无线条形音箱市场机会、成长动力、产业趋势分析与 2024 - 2032 年预测

2023 年全球无线条形音箱市场价值为 49 亿美元，预计将经历强劲增长，2024 年至 2032 年的复合年增长率为 8.6%。这些先进的音响系统与现代设备无缝集成，提供无与伦比的音讯体验，引起当今精通技术的消费者的共鸣。

技术创新是这一成长背后的重要力量。多房间音讯功能、杜比全景声支援和语音助理整合等功能使条形音箱成为发烧友和技术爱好者必备的设备。此外，新兴市场的可支配收入不断增加和城市化进程加快，也扩大了高端无线条形音箱的受众。电子商务平台的激增也使得这些产品更容易获得，为全球消费者提供了广泛的选择，进一步推动了市场成长。

在各种类型的条形音箱中，5 声道部分处于领先地位，到 2023 年将创造 16 亿美元的收入。这些条形音箱适合那些寻求身临其境但又简单的音讯体验的人，提供包括标准左、右和中置声道以及两个额外的后置或环绕声道的配置。结果是动态且丰富的声音环境，无需成熟的家庭剧院设置即可增强整体家庭娱乐体验。

市场也受到分销管道的影响，到 2023 年，线下销售将占据 73.9% 的市场份额。实体零售店为消费者提供了透过简报设定亲自测试音质的机会，让他们可以在做出购买决定之前用自己的媒体内容评估表现。

在美国，无线条形音箱市场在 2023 年占据了令人印象深刻的 88.4% 的份额，预计在预测期内的复合年增长率为 8.5%。美国凭藉其蓬勃发展的消费性电子产业和家庭娱乐系统的广泛普及引领全球市场。串流媒体服务和智慧电视的日益普及继续推动对高品质无线音讯解决方案的需求，将条形音箱定位为增强家庭娱乐体验的首选。

目录

第 1 章：方法论与范围

• 市场范围和定义
• 基础估算与计算
• 预测计算
• 资料来源
  • 基本的
  • 次要
    • 付费来源
    • 公共资源

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 中断
  • 未来展望
  • 製造商
  • 经销商
• 供应商概况
• 利润率分析
• 重要新闻及倡议
• 监管格局
• 衝击力
  • 成长动力
    • 家庭娱乐系统需求不断成长
    • 技术进步和智慧功能的整合
    • 平面电视的普及率不断提高
  • 产业陷阱与挑战
    • 高阶长条音箱的成本较高
    • 与旧设备的兼容性问题
• 成长潜力分析
• 波特的分析
• PESTEL 分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：按产品类型，2021-2032 年

• 主要趋势
• 双声道长条音箱
• 3 声道长条音箱
• 5 声道长条音箱
• 7 声道长条音箱

第六章：市场估计与预测：依连结性，2021-2032 年

• 主要趋势
• 蓝牙
• 无线上网

第 7 章：市场估计与预测：按安装类型，2021-2032 年

• 主要趋势
• 壁挂式
• 桌面
• 独立式

第 8 章：市场估计与预测：按扬声器瓦数，2021 年至 2032 年

• 主要趋势
• 高达 99 瓦
• 100-199瓦
• 200-499瓦
• 500-799 瓦
• 800 瓦以上

第九章：市场估计与预测：依价格范围，2021-2032 年

• 主要趋势
• 低的
• 中等的
• 高的

第 10 章：市场估计与预测：按规模，2021-2032 年

• 主要趋势
• 30 吋以下
• 30-60英寸
• 60 吋以上

第 11 章：市场估计与预测：按应用，2021 年至 2032 年

• 主要趋势
• 住宅
• 商业的

第 12 章：市场估计与预测：按配销通路，2021-2032 年

• 主要趋势
• 在线的
  • 电子商务
  • 公司网站
• 离线
  • 大卖场/超市
  • 专卖店
  • 其他零售店

第 13 章：市场估计与预测：按地区，2021-2032 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• 中东及非洲
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第 14 章：公司简介

• Bose
• Bowers & Wilkins
• Klipsch
• LG Electronics
• Panasonic
• Philips
• Pioneer
• Polk Audio (Sound United)
• Samsung Electronics
• Sennheiser
• Sonos
• Sony
• TCL Technology Group
• VIZIO
• Yamaha

The Global Wireless Soundbar Market, valued at USD 4.9 billion in 2023, is set to experience robust growth with a projected CAGR of 8.6% from 2024 to 2032. This expansion is driven by the increasing adoption of smart TVs and home entertainment systems, fueling the demand for cutting-edge wireless audio solutions. These advanced sound systems seamlessly integrate with modern devices, delivering an unparalleled audio experience that resonates with today's tech-savvy consumers.

Technological innovations are a significant force behind this growth. Features like multi-room audio capabilities, Dolby Atmos support, and voice assistant integration have elevated soundbars into must-have gadgets for audiophiles and tech enthusiasts alike. Additionally, rising disposable incomes and rapid urbanization in emerging markets are expanding the audience for premium wireless soundbars. The surge in e-commerce platforms has also made these products more accessible, connecting global consumers to a wide range of options and further propelling market growth.

Among the various types of soundbars, the 5-channel segment leads the pack, generating USD 1.6 billion in revenue in 2023. This segment is forecasted to grow at a CAGR of 8.9% during the same period. These soundbars cater to those seeking an immersive yet uncomplicated audio experience, offering configurations that include standard left, right, and center channels, along with two additional rear or surround channels. The result is a dynamic and rich sound environment that enhances the overall home entertainment experience without the need for a full-fledged home theater setup.

The market is also shaped by distribution channels, with offline sales dominating at 73.9% of the market share in 2023. This segment is expected to grow at a CAGR of 8.5% from 2024 to 2032. A key factor in this dominance is the emphasis on in-store experiences. Physical retail outlets provide consumers the opportunity to test sound quality firsthand through demonstration setups, allowing them to evaluate the performance with their own media content before making a purchase decision.

In the United States, the wireless soundbar market commanded an impressive 88.4% share in 2023 and is projected to grow at a CAGR of 8.5% over the forecast period. The U.S. leads the global market thanks to its thriving consumer electronics industry and the widespread popularity of home entertainment systems. The increasing adoption of streaming services and smart TVs continues to drive the demand for high-quality, wireless audio solutions, positioning soundbars as the preferred choice for enhancing the home entertainment experience.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis, 2021-2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Increasing demand for home entertainment systems
    • 3.6.1.2 Technological advancements and integration of smart features
    • 3.6.1.3 Growing adoption of flat panel TVs
  • 3.6.2 Industry pitfalls & challenges
    • 3.6.2.1 High cost of premium soundbars
    • 3.6.2.2 Compatibility issues with older devices
• 3.7 Growth potential analysis
• 3.8 Porter’s analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2032 (USD Billion)

• 5.1 Key trends
• 5.2 2 channel sound bars
• 5.3 3 channel sound bars
• 5.4 5 channel sound bars
• 5.5 7 channel sound bars

Chapter 6 Market Estimates & Forecast, By Connectivity, 2021-2032 (USD Billion)

• 6.1 Key trends
• 6.2 Bluetooth
• 6.3 Wi-fi

Chapter 7 Market Estimates & Forecast, By Installation Type, 2021-2032 (USD Billion)

• 7.1 Key trends
• 7.2 Wall mounted
• 7.3 Tabletop
• 7.4 Free standing

Chapter 8 Market Estimates & Forecast, By Speaker Wattage, 2021-2032 (USD Billion)

• 8.1 Key trends
• 8.2 Up to 99 watts
• 8.3 100-199 watts
• 8.4 200-499 watts
• 8.5 500-799 watts
• 8.6 Above 800 watts

Chapter 9 Market Estimates & Forecast, By Price Range, 2021-2032 (USD Billion)

• 9.1 Key trends
• 9.2 Low
• 9.3 Medium
• 9.4 High

Chapter 10 Market Estimates & Forecast, By Size, 2021-2032 (USD Billion)

• 10.1 Key trends
• 10.2 Under 30 inches
• 10.3 30-60 inches
• 10.4 Above 60 inches

Chapter 11 Market Estimates & Forecast, By Application, 2021-2032 (USD Billion)

• 11.1 Key trends
• 11.2 Residential
• 11.3 Commercial

Chapter 12 Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Billion)

• 12.1 Key trends
• 12.2 Online
  • 12.2.1 E-commerce
  • 12.2.2 Company websites
• 12.3 Offline
  • 12.3.1 Hypermarkets/Supermarkets
  • 12.3.2 Specialty stores
  • 12.3.3 Other retail stores

Chapter 13 Market Estimates & Forecast, By Region, 2021-2032 (USD Billion)

• 13.1 Key trends
• 13.2 North America
  • 13.2.1 U.S.
  • 13.2.2 Canada
• 13.3 Europe
  • 13.3.1 UK
  • 13.3.2 Germany
  • 13.3.3 France
  • 13.3.4 Italy
  • 13.3.5 Spain
• 13.4 Asia Pacific
  • 13.4.1 China
  • 13.4.2 India
  • 13.4.3 Japan
  • 13.4.4 South Korea
  • 13.4.5 Australia
• 13.5 Latin America
  • 13.5.1 Brazil
  • 13.5.2 Mexico
• 13.6 MEA
  • 13.6.1 South Africa
  • 13.6.2 Saudi Arabia
  • 13.6.3 UAE

Chapter 14 Company Profiles

• 14.1 Bose
• 14.2 Bowers & Wilkins
• 14.3 Klipsch
• 14.4 LG Electronics
• 14.5 Panasonic
• 14.6 Philips
• 14.7 Pioneer
• 14.8 Polk Audio (Sound United)
• 14.9 Samsung Electronics
• 14.10 Sennheiser
• 14.11 Sonos
• 14.12 Sony
• 14.13 TCL Technology Group
• 14.14 VIZIO
• 14.15 Yamaha