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1672833

家用擦拭巾市场：依材料类型、依产品种类、依分销管道、按地区

Household Wipes Market, By Material Type, By Product Type, By Distribution Channel, By Geography

出版日期: 2025年02月14日 | 出版商:

Coherent Market Insights | 英文 166 Pages | 商品交期: 2-3个工作天内

价格

简介目录

2025 年全球家用擦拭巾市场规模预计为 51.3 亿美元，预计到 2032 年将达到 79.2 亿美元，2025 年至 2032 年的复合年增长率为 6.4%。

报告范围		报告详细信息
基准年	2024	2025 年市场规模	51.3亿美元
效能资料	2020-2024	预测期	2025-2032
预测期：2025 年至 2032 年复合年增长率	6.40%	2032 年金额预测	79.2亿美元

数字。家用擦拭巾市场占有率（%）（2025 年按地区划分）

由于人们对健康、卫生和消毒意识的不断增强，过去几年全球家用擦拭巾市场大幅成长。家用擦拭巾主要用于快速清洗和消毒表面。家用湿纸巾以其方便、轻鬆、快速清洗的特点在世界各地越来越受欢迎。随着木质刮水器、玻璃刮水器、柜檯刮水器和多表面刮水器等创新产品的推出，市场正在扩大。由于健康意识的增强、人口的增长以及在线零售平台的广泛采用，预计预测期内家用擦拭巾的需求将大幅增长。

市场动态

可支配收入水准的提高以及消费者对健康和卫生的日益关注是推动家用湿纸巾市场成长的关键因素。快节奏的生活方式推动了对家用湿纸巾等方便、易用的清洁产品的需求。病毒和疾病的传播导致家用消毒擦拭巾用于清洁和消毒用途的使用增加。都市化的上升和女性劳动力的增加进一步推动了家用湿纸巾的全球销售。然而，清洗喷雾剂等替代品的可用性以及一些天然和有机擦拭巾的高价格可能会抑制市场的成长。未来几年，环保、天然和有机湿擦拭巾的采用将为製造商带来许多机会。

研究的主要特点

本报告对全球家用擦拭巾市场进行了详细分析，并以 2024 年为基准年，给出了预测期（2025-2032 年）的市场规模和年复合成长率（CAGR%）。
它还强调了各个领域的潜在商机并说明了该市场的有吸引力的投资提案矩阵。
它还提供了关于市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景以及主要企业采用的竞争策略的主要考察。
全球家用湿纸巾市场的主要企业是根据公司亮点、产品系列、关键亮点、财务绩效和策略等参数进行的分析。
本报告的见解将使负责人和公司经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。
全球家用擦拭巾市场报告迎合了该行业的各个相关人员，例如投资者、供应商、产品製造商、经销商、新进入者和金融分析师。
相关人员将透过全球家用湿纸巾市场分析中使用的各种策略矩阵更轻鬆地做出决策。

市场占有率分析
公司简介
- KCWW
- Unilever
- Johnson & Johnson Consumer Inc.
- TLC International
- WipesPlus
- The Honest Company, Inc.
- Procter & Gamble
- Himalaya Wellness Company
- SC Johnson &Son Inc.
- Procter & Gamble Co.
- Nice-Pak Products Inc.
- The Clorox Company
- Weiman Products LLC
- Colgate-Palmolive Company
- Reckitt Benckiser Group plc.
- Amway Corporation
- 3M Company
- Kimberly-Clark Corporation
- Kao Corporation
- Rockline Industries

第 10 章分析师建议

兴衰
一致的机会地图

第 11 章章节

参考
调查方法

简介目录

Product Code: CMI2344

Global Household Wipes Market is estimated to be valued at USD 5.13 Bn in 2025 and is expected to reach USD 7.92 Bn by 2032, growing at a compound annual growth rate (CAGR) of 6.4% from 2025 to 2032.

Report Coverage		Report Details
Base Year:	2024	Market Size in 2025:	USD 5.13 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	6.40%	2032 Value Projection:	USD 7.92 Bn

Figure. Household Wipes Market Share (%), By Region 2025

The global household wipes market has witnessed significant growth in the past few years due to the rising awareness about health, hygiene, and sanitization. Household wipes are mostly used for quick cleaning and disinfecting of surfaces. The convenient, easy, and quick cleaning functionality associated with household wipes has increased their popularity globally. The market has been expanding with the introduction of innovative product varieties including wood wipes, glass wipes, counter wipes, and multi-surface wipes. With growing health consciousness, rising population and proliferating online retail platforms, the demand for household wipes is expected to boost significantly during the forecast period.

Market Dynamics:

Growing concerns regarding health and hygiene among consumers along with rising disposable income levels are the major factors driving the growth of household wipes market. The fast-paced lifestyle has fueled the demand for convenient and easy usage cleaning products like household wipes. Spread of viruses and diseases are increasing the adoption of household disinfecting wipes for cleaning and sanitization purposes. Rising urbanization rate along with increasing female workforce is further propelling the sales of household wipes globally. However, the availability of substitute products like cleaning sprays and high prices of some natural and organic wipes may restrain the market growth. Introduction of eco-friendly, natural, and organic wipes variants present numerous opportunities for manufacturers in the coming years.

Key Features of the Study:

This report provides in-depth analysis of the global household wipes market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global household wipes market based on the following parameters company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include KCWW, Unilever, Johnson & Johnson Consumer Inc., TLC International, WipesPlus, The Honest Company, Inc., Procter & Gamble, Himalaya Wellness Company, S. C. Johnson & Son Inc., Procter & Gamble Co., Nice-Pak Products Inc., The Clorox Company, Weiman Products LLC, Colgate-Palmolive Company, Reckitt Benckiser Group plc., Amway Corporation, 3M Company, Kimberly-Clark Corporation, Kao Corporation, and Rockline Industries
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global household wipes market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global household wipes market

Detailed Segmentation-

By Material Type:
- Antibacterial
- Non-Antibacterial
By Product Type:
- Disinfecting Wipes
- Dusting Wipes
- Kitchen & Bathroom Wipes
- Wood & laminate Wipes
- Glass cleaner Wipes
- Stainless Steel Wipes
- Others
By End-Use Industry
- Hypermarket/Supermarket
- Departmental Stores
- Online Stores
- Others (Grocery Stores, Convenience Store etc.)
By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Company Profiles:
- KCWW
- Unilever
- Johnson & Johnson Consumer Inc.
- TLC International
- WipesPlus
- The Honest Company, Inc.
- Procter & Gamble
- Himalaya Wellness Company
- S. C. Johnson & Son Inc.
- Procter & Gamble Co.
- Nice-Pak Products Inc.
- The Clorox Company
- Weiman Products LLC
- Colgate-Palmolive Company
- Reckitt Benckiser Group plc.
- Amway Corporation
- 3M Company
- Kimberly-Clark Corporation
- Kao Corporation
- Rockline Industries

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Material Type
- Market Snippet, By Product Type
- Market Snippet, By Distribution Channel
- Market Snippet, By Region

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
- PEST Analysis
- PORTER's Five Forces Analysis
- Market Opportunities
- Regulatory Scenario
- Industry Trend
- Mergers and Acquisitions

4. Global Household Wipes Market - Impact of Coronavirus (COVID-19) Pandemic

Overview
Factors Affecting the Global Household Wipes Market
Impact Analysis

5. Global Household Wipes Market, By Material Type, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Antibacterial
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Non-Antibacterial
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends

6. Global Household Wipes Market, By Product Type, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Disinfecting Wipes
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Dusting Wipes
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Kitchen & Bathroom Wipes
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Wood & Laminate Wipes
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Glass Cleaner Wipes
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Stainless Steel Wipes
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends

7. Global Household Wipes Market, By Distribution Channel, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Hypermarket/Supermarket
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Departmental Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Online Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Others (Grocery Stores, Convenience Store etc.)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends

8. Global Household Wipes Market, By Region, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, By Region, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, For Region, 2021-2032
North America
- Introduction
- Market Size and Forecast, By Material Type, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Product Type, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, (US$ Bn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Material Type, 2020 - 2032, (US$ Bn))
- Market Size and Forecast, By Product Type, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, (US$ Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Material Type, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Product Type, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, (US$ Bn)
  - U.K.
  - Germany
  - Italy
  - France
  - Spain
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Material Type, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Product Type, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, (US$ Bn)
  - China
  - India
  - Japan
  - ASEAN
  - Australia
  - South Korea
  - Rest of Asia Pacific
Middle East & Africa
- Introduction
- Market Size and Forecast, By Material Type, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Product Type, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032 (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, (US$ Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East & Africa

9. Competitive Landscape

Market Share Analysis
Company Profiles
- KCWW
  - Company Overview
  - Material Type Portfolio
  - Recent Developments/Updates
- Unilever
  - Company Overview
  - Material Type Portfolio
  - Recent Developments/Updates
- Johnson & Johnson Consumer Inc.
  - Company Overview
  - Material Type Portfolio
  - Recent Developments/Updates
- TLC International
  - Company Overview
  - Material Type Portfolio
  - Recent Developments/Updates
- WipesPlus
  - Company Overview
  - Material Type Portfolio
  - Recent Developments/Updates
- The Honest Company, Inc.
  - Company Overview
  - Material Type Portfolio
  - Recent Developments/Updates
- Procter & Gamble
  - Company Overview
  - Material Type Portfolio
  - Recent Developments/Updates
- Himalaya Wellness Company
  - Company Overview
  - Material Type Portfolio
  - Recent Developments/Updates
- S. C. Johnson & Son Inc.
  - Company Overview
  - Material Type Portfolio
  - Recent Developments/Updates
- Procter & Gamble Co.
  - Company Overview
  - Material Type Portfolio
  - Recent Developments/Updates
- Nice-Pak Products Inc.
  - Company Overview
  - Material Type Portfolio
  - Recent Developments/Updates
- The Clorox Company
  - Company Overview
  - Material Type Portfolio
  - Recent Developments/Updates
- Weiman Products LLC
  - Company Overview
  - Material Type Portfolio
  - Recent Developments/Updates
- Colgate-Palmolive Company
  - Company Overview
  - Material Type Portfolio
  - Recent Developments/Updates
- Reckitt Benckiser Group plc.
- Amway Corporation
- 3M Company
- Kimberly-Clark Corporation
- Kao Corporation
- Rockline Industries

10. Analyst Recommendations

Wheel of Fortune
Analyst View
Coherent Opportunity Map

11. Section

References
Research Methodology
About Us and Sales Contact

02-2729-4219

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License/价格

家用擦拭巾市场：依材料类型、依产品种类、依分销管道、按地区