全球定型喷雾市场机会、成长动力、产业趋势分析与预测 2024 - 2032

2023年，全球定型喷雾市场价值为27亿美元，预计2024年至2032年复合年增长率为8.4%。定型喷雾已成为许多人的日常必需品，可提供定型、控制毛躁和更持久的造型。品牌持续针对各种髮质创新新配方，包括采用天然成分并提供隔热和增强光泽等特定功效的配方。然而，长期使用髮胶可能会导致头髮断裂和脱落，因为它们会削弱髮丝、损伤角质层并损害毛囊。

这些喷雾剂中的化学物质也可能引起过敏反应，导致头皮溃烂和皮肤刺激。此外，竞争激烈的美容和个人护理行业为试图进入市场的新品牌和老牌企业脱颖而出带来了挑战。就产品类型而言，中效喷雾细分市场到2023 年将产生约14 亿美元的收入，预计到2032 年将以8.3% 的复合年增长率增长。来越受欢迎，因为它们可以控制飞散，减少毛躁，并提供灵活的定型和自然光泽。与传统的强固选项不同，这些配方可以轻鬆重新造型，同时保持形状记忆。

2023 年，女性细分市场约占62% 的市场份额，预计2024 年至2032 年复合年增长率为8.4%。的髮胶。人们越来越偏好天然和有机配方，消费者倾向于不含刺激性化学物质的产品。具有光泽或紫外线防护等附加功效的多功能喷雾剂也变得越来越受欢迎。北美在全球定型喷雾市场占据主导地位，2023 年营收份额约为 26%，预测期内复合年增长率预计为 8.1%。

这种成长是由消费者选择的增加、产品开发和市场动态的变化所推动的。人们对护髮的关注日益增加，导致护髮产品的支出增加，而品牌也在扩大产品线，为各种头髮问题提供解决方案，例如湿度控制、热保护和丰盈，从而吸引更广泛的消费者群体。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素。
  • 利润率分析。
  • 干扰
  • 未来展望
  • 製造商
  • 经销商
  • 零售商
• 产业影响力
  • 成长动力
    • 美髮产品的需求不断增长
    • 男性美容行业的扩张
  • 产业陷阱与挑战
    • 不断变化的消费者偏好
    • 与髮胶有关的健康问题。
• 成长潜力分析
• 成分分析
• 产品包装​​分析
• 消费者购买行为
• 未来趋势分析
• 价格分析
• 监理框架
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：依类型

• 主要趋势
• 轻定喷雾
• 中等定型喷雾
• 强力定型喷雾

第 6 章：市场估计与预测：依髮质分类

• 主要趋势
• 捲曲
• 直的
• 普通的
• 薄的
• 油性
• 其他（所有髮质等）

第 7 章：市场估计与预测：依消费者群体

• 主要趋势
• 男士
• 女性
• 男女通用的

第 8 章：市场估计与预测：按价格

• 主要趋势
• 低的
• 中等的
• 高的

第 9 章：市场估计与预测：依最终用途

• 主要趋势
• 个人
• 专业的

第 10 章：市场估计与预测：按配销通路

• 主要趋势
• 在线的
  • 电子商务网站
  • 公司网站
• 离线
  • 百货公司
  • 美容用品店
  • 其他（精品店等）

第 11 章：市场估计与预测：按地区

• 主要动向：按地区
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第 12 章：公司简介

• Adonis
• Alfaparf Milano Professional
• Aveda
• Bblunt
• Bumble and bumble.
• Frigid Fluid Company
• HSA Cosmetics
• John Paul Mitchell Systems
• Keune
• L'Oreal
• Moroccanoil
• Oribes
• Schwarzkopf Professional
• Tresemme
• Wella Internationals

The Global Hair Setting Spray Market was valued at USD 2.7 billion in 2023 and is expected to grow at a CAGR of 8.4% from 2024 to 2032. With the increasing focus on hair styling, the demand for products that maintain and enhance hairstyles is rising. Hair setting sprays have become an everyday essential for many, providing hold, frizz control, and longer-lasting styles. Brands continuously innovate new formulas for various hair types, including those featuring natural ingredients and offering specific benefits like heat protection and shine enhancement. However, long-term use of hair sprays may lead to hair breakage and loss, as they can weaken hair strands, damage the cuticle, and harm follicles.

Chemicals in these sprays may also cause allergic reactions, resulting in scalp breakouts and skin irritation. In addition, the highly competitive beauty and personal care industry poses challenges for new brands trying to enter the market and for established players to stand out. In terms of product type, the medium-hold spray segment generated around USD 1.4 billion in revenue in 2023 and is projected to grow at a CAGR of 8.3% through 2032. Light-hold sprays, known for their lightweight properties, are gaining traction as they control flyaways, reduce frizz, and offer a flexible hold with a natural shine. Distinct from traditional strong-hold options, these formulas allow for easy restyling while maintaining shape memory.

The women's segment accounted for approximately 62% of the market share in 2023 and is expected to grow at a CAGR of 8.4% from 2024 to 2032. Women increasingly seek hair sprays tailored to their specific hair types and concerns, such as humidity resistance or heat protection. There is also a growing preference for natural and organic formulas, with consumers gravitating toward products free from harsh chemicals. Multi-functional sprays that provide added benefits like shine or UV protection are also becoming more popular. North America dominated the global hair setting spray market, holding a revenue share of around 26% in 2023, with growth projected at a CAGR of 8.1% during the forecast period.

This growth is driven by increasing consumer choices, product developments, and shifts in market dynamics. Increased attention to hair care has led to higher spending on hair products, while brands are expanding their product lines to offer solutions for various hair concerns, such as humidity control, heat protection, and volumizing, thereby attracting a wider consumer base.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates & calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model.
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain.
  • 3.1.2 Profit margin analysis.
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
  • 3.1.7 Retailer
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rising demand for hair styling products
    • 3.2.1.2 Expansion of the male grooming sector
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 Evolving consumer preferences
    • 3.2.2.2 Health concerns related to hair spray.
• 3.3 Growth potential analysis
• 3.4 Ingredient analysis
• 3.5 Product packaging analysis
• 3.6 Consumer buying behavior
• 3.7 Future trend analysis
• 3.8 Price Analysis
• 3.9 Regulatory framework
• 3.10 Porter's analysis
• 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Company market share analysis
• 4.2 Competitive positioning matrix
• 4.3 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Type (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Light hold spray
• 5.3 Medium hold spray
• 5.4 Strong hold spray

Chapter 6 Market Estimates & Forecast, By Hair Type (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Curly
• 6.3 Straight
• 6.4 Normal
• 6.5 Thin
• 6.6 Oily
• 6.7 Others (all hair type etc.)

Chapter 7 Market Estimates & Forecast, By Consumer Group (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Men
• 7.3 Women
• 7.4 Unisex

Chapter 8 Market Estimates & Forecast, By Price (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Low
• 8.3 Medium
• 8.4 High

Chapter 9 Market Estimates & Forecast, By End Use (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 Individual
• 9.3 Professional

Chapter 10 Market Estimates & Forecast, By Distribution Channel (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 Online
  • 10.2.1 E-Commerce sites
  • 10.2.2 Company website
• 10.3 Offline
  • 10.3.1 Department stores
  • 10.3.2 Beauty supply stores
  • 10.3.3 Others (boutique shops etc.)

Chapter 11 Market Estimates & Forecast, By Region (USD Billion) (Million Units)

• 11.1 Key trends, by region
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 Australia
  • 11.4.5 South Korea
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
• 11.6 MEA
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 South Africa

Chapter 12 Company Profiles

• 12.1 Adonis
• 12.2 Alfaparf Milano Professional
• 12.3 Aveda
• 12.4 Bblunt
• 12.5 Bumble and bumble.
• 12.6 Frigid Fluid Company
• 12.7 HSA Cosmetics
• 12.8 John Paul Mitchell Systems
• 12.9 Keune
• 12.10 L'Oreal
• 12.11 Moroccanoil
• 12.12 Oribes
• 12.13 Schwarzkopf Professional
• 12.14 Tresemme
• 12.15 Wella Internationals