大麻蛋白粉市场机会、成长动力、产业趋势分析及 2024 年至 2032 年预测

2023 年，全球大麻蛋白粉市场价值为1.655 亿美元，预计2024 年至2032 年复合年增长率为13.8%，将出现强劲增长。推动的。大麻蛋白粉以其令人印象深刻的营养成分而闻名，富含必需氨基酸、纤维和欧米茄脂肪酸，使其成为注重健身、肌肉发育、体重管理和整体健康的个人的热门选择。此外，大麻蛋白的吸引力因其环保特性而增强，因为与传统的动物性蛋白质相比，它的环境足迹要低得多，这与消费者日益向永续发展的转变相一致。大麻蛋白粉的应用正在迅速扩大，已超越保健补充剂，成为冰沙、烘焙食品、功能性食品甚至个人护理产品中的多功能成分。

随着越来越多的人意识到大麻蛋白的健康益处和可持续性，这种多功能性推动了其在全球广泛的消费群体中的采用。在市场中，传统大麻蛋白粉细分市场到2023 年价值为1.082 亿美元，预计2024 年至2032 年将以14% 的复合年增长率增长。消费者认可，该细分市场占据主导地位。传统的大麻蛋白因其价格实惠、品质稳定和营养价值而备受追捧，特别是对于那些寻找营养丰富的植物替代品的人来说。它与冰沙和蛋白质棒等食品的结合使其成为健身爱好者和优先考虑更健康生活方式的人的主食。

膳食补充剂细分市场到 2023 年将达到 5,810 万美元，预计复合年增长率为 13.9%。大麻蛋白的营养价值备受推崇，特别是对于纯素食或素食饮食的人来说，已经巩固了其在传统补充剂市场中的地位。人们对大麻蛋白的健康益处的认识不断增强，加上其在各种应用中的适应性，促进了其强烈的需求。到 2023 年，线下零售领域的价值将达到 9,160 万美元，复合年增长率也将达到 14%。

实体零售仍然是首选管道，因为它提供个人化的购物体验，使消费者能够直接评估品质并寻求专家建议。店内促销、样品和值得信赖的品牌选择进一步增强消费者信心并培养品牌忠诚度。在北美，美国市场占据主导地位，2023 年价值 3,920 万美元，预计复合年增长率为 14%。该国先进的农业基础设施和消费者对植物性营养意识的不断提高推动了大麻蛋白粉的成长，巩固了美国作为该行业领导者的地位。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 干扰
  • 未来展望
  • 製造商
  • 经销商
• 供应商格局
• 利润率分析
• 重要新闻和倡议
• 监管环境
• 衝击力
  • 成长动力
    • 消费者对植物性蛋白质来源的偏好不断上升
    • 提高人们对大麻营养价值的认识，包括高纤维和胺基酸含量
    • 全球注重健康的消费者群体的成长
    • 扩大纯素食和素食饮食
  • 产业陷阱与挑战
    • 各地区对大麻的监管限制
    • 相对于其他植物蛋白，生产成本较高
• 成长潜力分析
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：依性质划分，2021-2032 年

• 主要趋势
• 有机的
• 传统的

第 6 章：市场估计与预测：按应用划分，2021-2032 年

• 主要趋势
• 功能性饮料
• 膳食补充剂
• 药品
• 个人护理
• 其他的

第 7 章：市场估计与预测：按配销通路，2021-2032 年

• 主要趋势
• 网路零售
  • 电子商务网站
  • 品牌特定网站
• 线下零售
  • 超市/大卖场
  • 专卖店
  • 其他的

第 8 章：市场估计与预测：按地区，2021-2032 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第 9 章：公司简介

• Anthonys Goods
• Evo Hemp
• Health Horizons
• India Hemp Organics
• Manitoba Harvest
• Navitas Organics
• Nutiva
• Sunwarrior
• Terrasoul Superfoods

The Global Hemp Protein Powder Market, valued at USD 165.5 million in 2023, is expected to witness robust growth with a CAGR of 13.8% from 2024 to 2032. This growth is largely fueled by the increasing demand for plant-based protein options among health-conscious consumers, including vegans and vegetarians. Known for its impressive nutritional profile, hemp protein powder is packed with essential amino acids, fiber, and omega fatty acids, making it a popular choice for individuals focused on fitness, muscle development, weight management, and overall health. Additionally, hemp protein's appeal is enhanced by its eco-friendly nature, as it has a much lower environmental footprint compared to traditional animal-based proteins, aligning with the rising consumer shift towards sustainability. The applications of hemp protein powder are expanding rapidly, moving beyond health supplements to become a versatile ingredient in smoothies, baked goods, functional foods, and even personal care products.

This versatility drives its adoption across a wide range of consumer segments globally as more people become aware of hemp protein's health benefits and sustainability. Within the market, the conventional hemp protein powder segment, valued at USD 108.2 million in 2023, is anticipated to grow at a CAGR of 14% from 2024 to 2032. This segment dominates due to established farming practices, greater availability, and widespread consumer recognition. Conventional hemp protein is highly sought-after for its affordability, consistent quality, and nutritional benefits, especially among those looking for nutritious plant-based alternatives. Its incorporation into foods like smoothies and protein bars has made it a staple for fitness enthusiasts and those prioritizing a healthier lifestyle.

The dietary supplements segment reached USD 58.1 million in 2023 and is projected to expand at a 13.9% CAGR. Hemp protein's well-regarded nutritional value, especially for those on vegan or vegetarian diets, has solidified its role in the conventional supplements market. Growing awareness around the health benefits of hemp protein, coupled with its adaptability in various applications, contributes to its strong demand. The offline retail segment, valued at USD 91.6 million in 2023, is also set to grow at a 14% CAGR.

Physical retail remains the preferred channel due to the personalized shopping experience it offers, allowing consumers to assess quality firsthand and seek expert advice. In-store promotions, sampling, and trusted brand selections further boost consumer confidence and foster brand loyalty. In North America, the U.S. market holds a prominent position, valued at USD 39.2 million in 2023 and expected to grow at a 14% CAGR. The country's advanced agricultural infrastructure and rising consumer awareness of plant-based nutrition drive the growth of hemp protein powder, solidifying the U.S. as a leader in the industry.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Rising consumer preference for plant-based protein sources
    • 3.6.1.2 Increased awareness of hemp's nutritional benefits, including high fiber and amino acid content
    • 3.6.1.3 Growth in health-conscious consumer segments globally
    • 3.6.1.4 Expansion of vegan and vegetarian diets
  • 3.6.2 Industry pitfalls & challenges
    • 3.6.2.1 Regulatory restrictions on hemp in various regions
    • 3.6.2.2 High production costs relative to other plant-based proteins
• 3.7 Growth potential analysis
• 3.8 Porter's analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Nature, 2021-2032 (USD Million) (Kilo Tons)

• 5.1 Key trends
• 5.2 Organic
• 5.3 Conventional

Chapter 6 Market Estimates & Forecast, By Application, 2021-2032 (USD Million) (Kilo Tons)

• 6.1 Key trends
• 6.2 Functional beverage
• 6.3 Dietary supplements
• 6.4 Pharmaceuticals
• 6.5 Personal care
• 6.6 Others

Chapter 7 Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Million) (Kilo Tons)

• 7.1 Key trends
• 7.2 Online retail
  • 7.2.1 E-commerce websites
  • 7.2.2 Brand-specific websites
• 7.3 Offline retail
  • 7.3.1 Supermarkets/hypermarkets
  • 7.3.2 Specialty stores
  • 7.3.3 Others

Chapter 8 Market Estimates & Forecast, By Region, 2021-2032 (USD Million) (Kilo Tons)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 UK
  • 8.3.2 Germany
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Russia
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 South Korea
  • 8.4.5 Australia
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
• 8.6 MEA
  • 8.6.1 South Africa
  • 8.6.2 Saudi Arabia
  • 8.6.3 UAE

Chapter 9 Company Profiles

• 9.1 Anthonys Goods
• 9.2 Evo Hemp
• 9.3 Health Horizons
• 9.4 India Hemp Organics
• 9.5 Manitoba Harvest
• 9.6 Navitas Organics
• 9.7 Nutiva
• 9.8 Sunwarrior
• 9.9 Terrasoul Superfoods