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大篷车市场机会、成长动力、产业趋势分析与 2025 - 2034 年预测

Caravans Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034

出版日期: 2024年12月23日 | 出版商:

Global Market Insights Inc. | 英文 180 Pages | 商品交期: 2-3个工作天内

价格

简介目录

2024 年全球大篷车市场规模达到 178 亿美元，预计将保持强劲上升趋势，2025 年至 2034 年的复合年增长率预计为 4.1%。随着越来越多的人寻求独特、难忘的旅行体验，露营车逐渐成为传统度假方式的首选替代方案。公路旅行、露营和探索风景的吸引力正在推动大篷车的需求。

此外，人们越来越多地寻求更灵活、舒适和便捷的出行方式。随着人们越来越关注户外娱乐，大篷车在提供冒险感的同时又不失舒适感。消费者偏好的转变、可支配收入的增加以及不同价位的大篷车的广泛普及推动了市场的扩张，从而使更广泛的人群能够负担得起。人们对永续和生态友善旅行的热情日益高涨，进一步增强了对省油、环保的旅行车选择的需求。露营和大篷车公园基础设施的广泛扩张也促进了全球大篷车采用率的上升。

市场范围
起始年份	2024
预测年份	2025-2034
起始值	178亿美元
预测值	242亿美元
复合年增长率	4.1％

市场分为两个主要的最终用途类别：B2C（个人消费者）和B2B（车队所有者）。 2024 年，B2C 领域引领市场，为整体营收贡献 145 亿美元。这个细分市场的成长主要归因于越来越多的家庭和朋友选择公路度假，因为这种度假方式灵活、舒适、富有冒险精神。大篷车满足了人们日益增长的经济实惠的旅行需求，同时又不影响品质。随着可支配收入的提高，人们更愿意投资大篷车等休閒产品，这些产品提供多种价格和型号，以满足不同消费者的需求。

就车辆类型而言，传统露营车是市场领导者，到 2024 年将占据 47% 的份额。它们吸引了那些注重舒适和便利的旅行者。此外，露营地和大篷车公园的全球扩张促使製造商设计更实惠、更有效率的露营车模型，进一步支持了市场的成长。

在美国，截至 2024 年，大篷车市场占有令人印象深刻的 92% 的份额。消费者尤其喜欢符合永续发展趋势的小型、省油的露营车。房车爱好者基础设施的增强，以及对可以在欧洲狭窄道路上行驶的紧凑型大篷车设计的偏好，正在推动该市场的进一步增长。

产业生态系统分析
供应商概况
- 原物料供应商
- 零件供应商
- 製造商
- 服务提供者
- 经销商
- 终端用户
利润率分析
定价分析
成本明细分析
技术与创新格局
重要新闻及倡议
监管格局
衝击力
- 成长动力
  - 北美旅游业的蓬勃发展和大篷车数量的不断增加
  - 增加娱乐活动的参与度和消费者支出
  - 道路基础设施的发展和大篷车数量的增加
  - 欧洲越来越多地采用技术先进的大篷车
- 产业陷阱与挑战
  - 房车购买维护成本高
成长潜力分析
波特的分析
PESTEL 分析

第四章：竞争格局

介绍
公司市占率分析
竞争定位矩阵
战略展望矩阵

第五章：市场估计与预测：依车型，2021 - 2034 年

主要趋势
传统大篷车
帐篷拖车
弹出式
弹出
露营拖车
五轮车

第六章：市场估计与预测：按价格，2021 - 2034 年

主要趋势
标准
奢华

第 7 章：市场估计与预测：按最终用途，2021 - 2034 年

主要趋势
B2C/个人
- 传统大篷车
- 帐篷拖车
- 弹出式
- 弹出
- 露营拖车
- 五轮车
B2B/车队车主
- 传统大篷车
- 帐篷拖车
- 弹出式
- 弹出
- 露营拖车
- 五轮车

第 8 章：市场估计与预测：按地区，2021 - 2034 年

主要趋势
北美洲
- 我们
- 加拿大
欧洲
- 德国
- 英国
- 义大利
- 法国
- 西班牙
- 瑞典
- 荷兰
- 挪威
- 土耳其
- 希腊
- 匈牙利
- 乔治亚州
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 澳洲
拉丁美洲和加勒比海地区
- 巴西
- 墨西哥
- 阿联酋
- 沙乌地阿拉伯
- 南非

第九章：公司简介

Adria Mobil
Aeonrv
Airstream
Bailey of Bristol
Burstner
Coachmen
Compass Caravans
Dethleffs
Elddis
Fendt-Caravan
Fleetwood
Forest River
Hobby-Wohnwagenwerk Ing. Harald Striewski
Hymer
Jayco
Knaus Tabbert
Lunar Caravans
Swift Group
Thor Industries
Winnebago Industries

简介目录

Product Code: 5420

The Global Caravans Market reached USD 17.8 billion in 2024 and is expected to maintain a strong upward trajectory with a projected CAGR of 4.1% from 2025 to 2034. This growth is primarily driven by increasing investments in leisure activities and strong government initiatives to promote tourism. As more individuals seek unique, memorable travel experiences, caravans are emerging as a preferred alternative to traditional vacation options. The allure of road trips, camping, and exploring scenic landscapes is pushing the demand for caravans.

Additionally, people are increasingly looking for ways to travel that offer greater flexibility, comfort, and convenience. With a growing focus on outdoor recreation, caravans provide a sense of adventure without sacrificing comfort. This market expansion is supported by shifting consumer preferences, rising disposable incomes, and the widespread availability of caravans at varying price points, making them accessible to a broader demographic. The growing enthusiasm for sustainable and eco-friendly travel further strengthens the demand for fuel-efficient, environmentally conscious caravan options. The widespread expansion of camping and caravan park infrastructure is also contributing to the rise in caravan adoption worldwide.

Market Scope
Start Year	2024
Forecast Year	2025-2034
Start Value	$17.8 Billion
Forecast Value	$24.2 Billion
CAGR	4.1%

The market is segmented into two primary end-use categories: B2C (individual consumers) and B2B (fleet owners). In 2024, the B2C segment led the market, contributing USD 14.5 billion to overall revenue. This segment's growth is largely attributed to the increasing number of families and friends opting for road-based holidays, offering flexibility, comfort, and adventure. Caravans cater to the growing desire for cost-effective travel without compromising on quality. With higher disposable incomes, people are more willing to invest in leisure products such as caravans, which offer a range of prices and models to meet various consumer needs.

When it comes to vehicle types, conventional caravans are the market leaders, holding a 47% share in 2024. These caravans are popular for their home-like comfort and practical features, including multiple rooms, built-in amenities, and strong security systems. They appeal to travelers who prioritize comfort and convenience. Additionally, the global expansion of camping sites and caravan parks has spurred manufacturers to design more affordable and efficient caravan models, which further supports the growth of the market.

In the U.S., the caravan market holds an impressive 92% share as of 2024. This is due to factors such as the increasing flexibility for remote work, rising disposable incomes, and a growing demand for outdoor recreation. Consumers are particularly attracted to smaller, fuel-efficient caravans that align with sustainability trends. Enhanced infrastructure for RV enthusiasts, as well as a preference for compact caravan designs that can navigate narrow European roads, are driving further growth in this market.

Chapter 1 Methodology & Scope

1.1 Research design
- 1.1.1 Research approach
- 1.1.2 Data collection methods
1.2 Base estimates and calculations
- 1.2.1 Base year calculation
- 1.2.2 Key trends for market estimates
1.3 Forecast model
1.4 Primary research & validation
- 1.4.1 Primary sources
- 1.4.2 Data mining sources
1.5 Market definitions

Chapter 2 Executive Summary

2.1 Industry 360⁰ synopsis, 2021 - 2034

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Supplier landscape
- 3.2.1 Raw material supplier
- 3.2.2 Component supplier
- 3.2.3 Manufacturer
- 3.2.4 Service provider
- 3.2.5 Distributor
- 3.2.6 End-user
3.3 Profit margin analysis
3.4 Pricing analysis
3.5 Cost breakdown analysis
3.6 Technology & innovation landscape
3.7 Key news & initiatives
3.8 Regulatory landscape
3.9 Impact forces
- 3.9.1 Growth drivers
  - 3.9.1.1 The proliferation of the tourism industry and the rising number of caravans in North America
  - 3.9.1.2 Increasing participation and consumer spending in recreational activities
  - 3.9.1.3 Development of road infrastructure and rising numbers of caravans
  - 3.9.1.4 Growing adoption of technologically advanced caravans across Europe
- 3.9.2 Industry pitfalls & challenges
  - 3.9.2.1 High purchase and maintenance costs of caravans
3.10 Growth potential analysis
3.11 Porter’s analysis
3.12 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Vehicle, 2021 - 2034 ($Mn, Units)

5.1 Key trends
5.2 Conventional caravans
5.3 Tent trailer
5.4 Pop-top
5.5 Pop-out
5.6 Camper trailer
5.7 Fifth wheeler

Chapter 6 Market Estimates & Forecast, By Price, 2021 - 2034 ($Mn, Units)

6.1 Key trends
6.2 Standard
6.3 Luxury

Chapter 7 Market Estimates & Forecast, By End Use, 2021 - 2034 ($Mn, Units)

7.1 Key trends
7.2 B2C/Individual
- 7.2.1 Conventional caravans
- 7.2.2 Tent trailer
- 7.2.3 Pop-top
- 7.2.4 Pop-out
- 7.2.5 Camper trailer
- 7.2.6 Fifth wheeler
7.3 B2B/Fleet owner
- 7.3.1 Conventional caravans
- 7.3.2 Tent trailer
- 7.3.3 Pop-top
- 7.3.4 Pop-out
- 7.3.5 Camper trailer
- 7.3.6 Fifth wheeler

Chapter 8 Market Estimates & Forecast, By Region, 2021 - 2034 ($Mn, Units)

8.1 Key trends
8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
8.3 Europe
- 8.3.1 Germany
- 8.3.2 UK
- 8.3.3 Italy
- 8.3.4 France
- 8.3.5 Spain
- 8.3.6 Sweden
- 8.3.7 Netherlands
- 8.3.8 Norway
- 8.3.9 Turkey
- 8.3.10 Greece
- 8.3.11 Hungary
- 8.3.12 Georgia
8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 India
- 8.4.3 Japan
- 8.4.4 South Korea
- 8.4.5 Australia
8.5 LAMEA
- 8.5.1 Brazil
- 8.5.2 Mexico
- 8.5.3 UAE
- 8.5.4 Saudi Arabia
- 8.5.5 South Africa