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市场调查报告书
商品编码
1639290

真无线立体声耳机市场机会、成长驱动因素、产业趋势分析与预测 2024 - 2032 年

True Wireless Stereo Earbuds Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032
出版日期: | 出版商: Global Market Insights Inc. | 英文 220 Pages | 商品交期: 2-3个工作天内

价格
简介目录

到2023 年，全球真无线立体声耳塞市场价值将达到317 亿美元，预计2024 年至2032 年复合年增长率将达到15.4%。 。推动市场扩张的主要趋势包括改进的音讯技术、噪音消除功能以及语音助理等智慧功能的整合。

许多现代设备中传统耳机插孔的转变使得 TWS 耳塞成为用户的首选。增强型蓝牙技术（例如版本 5.0 和 5.1）透过减少延迟、扩大覆盖范围和优化能效，显着提高了这些耳塞式耳机的效能。其紧凑且无线的设计迎合了消费者对便利性和行动性日益增长的偏好。

入耳式耳机在2023 年创造了275 亿美元的收入，占据市场主导地位，预计到2032 年将以15.6% 的复合年增长率增长。欢迎，使它们适合嘈杂的环境。其符合人体工学和轻量级的设计，加上可自订的功能，增强了使用者的舒适度和吸引力。

市场范围
开始年份 2023年
预测年份 2024-2032
起始值 317 亿美元
预测值 1107 亿美元
复合年增长率 15.4%

包耳式 TWS 耳塞服务于注重优质音质的小众受众。这些型号具有先进的音讯增强功能，包括高解析度声音和适应性降噪技术。它们的尺寸更大，可以容纳更大的电池，与入耳式型号相比，可以延长使用时间。

在连接方面，蓝牙领先市场，到 2023 年约占总份额的 92%。多点配对和低功耗音讯等创新进一步扩展了蓝牙耳塞的功能，增强了使用者体验。

从地区来看，美国在北美市场占据主导地位，到 2023 年价值将达到 75 亿美元，预计在预测期内复合年增长率为 15.9%。促成这一成长的因素包括音讯技术的进步、对无线便利性的需求不断增加以及远距工作的成长趋势。

消费性电子产品向无线技术的过渡重塑了音讯产业，将 TWS 耳塞定位为便携性、便利性和沈浸式聆听体验的领先解决方案。随着技术的不断进步和以用户为中心的功能，市场有望实现强劲成长。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

  • 产业生态系统分析
    • 影响价值链的因素
    • 利润率分析
    • 干扰
    • 未来展望
    • 製造商
    • 经销商
    • 零售商
  • 供应商格局
  • 利润率分析
  • 重要新闻和倡议
  • 监管环境
  • 衝击力
    • 成长动力
      • 智慧型手机和智慧型装置的使用不断增加
      • 无线技术的进步
    • 产业陷阱与挑战
      • 连线和延迟挑战
      • 隐私和安全问题
  • 技术概览
  • 消费者购买行为分析
    • 人口趋势
    • 影响购买决策的因素
    • 消费品采用
    • 首选配销通路
  • 首选价格范围
  • 成长潜力分析
  • 波特的分析
  • PESTEL分析

第 4 章：竞争格局

  • 介绍
  • 公司市占率分析
  • 竞争定位矩阵
  • 战略展望矩阵

第 5 章：市场估计与预测：依产品类型，2021-2032

  • 主要趋势
  • 入耳式
  • 耳罩式

第 6 章：市场估计与预测：依连结性划分，2021-2032 年

  • 主要趋势
  • 蓝牙
  • 射频
  • 近场通讯
  • 其他（Wi-Fi 等）

第 7 章：市场估计与预测：按电池寿命划分，2021-2032 年

  • 主要趋势
  • 长达 12 小时
  • 12至24小时
  • 24小时以上

第 8 章：市场估计与预测：按价格，2021-2032

  • 主要趋势
  • 低的
  • 中等的
  • 高的

第 9 章：市场估计与预测：按配销通路，2021-2032

  • 主要趋势
  • 在线的
    • 公司网站
    • 电子商务
  • 离线
    • 超市/大卖场
    • 专卖店
    • 其他（大型零售店等）

第 10 章：市场估计与预测：按地区划分，2021-2032 年

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
    • 俄罗斯
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • MEA
    • 阿联酋
    • 沙乌地阿拉伯
    • 南非

第 11 章：公司简介

  • Apple
  • Belkin
  • Blaupunkt
  • Bose
  • Creative Technology
  • Havit
  • House of Marley
  • Jabra
  • Jays Headphones
  • Masimo
  • Master & Dynamic
  • Samsung
  • Skullcandy
  • Sonova
  • Sony
简介目录
Product Code: 12456

The Global True Wireless Stereo Earbuds Market, valued at USD 31.7 billion in 2023, is projected to grow at a CAGR of 15.4% from 2024 to 2032. The rising demand for these earbuds is fueled by the growing adoption of smartphones and other smart devices, advancements in wireless connectivity, and a preference for portable, high-quality audio solutions. Key trends driving market expansion include improved audio technology, noise cancellation features, and the integration of smart functionalities such as voice assistants.

The shift away from traditional headphone jacks in many modern devices has made TWS earbuds a preferred choice for users. Enhanced Bluetooth technologies, such as versions 5.0 and 5.1, have significantly improved the performance of these earbuds by reducing latency, extending range, and optimizing energy efficiency. Their compact and cord-free design caters to the increasing consumer preference for convenience and mobility.

In-ear earbuds, which generated revenue of USD 27.5 billion in 2023, dominate the market and are expected to grow at a CAGR of 15.6% through 2032. These models are popular due to their ability to deliver high-fidelity sound and active noise cancellation, making them suitable for noisy environments. Their ergonomic and lightweight designs, coupled with customizable features, enhance user comfort and appeal.

Market Scope
Start Year2023
Forecast Year2024-2032
Start Value$31.7 Billion
Forecast Value$110.7 Billion
CAGR15.4%

Over-ear TWS earbuds serve a niche audience focused on premium audio quality. These models feature advanced audio enhancements, including high-resolution sound and adaptive noise-canceling technology. Their larger size accommodates bigger batteries, enabling extended usage times compared to in-ear variants.

In terms of connectivity, Bluetooth leads the market, accounting for approximately 92% of the total share in 2023. It remains the standard for TWS earbuds due to its energy efficiency, range, and seamless audio transmission. Innovations such as multi-point pairing and low-energy audio further expand the capabilities of Bluetooth-enabled earbuds, enhancing user experience.

Regionally, the United States dominates the North American market, valued at USD 7.5 billion in 2023, with a projected CAGR of 15.9% during the forecast period. Factors contributing to this growth include advancements in audio technologies, increasing demand for wireless convenience, and the growing trend of remote work.

The transition to wireless technology in consumer electronics has reshaped the audio industry, positioning TWS earbuds as a leading solution for portability, convenience, and immersive listening experiences. With continued advancements in technology and user-centric features, the market is poised for robust growth.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definitions
  • 1.2 Base estimates & calculations
  • 1.3 Forecast calculations
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry synopsis, 2021-2032

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
    • 3.1.7 Retailers
  • 3.2 Supplier landscape
  • 3.3 Profit margin analysis
  • 3.4 Key news & initiatives
  • 3.5 Regulatory landscape
  • 3.6 Impact forces
    • 3.6.1 Growth drivers
      • 3.6.1.1 Increasing use of smartphones and smart devices
      • 3.6.1.2 Advancements in wireless technology
    • 3.6.2 Industry pitfalls & challenges
      • 3.6.2.1 Connectivity and latency challenges
      • 3.6.2.2 Privacy and security concerns
  • 3.7 Technological overview
  • 3.8 Consumer buying behavior analysis
    • 3.8.1 Demographic trends
    • 3.8.2 Factors affecting buying decision
    • 3.8.3 Consumer product adoption
    • 3.8.4 Preferred distribution channel
  • 3.9 Preferred price range
  • 3.10 Growth potential analysis
  • 3.11 Porter's analysis
  • 3.12 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2032 (USD Billion) (Million Units)

  • 5.1 Key trends
  • 5.2 In-ear
  • 5.3 Over-ear

Chapter 6 Market Estimates & Forecast, By Connectivity, 2021-2032 (USD Billion) (Million Units)

  • 6.1 Key trends
  • 6.2 Bluetooth
  • 6.3 RF
  • 6.4 NFC
  • 6.5 Others (Wi-Fi etc.)

Chapter 7 Market Estimates & Forecast, By Battery Life, 2021-2032 (USD Billion) (Million Units)

  • 7.1 Key trends
  • 7.2 Up to 12 hours
  • 7.3 12 to 24 hours
  • 7.4 Above 24 hours

Chapter 8 Market Estimates & Forecast, By Price, 2021-2032 (USD Billion) (Million Units)

  • 8.1 Key trends
  • 8.2 Low
  • 8.3 Medium
  • 8.4 High

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Billion) (Million Units)

  • 9.1 Key trends
  • 9.2 Online
    • 9.2.1 Company websites
    • 9.2.2 E-commerce
  • 9.3 Offline
    • 9.3.1 Supermarket/Hypermarket
    • 9.3.2 Specialty store
    • 9.3.3 Others (mega retail store etc.)

Chapter 10 Market Estimates & Forecast, By Region, 2021-2032 (USD Billion) (Million Units)

  • 10.1 Key trends
  • 10.2 North America
    • 10.2.1 U.S.
    • 10.2.2 Canada
  • 10.3 Europe
    • 10.3.1 UK
    • 10.3.2 Germany
    • 10.3.3 France
    • 10.3.4 Italy
    • 10.3.5 Spain
    • 10.3.6 Russia
  • 10.4 Asia Pacific
    • 10.4.1 China
    • 10.4.2 India
    • 10.4.3 Japan
    • 10.4.4 South Korea
    • 10.4.5 Australia
  • 10.5 Latin America
    • 10.5.1 Brazil
    • 10.5.2 Mexico
  • 10.6 MEA
    • 10.6.1 UAE
    • 10.6.2 Saudi Arabia
    • 10.6.3 South Africa

Chapter 11 Company Profiles

  • 11.1 Apple
  • 11.2 Belkin
  • 11.3 Blaupunkt
  • 11.4 Bose
  • 11.5 Creative Technology
  • 11.6 Havit
  • 11.7 House of Marley
  • 11.8 Jabra
  • 11.9 Jays Headphones
  • 11.10 Masimo
  • 11.11 Master & Dynamic
  • 11.12 Samsung
  • 11.13 Skullcandy
  • 11.14 Sonova
  • 11.15 Sony