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市场调查报告书
商品编码
1856834
2032年生物降解清洁剂市场预测:按产品类型、成分、包装、分销管道、应用、最终用户和地区分類的全球分析Biodegradable Cleaning Products Market Forecasts to 2032 - Global Analysis By Product Type, Composition, Packaging Format, Distribution Channel, Application, End User and By Geography |
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根据 Stratistics MRC 的数据,预计 2025 年全球可生物降解清洁剂市场规模将达到 300.7 亿美元,到 2032 年将达到 505.4 亿美元,预测期内复合年增长率为 7.7%。
可生物分解的清洁产品采用环保的植物来源成分製成,能够自然分解,不会对环境造成伤害。与传统清洁产品不同,它们不含氨、氯或人工香料等有毒化学物质,确保使用者和生态系统的安全。这些永续的替代品在提供高效清洁效果的同时,也能减少污染,保护生物多样性。日益增强的环保意识和更严格的化学废弃物监管推动了清洁剂的普及。家庭和工业领域对可生物降解清洁产品的日益青睐,促使製造商开发先进的绿色清洁配方,在提供强效清洁效果的同时,最大限度地减少对环境的影响,从而为子孙后代创造一个更清洁、更健康的地球。
根据美国农业部(USDA)的生物优先计画(BioPreferred Program),已有超过3000种清洁产品获得生物基认证,其中许多产品可生物降解。该计划旨在推广可再生农业材料的使用,获得认证的清洁产品数量正在稳步增长,显示市场发展势头强劲。
日益增强的环保意识
公众对环境恶化的日益关注是推动可生物降解清洁产品市场发展的主要动力。消费者越来越意识到传统化学清洁剂对生态系统的危害,日益倾向于选择天然和可生物降解的产品。政府和非政府组织主导的各类计画正在普及环保生活概念,并提升消费者对生态认证产品的兴趣。这种意识正在培养永续性的文化,促使消费者选择能够安全分解并最大限度地减少污染的清洁产品。随着全球减少碳排放运动的不断推进,无论是在家庭清洁还是商用清洁领域,可生物降解清洁产品的需求都在持续成长。
原料供应有限
生物降解清洁产品产业面临的主要障碍之一是天然成分供应有限。植物来源活性剂、精油和生物降解酶的生产严重依赖农业,而农业容易受到气候和季节波动的影响。供应不稳定和采购成本高昂使得製造商难以维持稳定的生产和定价。运输问题和区域性短缺加剧了这一困境。这些供应限制阻碍了产品开发和扩张,尤其对中小型生产者而言更是如此。环保型原料供应的不确定性限制了市场扩充性,并减缓了生物降解清洁解决方案在全球的普及。
对永续和环保产品的需求日益增长
日益增强的环保意识正为可生物降解清洁产品市场开闢新的成长途径。越来越多的消费者将永续性放在首位,并倾向于选择对生态系统破坏最小的产品。尤其是千禧世代和都市区家庭,他们更青睐那些致力于减少废弃物、倡导环保生活方式的品牌。製造商可以透过提供经认证的可生物降解产品和采用环保包装来抓住这一机会。全球范围内向循环经济和负责任消费的转型进一步推动了这一趋势。人们对气候变迁的日益关注预计将加速家庭、机构和企业对可生物降解清洁产品的偏好,因为他们需要更安全、更清洁、更永续的清洁产品。
激烈的市场竞争
激烈的市场竞争对生物降解清洁剂产业构成重大威胁。现有全球品牌和新兴企业正透过技术创新、广告宣传和定价策略展开激烈竞争。传统清洁剂生产商也在向绿色领域扩张,进一步加剧了竞争。中小企业难以与大型企业在行销预算和供应链效率方面相匹敌。品牌认知度、消费者信任度和具竞争力的价格如今已成为成功的关键。随着竞争加剧,利润率不断下降,市场进入难度也随之增加。这种日益激烈的竞争可能导致併购,甚至迫使中小企业退出生物降解清洁剂市场。
新冠疫情的爆发对可生物降解清洁产品市场产生了显着影响,凸显了卫生和清洁的重要性。为防止病毒传播,家庭和商业场所的清洁频率增加,推动了清洁产品的需求成长。消费者对可生物降解产品的兴趣日益浓厚,因为它们安全、无毒且环保。疫情也加速了数位转型,线上销售管道的普及提高了产品的可近性。儘管供应链中断和原材料短缺造成了一些暂时的挫折,但这场危机凸显了永续清洁解决方案的价值。因此,新冠疫情为全球环保清洁产品的成长和普及创造了长期前景。
预计在预测期内,多用途表面清洁器细分市场将达到最大。
预计在预测期内,多用途表面清洁剂将占据最大的市场份额。其在家庭和商业场所的广泛应用,用于清洁檯面、地板和其他表面,是其主导的主要原因。消费者对环保产品的日益偏好,源自于对健康和环境影响的关注,加速了可生物降解表面清洁剂的普及。这些产品无需使用刺激性化学物质即可有效清洁,符合消费者对天然和永续替代品的日益增长的需求。因此,多用途表面清洁剂市场正经历显着成长,反映出消费者在清洁产品选择上正朝着更负责任和有意识的方向转变。
预计在预测期内,消费者细分市场将实现最高的复合年增长率。
预计在预测期内,个人消费品市场将达到最高成长率。这一趋势主要受消费者日益增强的环保意识所驱动,他们越来越关注传统清洁产品对环境和健康的影响。消费者正逐渐选择安全、有效且环保的可生物降解产品。便利的网路购物也促进了此类产品的供应,鼓励更多人做出永续的选择。随着消费者对绿色产品的偏好不断提升,个人消费品市场预计将引领市场成长,反映出人们生活方式向永续转变的趋势。
预计亚太地区将在预测期内占据最大的市场份额。其主导地位归功于其强大的製造业基础设施、高产能和完善的分销管道。中国、印度和日本等主要国家在这些产品的生产和消费中都扮演着核心角色。快速的都市化、不断壮大的中产阶级以及日益增强的环保意识正在巩固亚太地区的领先地位。此外,政府的支持性法规和大型清洁产品公司的存在,使得环保解决方案得以广泛普及且经济实惠。这些因素共同确保了亚太地区在全球市场中占最大份额,对收入和消费的贡献最大。
预计亚太地区在预测期内将呈现最高的复合年增长率。这一高成长率主要得益于日益增强的环保意识、不断增长的可支配收入以及消费者向永续生活方式的转变。印度、中国和东南亚等快速发展的城市正在推动对安全无毒清洁产品的需求。线上零售、现代化门市以及环保行销宣传活动的普及,也提高了产品的可得性。由于这些因素,亚太地区已成为全球可生物降解清洁产品市场成长最快的地区,并已占据相当大的市场份额。
According to Stratistics MRC, the Global Biodegradable Cleaning Products Market is accounted for $30.07 billion in 2025 and is expected to reach $50.54 billion by 2032 growing at a CAGR of 7.7% during the forecast period. Biodegradable cleaning products are made from eco-friendly, plant-based ingredients that naturally decompose without harming the environment. Unlike conventional cleaners, they contain no toxic chemicals such as ammonia, chlorine, or artificial scents, ensuring safety for users and ecosystems. These sustainable alternatives deliver effective cleaning performance while reducing pollution and conserving biodiversity. Rising environmental consciousness and stricter regulations on chemical waste are fueling their popularity. Both households and industries are increasingly adopting biodegradable cleaning agents, prompting producers to develop advanced, green cleaning formulations that offer strong cleaning results with minimal ecological footprint, supporting a cleaner and healthier planet for future generations.
According to the U.S. Department of Agriculture (USDA) BioPreferred Program, over 3,000 cleaning products are certified as biobased, many of which are biodegradable. The program promotes the use of renewable agricultural materials and has seen a steady rise in certified cleaning products, indicating strong market momentum.
Rising environmental awareness
Increasing public concern about environmental degradation strongly supports the biodegradable cleaning products market. Consumers are now more informed about the ecological harm caused by traditional chemical cleaners, leading to a growing preference for natural and biodegradable options. Various government and NGO-led programs are spreading awareness about green living, pushing people toward products with eco-certifications. This awareness has fostered a culture of sustainability, motivating consumers to select cleaning products that decompose safely and minimize pollution. As the global movement for reducing carbon emissions gains traction, the demand for biodegradable cleaners continues to grow across both domestic and commercial cleaning applications.
Limited availability of raw materials
A key obstacle for the biodegradable cleaning products industry is the restricted supply of natural raw materials. The production of plant-based surfactants, essential oils, and biodegradable enzymes depends heavily on agriculture, which is subject to climatic and seasonal fluctuations. Inconsistent supply and high sourcing costs make it challenging for manufacturers to maintain stable production and pricing. Transportation issues and regional shortages further add to the problem. These supply constraints hinder product development and expansion, especially for small and mid-sized producers. The unpredictable availability of eco-friendly inputs limits market scalability and slows the wider adoption of biodegradable cleaning solutions worldwide.
Growing demand for sustainable and green products
Rising environmental awareness is opening new growth avenues for the biodegradable cleaning products market. More consumers now prioritize sustainability and favor products that minimize ecological damage. Millennials and urban households, in particular, prefer brands committed to reducing waste and promoting greener living. Manufacturers can seize this opportunity by offering certified biodegradable products and adopting eco-friendly packaging. The ongoing global shift toward circular economies and responsible consumption further supports this trend. With climate change concerns intensifying, the preference for biodegradable cleaning solutions is expected to accelerate across households, institutions, and industries seeking safer, cleaner, and more sustainable cleaning alternatives.
Intense market competition
Strong market rivalry poses a major threat to the biodegradable cleaning products sector. Established global brands and emerging startups are aggressively competing through innovation, advertising, and pricing strategies. Conventional cleaning product companies expanding into the green segment add to this competitive intensity. Smaller businesses struggle to match the marketing budgets and supply chain efficiency of larger corporations. Brand recognition, consumer trust, and competitive pricing are now key determinants of success. As competition escalates, profit margins tighten and market entry becomes more difficult. This heightened rivalry could result in mergers, acquisitions, or the exit of smaller players from the biodegradable cleaning market.
The COVID-19 outbreak had a notable impact on the biodegradable cleaning products market by emphasizing the importance of sanitation and hygiene. Both households and commercial establishments increased cleaning frequency to prevent virus spread, which boosted demand for cleaning agents. Consumers showed growing interest in biodegradable options due to their safety, non-toxic nature, and environmental friendliness. The pandemic also accelerated digital adoption, with online sales channels facilitating product availability. Despite temporary setbacks from supply chain disruptions and raw material shortages, the crisis underscored the value of sustainable cleaning solutions. Consequently, COVID-19 has created long-term prospects for the growth and adoption of eco-friendly cleaning products worldwide.
The all-purpose surface cleaners segment is expected to be the largest during the forecast period
The all-purpose surface cleaners segment is expected to account for the largest market share during the forecast period. Their widespread use in households and commercial spaces for cleaning countertops, floors, and other surfaces contributes to this dominance. The growing consumer preference for eco-friendly products, driven by concerns over health and environmental impact, has accelerated the adoption of biodegradable surface cleaners. These products offer effective cleaning without the use of harsh chemicals, aligning with the increasing demand for natural and sustainable alternatives. Consequently, the surface cleaners segment is experiencing significant growth, reflecting a shift towards more responsible and conscious consumer choices in cleaning products.
The individual consumers segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the individual consumers segment is predicted to witness the highest growth rate. This trend is attributed to a surge in consumer awareness regarding environmental and health impacts of traditional cleaning agents. Consumers are increasingly choosing biodegradable products that are safe, effective, and eco-friendly. The convenience of online shopping has also contributed to the accessibility of these products, encouraging more individuals to make sustainable choices. As the preference for green products continues to rise, the individual consumers segment is poised to lead the market in terms of growth rate, reflecting a broader shift towards sustainable living practices.
During the forecast period, the Asia Pacific region is expected to hold the largest market share. Its dominance stems from strong manufacturing infrastructure, high production output, and well-developed distribution channels. Key countries like China, India, and Japan play a central role in both producing and consuming these products. Rapid urbanization, expanding middle-class populations, and rising environmental awareness reinforce APAC's leadership. Additionally, supportive government regulations and the presence of major cleaning product companies make eco-friendly solutions widely available and cost-effective. These combined factors ensure that APAC holds the largest share of the market globally, contributing the most to both revenue and consumption.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. This high CAGR is driven by growing environmental consciousness, higher disposable incomes, and the shift towards sustainable living among consumers. Rapidly developing cities in countries like India, China, and Southeast Asia are experiencing rising demand for safe, non-toxic cleaning solutions. The proliferation of online retail, modern stores, and eco-focused marketing campaigns enhances product availability. These factors signal substantial future growth potential, making APAC the most rapidly expanding region in the global biodegradable cleaning products market, even as it already maintains significant market share.
Key players in the market
Some of the key players in Biodegradable Cleaning Products Market include The Clorox Company, Unilever PLC, Procter & Gamble, Henkel AG & Co. KGaA, Ecolab Inc., Seventh Generation, Inc., Earth Friendly Products, Inc., The Honest Company, Inc., Better Life Company, LLC, Diversey, LLC, Blueland, Ecochem, Koparo Clean, Bio-D Solutions and ECOS (Earth Friendly Products).
In July 2025, Henkel has announced the acquisition of South Africa-based Nordbak (Pty) Ltd, a specialist provider of maintenance, repair and overhaul solutions for mining, infrastructure and general industry. The company's broad product portfolio, established customer base and technical application know-how will expand Henkel's MRO offering in a strategically important and fast-growing regional market.
In June 2025, Unilever announced it has signed an agreement to acquire personal care brand Dr. Squatch from growth equity firm Summit Partners. This complementary acquisition marks another step in expanding Unilever's portfolio towards premium and high growth spaces.
In May 2025, Clorox Professional, a business unit of The Clorox Company and a long-standing leader in healthcare and commercial cleaning solutions, has announced a significant new agreement with Vizient, the largest provider-driven healthcare performance improvement company in the United States. The multi-year contract will see CloroxPro supply a comprehensive range of its trusted cleaning and disinfecting products to Vizient's extensive and diverse member base of hospitals and healthcare systems.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.