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市场调查报告书
商品编码
1820350
2025 年至 2033 年运动太阳眼镜市场规模、份额、趋势及预测(按类型、性别、配销通路和地区)Sports Sunglasses Market Size, Share, Trends and Forecast by Type, Gender, Distribution Channel, and Region, 2025-2033 |
2024年,全球运动太阳眼镜市场规模达32亿美元。展望未来, IMARC Group预测,到2033年,该市场规模将达到41亿美元,2025-2033年期间的复合年增长率为2.6%。目前,北美市场占据主导地位,2024年将占据36.8%的市场。户外活动参与度的提高以及电商产业的扩张正在推动市场成长。此外,户外运动爱好者对护眼重要性的认识不断提高也推动了运动太阳眼镜市场份额的成长。
线上平台提供种类繁多的运动太阳眼镜,让运动员可以轻鬆比较品牌和价格。电子商务消除了地域障碍,使买家能够从全球製造商购买高品质的运动眼镜。包括目标广告和网红推广在内的数位行销策略可提高品牌知名度和线上客户参与度。虚拟试戴技术可帮助客户直观地看到太阳眼镜,增强线上购买的信心并降低退货率。客户评论和评分提供了宝贵的见解,帮助买家就运动太阳眼镜的性能做出明智的决定。基于订阅的模式和独家线上折扣吸引了更多买家在线购买优质运动太阳眼镜。领先品牌正在与主要的电子商务平台合作,以扩大其影响力并提高产品供应。更快的运输方式和无忧的退货政策增强了运动眼镜买家的整体线上购物体验。人工智慧 (AI) 驱动的推荐可个性化购物体验,根据用户偏好和活动推荐太阳眼镜,这是增强市场成长的主要因素。
美国运动太阳眼镜市场的需求由品牌合作和运动员代言推动,这提高了可信度。领先的眼镜品牌正在与职业运动员合作,展示产品的性能、耐用性和先进技术。与美国运动队和联赛的赞助提高了品牌知名度,吸引了全国各地的运动爱好者。 2024 年 7 月,Zenni Optical 与美国排球队和 2024 年美国奥运沙滩排球运动员 Taryn Kloth 和 Kristen Nuss 合作,推出了新的运动性能太阳眼镜系列。此次合作致力于提供能够同时提升安全性和运动表现的眼镜。运动员代言在优质运动太阳眼镜和多项运动的精英运动表现之间建立了紧密的联繫。运动太阳眼镜公司与奥运运动员合作,利用他们的影响力来提高客户信任度和销售量。来自 NFL、NBA 和 MLB 球员的高调代言加强了运动迷和运动员对品牌的认知。运动员代言的太阳眼镜包括客製化设计和特定运动技术,使其对美国消费者更具吸引力。以职业运动员为主题的行销活动能够激发热情,并鼓励粉丝购买同款眼镜。与运动明星合作的独家限量版眼镜能够创造需求,并推动高端定价策略。
人们对紫外线(UV)辐射有害影响的认识不断提高
人们越来越意识到紫外线辐射对眼睛健康的有害影响。世界卫生组织报告称,过度暴露于紫外线辐射(可避免的风险因子)是20%白内障病例的诱因。约翰霍普金斯大学医学院的一篇文章强调,紫外线照射会造成持久损害,包括角膜损伤、白内障和黄斑部病变。这些情况最终会导致视力受损,因此紫外线防护对于眼部的长期健康至关重要。紫外线损伤也会导致皮肤干燥、皱纹、鬆弛、失去弹性以及肤色不均。具有紫外线防护功能的运动太阳眼镜有助于降低黄斑部病变、白内障和光性角膜炎的风险。运动员和户外运动爱好者依靠防紫外线眼镜来预防眼睛疲劳和长期视力障碍。健康意识的不断增强,促使运动员在运动和日常使用中优先考虑佩戴具有防护功能的太阳眼镜。製造商正在整合先进的抗紫外线涂层,以增强对长时间日晒的防护。促进紫外线防护的监管指南进一步鼓励运动员购买经过认证的运动眼镜。
对体育活动的兴趣日益增加
随着越来越多的人参与跑步、骑自行车、网球、滑雪和水上运动等运动,对包括运动太阳眼镜在内的专用设备的需求正在增加。根据 SFIA 2021 年的资料,美国约有 2,262 万人打网球。体育迷对各种体育运动日益增长的热情也鼓励孩子们参与体育活动。运动太阳眼镜在提高运动表现、保护身体免受环境因素影响以及提高整体安全性方面发挥着至关重要的作用。运动员依靠高品质的眼镜来减少眩光、阻挡紫外线并防止活动期间的眼睛疲劳。先进的镜片技术提供更好的可视性和抗衝击性,使其成为竞技和休閒运动的必备品。运动品牌正在积极行销为不同运动设计的专用眼镜,进一步增加了需求。不断扩大的体育文化和日益增长的户外休閒活动促进了对防护眼镜的持续需求。这些因素正在显着影响运动太阳眼镜市场预测,以巩固市场强劲的成长轨迹。
技术进步
技术进步透过提高性能和保护眼睛推动了市场的成长。偏光镜片可减少水、雪和道路等表面的眩光,提高能见度并最大限度地减少眼睛疲劳。报告显示,2023年,户外休閒参与人数将成长4.1%,达到创纪录的1.758亿。此外,先进的材料和涂层提高了耐用性,确保为运动员和户外运动爱好者提供持久的保护。具有自适应镜片和扩增实境整合的智慧太阳眼镜越来越受欢迎,进一步推动了市场扩张。轻量镜架技术提高了舒适度,使运动太阳眼镜更适合在激烈活动中长时间佩戴。紫外线防护和抗衝击方面的不断创新吸引了专业运动员和一般使用者。户外运动和休閒活动的兴起继续增加对技术先进的运动眼镜的需求。
The global sports sunglasses market size was valued at USD 3.2 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 4.1 Billion by 2033, exhibiting a CAGR of 2.6% during 2025-2033. North America currently dominates the market, holding a significant market share of 36.8% in 2024. The rising participation in outdoor activities and the expansion of the e-commerce sector is propelling the market growth. Besides this, sports sunglasses market share is driven by the rising awareness among outdoor enthusiasts regarding the importance of eye protection.
Online platforms offer a vast selection of sports sunglasses, allowing athletes to compare brands and prices easily. E-commerce eliminates geographical barriers, enabling buyers to purchase high-quality sports eyewear from global manufacturers. Digital marketing strategies including targeted ads and influencer promotions enhance brand visibility and customer engagement online. Virtual try-on technologies help customers visualize sunglasses, increasing confidence in online purchases and reducing return rates. Customer reviews and ratings provide valuable insights, helping buyers make informed decisions about sports sunglasses' performance. Subscription-based models and exclusive online discounts attract more buyers to purchase premium sports sunglasses digitally. Leading brands are partnering with major e-commerce platforms to expand their reach and increase product availability. Faster shipping options and hassle-free return policies enhance the overall online shopping experience for sports eyewear buyers. Artificial intelligence (AI)-driven recommendations personalize shopping experiences, suggesting sunglasses based on user preferences and activities, which is major factor strengthening the market growth.
The United States sports sunglasses market demand is driven by brand collaborations and athlete endorsements, which increases credibility. Leading eyewear brands are partnering with professional athletes to showcase performance, durability, and advanced technology in products. Sponsorships with US sports teams and leagues enhance brand visibility, attracting dedicated sports enthusiasts nationwide. In July 2024, Zenni Optical teamed up with USA Volleyball and 2024 US. Olympic Beach Volleyball athletes Taryn Kloth and Kristen Nuss to introduce a new sports performance sunglasses line. This partnership focuses on delivering eyewear that enhances both safety and athletic performance. Athlete endorsements create strong associations between premium sports sunglasses and elite athletic performance across multiple sports. Sports sunglasses companies collaborate with Olympic athletes, leveraging their influence to drive customer trust and sales. High-profile endorsements from NFL, NBA, and MLB players strengthen brand recognition among sports fans and athletes. Athlete-backed sunglasses include customized designs and sports-specific technologies, making them more appealing to US customers. Marketing campaigns featuring professional athletes generate excitement, encouraging fans to buy the same eyewear models. Exclusive limited-edition releases tied to sports personalities create demand and drive premium pricing strategies.
Rising awareness about harmful effects of Ultra-violet (UV) radiation
Awareness about the harmful effects of UV radiation on eye health is rising. The WHO reports that overexposure to UV radiation, an avoidable risk factor, contributes to 20% of cataract cases. A Johns Hopkins Medicine article highlights that UV exposure can cause lasting damage including corneal injury, cataracts, and macular degeneration. These conditions can eventually lead to impaired eyesight, making UV protection essential for long-term eye health. UV damage also results in dryness, wrinkles, sagging, loss of elasticity, and uneven skin pigmentation. Sports sunglasses with UV protection help decreases the risks of macular degeneration, cataracts, and photokeratitis. Athletes and outdoor enthusiasts rely on UV-blocking eyewear to prevent eye strain and long-term vision impairment. Increasing health awareness is leading athletes to prioritize protective sunglasses for both performance and everyday use. Manufacturers are integrating advanced UV-resistant coatings to enhance protection against prolonged sun exposure. Regulatory guidelines promoting UV protection further encourage athletes to invest in certified sports eyewear.
Increasing interest in sports activities
As more individuals participate in sports like running, cycling, tennis, skiing, and water sports, demand for specialized equipment including sports sunglasses is increasing. According to SFIA data for 2021, approximately 22.62 Million individuals played tennis in the United States. The growing trend of various sports among fans also encourages children to engage in athletic activities. Sports sunglasses play a crucial role in enhancing performance, protecting against environmental factors, and improving overall safety. Athletes rely on high-quality eyewear to reduce glare, block UV rays, and prevent eye strain during activities. Advanced lens technologies provide better visibility and impact resistance, making them essential for competitive and recreational sports. Sports brands are actively marketing specialized eyewear designed for different sports, further increasing demand. The expanding sports culture and increasing outdoor recreational activities contribute to the continuous demand for protective eyewear. These factors are significantly influencing the sports sunglasses market forecast, reinforcing the market's strong growth trajectory.
Technological advancements
Technological advancements are fueling the growth of the market by enhancing performance and eye protection. Polarized lenses reduce glare from surfaces like water, snow, and roads, enhancing visibility and minimizing eye strain. Reports show that in 2023, the outdoor recreation participant base increased by 4.1%, reaching a record 175.8 Million. Moreover, advanced materials and coatings improve durability, ensuring long-lasting protection for athletes and outdoor enthusiasts. Smart sunglasses with adaptive lenses and augmented reality integration are gaining traction, further driving the market expansion. Lightweight frame technologies increase comfort, making sports sunglasses more suitable for extended wear during intense activities. Continuous innovations in UV protection and impact resistance are attracting both professional athletes and casual users. The rise of outdoor sports and recreational activities continues to increase demand for technologically advanced sports eyewear.
Polarized stand as the largest component in 2024, holding 65.8% of the market. The sports sunglasses market outlook indicates that polarized lenses effectively reduce glare from reflective surfaces like water, snow, and roads. This feature benefits athletes and outdoor enthusiasts participating in skiing, snowboarding, fishing, and water sports, where glare can hinder vision and cause eye strain. For example, in March 2023, Roshambo Eyewear introduced the Ludicrous Speed sports eyewear collection. The series featured two styles: kid's snow goggles with magnetic lens shield attachments and a polarized wrap-around "blade" frame. Additionally, advanced polarization technology blocks harmful UV rays, protecting eyes from long-term damage during outdoor activities. Growing awareness about vision safety is prompting athletes to choose polarized sunglasses over non-polarized options. Continuous innovation in lens materials and coatings enhances durability, performance, and comfort for active users. Many professional athletes endorse polarized sunglasses, shaping customer preferences and reinforcing their market dominance. The availability of polarized lenses in multiple colors and styles attracts both sports professionals and casual users. Retailers are actively promoting polarized sunglasses through special discounts and advertisements, further strengthening their market growth.
In 2024, Male dominates the market, holding 54.5% of the market share. Increased involvement in activities such as cycling, running, skiing, golfing, and water sports is catalyzing the need for specialized eyewear for sports. Industry reports reveal that in 2023, men's participation in sports and outdoor activities was 20.7%, exceeding the female rate of 18%. Male athletes and outdoor lovers emphasize sturdiness, impact resistance, and UV shielding when choosing eyewear. Sports brands and manufacturers vigorously promote sunglasses for men, strengthening their leading position in the industry. Professional male athletes promote high-performance sunglasses, greatly impacting the buying choices of male sports fans globally. Male shoppers tend to prefer investing in high-end sports sunglasses equipped with sophisticated lens technologies and performance upgrades. The increasing popularity of cycling, skiing, and water activities among men is driving the need for sports eyewear. Men's sports sunglasses typically showcase striking designs, oversized frames, and durable looks to match their tastes. The rise in disposable income of male customers is leading to greater expenditures on premium and branded sports sunglasses. Specialty shops and online platforms provide a wide variety of sports sunglasses for men, enhancing accessibility. Trends in adventure tourism and outdoor fitness motivate men to purchase both stylish and protective eyewear. Promotional efforts aimed at men by major sports brands are enhancing brand loyalty and increasing customer engagement.
Specialty stores dominate the market with 42.0% of market share in 2024. Specialty stores offer expert guidance and personalized service, helping customers select the best sports sunglasses. Customers prefer trying on eyewear before purchasing to ensure a proper fit and optimal performance. These retailers provide premium sports eyewear brands, attracting professional athletes and serious sports enthusiasts. Exclusive collections and limited-edition designs in specialty stores drive higher customer foot traffic and engagement. Trained sales representatives educate buyers on lens technologies, polarization, and impact resistance for specific sport's needs. Specialty retailers uphold high-quality standards, ensuring customers receive authentic and durable sports sunglasses. Leading sports brands prioritize specialty stores for new product launches and strategic brand-building initiatives. Professional athletes and sports teams collaborate with specialty retailers, enhancing brand credibility and customer trust. In-store customization services allow customers to personalize frames and lens colors to match their preferences. Loyalty programs and exclusive discounts encourage repeat purchases, strengthening long-term customer relationships.
In 2024, North America accounted for the largest market share of 36.8%. According to sports sunglasses market statistics, outdoor sports and recreational participation is rising across North America. The Outdoor Industry Association reported that in 2022, outdoor recreation participants grew by 2.3% to nearly 168 million. This figure represents 55% of the United States population aged six and above are engaged in outdoor activities. The increasing trend of adventure tourism and extreme sports is driving demand for durable, impact-resistant sunglasses. North America's well-developed retail infrastructure supports strong sales through specialty stores, online platforms, and brand outlets. Higher disposable incomes in the region, allows greater spending on premium sports sunglasses. Extensive marketing campaigns featuring professional athletes and celebrities enhance brand recognition and market penetration. Advanced product innovations, including smart sunglasses and adaptive lenses, are increasing demand for high-tech eyewear. A strong e-commerce presence ensures North American customers have easy access to various sports sunglasses. The region's changing climate conditions encourage year-round investment in UV-protective and polarized sunglasses. Sporting events, marathons, and outdoor fitness trends continue to drive demand for high-performance sports eyewear.
United States Sports Sunglasses Market Analysis
The United States possesses 83.20% of the market share in North America. The growing popularity of sports sunglasses in the United States is fueled by the developing sports culture and heightened demand for performance equipment. In 2023, the count of individuals engaged in sports and fitness hit an all-time high of 242 million, reflecting a 12.1% rise from 215.8 million in 2016. As increasing numbers of people participate in activities such as cycling, running, and outdoor sports, the demand for top-quality sports eyewear keeps rising. Athletes and outdoor lovers are increasingly finding sports sunglasses indispensable, as they provide UV protection, diminish glare, and enhance impact resistance. This transition to active living is motivating individuals to purchase specialized eyewear for improved functionality and performance enhancement. The advancement of sports culture via media, endorsements from influencers, and community activities enhances awareness and encourages participation. Sports professionals and fitness influencers significantly influence customer choices for premium athletic sunglasses. With rising worries about eye safety, more people are choosing eyewear that improves visibility and shields against external factors. The persistent focus on outdoor activities and fitness trends is driving the need for sports sunglasses across the area.
Asia Pacific Sports Sunglasses Market Analysis
In the Asia Pacific area, the increasing number of hypermarkets and supermarkets is leading to the rise in popularity of sports sunglasses. As of January 2025, India boasts 66,225 supermarkets, marking a 3.88% rise since 2023. The growth of retail networks has increased the availability of sports sunglasses to a broader range of customers, from casual fans to competitive athletes. Pricing competition and the ease of shopping in-store are impacting sales and user uptake. With the growth of these retail formats in both urban and rural regions, sports sunglasses are becoming vital for outdoor and recreational pursuits. Retailers are vital in informing customers about the advantages of sports sunglasses, rising awareness and demand. The growing middle class and enhanced purchasing power are catalyzing interest in health and wellness products. Sports sunglasses shield against UV rays and glare, improving performance in outdoor sports and activities. Marketing campaigns and in-store presentations are motivating customers to purchase high-quality sports eyewear. The existence of different styles and costs accommodates a variety of tastes throughout the region.
Europe Sports Sunglasses Market Analysis
In Europe, the growing number of sports events is driving the adoption of sports sunglasses. Reports indicate that sports and physical activities contribute £39 billion to the UK economy. The rise of professional and amateur tournaments is leading both athletes and spectators to recognize the importance of specialized eyewear. Sports sunglasses offer essential protection from UV rays, glare, and environmental factors, enhancing visibility and performance during competitive events. As outdoor sports like cycling, skiing, and running are gaining traction, more participants are seeking high-quality sunglasses tailored to their needs. Major sporting events including regional championships and international competitions, encourage athletes to invest in sports sunglasses for both functionality and style. Event organizers, sponsors, and sporting brands are increasingly emphasizing athlete well-being including eye protection, which influences adoption. The growing focus on eye protection at sporting events further drives the increasing demand for this specialized eyewear.
Latin America Sports Sunglasses Market Analysis
In Latin America, sports sunglasses are associated with the increased penetration of e-commerce. Statistics indicate that over 300 million people in the region are digital buyers, thereby pointing to online shopping trends. Since internet penetration has expanded, making digital platforms available to customers, the increase in sales for online purchases, especially of sports gears like sunglasses. Wider availability of products is now accessible through browsing and ordering from home, along with the availability of international brands. Online stores offer a wide variety, so athletes can find sports sunglasses that suit their needs. Increasing numbers of people are engaging in outdoor activities and healthy lifestyles, and thus there is a growing demand for good-quality, functional eyewear. Online stores offer competitive pricing, customer reviews, and virtual try-on, making shopping easier. There is also a tendency for customers to buy sports sunglasses online, motivated by discounts and exclusive deals plus fast delivery. The option of comparing brands or access to international trends influences a purchase decision all over Latin America.
Middle East and Africa Sports Sunglasses Market Analysis
In the Middle East and Africa, the rising adoption of sports sunglasses is driven by the increasing number of sports clubs. In 2022, the number of companies organizing sports events and training camps grew to 700, while sports academies reached 400. Gym and fitness centers are also expanding in number, each totaling 400, with Dubai's sports clubs increasing to 100. As more individuals engage in activities like tennis, golf, and fitness training, demand for specialized eyewear is growing. Sports sunglasses provide essential eye protection and performance enhancement during outdoor training. Their integration into club offerings further reinforces their importance for both safety and performance.
Major companies are focusing on research and development (R&D) to improve durability, UV protection, and impact resistance. Collaborations with athletes and sports teams are enhancing brand recognition and customer confidence globally. Businesses are utilizing e-commerce platforms to connect with a wider audience and provide attractive pricing. Marketing initiatives that highlight professional athletes and influencers are establishing robust brand connections and driving demand. Ongoing technological innovations like photochromic and polarized lenses are enhancing both functionality and user satisfaction. For instance, in July 2024, Adidas introduced the DUNAMIS glasses, designed especially for the Summer Games. Drawing from the Greek idea of inner potential, this newest entry in the adidas Sport Eyewear line embodies the brand's vibrant energy, athletic essence, and commitment to innovation and quality. Moreover, personalization features, like swapable lenses and style variations, are appealing to style-savvy customers. Entering emerging markets where sports participation is increasing is generating new business prospects. Sustainability efforts, such as eco-conscious materials and recyclable packaging are improving brand image and customer loyalty. Mergers and acquisitions assist companies in enhancing distribution channels and broadening international market presence. Pricing strategies that are competitive and promotional discounts are fostering greater acceptance among cost-sensitive customers.