清洁产品市场－全球产业规模、份额、趋势、机会和预测，按产品类型、形式、最终用户、配销通路、地区和竞争情况，2020-2030 年预测

2024 年全球清洁产品市场价值为 673.4 亿美元，预计到 2030 年将达到 820.1 亿美元，预测期内复合年增长率为 4.02%。这一增长主要是由于消费者对卫生和清洁意识的提高，尤其是在新冠疫情之后。随着健康和保健成为消费者关注的焦点，对家用和工业清洁产品的需求激增。具有环保意识的购买行为也在塑造市场，人们对可生物降解、无化学物质和永续清洁解决方案的兴趣日益浓厚。抗菌剂、酵素配方和智慧清洁系统等技术创新进一步增强了产品吸引力。此外，城市化、可支配收入的增加以及生活方式的改变正在推动消费，尤其是在新兴市场。电子商务平台的快速扩张正在提高可及性和便利性，加速全球市场的采用。

关键市场驱动因素

住宅市场蓬勃发展

主要市场挑战

原物料价格波动

主要市场趋势

环保与永续产品的兴起

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：客户之声分析

• 品牌知名度
• 影响购买决策的因素

第五章：全球清洁产品市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 依产品类型（表面清洁剂、地板清洁剂、窗户清洁剂、其他）
  • 依形态（液体、凝胶、粉末、其他）
  • 按最终用户（住宅、商业）
  • 按配销通路（超市及大卖场、便利商店、专卖店、网路、其他）
  • 按地区
  • 按公司分类（2024）
• 市场地图

第六章：北美清洁产品市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲清洁产品市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 法国
  • 德国
  • 西班牙
  • 义大利
  • 英国

第八章：亚太清洁产品市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 日本
  • 印度
  • 澳洲
  • 韩国

第九章：中东和非洲清洁产品市场展望

• 市场规模和预测
• 市场占有率和预测
• MEA：国家分析
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋
  • 土耳其

第十章：南美洲清洁产品市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 阿根廷
  • 哥伦比亚

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 合併与收购（如有）
• 产品发布（如有）
• 最新动态

第 13 章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的力量
• 顾客的力量
• 替代产品的威胁

第 14 章：竞争格局

• 公司简介
  • Reckitt Benckiser
  • Unilever Plc
  • SC Johnson & Son, Inc.
  • Dabur Limited
  • Jyothy Laboratories Ltd
  • VH Group
  • The Clorox Company
  • Henkel AG & Co. KGaA
  • Kao Corporation
  • Colgate-Palmolive Company

第 15 章：策略建议

第16章调查会社について・免责事项

The Global Cleaning Product Market was valued at USD 67.34 billion in 2024 and is anticipated to reach USD 82.01 billion by 2030, growing at a CAGR of 4.02% during the forecast period. This growth is primarily driven by heightened consumer awareness around hygiene and cleanliness, especially following the COVID-19 pandemic. The demand for both household and industrial cleaning products has surged as health and wellness take center stage in consumer priorities. Eco-conscious purchasing behaviors are also shaping the market, with increasing interest in biodegradable, chemical-free, and sustainable cleaning solutions. Technological innovations, including antibacterial agents, enzyme-based formulations, and smart cleaning systems, are further enhancing product appeal. Additionally, urbanization, rising disposable incomes, and changing lifestyles are driving consumption, particularly in emerging markets. The rapid expansion of e-commerce platforms is improving accessibility and convenience, accelerating global market adoption.

Key Market Drivers

Booming Residential Sector

The robust growth of the residential sector is a significant driver of the global cleaning product market. As of 2025, private residential construction spending reported a 1.5% increase, signaling steady development. Urban migration, growing disposable incomes, and evolving lifestyles are contributing to increased demand for household cleaning products. The heightened focus on home hygiene in the post-pandemic era has driven up the consumption of disinfectants, surface and floor cleaners, laundry detergents, and air purifiers. Additionally, the rise of nuclear families and dual-income households has created a need for time-efficient and multipurpose cleaning solutions, including smart cleaning tools. Environmental awareness is also prompting consumers to opt for biodegradable and eco-friendly cleaning options, further encouraging innovation across the product spectrum. The global rise of online retail and wider product availability through both digital and physical distribution channels continues to support market growth as the residential segment expands.

Key Market Challenges

Fluctuating Raw Material Prices

Price volatility in raw materials presents a key challenge for the global cleaning product market. Essential inputs such as surfactants, solvents, enzymes, and fragrances-sourced from petroleum, natural oils, and chemicals-are subject to significant cost fluctuations. Factors such as geopolitical instability, supply chain disruptions, and rising crude and palm oil prices are pressuring manufacturers to adapt pricing or absorb rising costs. Additionally, limited availability of chemical additives and packaging materials further impacts production economics. The industry's transition toward sustainable and biodegradable inputs adds another layer of cost, with higher R&D and sourcing expenditures. Smaller manufacturers are particularly vulnerable due to limited flexibility in absorbing or offsetting these expenses. In response, companies are exploring alternative materials, supplier diversification, and production optimization strategies. However, unpredictable input costs continue to challenge market stability and pricing models.

Key Market Trends

Rise of Eco-Friendly & Sustainable Products

The global cleaning product industry is undergoing a major shift toward sustainable and eco-friendly alternatives, driven by rising environmental consciousness and health awareness among consumers. Shoppers increasingly favor biodegradable, plant-based, and non-toxic cleaning solutions that deliver effective results with minimal environmental impact. Regulatory pressure from entities such as the EPA and ECHA has prompted manufacturers to reformulate products with safer, natural ingredients. Sustainability initiatives also extend to packaging, with companies introducing recyclable, refillable, and waterless options to curb plastic waste. Brands are innovating with enzyme-based and probiotic cleaners that offer natural, chemical-free cleaning capabilities. Certifications like USDA Organic, Ecolabel, and cruelty-free labels are helping build consumer trust in green products. As sustainability emerges as a key purchasing factor, companies that prioritize ethical sourcing, transparency, and environmental responsibility are expected to gain a competitive edge, making green cleaning products a defining feature of future market growth.

Key Market Players

• Reckitt Benckiser
• Unilever Plc
• S. C. Johnson & Son, Inc.
• Dabur Limited
• Jyothy Laboratories Ltd
• VH Group
• The Clorox Company
• Henkel AG & Co. KGaA
• Kao Corporation
• Colgate-Palmolive Company

Report Scope:

In this report, the Global Cleaning Product Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Cleaning Product Market, By Product Type:

• Surface Cleaner
• Floor Cleaner
• Window Cleaner
• Others

Cleaning Product Market, By Form:

• Liquid
• Gel
• Powder
• Others

Cleaning Product Market, By End User:

• Residential
• Commercial

Cleaning Product Market, By Distribution Channel:

• Supermarket & Hypermarket
• Convenience Stores
• Specialty Stores
• Online
• Others

Cleaning Product Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Cleaning Product Market.

Available Customizations:

Global Cleaning Product Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global Cleaning Product Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Surface Cleaner, Floor Cleaner, Window Cleaner, Others)
  • 5.2.2. By Form (Liquid, Gel, Powder, Others)
  • 5.2.3. By End User (Residential, Commercial)
  • 5.2.4. By Distribution Channel (Supermarket & Hypermarket, Convenience Stores, Specialty Stores, Online, Others)
  • 5.2.5. By Region
  • 5.2.6. By Company (2024)
• 5.3. Market Map

6. North America Cleaning Product Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Form
  • 6.2.3. By End User
  • 6.2.4. By Distribution Channel
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Cleaning Product Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Form
      • 6.3.1.2.3. By End User
      • 6.3.1.2.4. By Distribution Channel
  • 6.3.2. Canada Cleaning Product Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Form
      • 6.3.2.2.3. By End User
      • 6.3.2.2.4. By Distribution Channel
  • 6.3.3. Mexico Cleaning Product Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Form
      • 6.3.3.2.3. By End User
      • 6.3.3.2.4. By Distribution Channel

7. Europe Cleaning Product Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Form
  • 7.2.3. By End User
  • 7.2.4. By Distribution Channel
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Cleaning Product Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Form
      • 7.3.1.2.3. By End User
      • 7.3.1.2.4. By Distribution Channel
  • 7.3.2. Germany Cleaning Product Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Form
      • 7.3.2.2.3. By End User
      • 7.3.2.2.4. By Distribution Channel
  • 7.3.3. Spain Cleaning Product Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Form
      • 7.3.3.2.3. By End User
      • 7.3.3.2.4. By Distribution Channel
  • 7.3.4. Italy Cleaning Product Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Form
      • 7.3.4.2.3. By End User
      • 7.3.4.2.4. By Distribution Channel
  • 7.3.5. United Kingdom Cleaning Product Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Form
      • 7.3.5.2.3. By End User
      • 7.3.5.2.4. By Distribution Channel

8. Asia-Pacific Cleaning Product Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Form
  • 8.2.3. By End User
  • 8.2.4. By Distribution Channel
  • 8.2.5. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Cleaning Product Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Form
      • 8.3.1.2.3. By End User
      • 8.3.1.2.4. By Distribution Channel
  • 8.3.2. Japan Cleaning Product Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Form
      • 8.3.2.2.3. By End User
      • 8.3.2.2.4. By Distribution Channel
  • 8.3.3. India Cleaning Product Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Form
      • 8.3.3.2.3. By End User
      • 8.3.3.2.4. By Distribution Channel
  • 8.3.4. Australia Cleaning Product Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Form
      • 8.3.4.2.3. By End User
      • 8.3.4.2.4. By Distribution Channel
  • 8.3.5. South Korea Cleaning Product Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Form
      • 8.3.5.2.3. By End User
      • 8.3.5.2.4. By Distribution Channel

9. Middle East & Africa Cleaning Product Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Form
  • 9.2.3. By End User
  • 9.2.4. By Distribution Channel
  • 9.2.5. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Cleaning Product Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Form
      • 9.3.1.2.3. By End User
      • 9.3.1.2.4. By Distribution Channel
  • 9.3.2. Saudi Arabia Cleaning Product Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Form
      • 9.3.2.2.3. By End User
      • 9.3.2.2.4. By Distribution Channel
  • 9.3.3. UAE Cleaning Product Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Form
      • 9.3.3.2.3. By End User
      • 9.3.3.2.4. By Distribution Channel
  • 9.3.4. Turkey Cleaning Product Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Product Type
      • 9.3.4.2.2. By Form
      • 9.3.4.2.3. By End User
      • 9.3.4.2.4. By Distribution Channel

10. South America Cleaning Product Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Form
  • 10.2.3. By End User
  • 10.2.4. By Distribution Channel
  • 10.2.5. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Cleaning Product Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Form
      • 10.3.1.2.3. By End User
      • 10.3.1.2.4. By Distribution Channel
  • 10.3.2. Argentina Cleaning Product Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Form
      • 10.3.2.2.3. By End User
      • 10.3.2.2.4. By Distribution Channel
  • 10.3.3. Colombia Cleaning Product Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Form
      • 10.3.3.2.3. By End User
      • 10.3.3.2.4. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Reckitt Benckiser
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. Unilever Plc
  • 14.1.3. S. C. Johnson & Son, Inc.
  • 14.1.4. Dabur Limited
  • 14.1.5. Jyothy Laboratories Ltd
  • 14.1.6. VH Group
  • 14.1.7. The Clorox Company
  • 14.1.8. Henkel AG & Co. KGaA
  • 14.1.9. Kao Corporation
  • 14.1.10. Colgate-Palmolive Company

15. Strategic Recommendations

16. About Us & Disclaimer