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市场调查报告书
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1621920

2024 - 2032 年太阳眼镜市场机会、成长动力、产业趋势分析与预测

Sunglasses Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032
出版日期: | 出版商: Global Market Insights Inc. | 英文 240 Pages | 商品交期: 2-3个工作天内

价格
简介目录

在人们对眼睛健康和保护的日益重视的推动下，到 2023 年，全球太阳眼镜市场价值将达到 244 亿美元，预计在预测期内将以 3.6% 的复合年增长率增长。随着越来越多的消费者优先考虑紫外线防护，对有效阻挡有害射线的太阳眼镜的需求也随之增加。为了满足这一需求，製造商正在开发具有增强的紫外线阻挡能力和减少眩光的镜片，以吸引註重健康的买家，他们青睐优质且经过认证的眼镜，以获得最大的安全性和舒适性。太阳眼镜已从简单的功能性物品转变为必不可少的时尚宣言，品牌纷纷推出新设计以跟上不断变化的趋势。

受社交媒体、流行文化和季节性时尚转变的影响，品牌不断以现代风格、颜色和材料更新其产品。寻求独特、高品质眼镜的消费者越来越被这些潮流驱动的产品所吸引，这些产品鼓励了整个行业的创新并推动了整体市场的成长。电子商务的兴起对于扩大太阳眼镜的购买范围至关重要，因为线上平台提供了传统商店并不总是提供的选择。线上购物的便利性以及虚拟试穿和详细产品描述等功能使消费者更容易做出明智的购买。

品牌也采用全通路零售策略，融合线上线下体验，以更符合顾客的喜好。这种方法尤其引起了年轻买家的共鸣，他们欣赏在数位购物和麵对面购物选项之间进行选择的灵活性。从产品类型来看，市场分为偏光太阳眼镜和非偏光太阳眼镜，其中偏光太阳眼镜占据最大市场份额，2023年营收达139亿美元。内，随着越来越多的消费者认识到偏光镜片的优点，包括减少眩光和增强紫外线防护。这些品质在户外活动中尤其受到重视，进一步巩固了偏光太阳眼镜作为许多人的首选。

市场范围
开始年份 2023年
预测年份 2024-2032
起始值 244亿美元
预测值 335 亿美元
复合年增长率 3.6%

线下配销通路仍占据主导地位，占市场份额的77.5%，预计复合年增长率为3.7%。实体店提供许多消费者寻求的触觉购物体验，提供试穿产品、评估其舒适度以及咨询知识渊博的销售人员的能力。对店内体验的重视促进了线下市场在市场上的持续强势。在北美，由于对高品质、时尚前卫眼镜的强劲需求，美国引领该地区的太阳眼镜市场，到 2023 年将占据 73.9% 的份额。

美国市场的成长得益于人们对紫外线防护和眼睛健康意识的增强，以及满足不同消费者喜好的完善零售网路。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

  • 产业生态系统分析
    • 影响价值链的因素
    • 利润率分析
    • 干扰
    • 未来展望
    • 製造商
    • 经销商
  • 供应商格局
  • 利润率分析
  • 消费者行为分析
  • 重要新闻和倡议
  • 监管环境
  • 衝击力
    • 成长动力
      • 消费者越来越重视眼睛健康和紫外线防护
      • 时尚和生活方式的吸引力不断增长
      • 电子商务与全通路零售的扩张
    • 产业陷阱与挑战
      • 竞争激烈且市场饱和
      • 经济敏感度和可支配所得波动
  • 成长潜力分析
  • 波特的分析
  • PESTEL分析

第 4 章：竞争格局

  • 介绍
  • 公司市占率分析
  • 竞争定位矩阵
  • 战略展望矩阵

第 5 章：太阳眼镜市场估计与预测：按类型，2021-2032 年

  • 主要趋势
  • 偏振
  • 非偏光

第 6 章：太阳眼镜市场估计与预测：按镜框材料划分，2021-2032 年

  • 主要趋势
  • 塑胶
  • 金属
  • 其他的

第 7 章：太阳眼镜市场估计与预测：按镜片材料划分，2021-2032 年

  • 主要趋势
  • CR-39（烯丙基二甘醇碳酸酯）
  • 聚碳酸酯
  • 聚氨酯
  • 其他（玻璃等）

第 8 章：太阳眼镜市场估计与预测：按最终用途，2021-2032 年

  • 主要趋势
  • 男士
  • 女性
  • 男女通用的
  • 孩子们

第 9 章：太阳眼镜市场估计与预测：按价格，2021-2032

  • 主要趋势
  • 低的
  • 中等的
  • 高的

第 10 章：太阳眼镜市场估计与预测：按配销通路，2021-2032

  • 主要趋势
  • 在线的
  • 离线

第 11 章：太阳眼镜市场估计与预测：按地区划分，2021-2032 年

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
    • 俄罗斯
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲
    • 印尼
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
  • MEA
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋

第 12 章：公司简介

  • De Rigo Vision
  • Essilor International
  • Fielmann
  • Johnson & Johnson Vision Care
  • Luxottica Group
  • LVMH Moet Hennessy Louis Vuitton
  • Marchon Eyewear
  • Marcolin
  • Maui Jim
  • Michael Kors Holdings
  • Oakley
  • Quay Australia
  • Safilo Group
  • Warby Parker
  • Zenni Optical
简介目录
Product Code: 12063

The Global Sunglasses Market, valued at USD 24.4 billion in 2023, is projected to grow at a CAGR of 3.6% during the forecast period, fueled by an increasing emphasis on eye health and protection. As more consumers prioritize UV protection, demand has risen for sunglasses that effectively block harmful rays. To meet this need, manufacturers are developing lenses with enhanced UV-blocking capabilities and glare reduction, attracting health-conscious buyers who favor premium and certified eyewear for maximum safety and comfort. Sunglasses have transformed from simple functional items into essential fashion statements, with brands introducing new designs to keep pace with evolving trends.

Influenced by social media, pop culture, and seasonal fashion shifts, brands are continuously refreshing their offerings with modern styles, colors, and materials. Consumers looking for unique, high-quality eyewear are increasingly drawn to these trend-driven products, which encourage innovation across the industry and drive overall market growth. The rise of e-commerce has been pivotal to expanding access to a broader range of sunglasses, as online platforms provide options that are not always available in traditional stores. The convenience of shopping online, along with features like virtual try-ons and detailed product descriptions, has made it easier for consumers to make informed purchases.

Brands are also embracing omnichannel retail strategies, merging online and offline experiences to better cater to customer preferences. This approach has particularly resonated with younger buyers, who appreciate the flexibility of choosing between digital and in-person shopping options. In terms of product type, the market is divided into polarized and non-polarized segments, with polarized sunglasses holding the largest market share, garnering USD 13.9 billion in revenue in 2023. This segment is expected to grow at a CAGR of 3.5% over the forecast period, as more consumers recognize the benefits of polarized lenses, including glare reduction and enhanced UV protection. These qualities are especially valued during outdoor activities, further cementing polarized sunglasses as the preferred choice for many.

Market Scope
Start Year2023
Forecast Year2024-2032
Start Value$24.4 Billion
Forecast Value$33.5 Billion
CAGR3.6%

The offline distribution channel remains dominant, accounting for 77.5% of the market share, and is projected to grow at a CAGR of 3.7%. Physical stores provide the tactile shopping experience many consumers seek, offering the ability to try on products, assess their comfort, and consult knowledgeable sales staff. This emphasis on the in-store experience has contributed to the offline segment's continued strength in the market. In North America, the United States leads the region's sunglasses market, holding a 73.9% share in 2023, driven by a strong demand for high-quality, fashion-forward eyewear.

The U.S. market's growth is supported by increasing awareness of UV protection and eye health, coupled with a well-established retail network that caters to diverse consumer preferences.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definitions
  • 1.2 Base estimates & calculations
  • 1.3 Forecast calculations
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry 360° synopsis, 2021-2032

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
  • 3.2 Supplier landscape
  • 3.3 Profit margin analysis
  • 3.4 Consumer behavior analysis
  • 3.5 Key news & initiatives
  • 3.6 Regulatory landscape
  • 3.7 Impact forces
    • 3.7.1 Growth drivers
      • 3.7.1.1 Rising consumer focus on eye health and UV protection
      • 3.7.1.2 Growing fashion and lifestyle appeal
      • 3.7.1.3 Expansion of e-commerce and omnichannel retailing
    • 3.7.2 Industry pitfalls & challenges
      • 3.7.2.1 High competition and market saturation
      • 3.7.2.2 Economic sensitivity and fluctuating disposable income
  • 3.8 Growth potential analysis
  • 3.9 Porter's analysis
  • 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Sunglasses Market Estimates & Forecast, By Type, 2021-2032 (USD Billion)

  • 5.1 Key trends
  • 5.2 Polarized
  • 5.3 Non-Polarized

Chapter 6 Sunglasses Market Estimates & Forecast, By Frame Material, 2021-2032 (USD Billion)

  • 6.1 Key trends
  • 6.2 Plastic
  • 6.3 Metal
  • 6.4 Others

Chapter 7 Sunglasses Market Estimates & Forecast, By Lens Material, 2021-2032 (USD Billion)

  • 7.1 Key trends
  • 7.2 CR-39 (Allyl Diglycol Carbonate)
  • 7.3 Polycarbonate
  • 7.4 Polyurethane
  • 7.5 Others (Glass, etc.)

Chapter 8 Sunglasses Market Estimates & Forecast, By End Use, 2021-2032 (USD Billion)

  • 8.1 Key trends
  • 8.2 Men
  • 8.3 Women
  • 8.4 Unisex
  • 8.5 Children

Chapter 9 Sunglasses Market Estimates & Forecast, By Price, 2021-2032 (USD Billion)

  • 9.1 Key trends
  • 9.2 Low
  • 9.3 Medium
  • 9.4 High

Chapter 10 Sunglasses Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Billion)

  • 10.1 Key trends
  • 10.2 Online
  • 10.3 Offline

Chapter 11 Sunglasses Market Estimates & Forecast, By Region, 2021-2032 (USD Billion)

  • 11.1 Key trends
  • 11.2 North America
    • 11.2.1 U.S.
    • 11.2.2 Canada
  • 11.3 Europe
    • 11.3.1 UK
    • 11.3.2 Germany
    • 11.3.3 France
    • 11.3.4 Italy
    • 11.3.5 Spain
    • 11.3.6 Russia
  • 11.4 Asia Pacific
    • 11.4.1 China
    • 11.4.2 India
    • 11.4.3 Japan
    • 11.4.4 South Korea
    • 11.4.5 Australia
    • 11.4.6 Indonesia
  • 11.5 Latin America
    • 11.5.1 Brazil
    • 11.5.2 Mexico
    • 11.5.3 Argentina
  • 11.6 MEA
    • 11.6.1 South Africa
    • 11.6.2 Saudi Arabia
    • 11.6.3 UAE

Chapter 12 Company Profiles

  • 12.1 De Rigo Vision
  • 12.2 Essilor International
  • 12.3 Fielmann
  • 12.4 Johnson & Johnson Vision Care
  • 12.5 Luxottica Group
  • 12.6 LVMH Moet Hennessy Louis Vuitton
  • 12.7 Marchon Eyewear
  • 12.8 Marcolin
  • 12.9 Maui Jim
  • 12.10 Michael Kors Holdings
  • 12.11 Oakley
  • 12.12 Quay Australia
  • 12.13 Safilo Group
  • 12.14 Warby Parker
  • 12.15 Zenni Optical