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旅游虚拟实境

市场调查报告书

商品编码

1912009

虚拟旅游软体市场规模、份额和成长分析（按平台类型、部署类型、功能、应用、最终用户类型和地区划分）－2026-2033年产业预测

Virtual Tour Software Market Size, Share, and Growth Analysis, By Platform Type (Cloud-based, On-premises), By Deployment Mode (Self-hosted, Managed), By Functionality, By Application, By End-User Type, By Region -Industry Forecast 2026-2033.

出版日期: 2025年12月30日 | 出版商:

SkyQuest | 英文 183 Pages | 商品交期: 3-5个工作天内

价格

简介目录

全球虚拟旅游软体市场规模预计在 2024 年达到 36.2 亿美元，从 2025 年的 41.9 亿美元成长到 2033 年的 136.3 亿美元，在预测期（2026-2033 年）内复合年增长率为 15.89%。

身临其境型虚拟体验需求的激增正推动着虚拟导览软体在房地产、旅游、教育和零售等多个行业的蓬勃发展。 3D渲染、人工智慧和虚拟实境等先进技术正在重新定义企业利用这些解决方案的方式。客户参与资产的数位化进一步促进了这一成长，迫使企业寻求更具吸引力的方式来加深与现有客户和潜在客户的联繫。即时导览、360度全景视图和虚拟场景建立等创新功能正越来越多地整合到这些平台中。此外，这些平台的扩充性和互动功能使企业能够客製化数位体验，并透过各种管道和设备与受众互动。这不仅推动了更广泛的应用和全球覆盖，还优化了基础设施成本，并提供了按需存取。

全球虚拟导览软体市场按平台类型、部署类型、功能、应用领域、最终用户类型和地区进行细分。依平台类型划分，可分为云端部署和本地部署。依部署类型划分，可分为自助式部署和託管服务。按功能划分，市场可分为360度虚拟导览、高解析度影像拼接、互动性、虚拟实境 (VR) 支援和扩增实境(AR) 整合。按应用领域划分，可分为房地产、酒店、零售、教育和医疗保健。依最终使用者类型划分，可分为专业摄影师、房地产经纪人、企业主、教育机构和医疗保健提供者。按地区划分，分析涵盖北美、欧洲、亚太地区、拉丁美洲以及中东和非洲。

全球虚拟旅游软体市场驱动因素

随着全球化进程不断推动商业活动向远端环境转移，房地产、教育、旅游和医疗保健等各行各业对虚拟导览解决方案的需求日益增长，旨在提升用户参与度和服务可近性。打造身临其境型360度全景导览的能力，涵盖房地产、博物馆、教育机构等场所，正推动这项技术在成熟市场和新兴市场广泛应用，使其成为企业在日益数位化的世界中保持竞争力的宝贵资产。这一趋势表明，虚拟体验在连接世界各地不同受众方面的重要性日益凸显。

全球虚拟旅游软体市场限制因素

全球虚拟导览软体市场面临许多挑战，尤其是在实施先进技术、客製化解决方案和人员培训所需的前期投资方面。这些领先成本对中小企业而言尤其沉重，成为系统普及的一大障碍。此外，企业内部部署先进解决方案需要专门的IT团队来管理基础设施，而具备必要专业知识的熟练IT人员往往数量有限，这同样构成重大障碍。因此，这些因素可能会阻碍虚拟导览技术在各行各业的广泛应用。

全球虚拟旅游软体市场趋势

全球虚拟导览软体市场正经历着向人工智慧驱动的个人化和自动化方向的重大转变。企业和消费者都在越来越多地利用人工智慧来提升虚拟导览体验的各个方面，包括影像拼接、物件辨识和内容个人化。这一趋势不仅加速了身临其境型导览的创建，还实现了根据个人偏好量身定制的用户体验。因此，使用者可以获得动态且精细的体验，这些体验能够深刻契合他们的独特需求，从而提升用户参与度和满意度。这项技术的持续发展正为虚拟导览领域带来更优质的客户互动和创新解决方案。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业的市场定位（2025 年）
主要市场参与者所采取的策略
近期市场趋势
公司市占率分析（2025 年）
主要企业公司简介
- 公司详情
- 产品系列分析
- 依业务板块进行公司股票分析
- 2023-2025年营收年比比较

主要企业简介

360 Degree Tours
Airbnb
HomeAway
Real Estate Photography
VRBO
Panoramas
Virtual Walkthrough
Guided Tours
Zillow
3D Virtual Tour

结论与建议

简介目录

Product Code: SQMIG45E2424

Global Virtual Tour Software Market size was valued at USD 3.62 Billion in 2024 and is poised to grow from USD 4.19 Billion in 2025 to USD 13.63 Billion by 2033, growing at a CAGR of 15.89% during the forecast period (2026-2033).

The surge in demand for immersive virtual experiences is significantly propelling the growth of virtual tour software across diverse industries including real estate, tourism, education, and retail. Advanced features such as 3D rendering, artificial intelligence, and virtual reality are redefining how businesses utilize these solutions. The ongoing digitalization of customer engagement assets further enhances this growth, compelling organizations to seek engaging methods to connect with current and prospective clients. Innovations like live-guided tours, 360-degree views, and virtual staging are increasingly integrated into these platforms. Additionally, their scalability and interactive features enable businesses to customize digital experiences and interact with audiences across various channels and devices, promoting wider adoption and a global reach while optimizing infrastructure costs and offering on-demand access.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Virtual Tour Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Virtual Tour Software Market Segments Analysis

The global virtual tour software market is segmented into platform type, deployment mode, functionality, application, end-user type, and region. By platform type, the market is classified into cloud-based and on-premise. Depending on the deployment mode, it is bifurcated into self-hosted and managed. According to functionality, the market is divided into 360-degree Virtual Tours, High-Resolution Image Stitching, Interactive Features, Virtual Reality (VR) Support, and Augmented Reality (AR) Integration. As per the application, it is categoried into real estate, hospitality, retail, education, and healthcare. As per end-user type, it is categorized into professional photographers, real estate agents, business owners, educational institutions, and healthcare providers. Regionally, it is analysed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.

Driver of the Global Virtual Tour Software Market

The rise of globalization has propelled businesses into a more remote environment, prompting various sectors such as real estate, education, tourism, and healthcare to seek out virtual tour solutions that enhance user engagement and improve service accessibility. The ability to create immersive 360-degree tours of properties, museums, or educational institutions has catalyzed the broad acceptance of this technology across both well-established and emerging markets, making it a valuable asset for organizations aiming to stay competitive in an increasingly digital world. This trend showcases the growing importance of virtual experiences in connecting with diverse audiences globally.

Restraints in the Global Virtual Tour Software Market

The Global Virtual Tour Software market faces significant challenges, particularly concerning the initial investment required for advanced technology, tailored solutions, and personnel training. These upfront costs can be especially burdensome for small and medium-sized enterprises, limiting their ability to adopt such systems. Moreover, implementing sophisticated solutions on-site necessitates a dedicated IT team to manage the infrastructure, which can be a considerable barrier, as access to skilled IT professionals with the required expertise is often limited. As a result, these factors can hinder the widespread utilization of Virtual Tour technology among various businesses.

Market Trends of the Global Virtual Tour Software Market

The Global Virtual Tour Software market is witnessing a significant shift towards AI-driven personalization and automation. Businesses and consumers alike are increasingly leveraging artificial intelligence to enhance various aspects of virtual tour experiences, including image stitching, object recognition, and content personalization. This trend not only accelerates the creation of immersive tours but also allows for tailored user journeys that cater to individual preferences. As a result, users can access dynamic and sophisticated experiences that resonate deeply with their unique needs, driving engagement and satisfaction. This ongoing evolution in technology is paving the way for enhanced customer interaction and innovative solutions in the virtual tour landscape.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technology Analysis
Case Studies
Customer Buying Behavior Analysis

Global Virtual Tour Software Market Size by Platform type & CAGR (2026-2033)

Market Overview
Cloud-based
On-premise

Global Virtual Tour Software Market Size by Deployment mode & CAGR (2026-2033)

Market Overview
Self-hosted
Managed

Global Virtual Tour Software Market Size by Functionality & CAGR (2026-2033)

Market Overview
360-degree Virtual Tours
High-Resolution Image Stitching
Interactive Features
Virtual Reality (VR) Support
Augmented Reality (AR) Integration

Global Virtual Tour Software Market Size by Application & CAGR (2026-2033)

Market Overview
Real Estate
Hospitality
Retail
Education
Healthcare

Global Virtual Tour Software Market Size by End User type & CAGR (2026-2033)

Market Overview
Professional Photographers
Real Estate Agents
Business Owners
Educational Institutions
Healthcare Providers

Global Virtual Tour Software Market Size & CAGR (2026-2033)

North America (Platform type, Deployment mode, Functionality, Application, End User type)
- US
- Canada
Europe (Platform type, Deployment mode, Functionality, Application, End User type)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Platform type, Deployment mode, Functionality, Application, End User type)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Platform type, Deployment mode, Functionality, Application, End User type)
- Brazil
- Rest of Latin America
Middle East & Africa (Platform type, Deployment mode, Functionality, Application, End User type)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

360 Degree Tours
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Airbnb
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HomeAway
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Real Estate Photography
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
VRBO
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Panoramas
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Virtual Walkthrough
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Guided Tours
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zillow
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
3D Virtual Tour
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments