环保清洁产品市场机会、成长驱动因素、产业趋势分析及预测（2025-2034年）

2024 年全球环保清洁产品市场价值为 122 亿美元，预计到 2034 年将以 10% 的复合年增长率成长至 311 亿美元。

消费者偏好的转变，加上卫生意识的增强和生活方式的改变，持续推动对永续清洁解决方案的需求。近期公共卫生情势的发展，使得人们对清洁的需求日益增长，湿纸巾和其他一次性清洁产品也因此备受关注。各大品牌不断改进产品，将多功能特性融入环保解决方案，超越传统的清洁方式。这些变化反映出市场正大力转向更专业、更亲肤、更永续的替代方案，以满足消费者对个人安全和环境责任日益增长的期望。製造商正越来越多地探索可生物降解和植物性材料，并采用无塑胶包装，以满足消费者的期望和监管要求。该行业也正在向男士护理、老年护理和私人护理等特定产品类别拓展。由此形成了一个多元化的市场，并不断涌现出吸引特定消费族群的创新解决方案。具有环保意识的消费者正在接受具有保湿和抗衰老等额外功效的绿色替代品，模糊了清洁和个人护理之间的界限。

2024年，洗衣液市场规模预计将达37亿美元。此品类的成长主要得益于消费者重复购买行为以及对植物性界面活性剂和可生物降解化合物的需求成长。消费者越来越倾向选择既环保又温和的洗衣产品，以期在功效和环保责任之间取得平衡。他们愿意为这类产品支付更高的价格，这反映了社会在日常家庭生活中日益推行永续发展的趋势。

2024年，家庭/住宅市场占了61%的市场。消费者日益增强的健康意识和对有毒清洁剂的担忧，促使他们选择无毒且低致敏的解决方案。对室内空气品质和安全的日益关注，尤其是对敏感体质的家庭和个人而言，进一步巩固了该市场的主导地位。围绕环保生活方式的行销和教育活动也进一步强化了家庭用户的需求。

2024年，北美环保清洁产品市场规模达32亿美元，占34%的市场。支持永续产品使用的监管框架，以及消费者对环保产品的浓厚兴趣，巩固了该地区的领先地位。推广永续采购的项目以及绿色建筑认证也持续推动市场发展。然而，各州的环保产品普及率存在差异，反映出消费者向环保解决方案转型所处的阶段不同。

环保清洁产品市场的主要参与者包括金佰利公司、拜尔斯道夫股份公司、联合利华公司、Albaad USA, Inc.、Rockline Industries Limited、强生消费品公司、Nice-Pak Products, Inc.、Suominen Corporation、高乐氏公司、LG生活健康有限公司、Ontexmond Group NV、Diamond Wipes, Inc.、宝洁公司、尤妮希姆公司、尤妮希姆公司。环保清洁产品市场的领导者优先考虑永续创新，使用可生物降解的成分、植物性表面活性剂和可堆肥包装。许多公司正在投资研发，以提高产品功效并减少对环境的影响。各品牌也正在拓展产品组合，以满足男士卫生、老年护理和多功能清洁解决方案等细分市场的需求。与原材料供应商、认证机构和零售商建立策略合作伙伴关係，有助于扩大市场准入并建立消费者信任。

目录

第一章：方法论与范围

第二章：执行概要

第三章：行业洞察

• 产业生态系分析
  • 供应商格局
  • 利润率
  • 每个阶段的价值增加
  • 影响价值链的因素
  • 中断
• 产业影响因素
  • 成长驱动因素
    • 监理合规和政府采购政策
    • 消费者健康意识与环保意识
    • 企业永续发展承诺与ESG要求
  • 产业陷阱与挑战
    • 价格溢价和原物料成本上涨
    • 绩效认知与消费者教育障碍
  • 机会
    • 拓展新兴市场
    • 电子商务和直接面向消费者管道的成长
• 成长潜力分析
• 市场进入与定位策略
• 监管环境
• 主要市场趋势和颠覆性因素
• 技术和创新格局
  • 当前技术趋势
  • 新兴技术
• 2024年定价分析
  • 产品成本
  • 原料成本
• 未来市场趋势
• 风险评估与缓解
  • 监理合规风险
  • 产能限制影响分析
  • 技术转型风险
  • 价格波动和成本上涨风险
• 波特五力分析
• PESTEL 分析
• 消费者行为分析
  • 购买模式
  • 偏好分析
  • 消费者行为的区域差异
  • 电子商务对购买决策的影响

第四章：竞争格局

• 介绍
• 介绍
• 公司市占率分析
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • MEA
    • 拉丁美洲
• 公司矩阵分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 关键进展
  • 併购
  • 合作伙伴关係与合作
  • 新产品发布
  • 扩张计划

第五章：市场估算与预测：依产品类型划分，2021-2034年

• 主要趋势
• 通用清洁剂
  • 多用途家用清洁剂
  • 商用多用途清洁剂
• 浴室和水疗中心清洁剂
  • 浴缸和瓷砖清洁剂
  • 马桶清洁剂
• 淋浴间和玻璃清洁剂
• 玻璃和窗户清洁剂
  • 住宅玻璃清洁剂
  • 商业窗户清洁解决方案
  • 汽车玻璃清洁剂
• 地板清洁剂和保护剂
  • 硬地面清洁剂
  • 地毯和家具清洁
  • 地板保护剂和饰面
• 洗碗产品
  • 手动洗碗液
  • 自动洗碗机洗涤剂
  • 漂洗剂和添加剂
• 洗衣液
  • 通用洗衣产品
  • 浓缩液体洗涤剂
  • 粉末和胶囊配方
  • 衣物柔软精和护理剂
• 消毒剂和清洁剂
  • 经美国环保署DFE认证的抗菌产品
  • 洗手液和个人护理
  • 表面消毒剂
• 专业清洁剂
  • 烤箱和烧烤炉清洁剂
  • 金属清洁剂和抛光剂
  • 地毯和家具清洁
  • 排水维护产品

第六章：市场估算与预测：依应用领域划分，2021-2034年

• 主要趋势
• 家庭/住宅
• 商业设施
• 机构
• 工业的
• 餐饮服务

第七章：市场估算与预测：依最终用途划分，2021-2034年

• 主要趋势
• 居民用户
• 医疗机构
• 教育机构
• 政府和公共部门
• 商业地产
• 食品饮料业

第八章：市场估算与预测：依价格区间划分，2021-2034年

• 主要趋势
• 低的
• 中
• 高的

第九章：市场估算与预测：依配销通路划分，2021-2034年

• 主要趋势
• 在线的
  • 电子商务网站
  • 公司自有网站
• 离线
  • 超市/大型超市
  • 零售商店
  • 其他的

第十章：市场估计与预测：依地区划分，2021-2034年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第十一章：公司简介

• Albaad USA, Inc.
• Beiersdorf AG
• Diamond Wipes International, Inc.
• Essity Aktiebolag
• Johnson & Johnson Consumer Inc.
• Kimberly-Clark Corporation
• LG Household & Health Care Ltd.
• Nice-Pak Products, Inc.
• Ontex Group NV
• Rockline Industries Limited
• Suominen Corporation
• The Clorox Company
• The Procter & Gamble Company
• Unicharm Corporation
• Unilever PLC / Unilever NV

The Global Eco-friendly Cleaning Products Market was valued at USD 12.2 billion in 2024 and is estimated to grow at a CAGR of 10% to reach USD 31.1 billion by 2034.

A shift in consumer preferences, combined with increased hygiene awareness and lifestyle changes, continues to fuel demand for sustainable cleaning solutions. The heightened need for cleanliness in response to recent public health developments has placed wipes and other disposable cleaning products in the spotlight. Brands are evolving their offerings by integrating multifunctional benefits into eco-friendly solutions that go beyond traditional cleaning. These changes reflect a strong pivot toward more specialized, skin-friendly, and sustainable alternatives, aligning with rising expectations for personal safety and environmental responsibility. Manufacturers are increasingly exploring biodegradable and plant-based materials while adopting plastic-free packaging to meet both consumer expectations and regulatory compliance. The industry is also moving into targeted product categories like men's grooming, elderly care, and intimate hygiene. The result is a diversified market that continues to expand with innovative solutions that appeal to niche audiences. Eco-conscious consumers are embracing green alternatives with added benefits like skin hydration and anti-aging elements, blending the lines between cleaning and personal care.

The laundry detergents segment generated USD 3.7 billion in 2024. The growth in this category is largely driven by repeat purchasing behaviors and the shift toward plant-based surfactants and biodegradable compounds. Consumers are increasingly choosing laundry products that deliver environmental benefits while being gentle on skin, offering an appealing balance between efficacy and ecological responsibility. The willingness to pay a premium for these products reflects a broader societal move toward sustainability in everyday household routines.

The household/residential segment held a 61% share in 2024. Growing health awareness and concern over toxic cleaning agents have influenced consumers to opt for non-toxic and hypoallergenic solutions. Increased focus on indoor air quality and safety, especially for families and individuals with sensitivities, is strengthening this segment's dominance. Marketing and educational efforts around eco-conscious living have further reinforced this demand among home users.

North America Eco-friendly Cleaning Products Market generated USD 3.2 billion in 2024, holding a 34% share. Regulatory frameworks supporting sustainable product usage, alongside strong consumer interest in environmentally responsible options, have helped solidify the region's lead. Programs promoting sustainable purchasing, as well as green building certifications, continue to drive momentum. However, adoption levels vary across states, reflecting different stages of consumer transition toward eco-friendly solutions.

Key Eco-friendly Cleaning Products Market players include Kimberly-Clark Corporation, Beiersdorf AG, Unilever PLC / Unilever NV, Albaad USA, Inc., Rockline Industries Limited, Johnson & Johnson Consumer Inc., Nice-Pak Products, Inc., Suominen Corporation, The Clorox Company, LG Household & Health Care Ltd., Ontex Group NV, Diamond Wipes International, Inc., The Procter & Gamble Company, Unicharm Corporation, and Essity Aktiebolag. Leading companies in the Eco-friendly Cleaning Products Market are prioritizing sustainable innovation using biodegradable ingredients, plant-based surfactants, and compostable packaging. Many firms are investing in R&D to enhance product efficacy while reducing environmental impact. Brands are also expanding their product portfolios to target niche needs like men's hygiene, senior care, and multi-functional cleaning solutions. Strategic partnerships with raw material suppliers, certification bodies, and retailers allow for broader market access and trust-building with consumers.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Product type
  • 2.2.3 Application
  • 2.2.4 Price range
  • 2.2.5 End Use Industry
  • 2.2.6 Distribution Channel
• 2.3 CXO perspectives: Strategic imperatives
  • 2.3.1 Key decision points for industry executives
  • 2.3.2 Critical success factors for market players
• 2.4 Future Outlook and Strategic Recommendations
• 2.5 Strategic recommendations
  • 2.5.1 Supply chain diversification strategy
  • 2.5.2 Product portfolio enhancement
  • 2.5.3 Partnership and alliance opportunities
  • 2.5.4 Cost management and pricing strategy
• 2.6 Decision framework
  • 2.6.1 Investment priority matrix
  • 2.6.2 Risk-adjusted ROI analysis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier Landscape
  • 3.1.2 Profit Margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
  • 3.1.5 Disruptions
• 3.2 Industry Impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Regulatory compliance and government procurement policies
    • 3.2.1.2 Consumer health consciousness and environmental awareness
    • 3.2.1.3 Corporate sustainability commitments and ESG requirements
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 Price premium and raw material cost inflation
    • 3.2.2.2 Performance perception and consumer education barriers
  • 3.2.3 Opportunities
    • 3.2.3.1 Expansion into emerging markets
    • 3.2.3.2 Growth in e-commerce and direct-to-consumer channels
• 3.3 Growth potential analysis
• 3.4 Market entry and positioning strategy
• 3.5 Regulatory landscape
  • 3.5.1 North America
  • 3.5.2 Europe
  • 3.5.3 Asia Pacific
  • 3.5.4 Latin America
  • 3.5.5 MEA
• 3.6 Major market trends and disruptions
• 3.7 Technological and innovation landscape
  • 3.7.1 Current technological trends
  • 3.7.2 Emerging technologies
• 3.8 Pricing analysis, 2024
  • 3.8.1 Product cost
  • 3.8.2 Raw material cost
• 3.9 Future market trends
• 3.10 Risk assessment and mitigation
  • 3.10.1 Regulatory compliance risks
  • 3.10.2 Capacity constraint impact analysis
  • 3.10.3 Technology transition risks
  • 3.10.4 Pricing volatility and cost escalation risks
• 3.11 Porter's five forces analysis
• 3.12 PESTEL analysis
• 3.13 Consumer behaviour analysis
  • 3.13.1 Purchasing patterns
  • 3.13.2 Preference analysis
  • 3.13.3 Regional variations in consumer behaviour
  • 3.13.4 Impact of e-commerce on buying decisions

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Introduction
• 4.3 Company market share analysis
  • 4.3.1 By region
    • 4.3.1.1 North America
    • 4.3.1.2 Europe
    • 4.3.1.3 Asia Pacific
    • 4.3.1.4 MEA
    • 4.3.1.5 LATAM
• 4.4 Company matrix analysis
• 4.5 Competitive analysis of major market players
• 4.6 Competitive positioning matrix
• 4.7 Key developments
  • 4.7.1 Mergers & acquisitions
  • 4.7.2 Partnerships & collaborations
  • 4.7.3 New Product Launches
  • 4.7.4 Expansion Plans

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2034 (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 General purpose cleaner
  • 5.2.1 Multi-surface household cleaners
  • 5.2.2 Commercial all-purpose cleaners
• 5.3 Bathroom & spa cleaners
  • 5.3.1 tub & tile cleaners
  • 5.3.2 Toilet bowl cleaners
• 5.4 Shower & glass cleaners
• 5.5 Glass & window cleaners
  • 5.5.1 Residential glass cleaners
  • 5.5.2 Commercial window cleaning solutions
  • 5.5.3 Automotive glass cleaners
• 5.6 Floor cleaners & protectors
  • 5.6.1 Hard surface floor cleaners
  • 5.6.2 Carpet & upholstery cleaners
  • 5.6.3 Floor protectors & finishes
• 5.7 Dishwashing products
  • 5.7.1 Manual dishwashing liquids
  • 5.7.2 Automatic dishwasher detergents
  • 5.7.3 Rinse aids & additives
• 5.8 Laundry detergents
  • 5.8.1 General purpose laundry products
  • 5.8.2 Concentrated liquid detergents
  • 5.8.3 Powder & pod formulations
  • 5.8.4 Fabric softeners & conditioners
• 5.9 Disinfectants & sanitizers
  • 5.9.1 EPA DFE certified antimicrobial products
  • 5.9.2 Hand sanitizers & personal care
  • 5.9.3 Surface disinfectants
• 5.10 Specialty cleaners
  • 5.10.1 Oven & grill cleaners
  • 5.10.2 Metal cleaners & polishes
  • 5.10.3 Carpet & upholstery cleaners
  • 5.10.4 Drain maintenance products

Chapter 6 Market Estimates & Forecast, By Application, 2021 - 2034 (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Household/residential
• 6.3 Commercial facilities
• 6.4 Institutional
• 6.5 Industrial
• 6.6 Food Service

Chapter 7 Market Estimates & Forecast, By End Use, 2021 - 2034 (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Residential consumers
• 7.3 Healthcare facilities
• 7.4 Educational institutions
• 7.5 Government & public sector
• 7.6 Commercial real estate
• 7.7 Food & beverage industry

Chapter 8 Market Estimates & Forecast, By Price Range, 2021 - 2034 (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Low
• 8.3 Mid
• 8.4 High

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034 (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 Online
  • 9.2.1 E-commerce websites
  • 9.2.2 Company-owned websites
• 9.3 Offline
  • 9.3.1 Supermarket/hyper market
  • 9.3.2 Retailer stores
  • 9.3.3 Others

Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2034 (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 UK
  • 10.3.2 Germany
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Russia
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 Australia
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
• 10.6 MEA
  • 10.6.1 South Africa
  • 10.6.2 Saudi Arabia
  • 10.6.3 UAE

Chapter 11 Company Profiles

• 11.1 Albaad USA, Inc.
• 11.2 Beiersdorf AG
• 11.3 Diamond Wipes International, Inc.
• 11.4 Essity Aktiebolag
• 11.5 Johnson & Johnson Consumer Inc.
• 11.6 Kimberly-Clark Corporation
• 11.7 LG Household & Health Care Ltd.
• 11.8 Nice-Pak Products, Inc.
• 11.9 Ontex Group NV
• 11.10 Rockline Industries Limited
• 11.11 Suominen Corporation
• 11.12 The Clorox Company
• 11.13 The Procter & Gamble Company
• 11.14 Unicharm Corporation
• 11.15 Unilever PLC / Unilever NV