虚拟旅游市场机会、成长动力、产业趋势分析与预测 2024 - 2032

2023 年，全球虚拟旅游市场价值为7.286 亿美元，预计2024 年至2032 年间复合年增长率将达到26.4%。 。虚拟旅游正在改变旅游业，提供了虚拟探索地方并与不同环境互动的独特机会。推动这个市场的关键因素之一是沉浸式体验的日益普及，尤其是在年轻观众中。虚拟旅游允许用户「访问」目的地、参与文化景点并即时体验环境。

这种趋势吸引了那些寻求更真实、充满冒险体验的人，即使不可能进行实体旅行。此外，无论是由于经济、时间还是身体限制，对无障碍旅行选择的需求不断增长，正在将虚拟旅游的覆盖范围扩大到更广泛的消费者。 2023年，360°虚拟旅游占据市场主导地位，占超过45%的市场。这些旅游提供身临其境且高度互动的体验，让用户能够像身临其境一样探索目的地和地标。美元。

从最终用户来看，市场分为个人、旅行社、教育机构和企业。 2023 年，个人细分市场占最大份额，约占市场的 47%。虚拟旅游为个人提供了一种经济实惠且方便的传统旅行替代方案，使那些财力有限、时间有限或行动不便的人也可以享受虚拟旅游。受高科技采用和消费者对创新旅行体验的强烈需求的推动，到2023 年，北美将占据虚拟旅游市场份额的35% 以上。了该地区的发展市场的主导地位。到 2032 年，在沉浸式技术的不断进步和人们对虚拟旅游选项日益浓厚的兴趣的推动下，北美虚拟旅游市场预计将超过 20 亿美元。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
• 供应商格局
  • 内容创作者
  • 技术提供者
  • 託管平台
  • 分销管道
  • 虚拟旅游机构
• 利润率分析
• 传统旅游与虚拟旅游价格比较分析
• 虚拟旅游统计
• 技术与创新格局
• 重要新闻和倡议
• 监管环境
• 衝击力
  • 成长动力
    • 旅行者对沉浸式体验的需求不断增长
    • 智慧型手机和平板电脑的广泛使用以及网路普及率的不断提高
    • 虚拟实境 (VR)、扩增实境 (AR) 和 360° 视讯技术的进步
    • 大流行后的旅行限制和健康问题
  • 产业陷阱与挑战
    • 有关可靠和高速网路连线的问题
    • 格式、平台和品质标准缺乏标准化
• 成长潜力分析
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：透过虚拟体验，2021 - 2032

• 主要趋势
• 360度虚拟游览
• 3D虚拟游览
• 虚拟实境 (VR) 游览

第 6 章：市场估计与预测：依应用分类，2021 - 2032

• 主要趋势
• 旅游与旅游
• 教育训练
• 房地产
• 赌博
• 文化遗址
• 零售

第 7 章：市场估计与预测：依最终用途，2021 - 2032 年

• 主要趋势
• 个人
• 旅行社
• 教育机构
• 企业

第 8 章：市场估计与预测：按地区，2021 - 2032

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 西班牙
  • 义大利
  • 俄罗斯
  • 北欧人
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳新银行
  • 东南亚
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• MEA
  • 阿联酋
  • 南非
  • 沙乌地阿拉伯

第 9 章：公司简介

• 360Cities
• Blue Raven Studios
• Dubai 360
• Exsight 360
• Eye Revolution Ltd
• Google Earth VR
• Koala 360
• Kuula
• Matterport
• Pan 3Sixty
• Panedia
• Real Tour Vision (RTV)
• Starts360
• TourVista
• Travel World VR
• Virtually Visiting
• VizioFly
• VR Travel
• XplorIt
• YouVisit

The Global Virtual Tourism Market was valued at USD 728.6 million in 2023 and is expected to grow at an impressive CAGR of 26.4% between 2024 and 2032. This rapid growth is largely driven by the increasing demand for immersive travel experiences, as consumers seek innovative ways to explore new destinations without the limitations of traditional travel. Virtual tourism is transforming the travel industry, providing a unique opportunity to virtually explore places and interact with different environments. One of the key factors propelling this market is the rising popularity of immersive experiences, particularly among younger audiences. Virtual tourism allows users to "visit" destinations, engage with cultural attractions, and experience environments in real-time.

This trend appeals to those looking for more authentic, adventure-filled experiences, even if physical travel isn't possible. In addition, the growing need for accessible travel options, whether due to financial, time, or physical constraints, is expanding the reach of virtual tourism to a broader range of consumers. In 2023, 360°degree virtual tours dominated the market, holding over 45% of the market share. These tours offer an immersive and highly interactive experience, allowing users to explore destinations and landmarks as if they were physically present.The demand for 360°degree tours is expected to continue rising, with the segment projected to surpass USD 2.5 billion by 2032.

In terms of end users, the market is divided into individuals, travel agencies, educational institutions, and businesses. The individual segment held the largest share in 2023, accounting for around 47% of the market. Virtual tourism provides individuals with an affordable and convenient alternative to traditional travel, making it accessible to those with limited financial resources, time constraints, or mobility issues. North America accounted for over 35% of the virtual tourism market share in 2023, driven by high technological adoption and strong consumer demand for innovative travel experiences.The vast accessibility of advanced VR and AR technologies, specifically in the U.S. and Canada, supports the region's dominant position in the market. By 2032, the North American virtual tourism market is expected to exceed USD 2 billion, fueled by continued advancements in immersive technology and growing interest in virtual travel options.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Research design
  • 1.1.1 Research approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates and calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimates
• 1.3 Forecast model
• 1.4 Primary research & validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
• 1.5 Market definitions

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Supplier landscape
  • 3.2.1 Content creators
  • 3.2.2 Technology providers
  • 3.2.3 Hosting platforms
  • 3.2.4 Distribution channels
  • 3.2.5 Virtual tourism agencies
• 3.3 Profit margin analysis
• 3.4 Price comparison analysis between traditional and virtual tourism
• 3.5 Virtual tourism statistics
• 3.6 Technology & innovation landscape
• 3.7 Key news & initiatives
• 3.8 Regulatory landscape
• 3.9 Impact forces
  • 3.9.1 Growth drivers
    • 3.9.1.1 Growing demand for immersive experiences among travellers
    • 3.9.1.2 The widespread use of smartphones and tablets and rising internet penetration
    • 3.9.1.3 Advancements in virtual reality (VR), augmented reality (AR), and 360°-degree video technologies
    • 3.9.1.4 Post-pandemic travel restrictions and health concerns
  • 3.9.2 Industry pitfalls & challenges
    • 3.9.2.1 Issues regarding reliable and high-speed internet connectivity
    • 3.9.2.2 Lack of standardization in terms of formats, platforms, and quality standards
• 3.10 Growth potential analysis
• 3.11 Porter's analysis
• 3.12 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Virtual Experience, 2021 - 2032 ($Bn)

• 5.1 Key trends
• 5.2 360-degree virtual tours
• 5.3 3D virtual tours
• 5.4 Virtual reality (VR) tours

Chapter 6 Market Estimates & Forecast, By Application, 2021 - 2032 ($Bn)

• 6.1 Key trends
• 6.2 Tourism and travel
• 6.3 Education and training
• 6.4 Real estate
• 6.5 Gaming
• 6.6 Cultural and heritage sites
• 6.7 Retail

Chapter 7 Market Estimates & Forecast, By End Use, 2021 - 2032 ($Bn)

• 7.1 Key trends
• 7.2 Individuals
• 7.3 Travel agencies
• 7.4 Educational institutions
• 7.5 Businesses

Chapter 8 Market Estimates & Forecast, By Region, 2021 - 2032 ($Bn)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 UK
  • 8.3.2 Germany
  • 8.3.3 France
  • 8.3.4 Spain
  • 8.3.5 Italy
  • 8.3.6 Russia
  • 8.3.7 Nordics
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 South Korea
  • 8.4.5 ANZ
  • 8.4.6 Southeast Asia
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Argentina
• 8.6 MEA
  • 8.6.1 UAE
  • 8.6.2 South Africa
  • 8.6.3 Saudi Arabia

Chapter 9 Company Profiles

• 9.1 360Cities
• 9.2 Blue Raven Studios
• 9.3 Dubai 360
• 9.4 Exsight 360
• 9.5 Eye Revolution Ltd
• 9.6 Google Earth VR
• 9.7 Koala 360
• 9.8 Kuula
• 9.9 Matterport
• 9.10 Pan 3Sixty
• 9.11 Panedia
• 9.12 Real Tour Vision (RTV)
• 9.13 Starts360
• 9.14 TourVista
• 9.15 Travel World VR
• 9.16 Virtually Visiting
• 9.17 VizioFly
• 9.18 VR Travel
• 9.19 XplorIt
• 9.20 YouVisit