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健康美容化妆品

市场调查报告书

商品编码

1660755

2025 年至 2033 年眼部化妆品市场报告（按产品类型、配销通路、定价、来源和地区）

Eye Makeup Market Report by Product Type, Distribution Channel, Pricing, Source, and Region 2025-2033

出版日期: 2025年02月10日 | 出版商:

IMARC | 英文 139 Pages | 商品交期: 2-3个工作天内

价格

简介目录图表

2024IMARC Group全球眼妆市场规模达到 182 亿美元。不断增强的美容意识、不断增长的可支配收入、持续的技术创新以及电子商务领域的扩张是推动市场成长的主要因素。

眼妆是指用来突显眼睛外观的产品。这些产品包括眼影、眼线笔和睫毛膏，采用水、乳化剂、防腐剂、增稠剂、保湿剂和香料配製而成。眼部化妆品种类繁多，从柔和到大胆的色调，且具有持久的配方。此外，消费者对防水和矿物质产品的需求推动了市场重大发展。

过去几年，人均收入的不断增长以及个人外表的日益关注推动了市场的发展。然而，由于新型冠状病毒肺炎（COVID-19）疫情的突然爆发，许多国家的政府实施了全面封锁，导致供应链中断。与此相符的是，电子商务通路已成为个人便捷、无忧的购物解决方案。儘管由于新冠疫情导致可自由支配的开支减少，但预计在不久的将来美容和个人护理产品的销售将会改善。基于此原因，一些零售品牌正致力于加强其在电子商务通路上的影响力，并提供价格范围和产品系列的多样性。此外，由于化妆品在男性中越来越受欢迎，以及社交媒体影响力的不断上升，业内一些製造商正在推出专门针对男性的眼部化妆品，例如眉毛凝胶，以扩大其消费者群体。他们还推出了天然、有机以及清真认证的产品。

本报告解答的关键问题

眼妆市场到底有多大？眼妆市场未来前景如何？
推动眼妆市场发展的关键因素有哪些？
哪个地区占据眼部化妆品市场占有率最大？
全球眼妆市场领先的公司有哪些？

北美洲
- 美国
- 加拿大
亚太地区
- 中国
- 日本
- 印度
- 韩国
- 澳洲
- 印尼
- 其他的
欧洲
- 德国
- 法国
- 英国
- 义大利
- 西班牙
- 俄罗斯
- 其他的
拉丁美洲
- 巴西
- 墨西哥
- 其他的
中东和非洲
- 市场趋势
- 市场区隔：依国家
- 市场预测

第 11 章：SWOT 分析

概述
优势
弱点
机会
威胁

第 12 章：价值链分析

第 13 章：波特五力分析

概述
买家的议价能力
供应商的议价能力
竞争程度
新进入者的威胁
替代品的威胁

第 14 章：价格指标

第 15 章：竞争格局

市场结构
关键参与者
关键参与者简介
- Amway Corp.
- Avon Products Inc.
- Chanel SA
- Colorbar Cosmetics Pvt. Ltd.
- Lakme Cosmetics (Hindustan Unilever)
- L'Oreal SA
- LVMH
- Oriflame Cosmetics
- Revlon Inc.
- Shiseido Company Ltd.
10.2 产品组合
- 雅诗兰黛公司
  - 公司概况
11.2 产品组合
- 宝洁
  - 公司概况
  - 产品组合
  - 财务
  - SWOT 分析

简介目录图表

Product Code: SR112025A2255

The global eye makeup market size reached USD 18.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 26.9 Billion by 2033, exhibiting a growth rate (CAGR) of 4.23% during 2025-2033. The increasing beauty consciousness, surging disposable income, ongoing technological innovations, and the expansion of the e-commerce sector are primarily driving the market's growth.

Eye makeup refers to products that are applied to accentuate the appearance of the eyes. These products include eyeshadow, eyeliner and mascara, which are formulated using water, emulsifiers, preservatives, thickeners, moisturizers, and fragrances. Eye makeup products are available in a wide variety of colors, ranging from subtle to bold shades, with long-lasting formulations. Furthermore, consumer demand for waterproof and mineral-based products has led to significant developments in the market.

Over the past few years, the market has been driven by inflating per capita incomes and the increasing focus of individuals on physical appearances. However, owing to the sudden outbreak of the coronavirus disease (COVID-19), governments of numerous countries have imposed complete lockdowns, which has resulted in supply chain disruptions. In line with this, e-commerce channels have emerged as a convenient and hassle-free shopping solution for individuals. Although discretionary expenses have decreased due to the COVID-19 pandemic, the sales of beauty and personal care products are projected to improve in the near future. Owing to this, several retail brands are focusing on strengthening their presence on e-commerce channels and providing diversity in the price range and product collection. Furthermore, owing to the increasing popularity of cosmetics among men and the rising influence of social media, several manufactures in the industry are offering eye makeup products, such as brow gel, exclusively for men to expand their consumer base. They are also introducing natural, organic, as well as halal-certified products.

Key Market Segmentation:

Breakup by Product Type:

Mascara
Eye Shadow
Eye Liner
Eye Pencil
Eyebrow Gel
Others

Breakup by Distribution Channel:

Hypermarkets and Supermarkets
Specialty Stores
Convenience Stores
Online Stores
Others

Breakup by Pricing:

Low to Medium Price
Premium Price

Breakup by Source:

Chemical
Natural
Organic
Halal
Others

Breakup by Region:

North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Amway Corp, Avon Products Inc., Chanel S.A., Colorbar Cosmetics Pvt. Ltd., Lakme Cosmetics (Hindustan Unilever), L'Oreal S.A., LVMH, Oriflame Cosmetics, Revlon Inc., Shiseido Company, Limited, Estee Lauder Inc., Procter & Gamble etc.

Key Questions Answered in This Report

1.How big is the eye makeup market?
2.What is the future outlook of eye makeup market?
3.What are the key factors driving the eye makeup market?
4.Which region accounts for the largest eye makeup market share?
5.Which are the leading companies in the global eye makeup market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global Eye Makeup Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Product Type

6.1 Mascara
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
6.2 Eye Shadow
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
6.3 Eye Liner
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
6.4 Eye Pencil
- 6.4.1 Market Trends
- 6.4.2 Market Forecast
6.5 Eyebrow Gel
- 6.5.1 Market Trends
- 6.5.2 Market Forecast
6.6 Others
- 6.6.1 Market Trends
- 6.6.2 Market Forecast

7 Market Breakup by Distribution Channel

7.1 Hypermarkets and Supermarkets
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 Specialty Stores
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
7.3 Convenience Stores
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
7.4 Online Stores
- 7.4.1 Market Trends
- 7.4.2 Market Forecast
7.5 Others
- 7.5.1 Market Trends
- 7.5.2 Market Forecast

8 Market Breakup by Pricing

8.1 Low to Medium Price
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
8.2 Premium Price
- 8.2.1 Market Trends
- 8.2.2 Market Forecast

9 Market Breakup by Source

9.1 Chemical
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
9.2 Natural
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
9.3 Organic
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
9.4 Halal
- 9.4.1 Market Trends
- 9.4.2 Market Forecast
9.5 Others
- 9.5.1 Market Trends
- 9.5.2 Market Forecast

10 Market Breakup by Region

10.1 North America
- 10.1.1 United States
  - 10.1.1.1 Market Trends
  - 10.1.1.2 Market Forecast
- 10.1.2 Canada
  - 10.1.2.1 Market Trends
  - 10.1.2.2 Market Forecast
10.2 Asia Pacific
- 10.2.1 China
  - 10.2.1.1 Market Trends
  - 10.2.1.2 Market Forecast
- 10.2.2 Japan
  - 10.2.2.1 Market Trends
  - 10.2.2.2 Market Forecast
- 10.2.3 India
  - 10.2.3.1 Market Trends
  - 10.2.3.2 Market Forecast
- 10.2.4 South Korea
  - 10.2.4.1 Market Trends
  - 10.2.4.2 Market Forecast
- 10.2.5 Australia
  - 10.2.5.1 Market Trends
  - 10.2.5.2 Market Forecast
- 10.2.6 Indonesia
  - 10.2.6.1 Market Trends
  - 10.2.6.2 Market Forecast
- 10.2.7 Others
  - 10.2.7.1 Market Trends
  - 10.2.7.2 Market Forecast
10.3 Europe
- 10.3.1 Germany
  - 10.3.1.1 Market Trends
  - 10.3.1.2 Market Forecast
- 10.3.2 France
  - 10.3.2.1 Market Trends
  - 10.3.2.2 Market Forecast
- 10.3.3 United Kingdom
  - 10.3.3.1 Market Trends
  - 10.3.3.2 Market Forecast
- 10.3.4 Italy
  - 10.3.4.1 Market Trends
  - 10.3.4.2 Market Forecast
- 10.3.5 Spain
  - 10.3.5.1 Market Trends
  - 10.3.5.2 Market Forecast
- 10.3.6 Russia
  - 10.3.6.1 Market Trends
  - 10.3.6.2 Market Forecast
- 10.3.7 Others
  - 10.3.7.1 Market Trends
  - 10.3.7.2 Market Forecast
10.4 Latin America
- 10.4.1 Brazil
  - 10.4.1.1 Market Trends
  - 10.4.1.2 Market Forecast
- 10.4.2 Mexico
  - 10.4.2.1 Market Trends
  - 10.4.2.2 Market Forecast
- 10.4.3 Others
  - 10.4.3.1 Market Trends
  - 10.4.3.2 Market Forecast
10.5 Middle East and Africa
- 10.5.1 Market Trends
- 10.5.2 Market Breakup by Country
- 10.5.3 Market Forecast

11 SWOT Analysis

11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes

14 Price Indicators

15 Competitive Landscape

15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
- 15.3.1 Amway Corp.
  - 15.3.1.1 Company Overview
  - 15.3.1.2 Product Portfolio
  - 15.3.1.3 SWOT Analysis
- 15.3.2 Avon Products Inc.
  - 15.3.2.1 Company Overview
  - 15.3.2.2 Product Portfolio
- 15.3.3 Chanel S.A.
  - 15.3.3.1 Company Overview
  - 15.3.3.2 Product Portfolio
- 15.3.4 Colorbar Cosmetics Pvt. Ltd.
  - 15.3.4.1 Company Overview
  - 15.3.4.2 Product Portfolio
- 15.3.5 Lakme Cosmetics (Hindustan Unilever)
  - 15.3.5.1 Company Overview
  - 15.3.5.2 Product Portfolio
- 15.3.6 L'Oreal S.A.
  - 15.3.6.1 Company Overview
  - 15.3.6.2 Product Portfolio
  - 15.3.6.3 Financials
  - 15.3.6.4 SWOT Analysis
- 15.3.7 LVMH
  - 15.3.7.1 Company Overview
  - 15.3.7.2 Product Portfolio
  - 15.3.7.3 SWOT Analysis
- 15.3.8 Oriflame Cosmetics
  - 15.3.8.1 Company Overview
  - 15.3.8.2 Product Portfolio
- 15.3.9 Revlon Inc.
  - 15.3.9.1 Company Overview
  - 15.3.9.2 Product Portfolio
  - 15.3.9.3 Financials
  - 15.3.9.4 SWOT Analysis
- 15.3.10 Shiseido Company Ltd.
  - 15.3.10.1 Company Overview
15.3 10.2 Product Portfolio
- 15.3.11 Estee Lauder Inc.
  - 15.3.11.1 Company Overview
15.3 11.2 Product Portfolio
- 15.3.12 Procter & Gamble
  - 15.3.12.1 Company Overview
  - 15.3.12.2 Product Portfolio
  - 15.3.12.3 Financials
  - 15.3.12.4 SWOT Analysis

简介目录图表

List of Figures

Figure 1: Global: Eye Makeup Market: Major Drivers and Challenges
Figure 2: Global: Eye Makeup Market: Sales Value (in Billion USD), 2019-2024
Figure 3: Global: Eye Makeup Market: Breakup by Product Type (in %), 2024
Figure 4: Global: Eye Makeup Market: Breakup by Distribution Channel (in %), 2024
Figure 5: Global: Eye Makeup Market: Breakup by Pricing (in %), 2024
Figure 6: Global: Eye Makeup Market: Breakup by Source (in %), 2024
Figure 7: Global: Eye Makeup Market: Breakup by Region (in %), 2024
Figure 8: Global: Eye Makeup Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 9: Global: Eye Makeup (Mascara) Market: Sales Value (in Million USD), 2019 & 2024
Figure 10: Global: Eye Makeup (Mascara) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 11: Global: Eye Makeup (Eye Shadow) Market: Sales Value (in Million USD), 2019 & 2024
Figure 12: Global: Eye Makeup (Eye Shadow) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 13: Global: Eye Makeup (Eye Liner) Market: Sales Value (in Million USD), 2019 & 2024
Figure 14: Global: Eye Makeup (Eye Liner) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 15: Global: Eye Makeup (Eye Pencil) Market: Sales Value (in Million USD), 2019 & 2024
Figure 16: Global: Eye Makeup (Eye Pencil) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 17: Global: Eye Makeup (Eyebrow Gel) Market: Sales Value (in Million USD), 2019 & 2024
Figure 18: Global: Eye Makeup (Eyebrow Gel) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 19: Global: Eye Makeup (Other Product Types) Market: Sales Value (in Million USD), 2019 & 2024
Figure 20: Global: Eye Makeup (Other Product Types) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 21: Global: Eye Makeup Market: Sales through Hypermarkets and Supermarkets (in Million USD), 2019 & 2024
Figure 22: Global: Eye Makeup Market Forecast: Sales through Hypermarkets and Supermarkets (in Million USD), 2025-2033
Figure 23: Global: Eye Makeup Market: Sales through Specialty Stores (in Million USD), 2019 & 2024
Figure 24: Global: Eye Makeup Market Forecast: Sales through Specialty Stores (in Million USD), 2025-2033
Figure 25: Global: Eye Makeup Market: Sales through Convenience Stores (in Million USD), 2019 & 2024
Figure 26: Global: Eye Makeup Market Forecast: Sales through Convenience Stores (in Million USD), 2025-2033
Figure 27: Global: Eye Makeup Market: Sales through Online Stores (in Million USD), 2019 & 2024
Figure 28: Global: Eye Makeup Market Forecast: Sales through Online Stores (in Million USD), 2025-2033
Figure 29: Global: Eye Makeup Market: Sales through Other Distribution Channels (in Million USD), 2019 & 2024
Figure 30: Global: Eye Makeup Market Forecast: Sales through Other Distribution Channels (in Million USD), 2025-2033
Figure 31: Global: Eye Makeup (Low to Medium Price) Market: Sales Value (in Million USD), 2019 & 2024
Figure 32: Global: Eye Makeup (Low to Medium Price) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 33: Global: Eye Makeup (Premium Price) Market: Sales Value (in Million USD), 2019 & 2024
Figure 34: Global: Eye Makeup (Premium Price) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 35: Global: Eye Makeup (Chemical) Market: Sales Value (in Million USD), 2019 & 2024
Figure 36: Global: Eye Makeup (Chemical) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 37: Global: Eye Makeup (Natural) Market: Sales Value (in Million USD), 2019 & 2024
Figure 38: Global: Eye Makeup (Natural) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 39: Global: Eye Makeup (Organic) Market: Sales Value (in Million USD), 2019 & 2024
Figure 40: Global: Eye Makeup (Organic) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 41: Global: Eye Makeup (Halal) Market: Sales Value (in Million USD), 2019 & 2024
Figure 42: Global: Eye Makeup (Halal) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 43: Global: Eye Makeup (Others) Market: Sales Value (in Million USD), 2019 & 2024
Figure 44: Global: Eye Makeup (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 45: North America: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
Figure 46: North America: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 47: United States: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
Figure 48: United States: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 49: Canada: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
Figure 50: Canada: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 51: Asia Pacific: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
Figure 52: Asia Pacific: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 53: China: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
Figure 54: China: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 55: Japan: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
Figure 56: Japan: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 57: India: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
Figure 58: India: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 59: South Korea: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
Figure 60: South Korea: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 61: Australia: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
Figure 62: Australia: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 63: Indonesia: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
Figure 64: Indonesia: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 65: Others: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
Figure 66: Others: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 67: Europe: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
Figure 68: Europe: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 69: Germany: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
Figure 70: Germany: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 71: France: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
Figure 72: France: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 73: United Kingdom: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
Figure 74: United Kingdom: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 75: Italy: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
Figure 76: Italy: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 77: Spain: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
Figure 78: Spain: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 79: Russia: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
Figure 80: Russia: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 81: Others: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
Figure 82: Others: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 83: Latin America: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
Figure 84: Latin America: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 85: Brazil: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
Figure 86: Brazil: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 87: Mexico: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
Figure 88: Mexico: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 89: Others: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
Figure 90: Others: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 91: Middle East and Africa: Eye Makeup Market: Sales Value (in Million USD), 2019 & 2024
Figure 92: Middle East and Africa: Eye Makeup Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 93: Global: Eye Makeup Industry: SWOT Analysis
Figure 94: Global: Eye Makeup Industry: Value Chain Analysis
Figure 95: Global: Eye Makeup Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Eye Makeup Market: Key Industry Highlights, 2024 and 2033
Table 2: Global: Eye Makeup Market Forecast: Breakup by Product Type (in Million USD), 2025-2033
Table 3: Global: Eye Makeup Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
Table 4: Global: Eye Makeup Market Forecast: Breakup by Pricing (in Million USD), 2025-2033
Table 5: Global: Eye Makeup Market Forecast: Breakup by Source (in Million USD), 2025-2033
Table 6: Global: Eye Makeup Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 7: Global: Eye Makeup Market Structure
Table 8: Global: Eye Makeup Market: Key Players

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