家庭清洁工具和用品市场规模、份额和成长分析（按工具类型、分销管道、价格分布范围、最终用户和地区）- 产业预测 2025-2032

预计 2023 年全球家用清洁工具和用品市场规模将达到 2,100 亿美元，从 2024 年的 2,209.2 亿美元成长到 2032 年的 3,314.1 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.2%。

全球家庭清洁工具和用品市场正在经历强劲成长，主要原因是对环保、无化学产品以及先进的自动清洗解决方案的需求激增。生活水准的提高，加上消费者对高效清洁工具的需求不断增长，正在推动市场从 2025 年到 2032 年的扩张。宝洁、庄臣专业和利洁时等主要企业正在透过永续包装、节水设备和环保产品线等创新产品来应对这一趋势。此外，可支配收入的增加、智慧家庭技术的广泛应用以及网路购物的便利性进一步增强了市场机会。对现代机械化清洗解决方案的需求持续影响着产业格局，预示着该产业的发展前景良好。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 技术进步

家用清洁工具和用品市场规模（按工具类型）

• 市场概况
• 清洁工具/刷子
  • 马桶刷
  • 拖把
  • 其他的
• 簸箕
• 桶
• 除尘器
• 扫帚
• 其他的

家庭清洁设备和用品市场规模（按分销管道划分）

• 市场概况
• 大卖场/超级市场
• 批发商
• 专卖店
• 在线的

家用清洁工具和用品市场规模（价格分布范围）

• 市场概况
• 价格低廉
• 中价位

家庭清洁工具和用品市场规模（按最终用户划分）

• 市场概况
• 住宅
• 商业的

居家清洁设备及用品市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Vileda（Germany）
• 3M（USA）
• Eureka Forbes（India）
• Dyson（UK）
• Electrolux（Sweden）
• Stanley Black & Decker（USA）
• BISSELL（USA）
• Nilfisk（Denmark）
• iRobot（USA）
• SharkNinja（USA）
• Panasonic（Japan）
• LG Electronics（South Korea）
• Samsung Electronics（South Korea）
• Haier Group（China）
• Miele（Germany）
• Philips（Netherlands）
• Toshiba（Japan）
• Hitachi（Japan）
• Whirlpool Corporation（USA）
• Godrej Consumer Products（India）

结论和建议

Global Household Cleaning Tools and Supplies Market size was valued at USD 210 billion in 2023 and is poised to grow from USD 220.92 billion in 2024 to USD 331.41 billion by 2032, growing at a CAGR of 5.2% during the forecast period (2025-2032).

The global household cleaning tools and supplies market is experiencing robust growth, driven primarily by a surge in demand for eco-friendly and chemical-free products alongside advanced automated cleaning solutions. As living standards rise, consumers are increasingly seeking efficient and effective cleaning tools, which has propelled market expansion from 2025 to 2032. Key players like Procter & Gamble, SC Johnson Professional, and Reckitt Benckiser are responding to this trend with innovative offerings, such as sustainable packaging, water-efficient devices, and eco-friendly product lines. Additionally, rising disposable incomes, the popularity of smart home technology, and the convenience of online shopping are further enhancing market opportunities. The demand for modern, mechanized cleaning solutions continues to shape the landscape, indicating a promising trajectory for the industry.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Household Cleaning Tools And Supplies market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Household Cleaning Tools And Supplies Market Segments Analysis

Global Household Cleaning Tools and Supplies Market is segmented by Tools Type, Distribution Channel, Price Range, End-User and region. Based on Tools Type, the market is segmented into Cleaning Tool/ Brushes, Dustpans, Buckets, Dusters, Brooms and Others. Based on Distribution Channel, the market is segmented into Hypermarket/ Supermarket, Wholesaler, Specialty Store and Online. Based on Price Range, the market is segmented into Low and Medium. Based on End-User, the market is segmented into Residential and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Household Cleaning Tools And Supplies Market

The Global Household Cleaning Tools and Supplies market is being driven by a notable rise in consumer demand for eco-friendly cleaning products and tools. As awareness of environmental issues escalates, both businesses and households are increasingly choosing non-toxic, biodegradable, and reusable cleaning solutions. This growing inclination towards sustainability is particularly prominent in developed countries, where stringent regulations promote the use of environmentally conscious products. Consumers are actively seeking out options that align with their values, spurring a shift in the industry toward more sustainable practices and offerings. Overall, this trend significantly influences market dynamics and growth opportunities.

Restraints in the Global Household Cleaning Tools And Supplies Market

One of the primary challenges facing the Global Household Cleaning Tools and Supplies market is the high cost associated with advanced cleaning products, including smart mops and robotic vacuums. These innovative technologies often come with a steep upfront price, making them inaccessible for budget-conscious consumers, particularly in developing nations. As a result, this financial barrier can restrict the broad acceptance and use of sophisticated cleaning solutions in certain areas, hindering the overall growth and development of the market. Consequently, the disparity in affordability may impede the transition from conventional cleaning methods to more advanced, efficient alternatives.

Market Trends of the Global Household Cleaning Tools And Supplies Market

The Global Household Cleaning Tools and Supplies market is witnessing a significant trend towards subscription services, driven by consumers' desire for convenience and efficiency. As consumers increasingly favor contactless shopping options, subscription models for cleaning products like mops, wipes, and detergents are on the rise. This trend not only offers the benefit of regular delivery, ensuring a consistent supply of essential cleaning items, but also saves time by reducing the need for frequent market visits. As a result, companies are adapting their business strategies to capitalize on this growing demand, shaping the future of household cleaning solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Household Cleaning Tools and Supplies Market Size by Tools Type & CAGR (2025-2032)

• Market Overview
• Cleaning Tool/ Brushes
  • Toilet Brush
  • Mop
  • Others
• Dustpans
• Buckets
• Dusters
• Brooms
• Others

Global Household Cleaning Tools and Supplies Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarket/ Supermarket
• Wholesaler
• Specialty Store
• Online

Global Household Cleaning Tools and Supplies Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Low
• Medium

Global Household Cleaning Tools and Supplies Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Residential
• Commercial

Global Household Cleaning Tools and Supplies Market Size & CAGR (2025-2032)

• North America (Tools Type, Distribution Channel, Price Range, End-User)
  • US
  • Canada
• Europe (Tools Type, Distribution Channel, Price Range, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Tools Type, Distribution Channel, Price Range, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Tools Type, Distribution Channel, Price Range, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Tools Type, Distribution Channel, Price Range, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Vileda (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3M (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eureka Forbes (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dyson (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Electrolux (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stanley Black & Decker (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BISSELL (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nilfisk (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iRobot (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SharkNinja (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haier Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Miele (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toshiba (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hitachi (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Whirlpool Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Consumer Products (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations