全球眼妆市场规模（按产品类型、性质、类别、分销管道、地区、范围和预测）

眼部彩妆市场规模及预测

预计 2024 年眼妆市场规模将达到 182.4 亿美元，到 2032 年将达到 320.4 亿美元，2026 年至 2032 年的复合年增长率为 7%。

眼部化妆品市场包括各种各样的用于眼部周围以改善眼睛外观的化妆品。这些产品包括但不限于眼影、眼线笔、睫毛膏、眉毛产品、眼部卸妆用品等。该市场的目标消费者是那些想要透过化妆来突出眼部特征、实现不同外观和表达个性的消费者。

眼妆是一种用于增强眼睛外观的化妆品。其中包括眼线笔、眼影、睫毛膏、眉毛产品等等。

眼妆可以打造各种不同的妆容，从自然、微妙到大胆、戏剧化。它可以帮助确定你的眼睛形状，使它们看起来更大或更小，或增强它们的颜色。眼妆受到所有性别和年龄的人的喜爱，并且已经成为许多化妆程序中的必备品。

此外，由于美容和个人护理行业电子商务领域的成长，市场也不断扩大。

此外，Facebook、Instagram、Twitter 和其他时尚部落格等社交媒体平台的流行正在提高人们对化妆最新趋势的认识，从而推动市场发展。

全球眼妆市场动态

影响全球眼妆市场的关键市场动态是：

关键市场驱动因素

更重视自我表达：外表的重要性日益增加，美丽的标准也越来越严格，这使得消费者不仅使用眼妆来增强美丽，而且还将其作为透过独特性和创造力表达自我的工具。尤其是眼妆，为实验和创造提供了广阔的空间。

不断变化的美容标准：各个地区不断变化的美容标准为市场提供了巨大的成长机会。这导致了新型和多样化眼部彩妆产品的开发不断增加，以满足不断变化的消费者偏好。此外，预计社群媒体影响者设定的标准将有助于在预测期内推动市场发展。

关注天然成分：人们对皮肤过敏和感染疾病的认识不断提高，导致对天然和有机成分的需求激增。因此，随着越来越多的消费者青睐由植物来源和蜡製成的更安全、更环保的产品，眼妆市场预计将在未来几年获得发展动力。

透过社群媒体提高知名度：YouTube 和 Instagram 等社群媒体的角色有望影响眼妆市场的知名度和销售量，从而促进市场发展。此外，化妆品公司和有影响力的人之间日益增长的伙伴关係可能会进一步促销眼部化妆品的推广。预计这一趋势将持续下去并塑造眼妆市场的未来。

主要挑战

仿冒品的供应：假眼妆产品价格低廉，且在当地容易买到，对市场构成重大威胁。此外，健康风险的增加可能会对正品化妆品品牌的销售和声誉产生负面影响。因此，增加的健康风险使得这些产品必须遵守法规。

竞争加剧：这是一个竞争激烈的行业，许多成熟公司和新兴公司都在争夺消费者的注意力。这种饱和使得企业很难脱颖而出并培养忠实的客户。

日益增长的健康问题：人们对某些眼部化妆品成分的潜在健康风险的认识不断提高，限制了人们对本地品牌和无名品牌的采用。对产品安全性和透明度的担忧是市场发展的一大限制。

严格的规定和限制：有关成分和产品安全的严格规定对製造商构成了重大挑战。因此，在创新的同时保持合规需要不断努力并遵守不断发展的法规。

主要趋势：

客製化需求不断增加：消费者越来越寻求能够根据个人品味和需求进行客製化的眼妆产品。因此，各大品牌纷纷提供可客製化的眼影盘、自创睫毛膏套件和个人化化妆咨询，以满足客製化美容解决方案的需求。

独特的合作：眼妆品牌与名人和社交媒体影响者的合作继续成为推广眼妆的突出趋势。此类伙伴关係通常会带来独家系列、产品代言和有影响力的行销宣传活动，帮助品牌接触更大的受众并推动销售。

配方创新：对防水、防晕染和持久眼妆的高需求不断推动製造商尝试新配方。这就是为什么要创造新的质地——奶油眼影、凝胶眼线笔、丰盈睫毛膏等等——采用尖端配方来提高耐磨性和性能。

对清洁和永续美容的需求：对清洁和永续美容产品的需求不断增长，尤其是有机眼妆，以抑制眼部感染疾病和过敏的可能性，推动了环保眼妆产品的使用。这就是为什么品牌专注于天然和有机产品以减少包装废弃物并引入环保製造技术。

韩国美容正在崛起：韩国美容趋势正在影响全球眼妆市场，越来越注重独特的质地、光泽的效果和年轻的美感。因此，闪亮的亮点和渐变的眼妆是这种影响的众所周知的表现。

目录

第一章 全球眼妆市场介绍

• 市场概览
• 研究范围
• 先决条件

第二章执行摘要

第三章：已验证的市场研究调查方法

• 资料探勘
• 验证
• 第一手资料
• 资料来源列表

第四章 全球眼妆市场展望

• 概述
• 市场动态
  • 驱动程式
  • 限制因素
  • 机会
• 波特五力模型
• 价值链分析

第五章 全球眼妆市场（依产品类型）

• 概述
• 眼线笔
• 眼影
• 睫毛膏
• 眉毛增强剂
• 伊菲
• 铅笔

第六章 全球眼妆市场（按类型）

• 概述
• 有机的
• 传统的

第七章全球眼妆市场（依类别）

• 概述
• 经济
• 优质的

第八章全球眼妆市场按通路划分

• 概述
• 超级市场
• 大卖场
• 药局
• 保健美容零售商
• 电子商务
• 其他的

第九章全球眼妆市场（按地区）

• 概述
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 其他亚太地区
• 世界其他地区
  • 拉丁美洲
  • 中东和非洲

第十章全球眼妆市场竞争格局

• 概述
• 各公司市场排名
• 主要发展策略

第十一章 公司简介

• Amphenol Corporation
• Procter & Gamble Corporation
• L'Oreal SA
• Shiseido Company, Limited
• Avon Products, Inc.
• LVMH
• Revlon, Inc.
• Chanel SA
• The Estee Lauder Companies, Inc

第十二章 附录

• 相关调查

Eye Makeup Market Size And Forecast

Eye Makeup Market size was valued at USD 18.24 Billion in 2024 and is projected to reach USD 32.04 Billion by 2032, growing at a CAGR of 7% from 2026 to 2032.

The Eye Makeup Market encompasses a broad spectrum of cosmetic products specifically designed for application around the eyes to enhance their appearance. These products include but are not limited to eyeshadows, eyeliners, mascaras, eyebrow products, and eye makeup removers. The market caters to consumers seeking to accentuate their eye features, achieve various looks, and express individuality through makeup.

Eye makeup refers to the cosmetics applied to enhance the appearance of the eyes. It includes products like eyeliner, eyeshadow, mascara, and eyebrow products.

Eye makeup can be used to create a variety of looks, from natural and subtle to bold and dramatic. It can help to define the shape of the eyes, make them appear larger or smaller, and emphasize their color. Eye makeup is popular among people of all genders and ages and is a staple in many makeup routines.

Additionally, the market is expanding due to a growing e-commerce sector in the beauty and personal care business.

Additionally, as popularity of social media platforms like Facebook, Instagram, Twitter, and other fashion blogs is increasing awareness of the most recent developments in makeup, driving the market.

Global Eye Makeup Market Dynamics

The key market dynamics that are shaping the global Eye Makeup Market include:

Key Market Drivers:

Growing Focus on On-Self-Expression: The growing importance of physical appearance and set beauty standards is encouraging consumers to use eye makeup as a tool for beauty enhancement as well as self-expression through uniqueness and creativity. In particular, eye makeup provides a large canvas for experimentation and creativity.

Changing Beauty Standards: The changing beauty standards across diverse regions is offering immense opportunities of growth to the market. Thereby, increasing the development of new and diverse eye makeup products to cater to the changing consumer preferences. Also, the standards set by the social media influencers are projected to help drive the market over the forecast period.

Focus on Natural Ingredients: Growing awareness regarding skin allergies and infections is surging demand for natural and organic ingredients. Thus, consumers growing preference for safer and eco-friendly products made from plant-based oils and waxes is expected to help the Eye Makeup Market gain momentum in the coming years.

Increased Awareness through Social Media Influence: The role of social media, like YouTube, and Instagram, in influencing the popularity and sales of Eye Makeup Market, is projected to boost the market. Also, the rising partnership between cosmetic companies and influencers will further help promote the eye makeup products. This trend is expected to continue, shaping the future of the Eye Makeup Market.

Key Challenges:

Availability of Counterfeit Products: The easy availability of cost-effective and local counterfeit eye makeup products is posing a significant threat to the market. Also, the growing health risks is likely to negatively impact the sales and reputation of genuine cosmetic brands. Thus, the rise in health risk is necessitating compliance of these products with regulations.

Rising Competition: There are many established and up-and-coming businesses competing for consumers' attention in this highly competitive industry. It is challenging for businesses to stand out and develop loyal customers due to this saturation.

Growing Health Concerns: Growing awareness regarding potential health risks associated with certain eye makeup ingredients is restricting the application of local or unknown brands. This concern regarding product safety and transparency is a major market restraining factor.

Stringent Regulations and Restrictions: Stringent regulations concerning ingredients and product safety act as a major challenge for manufacturers. Thus, staying compliant while innovating requires ongoing efforts and adherence to evolving regulations.

Key Trends:

Rising Demand for Customization: Consumers are increasingly seeking personalized and customizable eye makeup products to suit their individual preferences and needs. Thus, brands are offering customizable eyeshadow palettes, build-your-own mascara kits, and personalized makeup consultations to cater to this demand for tailored beauty solutions.

Unique Collaborations: Collaboration between eye makeup brands and celebrities or social media influencers continues to be a prominent trend, popularizing eye makeup. These partnerships often result in limited-edition collections, product endorsements, and influencer-led marketing campaigns, which help brands reach wider audiences and drive sales.

Innovations in Formulation: The high demand for waterproof, smudge-proof, and long-lasting eye makeup is encouraging makers to constantly experiment with new formulas. Thus, creating new textures with cutting-edge formulae that improve wearability and performance, such as creamy eyeshadows, gel eyeliners, and volumizing mascaras.

Demand for Clean and Sustainable Beauty: Rising demand for clean and sustainable beauty products, particularly organic eye makeup, to inhibit chances of eye infection or allergies is enhancing the use of eco-friendly eye makeup products. Thus, the brands are focusing on natural and organic products to reduce the amount of packaging waste and implement eco-friendly manufacturing techniques.

Popularity of K-Beauty: Korean beauty trends are impacting the worldwide Eye Makeup Market increasing emphasis on creative textures, dewy finishes, and youthful aesthetics. Thus, sparkle highlights and gradient eye looks are well-known manifestations of this influence.

Global Eye Makeup Market Regional Analysis

Here is a more detailed regional analysis of the global Eye Makeup Market:

North America:

North America is a significant market for eye makeup, and it is expected to continue growing in the coming years. Rising disposable income is helping consumers purchase popular beauty and makeup products, which are trending on social media.

The United States is the largest market for eye makeup in North America, followed by Canada. In terms of product type, eyeshadow dominates the market, followed by eyeliner and mascara. Consumers in North America are also increasingly interested in natural and organic eye makeup products, leading to the growth of brands that cater to this demand. Also, the latest trend of eye makeup among millennials and Gen Z is enhancing the use of eye makeup, fueling the growth of the market.

Additionally, the rising demand for product quality and minimal health risks is increasing the demand for long-lasting, waterproof, and smudge-proof eye makeup products, especially among working professionals who require makeup that lasts throughout the day.

Asia Pacific:

The Asia Pacific region is a rapidly growing market for eye makeup, driven by factors such as the increasing number of working women, rising disposable incomes, and the growing popularity of beauty and makeup trends.

The region is expected to witness significant growth in the coming years, with countries such as China, Japan, and India being the major contributors to the market. In terms of product type, eyeshadow and mascara are the most popular categories in the region, followed by eyeliner.

Consumers in Asia Pacific are also increasingly interested in natural and organic eye makeup products, as well as products that offer long-lasting and smudge-proof wear. The market is highly competitive, with both local and international players vying for market share.

Moreover, the region offers immense opportunities for growth, particularly in emerging markets such as India, Indonesia, and Vietnam, where there is a growing demand for luxury and premium eye makeup products.

Europe:

The European region has a well-established market for eye makeup owing to the presence of several leading international and local players. The market is driven by factors such as increasing fashion consciousness, rising disposable incomes, and growing demand for eco-friendly and natural makeup products.

The United Kingdom, France, and Germany are the major consumers of eye makeup products, with the United Kingdom being the largest market in the region. The growing interest in products that offer long-lasting and natural effects is bolstering innovation in eye makeup products. Thus, the market in this region is highly competitive, with major players constantly innovating and launching new products to capture market share.

Additionally, the growing demand for premium and luxury eye makeup products in emerging nations such as Eastern Europe is projected to offer lucrative opportunities for the growth of the market.

Global Eye Makeup Market: Segmentation Analysis

The Global Eye Makeup Market is Segmented on the basis of Product Type, Nature Type, Category Type, Distribution Channel, and Geography.

Eye Makeup Market, By Product Type

• Eyeliner
• Eyeshadow
• Mascara
• Eyebrow Enhancers
• Eye Foil
• Pensile

Based on Product Type, the market is segmented into Eyeliner, Eyeshadow, Mascara, Eyebrow Enhancers, Eye Foil, and Pensile. The eyeliner segment is projected to hold a dominant position in the Eye Makeup Market. The growth of eyeliner has been driven by a rise in consumer demand for waterproof and long-lasting solutions that last all day without blurring or fading. Growing awareness regarding eye infection and its impact on the environment is fueling the demand for sustainable eyeliner options.

Eye Makeup Market, By Nature Type

• Organic
• Conventional

Based on Nature Type, the market is segmented into Organic and Conventional. Conventional eye makeup has been more widely available and less expensive than cosmetics made with organic materials, resulting in the dominance of the conventional makeup segment. While there is a growing demand for eco-friendly and sustainable makeup products, conventional makeup still holds a significant share of the market.

Eye Makeup Market, By Category Type

• Economy
• Premium

Based on Category Type, the market is segmented into Economy and Premium. The economy category is anticipated to hold a major share of the Eye Makeup Market. The easy availability of economy eye makeup products in pharmacies, grocery stores, and hypermarkets is likely to drive the segment over the forecast period.

Eye Makeup Market, By Distribution Chanel

• Supermarket
• Hypermarket
• Pharmacies
• Health and Beauty Retail Stores
• E-Commerce
• Other

Based on Distribution Channel, the market is segmented into Supermarket, Hypermarket, Pharmacies, Health and Beauty Retail Stores, E-Commerce, and Other. The hypermarket segment is anticipated to dominate the Eye Makeup Market. Their physical shopping experience, which enables customers to directly touch products, receive individualized guidance from beauty advisers, and make educated purchasing decisions, is the reason behind their popularity.

Key Players

The "Global Eye Makeup Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Amphenol Corporation, Procter & Gamble, Corporation, L'Oreal S.A., Shiseido Company, Limited, Avon Products, Inc., LVMH, Revlon, Inc., Chanel S.A., and The Estee Lauder Companies, Inc.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Global Eye Makeup Market Recent Developments
• In august 2019, a new eyeliner was introduced by Dubai, United Arab Emirates-based Huda Beauty. The eye liner offered benefits such as waterproof, smudge-proof, and fade-proof eyeliner properties, enhancing its sales.
• In September 2024, a blue light-blocking cosmetics range was introduced by Walmart through Innovative Beauty Group's (IBG) Brand Incubator. The new line was created to shield skin from the damaging impacts of technology.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL EYE MAKEUP MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL EYE MAKEUP MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL EYE MAKEUP MARKET, BY PRODUCT TYPE

• 5.1 Overview
• 5.2 Eyeliner
• 5.3 Eyeshadow
• 5.4 Mascara
• 5.5 Eyebrow Enhancers
• 5.6 Eye Foil
• 5.7 Pensile

6 GLOBAL EYE MAKEUP MARKET, BY NATURE TYPE

• 6.1 Overview
• 6.2 Organic
• 6.3 Conventional

7 GLOBAL EYE MAKEUP MARKET, BY CATEGORY TYPE

• 7.1 Overview
• 7.2 Economy
• 7.3 Premium

8 GLOBAL EYE MAKEUP MARKET, BY DISTRIBUTION CHANEL

• 8.1 Overview
• 8.2 Supermarket
• 8.3 Hypermarket
• 8.4 Pharmacies
• 8.5 Health and Beauty Retail Stores
• 8.6 E-Commerce
• 8.7 Other

9 GLOBAL EYE MAKEUP MARKET, BY GEOGRAPHY

• 9.1 Overview
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
  • 9.2.3 Mexico
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 U.K.
  • 9.3.3 France
  • 9.3.4 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 Japan
  • 9.4.3 India
  • 9.4.4 Rest of Asia Pacific
• 9.5 Rest of the World
  • 9.5.1 Latin America
  • 9.5.2 Middle East & Africa

10 GLOBAL EYE MAKEUP MARKET COMPETITIVE LANDSCAPE

• 10.1 Overview
• 10.2 Company Market Ranking
• 10.3 Key Development Strategies

11 COMPANY PROFILES

• 11.1 Amphenol Corporation
  • 11.1.1 Overview
  • 11.1.2 Financial Performance
  • 11.1.3 Product Outlook
  • 11.1.4 Key Developments
• 11.2 Procter & Gamble Corporation
  • 11.2.1 Overview
  • 11.2.2 Financial Performance
  • 11.2.3 Product Outlook
  • 11.2.4 Key Developments
• 11.3 L'Oreal S.A.
  • 11.3.1 Overview
  • 11.3.2 Financial Performance
  • 11.3.3 Product Outlook
  • 11.3.4 Key Developments
• 11.4 Shiseido Company, Limited
  • 11.4.1 Overview
  • 11.4.2 Financial Performance
  • 11.4.3 Product Outlook
  • 11.4.4 Key Developments
• 11.5 Avon Products, Inc.
  • 11.5.1 Overview
  • 11.5.2 Financial Performance
  • 11.5.3 Product Outlook
  • 11.5.4 Key Developments
• 11.6 LVMH
  • 11.6.1 Overview
  • 11.6.2 Financial Performance
  • 11.6.3 Product Outlook
  • 11.6.4 Key Developments
• 11.7 Revlon, Inc.
  • 11.7.1 Overview
  • 11.7.2 Financial Performance
  • 11.7.3 Product Outlook
  • 11.7.4 Key Developments
• 11.8 Chanel S.A.
  • 11.8.1 Overview
  • 11.8.2 Financial Performance
  • 11.8.3 Product Outlook
  • 11.8.4 Key Developments
• 11.9 The Estee Lauder Companies, Inc
  • 11.9.1 Overview
  • 11.9.2 Financial Performance
  • 11.9.3 Product Outlook
  • 11.9.4 Key Developments

12 Appendix

• 12.1 Related Research