定型喷雾市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024 年全球定妆喷雾市场规模为 10.2 亿美元，预计到 2034 年将以 6.7% 的复合年增长率增长至 19.4 亿美元。这一增长主要源于人们审美偏好的转变、彩妆文化影响力的增强，以及日益增长的老龄化人口对持久妆容解决方案的追求。随着年龄的增长，肌肤会发生一系列变化，包括失去弹性、更干燥和出现细纹。这些因素使得妆容难以全天保持完美。定妆喷雾正变得越来越必不可少，因为它们可以帮助延长妆容的持久度、减少皱纹，并提供光滑、精緻的妆容。这些优点在仍然活跃于社交或职业领域的成熟消费者中引起了强烈共鸣，他们寻求方便、免接触的美容产品。日夜持久的精緻妆容越来越受欢迎，这使得所有年龄层的人对定妆喷雾的需求都趋于一致。

市场对符合当前美容潮流的高性能化妆品的需求日益增长，这也推动了市场的发展。如今，消费者希望无论环境如何，妆容都能长时间保持清新无瑕。社群媒体平台不断提升定妆喷雾的吸引力，彩妆专业人士和网红经常展现定妆喷雾如何打造完美无瑕的妆效。随着时尚与彩妆潮流的紧密联繫，定妆喷雾已从一款可有可无的妆前乳转变为日常美妆流程的核心组成部分。定妆喷雾能够定妆，同时防止晕染、褪色或脱妆，使其成为休閒和职业场合中不可或缺的必备产品。

就产品类型而言，雾面定妆喷雾在2024年创造了2.088亿美元的收入，预计2025年至2034年间的复合年增长率将达到8.2%。由于消费者越来越青睐能够控油、保持全天洁净自然妆容的无油光定妆产品，雾面定妆喷雾将继续占据市场主导地位。这种吸引力对于油性或混合性肤质的用户，以及在潮湿气候下妆容容易受到影响的用户尤其明显。雾面喷雾也因其多功能性而备受青睐——它们不仅有助于定妆，还能减少油光，减少补妆次数。这类喷雾通常具有柔焦效果，在摄影中效果显着，因此成为经常上镜或暴露于强光下的使用者的必备单品。

以肤质划分，中性肤质占总市场的40.3%，预计到2034年将以7.3%的复合年增长率成长。专为中性肤质设计的喷雾因其均衡的配方而广受欢迎，能够带来清新妆效，不会使肌肤过于哑光或过于水润。这些喷雾通常质地轻盈，富含亲肤成分，符合消费者对清洁天然化妆品日益增长的需求。消费者越来越青睐兼具护肤功效和美容功效的美容产品，而自然妆效的定妆喷雾被视为日常使用的理想之选。其温和的配方通常含有舒缓成分，能够满足追求简约、极简主义和安全美妆习惯的用户的需求。

按应用细分，专业用途占最大份额，预计2025年至2034年的复合年增长率将超过6.8%。化妆师和美容专业人士高度依赖高品质定妆喷雾，以确保在婚礼、时尚摄影和现场表演等场合妆容持久。这些喷雾在强光、长时间使用和高湿度等恶劣环境下也能保持妆容持久。其快干、不黏腻的配方和均匀的涂抹性使其成为追求持久妆效的专业人士的首选。随着用户越来越追求在日常妆容中打造出工作室级的妆容效果，美妆创作者和线上教学的广泛影响力也推动了对专业级产品的需求不断增长。

在北美，美国以2024年1.534亿美元的估值引领区域市场，预计未来十年的复合年增长率将达到6.8%。受现代生活方式、繁忙日程以及社交媒体持续提升的曝光度推动，美国消费者在提升妆容持久度和功效的化妆品上投入更多。对于希望无需反覆补妆即可保持完美妆容的用户来说，定妆喷雾已成为必备单品。消费者对高性能美容产品的强烈关注预计将推动整个地区对定妆喷雾的需求稳步增长。

全球定妆喷雾市场的主要参与者包括 AS Beauty、Anastasia Beverly Hills、Ben Nye, Inc.、Cover FX、科蒂集团 (Coty Inc.)、elf Beauty, Inc.、高丝 (Kose Corporation)、欧莱雅集团 (L'Oreal Group)、Huda Beauty、LVMH、Morphe Holdings、Puidoig、Milium、Puido Limited Lauder Companies)。这些品牌不断创新，以满足不断变化的消费者需求，并在美容行业中保持竞争优势。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
• 供应商格局
  • 製造商
  • 原物料供应商
  • 配销通路
  • 最终用户
• 利润率分析
• 技术与创新格局
• 重要新闻和倡议
• 监管格局
• 定价趋势
• 衝击力
  • 成长动力
    • 日益流行的时尚潮流
    • 老年人口不断增加
    • 化妆品和个人护理行业的快速扩张
    • 化妆和个人护理日益流行
  • 产业陷阱与挑战
    • 产品相关成本过高
    • 复杂的监管情景
• 成长潜力分析
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第五章：市场估计与预测：依类型，2021-2034

• 主要趋势
• 雾面定型喷雾
• 露水定型喷雾
• 控油定型喷雾
• 保湿定型喷雾
• 持久定型喷雾
• 亮泽定妆喷雾
• 其他的

第六章：市场估计与预测：依皮肤类型，2021-2034

• 主要趋势
• 正常皮肤
• 油性肌肤
• 皮肤干燥
• 混合性肌肤

第七章：市场估计与预测：按应用，2021-2034

• 主要趋势
• 个人使用
• 专业用途

第八章：市场估计与预测：按配销通路，2021-2034 年

• 主要趋势
• 网路零售
• 专业美容店
• 药局和药房
• 百货公司
• 其他的

第九章：市场估计与预测：按地区，2021-2034

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第十章：公司简介

• Anastasia Beverly Hills
• AS Beauty
• Ben Nye, Inc.
• Coty Inc
• Cover FX
• elf Beauty, Inc.
• Huda Beauty
• Kose Corporation
• L'Oreal Group
• LVMH
• Milani Cosmetics, Inc
• Morphe Holdings
• Puig
• Shiseido Company, Limited
• The Estee Lauder Companies

The Global Setting Spray Market was valued at USD 1.02 billion in 2024 and is estimated to grow at a CAGR of 6.7% to reach USD 1.94 billion by 2034. This growth is largely driven by shifting beauty preferences, the rising influence of makeup culture, and a growing aging population that seeks long-lasting cosmetic solutions. As people age, skin experiences a range of changes, including loss of elasticity, increased dryness, and fine lines. These factors make it difficult for makeup to stay intact throughout the day. Setting sprays are becoming essential as they help makeup last longer, reduce creasing, and provide a smooth, refined finish. These benefits resonate strongly with mature consumers who are still socially or professionally active and looking for convenient, touch-free beauty products. The popularity of polished makeup looks that endure from day to night has created consistent demand for setting sprays across all age groups.

The market is also fueled by the increasing desire for high-performance cosmetics that align with current beauty trends. Consumers now expect their makeup to remain fresh and flawless for extended hours, regardless of environmental conditions. Social media platforms continue to amplify the appeal of setting sprays as makeup professionals and influencers regularly showcase their effectiveness in achieving seamless, long-lasting results. Setting sprays have transitioned from being an optional finishing product to a core component of everyday beauty routines, especially as fashion and makeup trends become more intertwined. Their ability to lock in a look while preventing smudging, fading, or transferring has made them indispensable in both casual and professional settings.

In terms of product type, the matte setting sprays generated USD 208.8 million in revenue in 2024 and are expected to grow at a CAGR of 8.2% between 2025 and 2034. The matte segment continues to dominate the market due to growing consumer preference for shine-free finishes that control oil and maintain a clean, natural appearance throughout the day. This appeal is especially strong among users with oily or combination skin types and in climates where humidity can quickly compromise makeup wear. Matte sprays are also favored for their multifunctionality-they not only help set makeup but also reduce excess shine, requiring fewer touch-ups. These sprays often deliver a soft-focus effect that performs well in photography, making them a staple among users who frequently appear on camera or in bright lighting.

Based on skin type, the normal skin segment accounted for 40.3% of the total market and is anticipated to grow at a CAGR of 7.3% through 2034. Sprays formulated for normal skin have gained widespread popularity due to their balanced formulations that offer a fresh finish without making the skin too matte or overly dewy. These sprays are typically lightweight and enriched with skin-friendly ingredients, aligning with the growing demand for clean and natural cosmetics. Consumers are increasingly drawn to beauty products that combine skincare benefits with cosmetic performance, and natural-finish setting sprays are seen as ideal for daily wear. Their gentle formulations often include soothing ingredients and cater to users seeking simplicity, minimalism, and safety in their beauty routines.

When segmented by application, the professional use segment held the largest share and is projected to expand at a CAGR of over 6.8% from 2025 to 2034. Makeup artists and beauty professionals heavily rely on high-quality setting sprays to ensure makeup longevity in environments such as weddings, editorial shoots, and live performances. These sprays offer superior performance under intense conditions like strong lighting, long hours, and high humidity. Their fast-drying, non-sticky formulations and even application make them a preferred choice for professionals who demand consistent results. The widespread influence of beauty creators and online tutorials has also contributed to the rising demand for professional-grade products as users increasingly strive to replicate studio-level finishes in their routines.

In North America, the United States led the regional market with a valuation of USD 153.4 million in 2024 and is forecasted to grow at a CAGR of 6.8% over the next decade. Consumers in the U.S. are investing more in cosmetics that enhance makeup durability and performance, driven by modern lifestyles, busy schedules, and the constant visibility created by social media. Setting sprays have emerged as must-have items for users looking to maintain a flawless appearance without constant reapplication. The strong consumer focus on high-performance beauty products is expected to keep the demand for setting sprays rising steadily across the region.

Key players operating in the global setting spray market include AS Beauty, Anastasia Beverly Hills, Ben Nye, Inc., Cover FX, Coty Inc., e.l.f. Beauty, Inc., Kose Corporation, L'Oreal Group, Huda Beauty, LVMH, Morphe Holdings, Puig, Milani Cosmetics, Inc., Shiseido Company, Limited, and The Estee Lauder Companies. These brands are continuously innovating to meet evolving consumer needs and maintain their competitive edge in the beauty industry.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Research design
  • 1.1.1 Research approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates and calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimates
• 1.3 Forecast model
• 1.4 Primary research & validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
• 1.5 Market definitions

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Supplier landscape
  • 3.2.1 Manufacturers
  • 3.2.2 Raw material suppliers
  • 3.2.3 Distribution channel
  • 3.2.4 End users
• 3.3 Profit margin analysis
• 3.4 Technology & innovation landscape
• 3.5 Key news & initiatives
• 3.6 Regulatory landscape
• 3.7 Pricing trend
• 3.8 Impact forces
  • 3.8.1 Growth drivers
    • 3.8.1.1 Increasing fashion trends
    • 3.8.1.2 Rising elderly aged population
    • 3.8.1.3 Rapid expansion of the cosmetics and personal care industry
    • 3.8.1.4 Rising popularity of makeup and personal grooming
  • 3.8.2 Industry pitfalls & challenges
    • 3.8.2.1 Prohibitive cost associated with product
    • 3.8.2.2 Complex regulatory scenario
• 3.9 Growth potential analysis
• 3.10 Porter's analysis
• 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Type, 2021-2034 (USD Million) (Thousand Units)

• 5.1 Key trends
• 5.2 Matte setting spray
• 5.3 Dewy setting spray
• 5.4 Oil-control setting spray
• 5.5 Hydrating setting spray
• 5.6 Long-lasting setting spray
• 5.7 Illuminating setting spray
• 5.8 Others

Chapter 6 Market Estimates & Forecast, By Skin type, 2021-2034 (USD Million) (Thousand Units)

• 6.1 Key trends
• 6.2 Normal skin
• 6.3 Oily skin
• 6.4 dry skin
• 6.5 Combination skin

Chapter 7 Market Estimates & Forecast, By Application, 2021-2034 (USD Million) (Thousand Units)

• 7.1 Key trends
• 7.2 Personal use
• 7.3 Professional use

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Million) (Thousand Units)

• 8.1 Key trends
• 8.2 Online retailing
• 8.3 Specialty beauty stores
• 8.4 Drugstores and pharmacies
• 8.5 Departmental stores
• 8.6 Others

Chapter 9 Market Estimates & Forecast, By Region, 2021-2034 (USD Million) (Thousand Units)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 UK
  • 9.3.2 Germany
  • 9.3.3 France
  • 9.3.4 Italy
  • 9.3.5 Spain
  • 9.3.6 Russia
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 South Korea
  • 9.4.5 Australia
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
• 9.6 MEA
  • 9.6.1 South Africa
  • 9.6.2 Saudi Arabia
  • 9.6.3 UAE

Chapter 10 Company Profiles

• 10.1 Anastasia Beverly Hills
• 10.2 AS Beauty
• 10.3 Ben Nye, Inc.
• 10.4 Coty Inc
• 10.5 Cover FX
• 10.6 e.l.f. Beauty, Inc.
• 10.7 Huda Beauty
• 10.8 Kose Corporation
• 10.9 L'Oreal Group
• 10.10 LVMH
• 10.11 Milani Cosmetics, Inc
• 10.12 Morphe Holdings
• 10.13 Puig
• 10.14 Shiseido Company, Limited
• 10.15 The Estee Lauder Companies