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市场调查报告书

商品编码

1665053

毛巾市场机会、成长动力、产业趋势分析与 2024 - 2032 年预测

Towel Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032

出版日期: 2024年12月10日 | 出版商:

Global Market Insights Inc. | 英文 230 Pages | 商品交期: 2-3个工作天内

价格

简介目录

2023 年全球毛巾市场价值为 163 亿美元，预计 2024 年至 2032 年的复合年增长率为 5.2%。对奢华和舒适的重视持续推动需求，从而促进市场扩张。

市场按类型分为浴巾、手巾、厨房毛巾和其他。浴巾在 2023 年成为主导细分市场，创造 92 亿美元的收入，预计到 2032 年将以 5.4% 的复合年增长率增长。个人卫生意识的不断增强以及对酒店和健康行业的大量投资进一步增强了全球对浴巾的需求，使其成为市场上必不可少的产品。

市场范围
起始年份	2023
预测年份	2024-2032
起始值	163亿美元
预测值	256亿美元
复合年增长率	5.2%

根据配销通路，市场分为线上和线下两类。 2023 年，线下通路占据了 71.4% 的市场份额，预计 2024 年至 2032 年期间的复合年增长率为 5.2%。虽然线上购物持续受到欢迎，但线下购物由于其便利性和产品种类繁多仍占据主导地位。

2023 年，美国毛巾市场将引领全球市场，占 74.9% 的市场份额，预测期内预计复合年增长率为 5%。高可支配收入、庞大且多样化的消费者群体以及先进的零售基础设施等因素有助于巩固这一领导地位。此外，美国酒店业的强劲发展推动了对优质耐用毛巾的持续需求，进一步巩固了美国在全球市场的主导地位。

消费者对舒适、卫生和奢华的偏好仍然是毛巾市场成长的主要驱动力。酒店和健康领域的投资增加、分销网络的扩大以及产品品质和设计的不断创新，将加强全球市场的发展轨迹。

产业生态系统分析
- 影响价值链的因素
- 利润率分析
- 中断
- 未来展望
- 製造商
- 经销商
供应商概况
利润率分析
重要新闻及倡议
监管格局
衝击力
- 成长动力
  - 酒店和旅游业蓬勃发展
  - 消费者个人卫生意识不断提高
  - 对永续和环保产品的需求不断增加
- 产业陷阱与挑战
  - 原物料价格波动
  - 竞争激烈，市场饱和
成长潜力分析
消费者购买行为分析
波特的分析
PESTEL 分析

第四章：竞争格局

介绍
公司市占率分析
竞争定位矩阵
战略展望矩阵

第 5 章：市场估计与预测：按类型，2021-2032 年

主要趋势
浴巾
手巾
厨房毛巾
其他的

第 6 章：市场估计与预测：按材料，2021-2032 年

主要趋势
纸
棉布
亚麻布
超细纤维毛巾
其他的

第 7 章：市场估计与预测：按价格，2021 年至 2032 年

主要趋势
低的
中等的
高的

第 8 章：市场估计与预测：按最终用途，2021-2032 年

主要趋势
住宅
商业的
工业的

第 9 章：市场估计与预测：按配销通路，2021-2032 年

主要趋势
在线的
- 电子商务网站
- 公司网站
离线
- 专卖店
- 超市/大卖场
- 其他的

第 10 章：市场估计与预测：按地区，2021-2032 年

主要趋势
北美洲
- 我们
- 加拿大
欧洲
- 英国
- 德国
- 法国
- 义大利
- 西班牙
- 俄罗斯
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 澳洲
拉丁美洲
- 巴西
- 墨西哥
中东及非洲
- 南非
- 沙乌地阿拉伯
- 阿联酋

第 11 章：公司简介

1888 Mills
Alok Industries
Feroze1888 Mills
Himatsingka Linens
Indus Home
Izawa Towel
Loftex China
Möve Frottana
Noman Group
Standard Textile
Sunvim
Trident
Welspun
WestPoint Home
Zorlu Textiles

简介目录

Product Code: 12595

The Global Towel Market, valued at USD 16.3 billion in 2023, is poised for steady growth with a projected CAGR of 5.2% from 2024 to 2032. This growth is driven primarily by the flourishing hospitality and tourism sectors, where hotels, spas, resorts, and fitness centers increasingly prioritize premium-quality towels to enhance customer satisfaction. This emphasis on luxury and comfort continues to propel demand, reinforcing the market expansion.

The market is segmented by type into bath towels, hand towels, kitchen towels, and others. Bath towels emerged as the dominant segment in 2023, generating USD 9.2 billion in revenue, and are expected to grow at a CAGR of 5.4% through 2032. Their widespread adoption across both residential and commercial settings underscores their popularity. Rising awareness of personal hygiene and substantial investments in the hospitality and wellness industries further bolster global demand for bath towels, making them an essential product in the market.

Market Scope
Start Year	2023
Forecast Year	2024-2032
Start Value	$16.3 Billion
Forecast Value	$25.6 Billion
CAGR	5.2%

By distribution channel, the market is divided into online and offline categories. In 2023, offline channels accounted for a commanding 71.4% market share and are anticipated to grow at a CAGR of 5.2% from 2024 to 2032. Physical retail outlets such as hypermarkets, department stores, specialty stores, and wholesalers remain the leading sales channels, offering immediate product access and personalized shopping experiences. While online shopping continues to gain traction, the offline segment maintains its dominance due to its convenience and broad product availability.

The U.S. towel market led the global landscape in 2023, capturing 74.9% of the market share with a projected CAGR of 5% through the forecast period. Factors such as high disposable incomes, a large and diverse consumer base, and advanced retail infrastructure contribute to this leadership position. Additionally, the robust U.S. hospitality sector drives sustained demand for premium, durable towels, further solidifying the country's dominance in the global market.

Consumer preferences for comfort, hygiene, and luxury remain key drivers of the towel market growth. Increased investments in the hospitality and wellness sectors, alongside expanding distribution networks and ongoing innovations in product quality and design, are set to strengthen the market's trajectory worldwide.

Chapter 1 Methodology & Scope

1.1 Market scope & definitions
1.2 Base estimates & calculations
1.3 Forecast calculations
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360⁰ synopsis, 2021-2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
3.2 Supplier landscape
3.3 Profit margin analysis
3.4 Key news & initiatives
3.5 Regulatory landscape
3.6 Impact forces
- 3.6.1 Growth drivers
  - 3.6.1.1 Growing hospitality and tourism industry
  - 3.6.1.2 Rising consumer awareness about personal hygiene
  - 3.6.1.3 Increasing demand for sustainable and eco-friendly products
- 3.6.2 Industry pitfalls & challenges
  - 3.6.2.1 Volatility in raw material prices
  - 3.6.2.2 High competition and market saturation
3.7 Growth potential analysis
3.8 Consumer buying behavior analysis
3.9 Porter’s analysis
3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Type, 2021-2032 (USD Billion)

5.1 Key trends
5.2 Bath towels
5.3 Hand towels
5.4 Kitchen towels
5.5 Others

Chapter 6 Market Estimates & Forecast, By Material, 2021-2032 (USD Billion)

6.1 Key trends
6.2 Paper
6.3 Cotton
6.4 Linen
6.5 Microfiber towels
6.6 Others

Chapter 7 Market Estimates & Forecast, By Price, 2021-2032 (USD Billion)

7.1 Key trends
7.2 Low
7.3 Medium
7.4 High

Chapter 8 Market Estimates & Forecast, By End Use, 2021-2032 (USD Billion)

8.1 Key trends
8.2 Residential
8.3 Commercial
8.4 Industrial

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Billion)

9.1 Key trends
9.2 Online
- 9.2.1 E-commerce site
- 9.2.2 Company website
9.3 Offline
- 9.3.1 Specialty stores
- 9.3.2 Supermarkets/Hypermarkets
- 9.3.3 Others

Chapter 10 Market Estimates & Forecast, By Region, 2021-2032 (USD Billion)

10.1 Key trends
10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
10.3 Europe
- 10.3.1 UK
- 10.3.2 Germany
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
- 10.3.6 Russia
10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 India
- 10.4.3 Japan
- 10.4.4 South Korea
- 10.4.5 Australia
10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
10.6 MEA
- 10.6.1 South Africa
- 10.6.2 Saudi Arabia
- 10.6.3 UAE

Chapter 11 Company Profiles

11.1 1888 Mills
11.2 Alok Industries
11.3 Feroze1888 Mills
11.4 Himatsingka Linens
11.5 Indus Home
11.6 Izawa Towel
11.7 Loftex China
11.8 Möve Frottana
11.9 Noman Group
11.10 Standard Textile
11.11 Sunvim
11.12 Trident
11.13 Welspun
11.14 WestPoint Home
11.15 Zorlu Textiles

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