旅游车辆租赁市场机会、成长动力、产业趋势分析及 2024 年至 2032 年预测

2023年全球旅游车辆租赁市场价值为815亿美元，预计2024年至2032年复合年增长率为8.3%。随着旅游业的成长，人们的旅行方式正在发生变化，更加重视灵活性和个人化体验。对便利性和适应性出行的需求不断增长是车辆租赁需求不断增长的关键因素。现代旅行者正在放弃固定时间表的传统选择，并选择租赁，让他们能够按照自己的步调探索目的地。

租赁车辆可以让游客选择路线、规划停靠点并到达传统旅游可能无法覆盖的地点。市场依租赁期限分为短期租赁和长期租赁。 2023 年，短期租赁占据市场主导地位，占总份额的 73% 以上，预计到 2032 年将超过 1100 亿美元。的偏好，特别是週末度假和自发性旅行。短期租赁迎合了寻求短期、可自订租赁期以满足其特定需求的旅客。

从预订管道来看，市场分为线上和线下。到 2023 年，线上细分市场将占据约 76% 的市场份额，这主要是由于其易用性以及与现代消费者数位偏好的兼容性。线上平台允许旅客随时随地预订租赁，提供了线下方法无法比拟的便利性。这种 24/7 的便利性使得线上预订成为当今快节奏的旅客寻求快速高效解决方案的首选。

在美国，旅游车辆租赁市场在 2023 年占收入份额的 74%，预计到 2032 年将超过 400 亿美元。游客的选择。美国对拥有汽车和公路旅行的文化亲和力，以及公路旅行的日益普及，进一步增强了这个市场。受到租赁所提供的自由度和流动性的吸引，国内和国际旅行者都对租赁车辆的需求不断增长做出了贡献。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 技术提供者
  • 点对点平台
  • 车辆租赁公司
  • 保险提供者
  • 最终用户
• 供应商格局
• 利润率分析
• 技术与创新格局
• 重要新闻和倡议
• 监管环境
• 不同车款的消费者偏好与行为分析
• 衝击力
  • 成长动力
    • 旅游趋势上升
    • 灵活便捷
    • 远距和混合工作的兴起
    • 扩大旅游基础设施
  • 产业陷阱与挑战
    • 租金成本高
    • 车辆维修与管理问题
• 成长潜力分析
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：按车辆划分，2021 - 2032 年

• 主要趋势
• 汽车
• 休閒车
• 摩托车
• 自行车
• 特种车辆

第 6 章：市场估计与预测：依租赁期限划分，2021 年至 2032 年

• 主要趋势
• 短期
• 长期

第 7 章：市场估计与预测：按预订管道，2021 - 2032 年

• 主要趋势
• 在线的
• 离线

第 8 章：市场估计与预测：依定价模型，2021 - 2032

• 主要趋势
• 日常的
• 每週
• 每月
• 基于里程的定价

第 9 章：市场估计与预测：依服务分类，2021 - 2032 年

• 主要趋势
• 自驱动
• 专职司机驾驶

第 10 章：市场估计与预测：依最终用途，2021 - 2032 年

• 主要趋势
• 休閒旅客
• 商务旅客
• 旅行社

第 11 章：市场估计与预测：按地区，2021 - 2032

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 西班牙
  • 义大利
  • 俄罗斯
  • 北欧人
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳新银行
  • 东南亚
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• MEA
  • 阿联酋
  • 南非
  • 沙乌地阿拉伯

第 12 章：公司简介

• Alamo Rent a car
• Avis
• Booking.com
• Budget Rent A Car System
• CarTrawler
• Cruise America
• Dollar Rent A Car
• Enterprise Rent-A-Car
• Europcar
• Expedia
• Getaround
• Green Motion
• Hertz
• Localiza
• Locauto
• National Car Rental
• RVshare
• Sixt
• Thrifty Car Rental
• Zipcar

The Global Tourism Vehicle Rental Market was valued at USD 81.5 billion in 2023 and is expected to grow at a CAGR of 8.3% from 2024 to 2032. The growing international travel trend drives the demand for vehicle rentals. As tourism increases, the way people approach travel is changing, with more emphasis on flexibility and personalized experiences. The growing need for convenient and adaptable travel is a key factor behind the rising demand for vehicle rentals. Modern travelers are shifting away from traditional options with set schedules and opting for rentals that allow them to explore destinations at their own pace.

Renting vehicles allows tourists to choose their routes, plan their stops, and reach locations that conventional tours might not cover. The market is segmented by rental duration into short-term and long-term rentals. In 2023, short-term rentals dominated the market, accounting for over 73% of the total share, and are projected to surpass USD 110 billion by 2032. This growth is driven by the appeal of flexible, short-term options that align with the preferences of travelers, particularly for weekend getaways and spontaneous trips. Short-term rentals cater to travelers looking for brief, customizable rental periods to match their specific needs.

In terms of booking channels, the market is divided into online and offline segments. The online segment held about 76% of the market in 2023, largely due to its ease of use and compatibility with the digital preferences of modern consumers. Online platforms allow travelers to book rentals at any time and from anywhere, providing convenience that offline methods cannot match. This 24/7 accessibility makes online booking a preferred choice for today's fast-paced travelers seeking quick and efficient solutions.

In the U.S., the tourism vehicle rental market represented 74% of the revenue share in 2023 and is expected to exceed USD 40 billion by 2032. The wide range of attractions, from major cities to national parks and scenic routes, makes vehicle rentals a popular option for tourists. The cultural affinity for car ownership and road travel in the U.S., along with the growing popularity of road trips, further strengthens the market. Both domestic and international travelers contribute to the rising demand for rental vehicles, attracted by the freedom and mobility that rentals provide.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Research design
  • 1.1.1 Research approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates and calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimates
• 1.3 Forecast model
• 1.4 Primary research & validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
• 1.5 Market definitions

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Technology providers
  • 3.1.2 Peer-to-Peer platforms
  • 3.1.3 Vehicle rental companies
  • 3.1.4 Insurance providers
  • 3.1.5 End-users
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Technology & innovation landscape
• 3.5 Key news & initiatives
• 3.6 Regulatory landscape
• 3.7 Consumer preference and behavior analysis for various vehicle types
• 3.8 Impact forces
  • 3.8.1 Growth drivers
    • 3.8.1.1 Rising traveling trends
    • 3.8.1.2 Flexibility and convenience
    • 3.8.1.3 Rise of remote and hybrid work
    • 3.8.1.4 Expansion of tourism infrastructure
  • 3.8.2 Industry pitfalls & challenges
    • 3.8.2.1 High rental costs
    • 3.8.2.2 Vehicle maintenance and management issues
• 3.9 Growth potential analysis
• 3.10 Porter's analysis
• 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Vehicle, 2021 - 2032 ($Bn)

• 5.1 Key trends
• 5.2 Cars
• 5.3 Recreational vehicles
• 5.4 Motorcycles
• 5.5 Bicycles
• 5.6 Specialty vehicles

Chapter 6 Market Estimates & Forecast, By Rental Duration, 2021 - 2032 ($Bn)

• 6.1 Key trends
• 6.2 Short term
• 6.3 Long term

Chapter 7 Market Estimates & Forecast, By Booking Channel, 2021 - 2032 ($Bn)

• 7.1 Key trends
• 7.2 Online
• 7.3 Offline

Chapter 8 Market Estimates & Forecast, By Pricing Model, 2021 - 2032 ($Bn)

• 8.1 Key trends
• 8.2 Daily
• 8.3 Weekly
• 8.4 Monthly
• 8.5 Mileage based pricing

Chapter 9 Market Estimates & Forecast, By Service, 2021 - 2032 ($Bn)

• 9.1 Key trends
• 9.2 Self-driven
• 9.3 Chauffeur-driven

Chapter 10 Market Estimates & Forecast, By End Use, 2021 - 2032 ($Bn)

• 10.1 Key trends
• 10.2 Leisure travelers
• 10.3 Business travelers
• 10.4 Tour operators

Chapter 11 Market Estimates & Forecast, By Region, 2021 - 2032 ($Bn)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 UK
  • 11.3.2 Germany
  • 11.3.3 France
  • 11.3.4 Spain
  • 11.3.5 Italy
  • 11.3.6 Russia
  • 11.3.7 Nordics
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 South Korea
  • 11.4.5 ANZ
  • 11.4.6 Southeast Asia
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
  • 11.5.3 Argentina
• 11.6 MEA
  • 11.6.1 UAE
  • 11.6.2 South Africa
  • 11.6.3 Saudi Arabia

Chapter 12 Company Profiles

• 12.1 Alamo Rent a car
• 12.2 Avis
• 12.3 Booking.com
• 12.4 Budget Rent A Car System
• 12.5 CarTrawler
• 12.6 Cruise America
• 12.7 Dollar Rent A Car
• 12.8 Enterprise Rent-A-Car
• 12.9 Europcar
• 12.10 Expedia
• 12.11 Getaround
• 12.12 Green Motion
• 12.13 Hertz
• 12.14 Localiza
• 12.15 Locauto
• 12.16 National Car Rental
• 12.17 RVshare
• 12.18 Sixt
• 12.19 Thrifty Car Rental
• 12.20 Zipcar