毛巾市场机会、成长驱动因素、产业趋势分析及预测（2025-2034年）

2024 年全球毛巾市场价值 170 亿美元，预计到 2034 年将以 5.4% 的复合年增长率增长至 287 亿美元。

饭店和旅游业是推动这一成长的重要因素，饭店、度假村、水疗中心和健康中心需要稳定供应符合卫生标准并能提升宾客体验的高品质毛巾。毛巾已不再只是功能性用品，它们也成为品牌形象的一部分，通常会客製化颜色或印上品牌标识，以提升顾客满意度。国际旅行的日益普及以及消费者对耐用、奢华且美观的毛巾的需求不断增长，进一步刺激了市场需求。精品旅馆和健康旅游的兴起也为水疗和泳池用毛巾等特色毛巾创造了机会。埃及棉和土耳其棉等优质纺织品在高度依赖旅游业的地区尤其受欢迎，这为製造商提供了更多机会，使其能够提供符合全球酒店客户需求的客製化解决方案。

2024年，浴巾市场规模预计将达97亿美元。浴巾仍然是家庭和商业场所个人护理和卫生的必需品，因此需求持续旺盛。消费者优先考虑柔软度、吸水性和耐用性，这促使他们更加青睐埃及棉、土耳其棉和竹纤维混纺等优质材料。无论是经济型市场或高端市场，浴巾市场的需求都保持稳定。

2024年，线下销售通路占比高达71.4%，反映出消费者对传统零售通路的持续依赖。超市、大型超市、纺织品专卖店和家居用品店让消费者亲身感受毛巾的品质、质地和设计。这种触觉体验对于评估毛巾的柔软度和吸水性至关重要。线下通路也充分利用衝动消费、季节性促销和在地化行销策略，从而提升城乡地区的整体销售额。

美国毛巾市场占据74.9%的市场份额，预计2024年市场规模将达25亿美元。美国市场的成长主要得益于消费者对健康、卫生和永续产品日益增长的兴趣。消费者积极寻找由优质、柔软且环保的材料製成的毛巾，例如有机棉和竹纤维。居家照护（包括居家水疗和健身活动）的趋势推动了对舒适度和吸水性俱佳的专业毛巾的需求。电子商务平台为消费者提供了充足的管道，让他们能够购买优质的健康毛巾产品。

全球毛巾市场的主要参与者包括Alok Industries、Welspun、Standard Textile、Trident、Indus Home、1888 Mills、Loftex China、Zorlu Textiles、Noman Group、Himatsingka Linens、Izawa Towel、Sunvim、Move Frottana、WestPoint Home和Feroze18888。毛巾市场的企业正采取多种策略来巩固市场地位。他们加大研发投入，致力于打造更柔软、更耐用、更环保的创新纺织品。品牌正利用客製化和品牌推广服务，为饭店客户提供服务，以增强客户忠诚度。拓展线上线下通路的分销网络有助于扩大市场覆盖面，而与生活方式和健康品牌的合作则能提升品牌知名度。许多公司正专注于永续的采购和生产方式，以吸引具有环保意识的消费者。

目录

第一章：方法论与范围

第二章：执行概要

第三章：行业洞察

• 产业生态系分析
  • 供应商格局
  • 利润率
  • 每个阶段的价值增加
  • 影响价值链的因素
• 产业影响因素
  • 成长驱动因素
    • 不断发展的酒店和旅游业
    • 消费者个人卫生意识日益增强
    • 对永续和环保产品的需求日益增长
  • 产业陷阱与挑战
    • 原物料价格波动
    • 竞争激烈，市场饱和
  • 机会
    • 环保产品创新
    • 高级设计师毛巾
• 成长潜力分析
• 未来市场趋势
• 技术与创新格局
  • 当前技术趋势
  • 新兴技术
• 价格趋势
  • 按地区
  • 按类型
• 监管环境
  • 标准和合规要求
  • 区域监理框架
  • 认证标准
• 波特的分析
• PESTEL 分析
• 消费者行为分析
  • 购买模式
  • 偏好分析
  • 消费者行为的区域差异
  • 电子商务对购买决策的影响

第四章：竞争格局

• 介绍
• 公司市占率分析
  • 按地区
• 公司矩阵分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 关键进展
  • 併购
  • 合作伙伴关係与合作
  • 新产品发布
  • 扩张计划

第五章：市场估算与预测：依类型划分，2021-2034年

• 主要趋势
• 浴巾
• 手巾
• 厨房用纸巾
• 其他（沙滩巾、健身毛巾等）

第六章：市场估算与预测：依材料划分，2021-2034年

• 主要趋势
• 纸
• 棉布
• 亚麻布
• 超细纤维毛巾
• 其他材质（竹纤维、毛巾布等）

第七章：市场估计与预测：依价格划分，2021-2034年

• 主要趋势
• 低的
• 中等的
• 高的

第八章：市场估算与预测：依最终用途划分，2021-2034年

• 主要趋势
• 住宅
• 商业的
• 工业的

第九章：市场估算与预测：依配销通路划分，2021-2034年

• 主要趋势
• 在线的
  • 电子商务网站
  • 公司网站
• 离线
  • 专卖店
  • 超市/大型超市
  • 其他（百货公司等）

第十章：市场估计与预测：依地区划分，2021-2034年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 澳洲
  • 韩国
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中东和非洲
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第十一章：公司简介

• 1888 Mills
• Alok Industries
• Feroze1888 Mills
• Himatsingka Linens
• Indus Home
• Izawa Towel
• Loftex China
• Move Frottana
• Noman Group
• Standard Textile
• Sunvim
• Trident
• Welspun
• WestPoint Home
• Zorlu Textiles

The Global Towel Market was valued at USD 17 billion in 2024 and is estimated to grow at a CAGR of 5.4% to reach USD 28.7 billion by 2034.

The hospitality and travel sectors are significant drivers of this growth, with hotels, resorts, spas, and wellness centers demanding a steady supply of high-quality towels that meet hygiene standards while enhancing guest experience. Towels have become more than functional items-they contribute to a brand's image, often customized in colors or with logos to elevate customer satisfaction. Increasing international travel and rising consumer preference for durable, luxurious, and visually appealing towels are further fueling demand. Growth in boutique hotels and wellness tourism has created opportunities for specialty towels like spa and pool linens. Premium textiles, including Egyptian and Turkish cotton, are particularly sought after in regions heavily dependent on tourism, opening avenues for manufacturers to offer customized solutions that align with the requirements of hospitality clients worldwide.

The bath towels segment generated USD 9.7 billion in 2024. They remain essential for personal care and hygiene across households and commercial establishments, driving consistent demand. Consumers prioritize softness, absorbency, and durability, which has increased preference for premium materials like Egyptian cotton, Turkish cotton, and bamboo blends. This segment benefits from steady demand across both budget and luxury markets.

In 2024, the offline sales segment accounted for a 71.4% share, reflecting the continued reliance on traditional retail channels. Supermarkets, hypermarkets, specialty textile stores, and home furnishing shops allow consumers to evaluate the quality, texture, and design of towels firsthand. This tactile experience is crucial for assessing softness and absorbency. Offline channels also capitalize on impulse purchases, seasonal promotions, and localized marketing strategies, boosting overall sales across urban and rural areas alike.

U.S. Towel Market held 74.9% share, generating USD 2.5 billion in 2024. Growth in the U.S. market is fueled by increasing consumer interest in wellness, hygiene, and sustainable products. Shoppers are actively seeking towels made from high-quality, soft, and environmentally friendly materials like organic cotton and bamboo. The trend toward home self-care routines, including home spas and fitness activities, is driving demand for specialized towels with superior comfort and absorption. E-commerce platforms provide ample opportunity for consumers to access premium, health-oriented towel products.

Key players in the Global Towel Market include Alok Industries, Welspun, Standard Textile, Trident, Indus Home, 1888 Mills, Loftex China, Zorlu Textiles, Noman Group, Himatsingka Linens, Izawa Towel, Sunvim, Move Frottana, WestPoint Home, and Feroze1888 Mills. Companies in the Towel Market are adopting several strategies to strengthen market presence. They are investing in research and development to create innovative textiles that are softer, more durable, and eco-friendly. Brands are leveraging customization and branding options for hospitality clients to enhance customer loyalty. Expanding distribution networks across offline and online channels helps capture wider market reach, while collaborations with lifestyle and wellness brands increase visibility. Many companies are focusing on sustainable sourcing and manufacturing practices to appeal to environmentally conscious consumers.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Type
  • 2.2.3 Material
  • 2.2.4 Price
  • 2.2.5 End Use
  • 2.2.6 Distribution channel
• 2.3 CXO perspectives: Strategic imperatives
  • 2.3.1 Key decision points for industry executives
  • 2.3.2 Critical success factors for market players
• 2.4 Future outlook and strategic recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier landscape
  • 3.1.2 Profit margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Growing hospitality and tourism industry
    • 3.2.1.2 Rising consumer awareness about personal hygiene
    • 3.2.1.3 Increasing demand for sustainable and eco-friendly products
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 Volatility in raw material prices
    • 3.2.2.2 High competition and market saturation
  • 3.2.3 Opportunities
    • 3.2.3.1 Eco-friendly product innovation
    • 3.2.3.2 Premium & designer towels
• 3.3 Growth potential analysis
• 3.4 Future market trends
• 3.5 Technology and innovation landscape
  • 3.5.1 Current technological trends
  • 3.5.2 Emerging technologies
• 3.6 Price trends
  • 3.6.1 By region
  • 3.6.2 By type
• 3.7 Regulatory landscape
  • 3.7.1 Standards and compliance requirements
  • 3.7.2 Regional regulatory frameworks
  • 3.7.3 Certification standards
• 3.8 Porter's analysis
• 3.9 PESTEL analysis
• 3.10 Consumer behavior analysis
  • 3.10.1 Purchasing patterns
  • 3.10.2 Preference analysis
  • 3.10.3 Regional variations in consumer behavior
  • 3.10.4 Impact of e-commerce on buying decisions

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 By region
    • 4.2.1.1 North America
    • 4.2.1.2 Europe
    • 4.2.1.3 Asia Pacific
    • 4.2.1.4 Latin America
    • 4.2.1.5 Middle East and Africa
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New product launches
  • 4.6.4 Expansion plans

Chapter 5 Market Estimates and Forecast, By Type, 2021 - 2034 (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Bath towels
• 5.3 Hand towels
• 5.4 Kitchen towels
• 5.5 Others (beach towels, gym towels, etc.)

Chapter 6 Market Estimates and Forecast, By Material, 2021 - 2034 (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Paper
• 6.3 Cotton
• 6.4 Linen
• 6.5 Microfiber towels
• 6.6 Others (bamboo, terry cloth, etc.)

Chapter 7 Market Estimates and Forecast, By Price, 2021 - 2034 (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Low
• 7.3 Medium
• 7.4 High

Chapter 8 Market Estimates and Forecast, By End Use, 2021 - 2034 (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Residential
• 8.3 Commercial
• 8.4 Industrial

Chapter 9 Market Estimates and Forecast, By Distribution Channel, 2021 - 2034 (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 Online
  • 9.2.1 E-commerce site
  • 9.2.2 Company website
• 9.3 Offline
  • 9.3.1 Specialty Stores
  • 9.3.2 Supermarkets/Hypermarkets
  • 9.3.3 Others (Departmental Stores, etc.)

Chapter 10 Market Estimates and Forecast, By Region, 2021 - 2034 (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 Japan
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 South Korea
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
  • 10.5.3 Argentina
• 10.6 Middle East and Africa
  • 10.6.1 South Africa
  • 10.6.2 Saudi Arabia
  • 10.6.3 UAE

Chapter 11 Company Profiles

• 11.1 1888 Mills
• 11.2 Alok Industries
• 11.3 Feroze1888 Mills
• 11.4 Himatsingka Linens
• 11.5 Indus Home
• 11.6 Izawa Towel
• 11.7 Loftex China
• 11.8 Move Frottana
• 11.9 Noman Group
• 11.10 Standard Textile
• 11.11 Sunvim
• 11.12 Trident
• 11.13 Welspun
• 11.14 WestPoint Home
• 11.15 Zorlu Textiles