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市场调查报告书
商品编码
1664823

头饰市场机会、成长动力、产业趋势分析与 2024 - 2032 年预测

Headwear Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032
出版日期: | 出版商: Global Market Insights Inc. | 英文 230 Pages | 商品交期: 2-3个工作天内

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简介目录

2023 年全球头饰市场规模达到 282 亿美元，预计 2024 年至 2032 年期间复合年增长率将达到 6.7%。推动成长的主要趋势之一是对永续性的日益关注。领先品牌正在采用有机棉和再生布料等环保材料，以满足对环保产品日益增长的需求。

头饰市场 - IMG1

头饰市场依产品类型分为无檐小帽、头带、便帽和帽子等类别。值得注意的是，帽子领域在 2023 年成为市场领导者，创造了 108 亿美元的收入。预计该领域将实现显着成长，到 2032 年将达到 198 亿美元。

市场范围
起始年份 2023
预测年份 2024-2032
起始值 282亿美元
预测值 499亿美元
复合年增长率 6.7%

帽子的广泛流行源自于其多功能性和文化相关性。这些配件具有防晒、护髮、在寒冷气候下保暖等实用功效。帽子因其舒适性和功能性而特别受到运动和徒步旅行等户外活动的青睐。

市场也根据最终用户细分为男性、女性和儿童。 2023 年，男装市场经历了显着增长，为市场贡献了 109 亿美元，预计到 2032 年将达到 196 亿美元。此外，跑步和骑自行车等户外活动也推动了对功​​能性头饰的需求。街头时尚的兴起进一步提升了棒球帽、棒球帽和无檐便帽的流行度，使它们成为必备的衣柜单品和身份的象征。

2023 年，美国头饰市场占有率将达到惊人的 55.5%，预计在预测期内的复合年增长率为 7%。该国的主导地位归功于其庞大而多样化的消费群体，在消费者群体中，头饰既被视为功能性配件，也被视为时尚宣言。棒球、篮球和足球等运动持续推动对球队帽子和遮阳帽的需求，而知名的美国品牌在塑造市场趋势方面发挥关键作用。名人文化和不断发展的时尚潮流的影响也巩固了头饰作为主流服饰和街头服饰风格中的重要元素的地位。

目录

第 1 章：方法论与范围

  • 市场范围和定义
  • 基础估算与计算
  • 预测计算
  • 资料来源
    • 基本的
    • 次要
      • 付费来源
      • 公共资源

第 2 章：执行摘要

第 3 章：产业洞察

  • 产业生态系统分析
    • 影响价值链的因素
    • 利润率分析
    • 中断
    • 未来展望
    • 製造商
    • 经销商
  • 供应商概况
  • 利润率分析
  • 重要新闻及倡议
  • 监管格局
  • 衝击力
    • 成长动力
      • 不断发展的时尚产业
      • 不断增长的品牌合作伙伴关係和赞助
      • 体育运动日益普及
    • 产业陷阱与挑战
      • 存在仿冒品
      • 季节性需求波动
  • 消费者购买行为分析
    • 人口趋势
    • 影响购买决策的因素
    • 消费者产品采用
    • 首选配销通路
    • 偏好价格范围
  • 成长潜力分析
  • 波特的分析
  • PESTEL 分析

第四章：竞争格局

  • 介绍
  • 公司市占率分析
  • 竞争定位矩阵
  • 战略展望矩阵

第 5 章：头饰市场估计与预测：按产品类型，2021-2032 年

  • 主要趋势
  • 毛帽
  • 头带
  • 帽子
  • 其他的

第 6 章：头饰市场估计与预测：依定价，2021 年至 2032 年

  • 主要趋势
  • 低的
  • 中等的
  • 高的

第 7 章：头饰市场估计与预测：按应用，2021 年至 2032 年

  • 主要趋势
  • 随意的
  • 医疗的
  • 战术上的
  • 工作服
  • 其他的

第 8 章：头饰市场估计与预测：按最终用途，2021-2032 年

  • 主要趋势
  • 男性
  • 女性
  • 孩子们

第 9 章：头饰市场估计与预测：按配销通路，2021-2032 年

  • 主要趋势
  • 在线的
    • 电子商务
    • 公司网站
  • 离线
    • 专卖店
    • 大型零售商店
    • 其他（个体店等）

第 10 章：头饰市场估计与预测：按地区，2021 年至 2032 年

  • 主要趋势
  • 北美洲
    • 美国
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
    • 俄罗斯
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • 中东和非洲
    • 南非
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国

第 11 章：公司简介

  • Adidas
  • Boardriders
  • New Balance
  • New Era Cap
  • Nike
  • Pipolaki
  • Superdry
  • Under Armour
  • New Balance
  • The Gap
  • Callaway Golf
  • Superdry
  • Carhartt
  • Columbia Sportswear
  • The Burton Corporation
简介目录
Product Code: 5587

The Global Headwear Market reached USD 28.2 billion in 2023 and is set to expand at a robust CAGR of 6.7% from 2024 to 2032. Shifting consumer preferences and rapid technological advancements are key factors shaping the industry. Among the top trends propelling growth is the increasing focus on sustainability. Leading brands are embracing eco-friendly materials such as organic cotton and recycled fabrics to meet the rising demand for environmentally conscious products.

Headwear Market - IMG1

The headwear market is segmented by product type into categories like beanies, headbands, and caps and hats. Notably, the caps and hats segment emerged as a market leader in 2023, generating USD 10.8 billion in revenue. This segment is projected to witness remarkable growth, reaching USD 19.8 billion by 2032.

Market Scope
Start Year2023
Forecast Year2024-2032
Start Value$28.2 Billion
Forecast Value$49.9 Billion
CAGR6.7%

The widespread popularity of caps and hats stems from their versatility and cultural relevance. These accessories provide practical benefits such as sun protection, hair management, and warmth in colder climates. Caps, in particular, are highly favored for outdoor activities like sports and hiking due to their comfort and functionality.

The market is also segmented by end-user into men, women, and children. The men's segment experienced significant growth in 2023, contributing USD 10.9 billion to the market, and is forecast to reach USD 19.6 billion by 2032. This growth is fueled by the rising demand for men's sportswear and activewear, especially for activities like baseball, football, and golf, which require specialized headgear such as caps and visors. Additionally, outdoor pursuits like running and cycling are driving the demand for functional headwear. The surge in streetwear fashion has further elevated the popularity of baseball caps, snapbacks, and beanies, turning them into essential wardrobe staples and status symbols.

The U.S. headwear market accounted for an impressive 55.5% share in 2023 and is projected to grow at a CAGR of 7% during the forecast period. The country's dominance is attributed to its large and diverse consumer base, where headwear is seen as both a functional accessory and a fashion statement. Sports such as baseball, basketball, and football continue to drive demand for team caps and visors, while prominent U.S. brands play a pivotal role in shaping market trends. The influence of celebrity culture and evolving fashion trends has also cemented headwear as a staple in both mainstream and streetwear styles.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definitions
  • 1.2 Base estimates & calculations
  • 1.3 Forecast calculations
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry 3600 synopsis, 2021-2032

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
  • 3.2 Supplier Landscape
  • 3.3 Profit margin analysis
  • 3.4 Key news & initiatives
  • 3.5 Regulatory landscape
  • 3.6 Impact forces
    • 3.6.1 Growth drivers
      • 3.6.1.1 Growing fashion industry
      • 3.6.1.2 Growing brand partnerships and sponsorships
      • 3.6.1.3 Growing popularity of sports
    • 3.6.2 Industry pitfalls & challenges
      • 3.6.2.1 Presence of counterfeit products
      • 3.6.2.2 Seasonal demand fluctuations
  • 3.7 Consumer buying behavior analysis
    • 3.7.1 Demographic trends
    • 3.7.2 Factors affecting buying decision
    • 3.7.3 Consumer product adoption
    • 3.7.4 Preferred distribution channel
    • 3.7.5 Preferred price range
  • 3.8 Growth potential analysis
  • 3.9 Porter’s analysis
  • 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Headwear Market Estimates & Forecast, By Product Type, 2021-2032 (USD Billion) (Million Units)

  • 5.1 Key trends
  • 5.2 Beanies
  • 5.3 Headbands
  • 5.4 Caps and hats
  • 5.5 Others

Chapter 6 Headwear Market Estimates & Forecast, By Pricing, 2021-2032 (USD Billion) (Million Units)

  • 6.1 Key trends
  • 6.2 Low
  • 6.3 Medium
  • 6.4 High

Chapter 7 Headwear Market Estimates & Forecast, By Application, 2021-2032 (USD Billion) (Million Units)

  • 7.1 Key trends
  • 7.2 Casual
  • 7.3 Medical
  • 7.4 Tactical
  • 7.5 Workwear
  • 7.6 Others

Chapter 8 Headwear Market Estimates & Forecast, By End Use, 2021-2032 (USD Billion)

  • 8.1 Key trends
  • 8.2 Men
  • 8.3 Women
  • 8.4 Kids

Chapter 9 Headwear Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Billion)

  • 9.1 Key trends
  • 9.2 Online
    • 9.2.1 E-Commerce
    • 9.2.2 Company website
  • 9.3 Offline
    • 9.3.1 Specialty stores
    • 9.3.2 Mega retail stores
    • 9.3.3 Others (individual stores, etc.)

Chapter 10 Headwear Market Estimates & Forecast, By Region, 2021-2032 (USD Billion) (Million Units)

  • 10.1 Key trends
  • 10.2 North America
    • 10.2.1 United States
    • 10.2.2 Canada
  • 10.3 Europe
    • 10.3.1 United Kingdom
    • 10.3.2 Germany
    • 10.3.3 France
    • 10.3.4 Italy
    • 10.3.5 Spain
    • 10.3.6 Russia
  • 10.4 Asia Pacific
    • 10.4.1 China
    • 10.4.2 India
    • 10.4.3 Japan
    • 10.4.4 South Korea
    • 10.4.5 Australia
  • 10.5 Latin America
    • 10.5.1 Brazil
    • 10.5.2 Mexico
  • 10.6 Middle East & Africa
    • 10.6.1 South Africa
    • 10.6.2 Saudi Arabia
    • 10.6.3 United Arab Emirates

Chapter 11 Company Profiles

  • 11.1 Adidas
  • 11.2 Boardriders
  • 11.3 New Balance
  • 11.4 New Era Cap
  • 11.5 Nike
  • 11.6 Pipolaki
  • 11.7 Superdry
  • 11.8 Under Armour
  • 11.9 New Balance
  • 11.10 The Gap
  • 11.11 Callaway Golf
  • 11.12 Superdry
  • 11.13 Carhartt
  • 11.14 Columbia Sportswear
  • 11.15 The Burton Corporation