awareness in residential and commercial environments also contribute to this upward trend. Additionally, there is a rising consumer preference for specialty cleaners suitable for various surfaces, alongside a growing demand for eco-friendly and natural cleaning solutions. As concerns about environmental impact escalate, consumers are increasingly willing to invest in organic products, creating a favorable market shift toward greener alternatives.

Restraints in the Global Household Cleaning Products Market

The global household cleaning products market faces significant restraints, primarily due to a lack of product differentiation and challenges in customer retention. Varied consumer preferences, shaped by psychographic, demographic, and behavioral factors, greatly influence buying choices. Lifestyle expectations and consumer awareness significantly impact purchasing behavior, making it increasingly difficult for brands to foster loyalty. In the current landscape, customers are constantly tempted by new offerings, which undermines their commitment to specific products or brands. Furthermore, smaller and medium-sized manufacturers struggle to adapt to changing consumer trends, compounding the difficulty of maintaining a competitive edge. Consequently, these challenges hinder overall market growth.

Market Trends of the Global Household Cleaning Products Market

The Global Household Cleaning Products market is witnessing a significant trend towards complete ingredient disclosure on product labels, driven by heightened consumer demand for transparency and safety. Following the Consumer Product Ingredient Communication Initiative's establishment in 2010, companies are more inclined to reveal detailed ingredient information, fostering trust among consumers. As households prioritize understanding the chemicals in their cleaning supplies, the focus on ingredient safety and supplier transparency intensifies. This trend not only influences purchasing decisions but also propels manufacturers to market their products through clear communication, relying heavily on word-of-mouth marketing to gain consumer confidence and loyalty, ultimately shaping the future landscape of the industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Patent Analysis
• Case Studies
• Customer & Buying Criteria Analysis

Global Household Cleaning Products Market Size by Product Type & CAGR (2024-2031)

• Market Overview
• Dishwashing Products
• Toilet Cleaners
• Surface Cleaners
• Glass Cleaners
• Laundry Detergents
• Specialty Cleaners
• Bleaches
• Others

Global Household Cleaning Products Market Size by Distribution Channel & CAGR (2024-2031)

• Market Overview
• Supermarkets
• Convenience Stores
• Online Retail Stores
• Other Channels

Global Household Cleaning Products Market Size by Application & CAGR (2024-2031)

• Market Overview
• Bathroom
• Kitchen
• Floor
• Others

Global Household Cleaning Products Market Size & CAGR (2024-2031)

• North America, (Product Type, Distribution Channel, Application)
  • US
  • Canada
• Europe, (Product Type, Distribution Channel, Application)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Product Type, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Product Type, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Product Type, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• The Procter & Gamble Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Clorox Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• S. C. Johnson & Son Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co. Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3M Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Consumer Products Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McBride plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bombril SA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dropps
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Earth Friendly Products
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RSPL Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation