家用清洁用品市场规模、份额和成长分析（按产品类型、分销管道、应用和地区划分）－2026-2033年产业预测

预计到 2024 年，家用清洁产品市场规模将达到 2,569.6 亿美元，到 2025 年将达到 2,682.7 亿美元，到 2033 年将达到 3,785.9 亿美元，预测期（2026-2033 年）的复合年增长率为 4.4%。

家用清洁产品在促进健康方面发挥着重要作用，它们能有效去除过敏原、污染物和细菌，并预防感染疾病的传播。这些产品为传统的漂白剂和消毒剂提供了安全的替代方案，后者可能会引起皮肤刺激和过敏。由于生活水准的提高、都市化的加快、对厕所清洁剂需求的增长以及对环保配方的持续追求，市场正在不断扩大。此外，开发中国家需求的成长也创造了新的机会。然而，诸如更便宜的替代品的出现、有害化学物质的普遍存在以及日益增长的环境问题等挑战，都对市场扩张构成了障碍，并可能影响公司的未来发展和消费者的偏好。

家用清洁剂市场驱动因素

推动家用清洁剂市场发展的关键因素是消费者日益增强的家居清洁卫生意识。随着都市化的加速和生活水准的提高，对清洁产品的需求持续增长。有组织的零售网路的扩张进一步促进了这一趋势，提高了产品的可及性，尤其是在农村地区。健康意识的增强以及多样化清洁解决方案的出现，共同推动了销售，反映出人们越来越重视清洁卫生的生活环境。因此，这些因素对全球家用清洁产品市场的发展轨迹至关重要。

影响家庭清洁用品市场的因素

家用清洁产品市场面临许多挑战，阻碍了其成长潜力。其中一个主要问题是产品差异化不足，导致品牌难以建立忠实的基本客群。影响购买决策的因素多种多样，包括个人产品偏好、心理特征、人口统计特征和消费行为。生活方式的改变以及消费者对市场选择的日益了解，促使他们探索新产品，而不是固守单一品牌。因此，获得客户忠诚度变得特别困难，对于中小型製造商更是如此，因为他们难以跟上快速变化的消费趋势。这些因素共同限制市场的发展。

家用清洁剂市场趋势

受消费者对产品标籤上完整成分资讯的需求所推动，家用清洁剂市场正经历一场朝向透明化方向的重大转变。随着消费者越来越关注所用产品的化学成分，他们优先选择那些清楚揭露成分清单、更注重安全性和永续性的品牌。这一趋势正在重塑行销策略，企业利用透明度不仅建立信任，还能在竞争激烈的市场环境中脱颖而出。此外，口碑和网路评论也发挥关键作用，消费者共用他们对产品功效和安全性的看法，最终影响他们的购买决策。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析及其影响

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管环境
• 专利分析
• 案例研究
• 客户和购买标准分析

全球家用清洁产品市场规模（依产品类型划分）及复合年增长率（2026-2033 年）

• 清洁剂
• 厕所清洁剂
• 表面清洁剂
• 玻璃清洁剂
• 洗衣精
• 特殊清洁剂
• 漂白
• 其他的

全球家用清洁产品市场规模（依分销管道划分）及复合年增长率（2026-2033 年）

• 超级市场
• 便利商店
• 线上零售商
• 其他分销管道

全球家用清洁产品市场规模（按应用领域划分）及复合年增长率（2026-2033 年）

• 浴室
• 厨房
• 地面
• 其他的

全球家用清洁产品市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2021-2023年营收年比比较

主要企业简介

• The Procter & Gamble Company
• Unilever PLC
• Henkel AG & Co. KGaA
• Reckitt Benckiser Group plc
• The Clorox Company
• Colgate-Palmolive Company
• SC Johnson & Son Inc.
• Church & Dwight Co. Inc.
• Kao Corporation
• Amway Corporation
• 3M Company
• Kimberly-Clark Corporation
• Godrej Consumer Products Ltd.
• McBride plc
• Bombril SA
• Dropps
• Earth Friendly Products
• RSPL Ltd.

结论与建议

Household Cleaning Products Market size was valued at USD 256.96 Billion in 2024 and is poised to grow from USD 268.27 Billion in 2025 to USD 378.59 Billion by 2033, growing at a CAGR of 4.4% during the forecast period (2026-2033).

Household cleaning products play a vital role in promoting health by effectively removing allergens, pollutants, and bacteria while preventing the spread of infectious diseases. These products offer a safer alternative to traditional bleaches and disinfectants that can cause skin irritation and allergies. The market is experiencing growth driven by enhanced living standards, urbanization, and increasing demand for toilet cleaners, along with ongoing research into eco-friendly formulations. Additionally, rising demand from developing nations presents new opportunities. However, market expansion may face challenges from the accessibility of cheaper alternatives, the prevalence of hazardous chemicals, and growing environmental concerns, all of which could hinder corporate growth and influence consumer preferences moving forward.

Top-down and bottom-up approaches were used to estimate and validate the size of the Household Cleaning Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Household Cleaning Products Market Segments Analysis

Global Household Cleaning Products Market is segmented by product type, distribution channel, application and region. Based on product type, the market is segmented into dishwashing products, toilet cleaners, surface cleaners, glass cleaners, laundry detergents, specialty cleaners, bleaches and others. Based on distribution channel, the market is segmented into supermarkets, convenience stores, online retail stores and other channels. Based on application, the market is segmented into bathroom, kitchen, floor and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Household Cleaning Products Market

A significant factor driving the household cleaning products market is the increasing consumer awareness surrounding cleanliness and hygiene within homes. As urbanization progresses and living standards improve, the demand for cleaning products continues to rise. This trend is further supported by the growth of organized retail networks, which enhance product accessibility, particularly in smaller cities. The combination of heightened health consciousness and greater availability of diverse cleaning solutions is fueling sales, reflecting a broader shift towards ensuring a clean and sanitized living environment. Consequently, these elements are vital in shaping the trajectory of the home cleaning product market globally.

Restraints in the Household Cleaning Products Market

The Household Cleaning Products market faces significant challenges that hinder its growth potential. One primary issue is the lack of product differentiation, which makes it difficult for brands to establish a loyal customer base. Various factors, including individual product preferences, psychographic traits, demographics, and consumer behavior, all influence purchasing decisions. Lifestyle expectations and heightened awareness about options available in the marketplace compel consumers to explore new products rather than sticking with a single brand. Consequently, customer loyalty becomes elusive, particularly for small to medium-sized manufacturers, as they struggle to keep pace with rapidly changing consumer trends. These factors collectively contribute to market constraints.

Market Trends of the Household Cleaning Products Market

The household cleaning products market is witnessing a significant shift towards transparency, driven by consumers' demand for complete ingredient disclosure on product labels. Increasingly aware of the chemical composition of the products they use, consumers are prioritizing brands that openly communicate their ingredient lists, leading to a heightened emphasis on safety and sustainability. This trend is reshaping marketing strategies, as companies leverage transparency not only to build trust but also to differentiate themselves in a competitive landscape. Additionally, word-of-mouth and online reviews are playing a crucial role, with consumers sharing their insights about the efficacy and safety of products, ultimately influencing purchase decisions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Patent Analysis
• Case Studies
• Customer & Buying Criteria Analysis

Global Household Cleaning Products Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Dishwashing Products
• Toilet Cleaners
• Surface Cleaners
• Glass Cleaners
• Laundry Detergents
• Specialty Cleaners
• Bleaches
• Others

Global Household Cleaning Products Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets
• Convenience Stores
• Online Retail Stores
• Other Channels

Global Household Cleaning Products Market Size by Application & CAGR (2026-2033)

• Market Overview
• Bathroom
• Kitchen
• Floor
• Others

Global Household Cleaning Products Market Size & CAGR (2026-2033)

• North America, (Product Type, Distribution Channel, Application)
  • US
  • Canada
• Europe, (Product Type, Distribution Channel, Application)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Product Type, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Product Type, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Product Type, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• The Procter & Gamble Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Clorox Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• S. C. Johnson & Son Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co. Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3M Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Consumer Products Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McBride plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bombril SA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dropps
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Earth Friendly Products
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RSPL Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation