婴儿爽身粉市场规模、份额和成长分析（按类型、包装大小、价格、包装、分销管道、应用和地区）- 2025-2032 年行业预测

2023 年婴儿爽身粉市场规模价值为 12.9 亿美元，预计将从 2024 年的 13.6 亿美元成长到 2032 年的 21.1 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.6%。

由于卫生意识的增强、可支配收入的增加和产品的多样化，全球婴儿爽身粉市场正在经历显着增长。越来越多的父母和看护者开始寻求安全、高品质的选择，以保持婴儿的干燥和舒适。这种需求是由日益增长的卫生问题和为儿童提供最佳护理的承诺所推动的。然而，由于对某些成分安全性的担忧，尤其是滑石粉，它们与健康风险有关，消费者正转向偏好玉米粉淀粉等替代品，因为它们被认为更安全、更天然。在这些动态的作用下，随着消费者在功效和安全性之间进行权衡，市场可望继续扩张。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

婴儿爽身粉市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 不含滑石粉
• 滑石粉婴儿爽身粉
• 玉米粉淀粉婴儿爽身粉
• 米淀粉婴儿爽身粉
• 草本婴儿爽身粉

婴儿爽身粉市场规模（依包装尺寸及复合年增长率） (2025-2032)

• 市场概况
• 100克以下
• 100g～500g
• 500克以上

婴儿爽身粉市场规模（按价格和复合年增长率） (2025-2032)

• 市场概况
• 低的
• 中等的
• 高的

婴儿爽身粉市场规模（按包装和复合年增长率） (2025-2032)

• 市场概况
• 摇摇瓶
• 桶型容器
• 袋装
• 走珠棒

婴儿爽身粉市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 在线的
• 离线

婴儿爽身粉市场规模（按应用和复合年增长率） (2025-2032)

• 市场概况
• 皮疹预防
• 皮肤保护
• 保湿
• 香味

婴儿爽身粉市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Johnson & Johnson（USA）
• Procter & Gamble Co.（USA）
• Unilever PLC（UK）
• Kimberly-Clark Corporation（USA）
• Beiersdorf AG（Germany）
• Nestle SA（Switzerland）
• Reckitt Benckiser Group PLC（UK）
• GlaxoSmithKline PLC（UK）
• Sanofi SA（France）
• Colgate-Palmolive Company（USA）
• Avon Products, Inc.（UK）
• PZ Cussons PLC（UK）
• Henkel AG & Co. KGaA（Germany）
• L'Oreal SA（France）
• The Clorox Company（USA）
• Church & Dwight Co., Inc.（USA）
• Kao Corporation（Japan）
• Amorepacific Corporation（South Korea）
• Himalaya Wellness Company（India）

结论和建议

Baby Powder Market size was valued at USD 1.29 billion in 2023 and is poised to grow from USD 1.36 billion in 2024 to USD 2.11 billion by 2032, growing at a CAGR of 5.6% during the forecast period (2025-2032).

The global baby powder market has seen notable growth, fueled by heightened hygiene awareness, increasing disposable incomes, and an expanding variety of products. Parents and caregivers are increasingly seeking safe, high-quality options to ensure their babies remain dry and comfortable. This demand is being bolstered by a growing focus on hygiene and a commitment to providing optimal care for children. However, concerns regarding the safety of certain ingredients, particularly talc-based powders linked to health risks, are shifting consumer preferences towards alternatives like cornstarch-based powders that are regarded as safer and more natural. With these dynamics in play, the market is poised for continued expansion as consumers balance efficacy with safety.

Top-down and bottom-up approaches were used to estimate and validate the size of the Baby Powder market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Baby Powder Market Segments Analysis

Global Baby Powder Market is segmented by Type, Pack Size, Price, Packaging, Distribution Channel, Application and region. Based on Type, the market is segmented into Talc-free, Talc-based Baby Powder, Cornstarch-based Baby Powder, Rice Starch-based Baby Powder and Herbal Baby Powder. Based on Pack Size, the market is segmented into Below 100 gm, 100 gm - 500gm and Above 500gm. Based on Price, the market is segmented into Low, Medium and High. Based on Packaging, the market is segmented into Shaker Bottles, Tubs, Pouch Packs and Roll-On Sticks. Based on Distribution Channel, the market is segmented into Online and Offline. Based on Application, the market is segmented into Rash Prevention, Skin Protection, Moisturizing and Fragrance. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Baby Powder Market

The increasing awareness among consumers regarding the safety and efficacy of products for their infants is significantly driving the baby powder market. Parents are increasingly seeking natural and organic options that are devoid of harmful chemicals, as well as products that have undergone clinical testing and received approval from regulatory bodies. This shift towards safer alternatives reflects a broader trend in parental purchasing behavior, prioritizing their children's health and well-being. Consequently, the demand for high-quality, safe baby powder is anticipated to grow, further propelling the expansion of the market in the years ahead.

Restraints in the Baby Powder Market

The baby powder market is facing a significant restraint as consumers increasingly prioritize ingredient awareness in their product choices. This shift towards natural and organic baby care items stems from a perception that such options are safer and more environmentally sustainable. Consequently, traditional baby powders, which often contain synthetic or chemical components, are encountering challenges in maintaining their market position. To adapt to this trend and remain competitive, companies within the baby powder industry are compelled to allocate resources toward research and development. This investment is necessary to formulate natural or organic alternatives or to diversify their product offerings into the burgeoning segment of eco-friendly baby care solutions.

Market Trends of the Baby Powder Market

The global baby powder market is witnessing a notable trend toward natural and organic products, driven by increasing consumer awareness regarding ingredient safety. This shift is characterized by rising demand for cornstarch-based powders, which are perceived as safer alternatives to traditional talc, providing effective moisture absorption and preventing diaper rash. Brands are reformulating their offerings using ingredients like organic cornstarch, arrowroot powder, and kaolin clay, while promoting the absence of harsh chemicals and synthetic fragrances. Moreover, sustainability is a key focus, with manufacturers adopting eco-friendly and biodegradable packaging solutions to cater to environmentally conscious consumers, further enhancing the market growth trajectory.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Baby Powder Market Size by Type & CAGR (2025-2032)

• Market Overview
• Talc-free
• Talc-based Baby Powder
• Cornstarch-based Baby Powder
• Rice Starch-based Baby Powder
• Herbal Baby Powder

Global Baby Powder Market Size by Pack Size & CAGR (2025-2032)

• Market Overview
• Below 100 gm
• 100 gm - 500gm
• Above 500gm

Global Baby Powder Market Size by Price & CAGR (2025-2032)

• Market Overview
• Low
• Medium
• High

Global Baby Powder Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Shaker Bottles
• Tubs
• Pouch Packs
• Roll-On Sticks

Global Baby Powder Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Baby Powder Market Size by Application & CAGR (2025-2032)

• Market Overview
• Rash Prevention
• Skin Protection
• Moisturizing
• Fragrance

Global Baby Powder Market Size & CAGR (2025-2032)

• North America (Type, Pack Size, Price, Packaging, Distribution Channel, Application)
  • US
  • Canada
• Europe (Type, Pack Size, Price, Packaging, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Pack Size, Price, Packaging, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Pack Size, Price, Packaging, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Pack Size, Price, Packaging, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sanofi S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products, Inc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PZ Cussons PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Clorox Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Himalaya Wellness Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations