眼影棒市场机会、成长动力、产业趋势分析与预测 2024 - 2032

2023年全球眼影棒市场价值为96亿美元，预计2024年至2032年复合年增长率为6.6%。眼影棒以其易用性和多功能性着称，越来越受到消费者的青睐。他们能够透过一系列饰面（包括雾面、丝光、微光、金属和闪光）来满足不同的喜好，凸显了业界正在向用户友好、省时的解决方案转变，从而提供专业的效果。

消费者被眼影棒的多功能性所吸引，因为它们也可以用作眼线笔或萤光笔，使其成为经济高效的选择。简约化妆趋势和社群媒体日益增长的影响力扩大了对多功能产品的需求，而持久妆效和亲肤配方等功能进一步增强了它们的吸引力。专注于创新和品质的品牌处于有利地位，可以在这一领域占据更大的市场份额。

市场分为各种饰面，包括雾面、丝光、微光、金属和闪光。微光饰面在 2023 年占据最大份额，收入达 31 亿美元，预计在预测期内复合年增长率为 6.8%。微光眼影以其反光特性而闻名，可为妆容增添立体感和魅力。它们的日益普及反映出消费者转向大胆和富有表现力的风格，从而允许创造性的实验。

根据分销管道，市场分为线上和线下部分。线下通路在 2023 年占据主导地位，占据 56.5% 的市场份额，预计到 2032 年复合年增长率为 6.7%。消费者重视在店内测试产品的能力，并从个人化帮助和独家促销中受益。这种触觉购物体验仍然是线下销售的重要推动力，强化了传统零售在美容产业的重要性。

美国市场在2023 年创造了19 亿美元的收入，预计2024 年至2032 年复合年增长率为6.6%。的。眼影棒与这些偏好无缝契合，提供便携性和效率，引起了美国买家的强烈共鸣。随着消费者需求的发展，在创新、多功能和对品质的承诺的推动下，眼影棒市场持续成长。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 干扰
  • 未来展望
  • 製造商
  • 经销商
• 供应商格局
• 利润率分析
• 重要新闻和倡议
• 监管环境
• 衝击力
  • 成长动力
    • 对多功能化妆产品的需求不断增长
    • 持久防水配方越来越受欢迎
    • 电子商务和线上零售通路的成长
  • 产业陷阱与挑战
    • 品牌间竞争激烈
    • 成分法规和安全标准的挑战
• 成长潜力分析
• 消费者购买行为分析
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：眼影棒市场估计与预测：按类型，2021 - 2032

• 主要趋势
• 雾面的
• 缎
• 微光
• 金属色
• 闪光

第 6 章：眼影棒市场估计与预测：依成分分类，2021 - 2032

• 主要趋势
• 自然的
• 合成的

第 7 章：眼影棒市场估计与预测：按质地，2021 - 2032

• 主要趋势
• 蜡笔
• 奶油
• 凝胶
• 铅笔
• 粉末

第 8 章：眼影棒市场估计与预测：按最终用途，2021 - 2032

• 主要趋势
• 个人使用
• 专业用途

第 9 章：眼影棒市场估计与预测：按配销通路，2021 - 2032

• 主要趋势
• 在线的
  • 电子商务网站
  • 公司网站
• 离线
  • 大型超市/超市
  • 专卖店
  • 其他零售店

第 10 章：眼影棒市场估计与预测：按地区，2021 - 2032

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第 11 章：公司简介

• Anastasia Beverly Hills, LLC
• Charlotte Tilbury Beauty Limited
• Clinique Inc.
• Coty Inc.
• elf Beauty, Inc.
• Kose Corporation
• L'Oreal SA
• LVMH Moet Hennessy Louis Vuitton SE
• Milani Cosmetics
• Revlon, Inc.
• Shiseido Company, Limited
• Smash box Cosmetics
• Stila Cosmetics
• The Estee Lauder Companies Inc.
• Too faced Cosmetics

The Global Eye Shadow Stick Market was valued at USD 9.6 billion in 2023 and is projected to grow at a CAGR of 6.6% from 2024 to 2032. The rising demand for convenient, high-quality makeup products is driving market growth. Eye shadow sticks, known for their ease of use and versatility, are increasingly favored by consumers. Their ability to cater to diverse preferences with a range of finishes, including matte, satin, shimmer, metallic, and glitter, highlights the industry's shift towards user-friendly, time-saving solutions that deliver professional results.

Consumers are drawn to eye shadow sticks for their multifunctionality, as they can also be used as eyeliners or highlighters, making them a cost-effective choice. Minimalistic makeup trends and the growing influence of social media have amplified demand for multipurpose products, while the inclusion of features like long-lasting wear and skin-friendly formulations further enhances their appeal. Brands focusing on innovation and quality are well-positioned to capture a larger market share in this segment.

The market is segmented into various finishes, including matte, satin, shimmer, metallic, and glitter. Shimmer finishes commanded the largest share in 2023, accounting for USD 3.1 billion in revenue, and are anticipated to grow at a CAGR of 6.8% during the forecast period. Shimmer eye shadows are known for their light-reflecting properties, which add dimension and a touch of glamour to makeup looks. Their growing adoption reflects a consumer shift toward bold and expressive styles, allowing creative experimentation.

Based on distribution channels, the market is divided into online and offline segments. The offline channel dominated in 2023, holding 56.5% of the market share, with an expected CAGR of 6.7% through 2032. Physical retail channels, such as department stores and specialty beauty shops, provide a hands-on shopping experience. Consumers value the ability to test products in-store and benefit from personalized assistance and exclusive promotions. This tactile shopping experience remains a significant driver for offline sales, reinforcing the importance of traditional retail in the beauty sector.

The U.S. market generated USD 1.9 billion in revenue in 2023 and is projected to grow at a CAGR of 6.6% from 2024 to 2032. This growth is fueled by increasing consumer demand for makeup products that prioritize convenience and versatility. Eye shadow sticks align seamlessly with these preferences, offering portability and efficiency, which resonate strongly with American buyers. As consumer needs evolve, the eye shadow stick market continues to grow, driven by innovation, multifunctionality, and a commitment to quality.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factors affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Rising demand for versatile makeup products
    • 3.6.1.2 Increased popularity of long-lasting and waterproof formulations
    • 3.6.1.3 Growth of e-commerce and online retail channels
  • 3.6.2 Industry pitfalls & challenges
    • 3.6.2.1 Intense competition among brands
    • 3.6.2.2 Challenges in ingredient regulations and safety standards
• 3.7 Growth potential analysis
• 3.8 Consumer buying behavior analysis
• 3.9 Porter's analysis
• 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Eye Shadow Stick Market Estimates & Forecast, By Type, 2021 - 2032, (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Matte
• 5.3 Satin
• 5.4 Shimmer
• 5.5 Metallic
• 5.6 Glitter

Chapter 6 Eye Shadow Stick Market Estimates & Forecast, By Ingredients, 2021 - 2032, (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Natural
• 6.3 Synthetic

Chapter 7 Eye Shadow Stick Market Estimates & Forecast, By Texture, 2021 - 2032, (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Crayon
• 7.3 Cream
• 7.4 Gel
• 7.5 Pencil
• 7.6 Powder

Chapter 8 Eye Shadow Stick Market Estimates & Forecast, By End Use, 2021 - 2032, (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Individual use
• 8.3 Professional use

Chapter 9 Eye Shadow Stick Market Estimates & Forecast, By Distribution Channel, 2021 - 2032, (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 Online
  • 9.2.1 E-commerce website
  • 9.2.2 Company website
• 9.3 Offline
  • 9.3.1 Hypermarkets/supermarkets
  • 9.3.2 Specialty stores
  • 9.3.3 Other retail stores

Chapter 10 Eye Shadow Stick Market Estimates & Forecast, By Region, 2021 - 2032, (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Russia
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 Australia
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
• 10.6 MEA
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 South Africa

Chapter 11 Company Profiles

• 11.1 Anastasia Beverly Hills, LLC
• 11.2 Charlotte Tilbury Beauty Limited
• 11.3 Clinique Inc.
• 11.4 Coty Inc.
• 11.5 e.l.f. Beauty, Inc.
• 11.6 Kose Corporation
• 11.7 L'Oreal S.A.
• 11.8 LVMH Moet Hennessy Louis Vuitton SE
• 11.9 Milani Cosmetics
• 11.10 Revlon, Inc.
• 11.11 Shiseido Company, Limited
• 11.12 Smash box Cosmetics
• 11.13 Stila Cosmetics
• 11.14 The Estee Lauder Companies Inc.
• 11.15 Too faced Cosmetics