偏光太阳眼镜市场规模、份额、成长分析（按镜框款式、镜框材质、性别、应用、分销管道和地区）- 产业预测，2025 年至 2032 年

2023 年全球偏光太阳眼镜市场规模为 146 亿美元，预计将从 2024 年的 156.1 亿美元成长到 2032 年的 266.2 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.9%。

偏光太阳眼镜市场的成长得益于人们日益增长的用眼健康意识、户外活动的增加、镜片技术的进步以及新兴市场中阶的壮大。全球对偏光太阳眼镜的需求很大程度上受到人们对紫外线辐射危害和眩光的认识的影响。钓鱼、滑雪和健行等活动需要防眩光保护，这进一步推动了市场的扩张。聚碳酸酯和Trivex等镜片材质的创新，使得眼镜更轻、更耐用。然而，与非偏光镜片相比，偏光镜片价格更高、农村地区消费者认知度有限、假冒产品氾滥以及与某些数位萤幕的兼容性问题等挑战可能会阻碍市场渗透。整体而言，随着消费趋势的变化，偏光镜片的前景依然乐观。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

偏光太阳眼镜市场规模（按镜架类型和复合年增长率）(2025-2032)

• 市场概览
• 飞行员
• 眉线
• 猫眼
• 圆形的
• 方块
• 环绕式

偏光太阳眼镜市场规模（按镜框材质及复合年增长率）(2025-2032)

• 市场概览
• 碳纤维
• 金属
• 塑胶
• 木头

偏光太阳眼镜市场规模（依性别及复合年增长率） (2025-2032)

• 市场概览
• 男性
• 女士

偏光太阳眼镜市场规模（按应用划分）及复合年增长率（2025-2032）

• 市场概览
• 时尚
• 运动的
  • 骑自行车
  • 钓鱼
  • 跑步

偏光太阳眼镜市场规模（依分销管道划分）及复合年增长率（2025-2032）

• 市场概览
• 离线
  • 品牌店
  • 眼镜店
• 网路零售
  • 品牌网站
  • 电商平台

偏光太阳眼镜市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• EssilorLuxottica（France/Italy）
• Safilo Group SpA（Italy）
• Kering Eyewear（France）
• LVMH Moet Hennessy Louis Vuitton SE（France）
• Maui Jim, Inc.（USA）
• Oakley, Inc.（USA）
• Ray-Ban（USA）
• Costa Del Mar, Inc.（USA）
• Marcolin Group（Italy）
• De Rigo Vision SpA（Italy）
• Marchon Eyewear Inc.（USA）
• Rodenstock GmbH（Germany）
• Carl Zeiss AG（Germany）
• Polaroid Eyewear（USA）
• Nike, Inc.（USA）
• Serengeti（USA）
• Bolle（France）
• Revo（USA）

结论和建议

Global Polarized Sunglasses Market size was valued at USD 14.6 billion in 2023 and is poised to grow from USD 15.61 billion in 2024 to USD 26.62 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

Market growth for polarized sunglasses is driven by heightened awareness of eye health, increased outdoor activities, advancements in lens technology, and the rising middle class in emerging markets. The global demand for polarized sunglasses is significantly influenced by the understanding of UV ray hazards and glare. Activities like fishing, skiing, and hiking necessitate protection against reflective glare, further supporting market expansion. Innovations in lens materials, such as polycarbonate and trivex, contribute to the lightweight and durability of these glasses. However, challenges such as higher prices compared to non-polarized options, limited consumer awareness in rural areas, prevalence of counterfeit products, and compatibility issues with certain digital screens may hinder market penetration. Overall, the outlook remains positive as consumer trends evolve.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Polarized Sunglasses market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Polarized Sunglasses Market Segments Analysis

Global Polarized Sunglasses Market is segmented by Frame Style, Frame Material, Gender, Application, Distribution Channel and region. Based on Frame Style, the market is segmented into Aviator, Browline, Cat Eye, Round, Square and Wrap-Around. Based on Frame Material, the market is segmented into Carbon Fiber, Metal, Plastic and Wood. Based on Gender, the market is segmented into Men and Women. Based on Application, the market is segmented into Fashion and Sports. Based on Distribution Channel, the market is segmented into Offline and Online Retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Polarized Sunglasses Market

The global polarized sunglasses market is experiencing growth driven by their status as a fashionable accessory that resonates with consumers' style choices. The combination of functional advantages and stylish designs attracts a diverse demographic, appealing to both men and women of all ages. Fashion brands are responding to this trend by introducing designer collections of polarized eyewear, further enhancing market opportunities. Additionally, endorsements from celebrities, the influence of social media personalities, and seasonal fashion launches serve to reinforce the positive outlook for the polarized sunglasses market, suggesting sustained demand and interest over the long term.

Restraints in the Global Polarized Sunglasses Market

The Global Polarized Sunglasses market faces significant challenges due to the prevalence of counterfeit sunglasses that imitate premium brands yet fail to offer authentic polarized lenses. These imitations are readily found online and in unregulated street markets, resulting in a detrimental impact on the sales of legitimate polarized sunglasses. The presence of such counterfeit products confuses consumers, erodes brand trust, and diminishes their willingness to pay higher prices for quality goods. Additionally, these fake items harm the brand image of reputable manufacturers. Despite efforts to combat counterfeit production, the low enforcement of laws in various areas allows this issue to persist.

Market Trends of the Global Polarized Sunglasses Market

The Global Polarized Sunglasses market is witnessing a significant trend towards sustainability, as consumers increasingly prioritize eco-friendly options. This shift is prompting manufacturers to innovate by launching polarized sunglasses crafted from biodegradable and recycled materials, such as plant-based acetate, recycled ocean plastics, and bamboo frames. Brands are also revamping their packaging to minimize waste and lower carbon footprints, appealing to environmentally conscious consumers. This trend is particularly prevalent among millennials and Gen Z, who value sustainability in their purchasing decisions, thereby driving demand for ethical eyewear solutions and reshaping the market landscape towards greener alternatives.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Polarized Sunglasses Market Size by Frame Style & CAGR (2025-2032)

• Market Overview
• Aviator
• Browline
• Cat Eye
• Round
• Square
• Wrap-Around

Global Polarized Sunglasses Market Size by Frame Material & CAGR (2025-2032)

• Market Overview
• Carbon Fiber
• Metal
• Plastic
• Wood

Global Polarized Sunglasses Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Men
• Women

Global Polarized Sunglasses Market Size by Application & CAGR (2025-2032)

• Market Overview
• Fashion
• Sports
  • Cycling
  • Fishing
  • Running

Global Polarized Sunglasses Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
  • Brand Stores
  • Optical Shops
• Online Retail
  • Brand Websites
  • E-commerce Platforms

Global Polarized Sunglasses Market Size & CAGR (2025-2032)

• North America (Frame Style, Frame Material, Gender, Application, Distribution Channel)
  • US
  • Canada
• Europe (Frame Style, Frame Material, Gender, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Frame Style, Frame Material, Gender, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Frame Style, Frame Material, Gender, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Frame Style, Frame Material, Gender, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• EssilorLuxottica (France/Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Safilo Group S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kering Eyewear (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH Moet Hennessy Louis Vuitton SE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maui Jim, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oakley, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ray-Ban (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Costa Del Mar, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marcolin Group (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• De Rigo Vision S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marchon Eyewear Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rodenstock GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carl Zeiss AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Polaroid Eyewear (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nike, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Serengeti (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bolle (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations