眼部化妆品市场规模、份额和成长分析（按产品类型、形式、分销管道、最终用户和地区）- 2025-2032 年行业预测

2023 年眼部化妆品市场规模价值 183 亿美元，预计将从 2024 年的 192.9 亿美元成长到 2032 年的 293.8 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.4%。

由于时尚趋势、美容标准和消费者偏好的变化，眼妆市场正在经历显着的成长。眼影、眼线笔、睫毛膏、眉笔和眼部打底膏等眼部化妆品在个人美容中起着至关重要的作用，可以让消费者改善眼睛的外观并展现个性。时尚的快速演变体现在创新的色调和纹理的引入，与时装秀趋势保持同步。此外，社群媒体和美容影响者极大地影响了消费者的选择，推动了对教程和评论中介绍的尖端产品的需求。自我表达和创造力的趋势推动了人们对眼妆的兴趣日益浓厚，消费者寻求多功能、色素丰富的产品，以鼓励大胆尝试并展示自己独特的风格。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 客户和购买标准分析
• 原料分析
• 专利分析

眼部化妆品市场规模（按产品类型和复合年增长率） (2025-2032)

• 市场概况
• 眼线笔
• 眼影
• 睫毛膏
• 眉
• 眼部打底霜
• 其他的

眼部化妆品市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 液体
• 奶油
• 粉末
• 凝胶
• 铅笔

眼部化妆品市场规模（依通路划分）及复合年增长率（2025-2032）

• 市场概况
• 离线
• 专卖店
• 百货公司
• 在线的

眼部化妆品市场规模（按最终用户和复合年增长率） (2025-2032)

• 市场概况
• 专业的
• 个人的
• 创新的

眼部化妆品市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• L'Oreal SA（France）
• Coty Inc.（USA）
• Shiseido Company, Limited（Japan）
• The Estee Lauder Companies Inc.（USA）
• Natura & Co（Brazil）
• Revlon, Inc.（USA）
• Oriflame Holding AG（Switzerland）
• Cosnova GmbH（Germany）
• Colorbar Cosmetics Pvt. Ltd（India）
• Alticor（Amway Corp）（USA）
• Waldencast（Milk Makeup）（USA）
• Hindash Cosmetics（UAE）
• Morphe Cosmetics Limited（USA）
• Revolution Beauty Ltd.（UK）
• Hindustan Unilever Limited（India）
• Faces Cosmetics Inc.（Canada）
• Anastasia Beverly Hills LLC（USA）
• Chanel Ltd.（France）
• Cosmetic Manufacturers Aust. Pty Ltd.（Australia）
• DIC Corp.（Japan）

结论和建议

Eye Makeup Market size was valued at USD 18.3 billion in 2023 and is poised to grow from USD 19.29 billion in 2024 to USD 29.38 billion by 2032, growing at a CAGR of 5.4% during the forecast period (2025-2032).

The eye makeup market is experiencing significant growth, driven by a transformative blend of fashion trends, beauty standards, and consumer preferences. Eye cosmetics, including eyeshadows, eyeliners, mascaras, eyebrow products, and eye primers, play a pivotal role in personal grooming, enabling consumers to enhance their eye appearance and express their individuality. The rapid evolution of fashion is reflected in the innovative color palettes and textures being introduced, keeping pace with runway trends. Additionally, social media and beauty influencers significantly shape consumer choices, boosting demand for cutting-edge products featured in tutorials and reviews. The trend towards self-expression and creativity further propels interest in eye makeup, as consumers seek versatile, high-pigment products for bold experimentation and showcasing their unique style.

Top-down and bottom-up approaches were used to estimate and validate the size of the Eye Makeup market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Eye Makeup Market Segments Analysis

Global Eye Makeup Market is segmented by Product Type, Form, Distribution Channel, End User and region. Based on Product Type, the market is segmented into Eyeliner, Eyeshadow, Mascara, Eyebrow Products, Eye Primer and Others. Based on Form, the market is segmented into Liquid, Cream, Powder, Gel and Pencil. Based on Distribution Channel, the market is segmented into Offline, Specialty Stores, Department Stores and Online. Based on End User, the market is segmented into Professional, Personal and Creative. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Eye Makeup Market

In the contemporary landscape, consumers are increasingly desiring experiences and a sense of individuality alongside traditional product offerings, significantly driving the eye makeup market. The trend towards personalization is particularly influencing this surge, as many millennials and Gen Z individuals perceive eye makeup as a means of self-expression and creativity. In response to this rising demand, eye makeup brands are expanding their portfolios to include a wide array of customizable options. This allows consumers to select from an extensive range of color palettes and innovative applicators, empowering them to create looks that truly reflect their distinct personalities and styles.

Restraints in the Eye Makeup Market

The eye makeup market encounters significant challenges due to strict regulations surrounding product safety, ingredient disclosure, and animal testing practices. Navigating the varying regulatory requirements across different regions can be complex and burdensome, often leading to delays in bringing new products to market and escalating operational expenses. Additionally, the necessity for continuous adaptation to evolving regulatory standards hampers innovation, ultimately constraining the growth potential of the industry. As companies strive to comply with these regulations, they may find their ability to develop cutting-edge products stifled, weakening their competitive edge and limiting opportunities for advancement within the market landscape.

Market Trends of the Eye Makeup Market

The eye makeup market is witnessing a notable trend driven by rising awareness of beauty, wellness, and sustainability among consumers. This shift has led to an increased demand for products that feature natural and organic ingredients, eschewing harmful chemicals in favor of safer alternatives. Consumers are increasingly prioritizing eye makeup that aligns with their health-conscious values, emphasizing conscious consumption and ethical sourcing. As a result, brands are innovating to meet these preferences, leading to a surge in eco-friendly packaging and cruelty-free formulations. This evolving landscape highlights a significant market trend towards transparency and sustainability in the eye makeup sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Patent Analysis

Global Eye Makeup Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Eyeliner
• Eyeshadow
• Mascara
• Eyebrow Products
• Eye Primer
• Others

Global Eye Makeup Market Size by Form & CAGR (2025-2032)

• Market Overview
• Liquid
• Cream
• Powder
• Gel
• Pencil

Global Eye Makeup Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Specialty Stores
• Department Stores
• Online

Global Eye Makeup Market Size by End User & CAGR (2025-2032)

• Market Overview
• Professional
• Personal
• Creative

Global Eye Makeup Market Size & CAGR (2025-2032)

• North America (Product Type, Form, Distribution Channel, End User)
  • US
  • Canada
• Europe (Product Type, Form, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Form, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Form, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Form, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oriflame Holding AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cosnova GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colorbar Cosmetics Pvt. Ltd (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alticor (Amway Corp) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Waldencast (Milk Makeup) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hindash Cosmetics (UAE)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Morphe Cosmetics Limited (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revolution Beauty Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hindustan Unilever Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Faces Cosmetics Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anastasia Beverly Hills LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chanel Ltd. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cosmetic Manufacturers Aust. Pty Ltd. (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DIC Corp. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations