月经卫生管理市场机会、成长动力、产业趋势分析与预测 2025 - 2034

2024 年全球月经卫生管理市场规模达到 240 亿美元，预计 2025 年至 2034 年期间的复合年增长率为 4.2%。随着人们对月经卫生认识的不断增强，旨在教育和增强妇女权能的政府和非政府倡议（特别是在发展中地区）预计将推动市场进一步扩张。

政府支持的活动和组织正在越来越多地提倡月经健康教育以及提供月经用品。这些努力不仅旨在提供基本卫生用品，还旨在增强妇女和女孩的权利，并提高她们对生殖健康的认识。这些倡议可望扩大市场并打破有关月经的禁忌。

市场按产品类型细分，包括卫生棉、卫生棉条、月亮杯、护垫、月经内衣和其他产品。卫生棉目前占据最大的市场份额，2024 年价值为 204 亿美元，预计在预测期内将大幅成长。它们的广泛使用和便利性有助于它们在市场上占据主导地位。卫生棉因其易于使用、舒适且具有多种吸收能力，可满足不同的需求，因而受到人们的青睐。更薄的卫生棉、更好的吸水性以及环保材料等创新预计将推动该领域的持续成长。

市场也根据产品的可用性分为一次性产品和可重复使用产品。一次性月经用品在 2024 年占据 80.4% 的份额，预计将保持显着增长。这主要是因为一次性产品方便、卫生且广泛可用。许多消费者选择一次性产品是因为其实用性、便携性以及能够提供卓越的舒适性和保护性，使其成为日程繁忙人士的理想选择。随着人们对月经卫生意识的增强以及对方便、即用产品的需求增加，一次性用品市场预计将持续成长。

北美月经卫生管理市场将大幅成长，到 2034 年预计达到 61 亿美元。直接面向消费者的销售管道的便利性进一步推动了美国这一市场的成长，提高了产品的可及性并满足了个人喜好。

目录

第 1 章：方法论与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
• 产业衝击力
  • 成长动力
    • 快速城镇化和女性识字率不断提高
    • 政府加大对月经卫生的关注
    • 与月经卫生管理相关的新产品发布
    • 越来越倾向于采用有机和环保的月经产品
  • 产业陷阱与挑战
    • 发展中国家与月经及其产品相关的社会挑战
    • 月经产品对环境的不利影响
• 成长潜力分析
• 监管格局
  • 我们
  • 欧洲
  • 亚太地区
• 技术格局
• 经期贫困
  • 免税
  • 产品补贴
  • 中小企业支持与补贴
• 波特的分析
• PESTEL 分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 公司矩阵分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 策略仪表板

第 5 章：市场估计与预测：按产品类型，2021 年至 2034 年

• 主要趋势
• 卫生棉
• 卫生棉条
• 月经杯
• 卫生护垫
• 月经内裤
• 其他产品类型

第 6 章：市场估计与预测：按可用性，2021 年至 2034 年

• 主要趋势
• 一次性的
• 可重复使用的

第 7 章：市场估计与预测：按配销通路，2021 年至 2034 年

• 主要趋势
• 零售药局
• 医院药房
• 电子商务通路
• 实体店面
• 超市/大卖场

第 8 章：市场估计与预测：按地区，2021 年至 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 西班牙
  • 义大利
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中东和非洲
  • 沙乌地阿拉伯
  • 南非
  • 阿联酋

第九章：公司简介

• Cora
• Diva International
• Edgewell Personal Care
• First Quality Enterprise
• Hengan International
• Johnson & Johnson
• Kao
• Kimberly-Clark
• Ontex
• Premier FMCG
• Procter & Gamble
• TZMO
• Unicharm
• Unilever

The Global Menstrual Hygiene Management Market reached USD 24 billion in 2024 and is projected to grow at a CAGR of 4.2% between 2025 and 2034. Menstrual hygiene management (MHM) involves ensuring that individuals who menstruate can manage their menstrual cycle in a safe, hygienic, and dignified manner. As awareness of menstrual hygiene continues to grow, both governmental and non-governmental initiatives aimed at educating and empowering women, particularly in developing regions, are expected to drive further market expansion.

Government-backed campaigns and organizations are increasingly promoting menstrual health education alongside access to menstrual products. These efforts aim to not only provide essential hygiene products but also empower women and girls, fostering greater awareness about reproductive health. Such initiatives are expected to expand the market and break down taboos surrounding menstruation.

The market is segmented by product type, including sanitary pads, tampons, menstrual cups, panty liners, menstrual underwear, and other products. Sanitary pads currently hold the largest market share, valued at USD 20.4 billion in 2024, and are expected to see substantial growth during the forecast period. Their widespread use and convenience contribute to their dominant position in the market. Sanitary pads are preferred for their ease of use, comfort, and accessibility in various absorbency levels, catering to diverse needs. Innovations such as thinner pads, improved absorbency, and eco-friendly materials are anticipated to drive continued growth in this segment.

The market is also divided based on product usability into disposable and reusable options. Disposable menstrual products captured an 80.4% share in 2024 and are projected to maintain significant growth. This is primarily due to the convenience, hygiene, and wide availability offered by disposable products. Many consumers choose disposable products for their practicality, portability, and ability to provide superior comfort and protection, making them ideal for people with busy schedules. As awareness around menstrual hygiene rises and the demand for convenient, ready-to-use products increases, the disposable segment is expected to experience continued growth.

North America menstrual hygiene management market is set to see substantial growth, reaching an estimated USD 6.1 billion by 2034. The rise of e-commerce has revolutionized the market, providing consumers with easy access to a variety of menstrual products, including subscription models and personalized options. The convenience of direct-to-consumer sales channels is further fueling the growth of this market in the U.S., increasing product accessibility and catering to individual preferences.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates and calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ Synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rapid urbanization and growing literacy rate among women
    • 3.2.1.2 Increasing government initiatives towards menstrual hygiene
    • 3.2.1.3 Novel product launches related to menstrual hygiene management
    • 3.2.1.4 Increasing inclination towards adoption of organic and eco-friendly menstrual products
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 Social challenges associated with menstruation and its products in developing countries
    • 3.2.2.2 Adverse effects of menstrual products on the environment
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
  • 3.4.1 U.S.
  • 3.4.2 Europe
  • 3.4.3 Asia Pacific
• 3.5 Technological landscape
• 3.6 Period poverty
  • 3.6.1 Tax exemptions
  • 3.6.2 Subsidies for products
  • 3.6.3 Support and subsidies for small and medium-sized enterprises
• 3.7 Porter’s analysis
• 3.8 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Strategy dashboard

Chapter 5 Market Estimates and Forecast, By Product Type, 2021 – 2034 ($ Mn)

• 5.1 Key trends
• 5.2 Sanitary pads
• 5.3 Tampons
• 5.4 Menstrual cups
• 5.5 Panty liners
• 5.6 Menstrual underwear
• 5.7 Other product types

Chapter 6 Market Estimates and Forecast, By Usability, 2021 – 2034 ($ Mn)

• 6.1 Key trends
• 6.2 Disposable
• 6.3 Reusable

Chapter 7 Market Estimates and Forecast, By Distribution Channel, 2021 – 2034 ($ Mn)

• 7.1 Key trends
• 7.2 Retail pharmacy
• 7.3 Hospital pharmacy
• 7.4 E-commerce channels
• 7.5 Brick and mortar
• 7.6 Supermarket/Hypermarket

Chapter 8 Market Estimates and Forecast, By Region, 2021 – 2034 ($ Mn)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 France
  • 8.3.4 Spain
  • 8.3.5 Italy
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 Australia
  • 8.4.5 South Korea
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Argentina
• 8.6 Middle East and Africa
  • 8.6.1 Saudi Arabia
  • 8.6.2 South Africa
  • 8.6.3 UAE

Chapter 9 Company Profiles

• 9.1 Cora
• 9.2 Diva International
• 9.3 Edgewell Personal Care
• 9.4 First Quality Enterprise
• 9.5 Hengan International
• 9.6 Johnson & Johnson
• 9.7 Kao
• 9.8 Kimberly-Clark
• 9.9 Ontex
• 9.10 Premier FMCG
• 9.11 Procter & Gamble
• 9.12 TZMO
• 9.13 Unicharm
• 9.14 Unilever