眼部彩妆市场规模、份额及成长分析（依产品类型、形态、通路、最终用户及地区划分）－2026-2033年产业预测

预计到 2024 年，眼部化妆品市场规模将达到 192.9 亿美元，到 2025 年将达到 203.3 亿美元，到 2033 年将达到 309.6 亿美元，在预测期（2026-2033 年）内，复合年增长率为 5.4%。

眼妆市场涵盖了多样化的化妆品，旨在提升眼部妆容，包括眼影、眼线笔、睫毛膏、眉部产品和眼部打底。这些产品是日常整装仪容的必备单品，能够帮助消费者打造吸睛的眼妆，展现个性，并提升各种场合的妆容风格。市场成长的驱动力来自不断变化的时尚潮流、不断提升的美学标准以及持续的技术创新。社群媒体平台和美妆部落客透过教学和评量展示创新产品，进一步推动了眼妆市场的需求。随着消费者越来越重视在化妆过程中展现自我和发挥创意，他们对多功能、高显色度和持久度高的眼妆产品的偏好也日益增长，这些产品能够让他们尝试大胆的色彩和精緻的妆容设计。

推动眼妆市场发展的因素

现今的消费者想要的不仅是产品，他们渴望获得能够展现个性的体验。这种个人化趋势是眼妆市场成长的主要驱动力。年轻一代，尤其是千禧世代和Z世代，将眼妆视为自我表达和释放创造力的途径。为了顺应这股趋势，眼妆品牌纷纷推出丰富的客製化选项。消费者可以从各种色彩组合和创新的施用器中进行选择，打造符合自身个性和喜好的妆容，最终提升整体妆容体验。

限制眼部化妆品市场的因素

由于严格的监管规定，眼部彩妆产业面临许多挑战，包括产品安全、成分揭露和动物实验等方面的规定。遵守这些因地区而异的繁杂监管要求十分复杂，往往会导致新产品上市延迟和营运成本增加。此外，不断适应不断变化的监管标准也抑制了创新，阻碍了市场成长。这种监管环境可能会阻碍企业实现创新理念，最终限制其满足消费者需求的能力，并削弱眼部彩妆产业的竞争。

眼部彩妆市场趋势

眼妆市场正经历重大转变，消费者行为正朝着更注重健康、福祉和永续性发展的方向发展。这一趋势的特点是，消费者对采用天然有机成分、避免使用有害化学物质的眼妆产品的需求日益增长。随着消费者将健康和道德考量置于首位，各大品牌也纷纷回应，提供符合这些价值的产品，并强调成分来源和永续性的透明度。这一趋势不仅反映了更广泛的生活方式趋势，也正在塑造眼妆的未来，使其成为更注重健康和环保解决方案的类别。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管环境
• 案例研究
• 客户和购买标准分析
• 原料分析
• 专利分析

全球眼部彩妆市场规模（依产品类型划分）及复合年增长率（2026-2033 年）

• 眼线
• 眼影
• 睫毛膏
• 眉部产品
• 眼部打底
• 其他的

全球眼部彩妆市场规模（按类型及复合年增长率划分）（2026-2033 年）

• 液体
• 奶油
• 粉末
• 凝胶
• 铅笔

全球眼部彩妆市场规模（依通路划分）及复合年增长率（2026-2033 年）

• 离线
• 专卖店
• 百货公司
• 在线的

全球眼部彩妆市场规模（依最终用户划分）及复合年增长率（2026-2033 年）

• 专业的
• 对于个人
• 创新的

全球眼部彩妆市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• L'Oreal SA（France）
• Coty Inc.（USA）
• Shiseido Company, Limited（Japan）
• The Estee Lauder Companies Inc.（USA）
• Natura & Co（Brazil）
• Revlon, Inc.（USA）
• Oriflame Holding AG（Switzerland）
• Cosnova GmbH（Germany）
• Colorbar Cosmetics Pvt. Ltd（India）
• Alticor（Amway Corp）（USA）
• Waldencast（Milk Makeup）（USA）
• Hindash Cosmetics（UAE）
• Morphe Cosmetics Limited（USA）
• Revolution Beauty Ltd.（UK）
• Hindustan Unilever Limited（India）
• Faces Cosmetics Inc.（Canada）
• Anastasia Beverly Hills LLC（USA）
• Chanel Ltd.（France）
• Cosmetic Manufacturers Aust. Pty Ltd.（Australia）
• DIC Corp.（Japan）

结论与建议

Eye Makeup Market size was valued at USD 19.29 Billion in 2024 and is poised to grow from USD 20.33 Billion in 2025 to USD 30.96 Billion by 2033, growing at a CAGR of 5.4% during the forecast period (2026-2033).

The eye makeup market encompasses a diverse range of cosmetics aimed at enhancing the eye area, including eyeshadows, eyeliners, mascaras, eyebrow products, and eye primers. These products are integral to personal grooming, as they allow consumers to create dramatic looks, express individuality, and complement various styles for different occasions. Market growth is driven by shifting fashion trends, evolving beauty standards, and ongoing technological advancements. The demand for eye makeup is further amplified by social media platforms and beauty influencers who showcase innovative products in tutorials and reviews. As consumers increasingly prioritize self-expression and creativity in their makeup routines, there is a notable preference for versatile, high-pigmentation, and long-lasting eye makeup solutions that enable experimentation with bold colors and sophisticated designs.

Top-down and bottom-up approaches were used to estimate and validate the size of the Eye Makeup market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Eye Makeup Market Segments Analysis

Global Eye Makeup Market is segmented by Product Type, Form, Distribution Channel, End User and region. Based on Product Type, the market is segmented into Eyeliner, Eyeshadow, Mascara, Eyebrow Products, Eye Primer and Others. Based on Form, the market is segmented into Liquid, Cream, Powder, Gel and Pencil. Based on Distribution Channel, the market is segmented into Offline, Specialty Stores, Department Stores and Online. Based on End User, the market is segmented into Professional, Personal and Creative. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Eye Makeup Market

In the current landscape, consumers desire more than mere products; they crave experiences that reflect their individuality. This shift towards personalization is significantly driving the growth of the eye makeup market. Younger demographics, particularly millennials and Gen Z, regard eye makeup as a means of self-expression and an avenue for creativity. In response to this trend, eye makeup brands are introducing an extensive array of customizable options. Shoppers can select from a variety of color palettes and innovative applicators, enabling them to craft looks that resonate with their distinct personalities and preferences, ultimately enhancing their overall makeup experience.

Restraints in the Eye Makeup Market

The eye makeup industry encounters considerable challenges due to strict regulations concerning product safety, ingredient disclosure, and mandates surrounding animal testing. Navigating these varied regulatory requirements across different regions can prove complicated, often leading to delays in the introduction of new products and rising operational expenses. Additionally, the necessity to continually adjust to evolving regulatory standards hampers innovation and poses barriers to market growth. This regulatory landscape can inhibit companies from bringing fresh ideas to fruition, ultimately limiting their ability to respond to consumer demands and reducing competition within the eye makeup sector.

Market Trends of the Eye Makeup Market

The eye makeup market is witnessing a significant shift towards more conscious consumption driven by an increased awareness of health, wellness, and sustainability among consumers. This trend is characterized by a rising demand for eye makeup products formulated with natural and organic ingredients that avoid harmful chemicals. As consumers prioritize their well-being and ethical considerations, brands are responding by offering formulations that align with these values, emphasizing transparency in sourcing and sustainability practices. This movement not only reflects a broader lifestyle trend but also shapes the future of eye makeup, positioning it as a sector increasingly committed to health-conscious and eco-friendly solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Patent Analysis

Global Eye Makeup Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Eyeliner
• Eyeshadow
• Mascara
• Eyebrow Products
• Eye Primer
• Others

Global Eye Makeup Market Size by Form & CAGR (2026-2033)

• Market Overview
• Liquid
• Cream
• Powder
• Gel
• Pencil

Global Eye Makeup Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Offline
• Specialty Stores
• Department Stores
• Online

Global Eye Makeup Market Size by End User & CAGR (2026-2033)

• Market Overview
• Professional
• Personal
• Creative

Global Eye Makeup Market Size & CAGR (2026-2033)

• North America (Product Type, Form, Distribution Channel, End User)
  • US
  • Canada
• Europe (Product Type, Form, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Form, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Form, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Form, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oriflame Holding AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cosnova GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colorbar Cosmetics Pvt. Ltd (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alticor (Amway Corp) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Waldencast (Milk Makeup) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hindash Cosmetics (UAE)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Morphe Cosmetics Limited (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revolution Beauty Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hindustan Unilever Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Faces Cosmetics Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anastasia Beverly Hills LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chanel Ltd. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cosmetic Manufacturers Aust. Pty Ltd. (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DIC Corp. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations