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市场调查报告书
商品编码
1621902
婴儿爽身粉市场机会、成长动力、产业趋势分析及 2024 年至 2032 年预测Baby Powder Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 to 2032 |
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2023 年，全球婴儿爽身粉市场价值为 13 亿美元，预计 2024 年至 2032 年复合年增长率为 5.4%。爽身粉。这些地区获得计划生育服务的机会有限，往往会导致家庭规模扩大，这是由于传统观念认为生育较多的孩子意味着未来的繁荣和安全。此外，改善的医疗保健和更好的母婴护理也有助于提高婴儿存活率。市场分为两种主要产品类型：滑石粉和不含滑石粉的产品。
无滑石粉细分市场目前在该行业中占据主导地位，到 2023 年将产生约 8.605 亿美元的收入，预计在整个预测期内将保持 5.4% 的复合年增长率。这种增长可归因于消费者健康担忧的加剧、监管审查的加强以及市场动态的变化。人们越来越意识到与滑石粉产品相关的潜在健康风险，推动了对不含滑石粉替代品的偏好，从而巩固了其市场领导地位。从分销管道来看，婴儿爽身粉市场分为线上和线下。
线下细分市场占有相当大的份额，约占市场的77.6%。预计未来几年复合年增长率为 5.3%。儘管电子商务兴起，但由于购买婴儿产品的个人化特点，线下销售继续主导婴儿护理市场，包括婴儿爽身粉。 2023年，北美约占婴儿爽身粉市场份额的25.1%，预计在预测期内将以5.2%的复合年增长率成长。
| 市场范围 | |
|---|---|
| 开始年份 | 2023年 |
| 预测年份 | 2024-2032 |
| 起始值 | 13亿美元 |
| 预测值 | 21亿美元 |
| 复合年增长率 | 5.4% |
这一增长的推动因素是消费者对婴儿卫生意识的提高、对天然和有机婴儿护理产品的日益偏好以及向无滑石粉选择的转变。不断变化的人口趋势和购买行为的转变反映了该地区父母健康意识日益增强，强调为婴儿保持适当卫生的重要性。总之，在主要地区出生率上升以及消费者对更健康、更安全产品的偏好不断变化的推动下，全球婴儿爽身粉市场可望大幅成长。随着对品质和安全的持续关注，市场预计在未来几年将蓬勃发展，满足全球父母的多样化需求。
目录
第 1 章：方法与范围
第 2 章：执行摘要
第 3 章：产业洞察
- 产业生态系统分析
- 影响价值链的因素
- 利润率分析
- 干扰
- 未来展望
- 製造商
- 经销商
- 供应商格局
- 利润率分析
- 技术概览
- 重要新闻和倡议
- 监管环境
- 衝击力
- 成长动力
- 发展中地区出生率上升
- 婴儿卫生意识不断增强
- 扩大电子商务
- 产业陷阱与挑战
- 关于滑石粉产品的健康问题
- 严格规定
- 成长动力
- 成长潜力分析
- 波特的分析
- PESTEL分析
第 4 章：竞争格局
- 介绍
- 公司市占率分析
- 竞争定位矩阵
- 战略展望矩阵
第 5 章：市场估计与预测：按类型，2021-2032 年
- 主要趋势
- 滑石粉基
- 不含滑石粉
第 6 章：市场估计与预测：依包装尺寸，2021-2032 年
- 主要趋势
- 100克以下
- 100克 - 500克
- 500克以上
第 7 章：市场估计与预测：按价格，2021-2032 年
- 主要趋势
- 低的
- 中等的
- 高的
第 8 章：市场估计与预测：按配销通路，2021-2032
- 主要趋势
- 在线的
- 离线
第 9 章：市场估计与预测：按地区，2021-2032 年
- 主要趋势
- 北美洲
- 我们
- 加拿大
- 欧洲
- 英国
- 德国
- 法国
- 义大利
- 西班牙
- 俄罗斯
- 亚太地区
- 中国
- 印度
- 日本
- 韩国
- 澳洲
- 拉丁美洲
- 巴西
- 墨西哥
- MEA
- 南非
- 沙乌地阿拉伯
- 阿联酋
第 10 章：公司简介
- Baby Forest
- California Baby
- Chicco
- Church & Dwight
- Clorox
- Cooney Medical
- GLUKi Organics
- Himalaya Wellness
- Johnson & Johnson
- Kimberly-Clark
- Mee Mee
- Pigeon
- Prestige Consumer Healthcare
- Procter & Gamble
- PZ Cussons
- Sebapharma
The Global Baby Powder Market was valued at USD 1.3 billion in 2023 and is projected to grow at 5.4% CAGR from 2024 to 2032. Rising birth rates in regions such as Asia Pacific, Africa, and Latin America are fueling the demand for baby care products, including baby powder. Limited access to family planning services in these areas often leads to larger families, driven by traditional beliefs that associate having more children with prosperity and security for the future. Additionally, improved healthcare and better maternal and infant care access have contributed to increased infant survival rates. The market is segmented into two primary product types: talc-based and talc-free.
The talc-free segment currently dominates the industry, generating approximately USD 860.5 million in revenue in 2023, and is expected to maintain a CAGR of 5.4% throughout the forecast period. This growth can be attributed to heightened consumer health concerns, increased regulatory scrutiny, and evolving market dynamics. Growing awareness of potential health risks associated with talc-based products drives the preference for talc-free alternatives, reinforcing their market leadership. Regarding distribution channels, the baby powder market is divided into online and offline segments.
The offline segment commands a substantial share, accounting for around 77.6% of the market. It is projected to grow at a CAGR of 5.3% over the coming years. Despite the rise of e-commerce, offline sales continue to dominate the baby care market, including baby powder, due to the personal nature of purchasing baby products. North America accounted for approximately 25.1% of the baby powder market share in 2023 and is expected to grow at a CAGR of 5.2% during the forecast period.
| Market Scope | |
|---|---|
| Start Year | 2023 |
| Forecast Year | 2024-2032 |
| Start Value | $1.3 Billion |
| Forecast Value | $2.1 Billion |
| CAGR | 5.4% |
This growth is driven by heightened consumer awareness of baby hygiene, an increasing preference for natural and organic baby care products, and a transition toward talc-free options. Changing demographic trends and shifts in purchasing behaviors reflect the growing health-conscious mindset of parents in the region, emphasizing the importance of maintaining proper hygiene for their infants. In conclusion, the global baby powder market is poised for substantial growth, driven by rising birth rates in key regions and evolving consumer preferences towards healthier, safer products. With a continued focus on quality and safety, the market is expected to thrive in the coming years, catering to the diverse needs of parents worldwide.
Table of Contents
Chapter 1 Methodology & Scope
- 1.1 Market scope & definitions
- 1.2 Base estimates & calculations
- 1.3 Forecast calculations
- 1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
- 1.4.2.1 Paid sources
- 1.4.2.2 Public sources
Chapter 2 Executive Summary
- 2.1 Industry 360° synopsis, 2021-2032
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.2 Supplier landscape
- 3.3 Profit margin analysis
- 3.4 Technological overview
- 3.5 Key news & initiatives
- 3.6 Regulatory landscape
- 3.7 Impact forces
- 3.7.1 Growth drivers
- 3.7.1.1 Rising birth rates in developing regions
- 3.7.1.2 Growing awareness of baby hygiene
- 3.7.1.3 Expansion of e-commerce
- 3.7.2 Industry pitfalls & challenges
- 3.7.2.1 Health concerns regarding talc-based products
- 3.7.2.2 Stringent regulations
- 3.7.1 Growth drivers
- 3.8 Growth potential analysis
- 3.9 Porter's analysis
- 3.10 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.3 Competitive positioning matrix
- 4.4 Strategic outlook matrix
Chapter 5 Market Estimates & Forecast, By Type, 2021-2032 (USD Million)
- 5.1 Key trends
- 5.2 Talc-based
- 5.3 Talc-free
Chapter 6 Market Estimates & Forecast, By Pack Size, 2021-2032 (USD Million)
- 6.1 Key trends
- 6.2 Below 100 gm
- 6.3 100 gm - 500gm
- 6.4 Above 500gm
Chapter 7 Market Estimates & Forecast, By Price, 2021-2032 (USD Million)
- 7.1 Key trends
- 7.2 Low
- 7.3 Medium
- 7.4 High
Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Million)
- 8.1 Key trends
- 8.2 Online
- 8.3 Offline
Chapter 9 Market Estimates & Forecast, By Region, 2021-2032 (USD Million)
- 9.1 Key trends
- 9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
- 9.3 Europe
- 9.3.1 UK
- 9.3.2 Germany
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.3.6 Russia
- 9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 Australia
- 9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.6 MEA
- 9.6.1 South Africa
- 9.6.2 Saudi Arabia
- 9.6.3 UAE
Chapter 10 Company Profiles
- 10.1 Baby Forest
- 10.2 California Baby
- 10.3 Chicco
- 10.4 Church & Dwight
- 10.5 Clorox
- 10.6 Cooney Medical
- 10.7 GLUKi Organics
- 10.8 Himalaya Wellness
- 10.9 Johnson & Johnson
- 10.10 Kimberly-Clark
- 10.11 Mee Mee
- 10.12 Pigeon
- 10.13 Prestige Consumer Healthcare
- 10.14 Procter & Gamble
- 10.15 PZ Cussons
- 10.16 Sebapharma
