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市场调查报告书
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1736470

家用再生擦拭巾市场规模（按产品类型、分销管道、区域范围和预测）

Recyclable Household Wipes Market Size By Product Type (Scented Wipes, No Fragrance Wipes), By Distribution Channel (Offline, Online), By Geographic Scope And Forecast
出版日期: | 出版商: Verified Market Research | 英文 | 商品交期: 2-3个工作天内

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简介目录

家用再生擦拭巾的市场规模与预测

近年来，家用再生擦拭巾的市场规模以显着的速度快速成长，预计在2026年至2032年间将大幅成长。

家用再生擦拭巾专为一次性家庭清洁而设计，一次使用后即可回收。

它们通常由永续材料製成，例如生物分解性的纸和竹子，因此易于分解并可透过回收再利用。

它的用途包括擦拭厨房檯面、清洁浴室、擦拭家具以及其他常规清洁任务。

家用再生擦拭巾具有一次性清洁用品的便利性，同时透过减少废弃物和回收来最大限度地减少对环境的影响。

此外，其环保设计符合永续的生活习惯，使其成为寻求便利、负责任的家庭清洁解决方案的环保消费者的热门选择。

家用再生擦拭巾市场动态

影响家用再生擦拭巾市场的关键市场动态是：

关键市场驱动因素

环保意识：消费者环保意识的增强，推动了家用再生擦拭巾的需求。消费者环保意识的增强，推动了家用再生擦拭巾的需求。随着消费者越来越意识到他们的购买决策对环境的影响，人们明显倾向于使用永续和环保的产品，例如家用再生湿擦拭巾和生物分解性降解湿纸巾。

政府法规：随着政府关于废弃物管理和一次性塑胶使用的法律日益严格，製造商被要求生产可回收的替代品。旨在最大程度减少环境污染的立法正在鼓励企业创新，提供家用再生擦拭巾作为更环保的替代品。

回收技术的进步：由于回收技术的进步，家用湿纸巾的回收变得更加容易和便宜。这使得製造商能够以具有竞争力的价格生产高品质的家用再生湿擦拭巾，从而加速市场扩张和消费者接受度。

消费者偏好便利性：儘管环保意识日益增强，消费者在日常生活中仍追求便利性。家用可回收擦拭巾在便利性和永续性之间实现了完美平衡，吸引了那些既注重环保又不愿牺牲易用性或卫生标准的消费者。

主要问题

回收基础设施有限：一个主要问题是缺乏广泛的回收基础设施来处理家用湿纸巾。许多地区缺乏妥善处理和回收这些产品的基础设施，因此可回收擦拭巾最终往往被送往垃圾掩埋场或焚烧炉，抵消了其环境效益。

製造成本更高：可回收家用擦拭巾的开发和生产成本通常比传统的不可回收产品更高。这些额外成本源于使用更永续的材料、改进的生产流程以及符合环保要求，这可能导致零售价格上涨。

消费者误解与不当处置：消费者对家用擦拭巾可回收性的不确定性是一大挑战。对于哪些擦拭巾可回收以及如何妥善处置有误解，导致可回收擦拭巾被与普通废弃物一起丢弃，污染了回收过程。

主要趋势

环保材质：竹子、棉花和其他生物分解性纤维正日益成为家用再生湿擦拭巾的热门材料。这些产品促进永续性，减少环境影响，满足客户对更环保清洗解决方案的需求。

可堆肥选择：除了回收外，可堆肥家用湿纸巾也越来越受欢迎。它们在堆肥中分解，形成环保的报废产品。这一趋势吸引了那些寻求零废弃物选择的环保消费者群体。

提升包装永续性：家用擦拭巾市场正转向更永续的包装选择，包括可回收和生物分解性的包装。各大品牌正在采用这些技术来减少塑胶废弃物，吸引有环保意识的消费者，并降低其产品的整体环境足迹。

多功能性和附加价值：消费者希望可重复使用的家用湿纸巾能够具备抗菌、香氛和保湿等额外功能。在不牺牲产品性能或环境永续性的前提下，多功能擦拭巾的研发和创新正在不断推动产品开发和创新。

家用再生擦拭巾市场区域分析

以下是家用再生擦拭巾市场更详细的区域分析：

北美。

根据 VMR 分析师预测，北美将在预测期内主导家用再生擦拭巾市场。北美，尤其是美国和加拿大，拥有严格的环境法规，鼓励使用永续和可回收物品。这些法规鼓励生产商提供家用再生湿擦拭巾，从而推动该地区市场的成长。

北美消费者高度重视环境议题和永续的生活方式选择，这推动了对再生家用擦拭巾等环保产品的需求。

北美拥有相对现代化的回收基础设施，能够更有效率地处理家用湿纸巾等可回收物品。此基础设施确保产品得到妥善回收，并鼓励消费者和製造商参与，从而支持家用擦拭巾再生市场的发展。

此外，家用再生擦拭巾市场的许多顶尖公司都总部设在北美，或在北美拥有重要的业务。市场参与企业在该地区的高度集中推动了技术创新、产品开发和行销活动，从而促进了可回收擦拭巾的使用，并最终促进了该地区市场的成长。

欧洲

欧洲以其严格的环境政策和措施而闻名，这些政策强制要求减少废物并进行回收。这些政策增加了家用再生擦拭巾的需求，从而推动了市场成长，因为消费者和企业都在寻求符合监管标准的产品。

欧洲消费者俱有环保意识，正在采取积极措施减少生态足迹，推动对永续产品（如再生家用擦拭巾）的偏好，这是对环保生活更大承诺的一部分。

欧洲拥有强大的废弃物管理和回收体系，能够有效率地处理可回收材料。这样的基础设施对家用再生擦拭巾市场有利。

此外，在消费者需求和政府激励措施的推动下，欧洲已经建立了永续和环保产品市场，这推动製造商创新和扩大其家用再生擦拭巾解决方案，从而推动该地区的市场成长。

亚太地区

预计亚太地区将在预测期内实现最高成长。亚太地区民众的环保意识日益增强。消费者越来越意识到废弃物对环境的负面影响，这推动了对更永续的产品（例如可回收家用擦拭巾）的需求，从而促进了该地区市场的扩张。

中国和印度等国家的快速经济发展和都市化推动了可支配收入的提高和生活方式的改变。这些经济变化推动了对便利环保清洁产品的需求，例如可回收家用擦拭巾。

亚太地区多个国家已颁布强有力的法规和计划，以减少塑胶废弃物并促进永续性。这些措施鼓励製造商和消费者使用可回收和环保的产品，从而促进了家用再生擦拭巾市场的发展。

此外，亚太地区不断扩张的零售基础设施和蓬勃发展的电子商务产业，使得永续清洗解决方案更加触手可及。这种便利性，加上日益增长的网路购物趋势，极大地促进了该地区对再生家用擦拭巾的需求。

家用再生擦拭巾市场細項分析

家用再生擦拭巾市场根据产品类型、分销管道和地区进行细分。

家用再生擦拭巾市场（依产品种类）

  • 香熏湿擦拭巾
  • 无香湿擦拭巾

依产品类型，市场可分为香氛擦拭巾和无香擦拭巾。由于消费者对无化学和无香产品的偏好日益增长，无香湿擦拭巾市场预计将占据家用再生湿擦拭巾市场的主导地位。此外，无香湿纸巾在医疗机构、学校以及家长中越来越受欢迎，因为它们对婴儿的刺激和健康风险较小。随着消费者对添加香料的潜在副作用的认识不断提高，他们开始寻求更天然、更安全的清洗选择，从而刺激了对此类擦拭巾的需求。

家用再生擦拭巾市场（依通路）

  • 离线
  • 在线的

根据分销管道，市场可分为线下和线上。由于消费者倾向于从实体店（例如超级市场、大卖场和专卖店）购买清洁和家居用品，预计在预测期内，线下市场将占据家用再生擦拭巾市场的大部分份额。此外，产品供应充足、大量采购能力强以及运输成本低廉也是线下交易的有利因素。

家用再生擦拭巾市场（按地区）

  • 北美洲
  • 欧洲
  • 亚太地区
  • 其他的

根据地区划分，家用再生擦拭巾市场可分为北美、欧洲、亚太地区和世界其他地区。预计在预测期内，北美将占据家用再生擦拭巾市场的最大份额，这得益于其完善的环境法规、消费者对永续性的强烈意识以及完善的回收基础设施。该地区，尤其是美国和加拿大，在製定严格的环境法规方面一直处于领先地位，这些法规旨在促进家用再生擦拭巾等环保产品的使用和生产。

主要参与企业

  • 家用再生擦拭巾市场研究报告提供了聚焦全球市场的宝贵见解。市场主要参与企业包括Seventh Generation、Grove Collaborative、Biokleen、Ecology Works、Green Goo、Who Gives A Crap、Biod、The Cheeky Panda、Jackson Reece、Ecolunchbox、Les Petits Carreaux、Weleda、Everdrop、Frosch、Sustain、Seepits Carreaux、Weleda、Everdrop、Frosch、Sustain、Seepland、Tencel和Blueland。

我们的市场分析还包含一个关于这些主要企业的专门章节，我们的分析师将在其中提供所有主要企业财务报表的深入分析，以及产品基准测试和 SWOT 分析。竞争格局部分还包括上述全球参与企业的关键发展策略、市场占有率和市场排名分析。

  • 家用再生擦拭巾市场的最新趋势
  • 2024年3月，环保清洁产品领导者Seventh Generation宣布推出全新擦拭巾无塑胶家用擦拭巾，该系列湿纸巾由100%再生纤维製成，可堆肥。此举彰显了Seventh Generation永续性和减少环境影响的承诺。
  • 2024 年 2 月，以植物来源清洁产品而闻名的 Bioclean 扩大了其家用再生擦拭巾系列，增加了两种新香味：熏衣草和柑橘，以满足客户对芳香、环保清洁产品日益增长的需求。
  • 2024年1月，澳洲知名永续卫生用品销售公司Who Gives A Crap宣布与植树造林组织合作。该公司出售家用再生湿擦拭巾的部分收益将用于植树造林，并彰显其对环境责任的承诺。

目录

第一章 全球家用再生擦拭巾市场介绍

  • 市场概览
  • 研究范围
  • 先决条件

第二章执行摘要

第三章：已验证的市场研究调查方法

  • 资料探勘
  • 验证
  • 第一手资料
  • 资料来源列表

第四章 全球家用再生擦拭巾市场展望

  • 概述
  • 市场动态
    • 驱动程式
    • 限制因素
    • 机会
  • 波特五力模型
  • 价值链分析

第五章全球家用再生擦拭巾市场（依产品类型）

  • 概述
  • 香熏湿擦拭巾
  • 无香湿擦拭巾

6. 全球家用再生擦拭巾市场（依通路）

  • 概述
  • 离线
  • 在线的

7. 全球家用再生擦拭巾市场（按地区）

  • 概述
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 其他欧洲国家
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 其他亚太地区
  • 其他的
    • 拉丁美洲
    • 中东

第八章全球家用再生擦拭巾市场的竞争格局

  • 概述
  • 各公司市场排名
  • 重点发展策略

第九章 公司简介

  • Seventh Generation
  • Grove Collaborative
  • Biokleen
  • Ecology Works
  • Green Goo

第十章 附录

  • 相关调查
简介目录
Product Code: 36738

Recyclable Household Wipes Market Size And Forecast

Recyclable Household Wipes Market size is growing at a faster pace with substantial growth rates over the last few years and is estimated that the market will grow significantly in the forecasted period i.e. 2026 to 2032.

Recyclable household wipes are cleaning cloths or tissues developed for single-use cleaning duties in the home that can be recycled once used.

These wipes are often constructed from biodegradable paper, bamboo, or other sustainable materials, making them easy to break down and reuse through recycling procedures.

Their applications range from wiping down kitchen countertops to cleaning bathroom surfaces, dusting furniture, and other regular cleaning activities.

Recyclable household wipes provide the convenience of disposable cleaning products while minimizing environmental impact through waste reduction and recycling.

Furthermore, its eco-friendly design is consistent with sustainable living practices, making it a popular choice among environmentally aware consumers looking for convenient and responsible cleaning solutions for their homes.

Recyclable Household Wipes Market Dynamics

The key market dynamics that are shaping the recyclable household wipes market include:

Key Market Drivers

Environmental Awareness: Consumers' growing environmental awareness is driving the demand for recyclable household wipes. As individuals become more aware of the environmental impact of their purchasing decisions, there is a considerable trend toward sustainable and eco-friendly items, such as recyclable or biodegradable wipes.

Government Regulations: Manufacturers are being pushed to produce recyclable alternatives as government laws on waste management and the usage of single-use plastics become increasingly strict. Legislation aimed at minimizing environmental pollution encourages businesses to innovate and provide recyclable household wipes as a greener alternative.

Advancements in Recycling Technologies: Household wipes can now be recycled more easily and affordably thanks to technological improvements in recycling. This has allowed producers to make high-quality, recyclable wipes at competitive prices, accelerating market expansion and customer adoption.

Consumer Preference for Convenience: Despite increased environmental awareness, consumers continue to seek convenience in their daily routines. Recyclable home wipes provide an ideal balance of convenience and sustainability, appealing to environmentally concerned consumers who do not want to sacrifice ease of use or hygienic standards.

Key Challenges:

Recycling Infrastructure Limitations: The absence of a widespread recycling infrastructure that can handle home wipes is one of the main problems. Many regions lack the infrastructure to properly process and recycle these products, therefore recyclable wipes frequently end up in landfills or incinerators, negating their environmental benefits.

High Production Costs: Developing and producing recyclable household wipes is often more expensive than traditional non-recyclable choices. These additional costs are attributed to the use of sustainable materials, improved production techniques, and environmental compliance, potentially resulting in higher retail pricing.

Consumer Misunderstanding and Improper Disposal: Consumer uncertainty over the recyclability of home wipes presents a big difficulty. Misconceptions about which wipes are recyclable and how to properly dispose of them lead to recyclable wipes being discarded alongside general waste, polluting recycling processes.

Key Trends:

Eco-Friendly Materials: Bamboo, cotton, and other biodegradable fibers are becoming increasingly popular materials for recyclable home wipes. These products promote sustainability and reduce environmental impact, meeting customer demand for greener cleaning solutions.

Compostable Options: In addition to recycling, compostable household wipes are becoming increasingly popular. These wipes decompose in compost, providing an environmentally friendly end-of-life solution. This trend appeals to the growing eco-conscious customer base seeking zero-waste choices.

Enhanced Packaging Sustainability: The market is shifting towards more sustainable packaging options for household wipes, such as recyclable and biodegradable packaging. Brands are implementing these techniques to reduce plastic waste and appeal to environmentally concerned consumers, hence reducing their products' overall environmental footprint.

Multi-Functionality and Added Value: Consumers want reusable home wipes with additional benefits like antibacterial qualities, perfumes, or skin moisturizers. The drive for multi-functional wipes that do not sacrifice performance or environmental sustainability is influencing product development and innovation.

Recyclable Household Wipes Market Regional Analysis

Here is a more detailed regional analysis of the recyclable household wipes market:

North America:

According to VMR Analyst, North America is estimated to dominate the recyclable household wipes market during the forecast period. North America, particularly the United States and Canada, has strict environmental laws that encourage the use of sustainable and recyclable items. These rules push producers to provide recyclable household wipes, which fuels market growth in this region.

Consumers in North America are well aware of environmental issues and sustainable living practices. This awareness fuels demand for eco-friendly products, such as recyclable household wipes, as people actively seek out solutions with a lesser environmental footprint.

North America has a relatively modern recycling infrastructure that can more efficiently process recyclable items, such as household wipes. This infrastructure helps the recyclable wipes market by ensuring that products can be properly recycled, which encourages consumer and manufacturer involvement.

Furthermore, many of the top firms in the recyclable household wipes market are headquartered or have a substantial presence in North America. This regional concentration of market players encourages innovation, product development, and marketing initiatives that promote the usage of recyclable wipes, hence boosting market growth in this region.

Europe:

Europe is known for its severe environmental policies and regulations that require trash minimization and recycling. These policies increase demand for recyclable household wipes as consumers and businesses seek products that meet regulatory criteria, resulting in market growth.

European consumers are well conscious of environmental issues and take aggressive steps to reduce their ecological footprint. This awareness promotes a preference for sustainable items, such as recyclable household wipes, as part of a larger commitment to environmentally responsible lives.

Europe has excellent waste management and recycling systems that enable the efficient processing of recyclable materials. This infrastructure benefits the recyclable household wipes market by ensuring that products may be successfully recycled, lowering environmental impact.

Furthermore, Europe has a well-established market for sustainable and environmentally friendly products, which is fueled by both consumer demand and government incentives. This market environment pushes producers to innovate and increase their recyclable household wipe solutions, hence driving regional market growth.

Asia Pacific:

The Asia Pacific region is estimated to exhibit the highest growth during the forecast period. Asia Pacific is experiencing an increase in environmental awareness among its people. Consumers are increasingly aware of the negative effects of waste on the environment, which is driving demand for more sustainable products such as recyclable household wipes, propelling market expansion in this region.

Countries such as China and India have experienced rapid economic development and urbanization, resulting in more disposable income and changing lifestyles. This economic shift is driving demand for convenient, yet environmentally friendly cleaning goods like recyclable household wipes.

Several Asian Pacific countries have enacted strong rules and programs to reduce plastic waste and promote sustainability. These policies encourage both manufacturers and customers to use recyclable and environmentally friendly products, hence expanding the recyclable household wipes market.

Furthermore, Asia Pacific's expanding retail infrastructure and thriving e-commerce industry make sustainable cleaning solutions more accessible. This accessibility, together with the expanding trend of online shopping, has contributed greatly to the region's increasing need for recyclable household wipes.

Recyclable Household Wipes Market: Segmentation Analysis

The Recyclable Household Wipes Market is segmented based on Product Type, Distribution Channel, And Geography.

Recyclable Household Wipes Market, By Product Type

  • Scented Wipes
  • No Fragrance Wipes

Based on Product Type, the market is segmented into Scented Wipes and No Fragrance Wipes. The no-fragrance wipes segment is estimated to dominate the recyclable household wipes market due to the increased customer preference for chemical-free and artificial fragrance-free products, which are often considered safer and better suited to people with sensitive skin or allergies. Furthermore, because of the lesser risk of irritation and health problems, no-fragrance wipes are becoming increasingly popular in healthcare facilities, schools, and among parents for children's hygiene purposes. The growing knowledge of the potential detrimental effects of added fragrances is prompting customers to seek out more natural and safe cleaning options, boosting demand for these wipes.

Recyclable Household Wipes Market, By Distribution Channel

  • Offline
  • Online

Based on the Distribution Channel, the market is segmented into Offline and Online. The offline segment is estimated to hold the majority share in the forecast period in the recyclable household wipes market owing to consumers' propensity for purchasing cleaning and household items at physical stores such as supermarkets, hypermarkets, and specialty stores, where they can see the quality and material of the wipes firsthand. Furthermore, the product's rapid availability, the opportunity to buy in bulk, and the elimination of transportation costs all contribute to the preference for offline transactions.

Recyclable Household Wipes Market, By Geography

  • North America
  • Europe
  • Asia Pacific
  • Rest of the World

Based on Geography, the recyclable household wipes market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America region is estimated to hold the largest share of the recyclable household wipes market during the forecast period due to a mix of sophisticated environmental rules, strong consumer awareness of sustainability, and a well-established recycling infrastructure. The region, particularly the United States and Canada, has been at the forefront of enacting strict environmental rules that promote the use and production of environmentally friendly items, such as recyclable household wipes.

Key Players

  • The "Recyclable Household Wipes Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Seventh Generation, Grove Collaborative, Biokleen, Ecology Works, Green Goo, Who Gives A Crap, Biod, The Cheeky Panda, Jackson Reece, Ecolunchbox, Les Petits Carreaux, Weleda, Everdrop, Frosch, Sustain, Seep, Tencel, and Blueland.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

  • Recyclable Household Wipes Market Recent Developments
  • In March 2024, Seventh Generation, a leader in eco-friendly cleaning products, announced the launch of a new range of plastic-free home wipes. The wipes are comprised of 100% recycled fibers and are compostable. This step demonstrates the Seventh Generation's dedication to sustainability and decreasing its environmental effect.
  • In February 2024, Biokleen, a firm recognized for its plant-based cleaning products, expanded its recyclable wipes line with two new scents: lavender and citrus. This meets the growing customer need for environmentally friendly cleaning products with a hint of aroma.
  • In January 2024, Who Gives A Crap, a renowned Australian firm that sells sustainable hygiene products, announced a collaboration with a reforestation organization. A percentage of the proceeds from the sale of recyclable household wipes will be used to plant trees, demonstrating their dedication to environmental responsibility.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL RECYCLABLE HOUSEHOLD WIPES MARKET

  • 1.1 Overview of the Market
  • 1.2 Scope of Report
  • 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

  • 3.1 Data Mining
  • 3.2 Validation
  • 3.3 Primary Interviews
  • 3.4 List of Data Sources

4 GLOBAL RECYCLABLE HOUSEHOLD WIPES MARKET OUTLOOK

  • 4.1 Overview
  • 4.2 Market Dynamics
    • 4.2.1 Drivers
    • 4.2.2 Restraints
    • 4.2.3 Opportunities
  • 4.3 Porters Five Force Model
  • 4.4 Value Chain Analysis

5 GLOBAL RECYCLABLE HOUSEHOLD WIPES MARKET, BY PRODUCT TYPE

  • 5.1 Overview
  • 5.2 Scented Wipes
  • 5.3 No Fragrance Wipes

6 GLOBAL RECYCLABLE HOUSEHOLD WIPES MARKET, BY DISTRIBUTION CHANNEL

  • 6.1 Overview
  • 6.2 Offline
  • 6.3 Online

7 GLOBAL RECYCLABLE HOUSEHOLD WIPES MARKET, BY GEOGRAPHY

  • 7.1 Overview
  • 7.2 North America
    • 7.2.1 U.S.
    • 7.2.2 Canada
    • 7.2.3 Mexico
  • 7.3 Europe
    • 7.3.1 Germany
    • 7.3.2 U.K.
    • 7.3.3 France
    • 7.3.4 Rest of Europe
  • 7.4 Asia Pacific
    • 7.4.1 China
    • 7.4.2 Japan
    • 7.4.3 India
    • 7.4.4 Rest of Asia Pacific
  • 7.5 Rest of the World
    • 7.5.1 Latin America
    • 7.5.2 Middle East

8 GLOBAL RECYCLABLE HOUSEHOLD WIPES MARKET COMPETITIVE LANDSCAPE

  • 8.1 Overview
  • 8.2 Company Market Ranking
  • 8.3 Key Development Strategies

9 COMPANY PROFILES

  • 9.1 Seventh Generation
    • 9.1.1 Overview
    • 9.1.2 Financial Performance
    • 9.1.3 Product Outlook
    • 9.1.4 Key Developments
  • 9.2 Grove Collaborative
    • 9.2.1 Overview
    • 9.2.2 Financial Performance
    • 9.2.3 Product Outlook
    • 9.2.4 Key Developments
  • 9.3 Biokleen
    • 9.3.1 Overview
    • 9.3.2 Financial Performance
    • 9.3.3 Product Outlook
    • 9.3.4 Key Developments
  • 9.4 Ecology Works
    • 9.4.1 Overview
    • 9.4.2 Financial Performance
    • 9.4.3 Product Outlook
    • 9.4.4 Key Developments
  • 9.5 Green Goo
    • 9.5.1 Overview
    • 9.5.2 Financial Performance
    • 9.5.3 Product Outlook
    • 9.5.4 Key Developments

10 Appendix

  • 10.1 Related Research