餐包市场机会、成长动力、产业趋势分析与 2025 - 2034 年预测

2024 年全球餐包市场价值为 181 亿美元，并将经历大幅成长，预计 2025 年至 2034 年的复合年增长率为 12.4%。推动这一增长的因素是消费者对方便、家常饭菜的偏好不断变化，这些饭菜既能节省时间，又不影响品质或营养。餐点套装提供了一个有吸引力的解决方案，它提供预先分配好的配料以及易于遵循的食谱。

随着越来越多的消费者寻求传统杂货店购物和膳食计划的无忧替代方案，对这些套件的需求持续激增。餐点套餐可满足各种饮食需求，对于想要吃得更健康但又不想从头开始做饭的人来说，这是一个有吸引力的选择。这种向便利性的转变反映了更广泛的社会趋势，消费者更加重视适合他们忙碌生活方式的节省时间的产品。餐点配送服务的兴起改变了人们的家庭烹饪方式，为日常餐食准备提供了一种便利、现代化的解决方案。

2024 年，餐包市场中的非素食部分价值为 82 亿美元，预计 2025 年至 2034 年的复合年增长率为 12.3%。非素食餐包因其广泛的吸引力而变得特别受欢迎，因为肉类和海鲜是许多饮食的重要组成部分。这些餐点套装特别受到寻求富含蛋白质食物的人士的青睐，使其成为注重健康和健身或遵循特定饮食偏好的消费者的理想选择。随着对肉类和海鲜套餐的需求不断增长，公司正在扩大其产品范围，提供更广泛的餐点选择，让顾客享受多样化和便捷的餐点。

餐包市场中的即食部分将在 2024 年达到 30 亿美元，到 2034 年的复合年增长率为 6.1%。随着消费者生活节奏越来越快，对方便、不需准备的餐点的需求也更加明显。即食餐点套装，例如预先包装的沙拉和微波餐食，在日程繁忙且注重便利的人群中越来越受欢迎。这些餐点提供了一种简单、快速的解决方案，而且不会损害营养，对于那些在日常生活中追求最少努力和最大效率的消费者来说，它们是一个有吸引力的选择。

在美国，餐包市场在 2024 年创造了 59 亿美元的产值，预计到 2034 年将以惊人的 13.1% 的复合年增长率成长。城市化是这一成长背后的关键因素，许多城市专业人士和家庭选择餐包作为节省时间的替代品。在那些因长途通勤和繁忙的工作日程而无法在家做饭的城市，餐点套装已成为一种实用的解决方案。此外，智慧型手机和网路的广泛使用促进了订购和配送过程，提高了这些服务的可及性。因此，随着越来越多的美国家庭寻求方便、健康的饮食解决方案，餐包消费量持续上升。

目录

第 1 章：方法论与范围

• 市场范围和定义
• 基础估算与计算
• 预测计算
• 资料来源
  • 基本的
  • 次要
    • 付费来源
    • 公共资源

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 中断
  • 未来展望
  • 製造商
  • 经销商
• 供应商概况
• 利润率分析
• 重要新闻及倡议
• 监管格局
• 衝击力
  • 成长动力
    • 方便省时
    • 客製化和饮食偏好
  • 产业陷阱与挑战
    • 比传统的杂货店购物贵
    • 物流和配送挑战
• 成长潜力分析
• 波特的分析
• PESTEL 分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：按类型，2021 年至 2034 年

• 主要趋势
• 素食
• 非素食
• 素食
• 古
• 酮
• 地中海
• 其他的

第 6 章：市场估计与预测：按产品分类，2021 年至 2034 年

• 主要趋势
• 烹饪和进食
• 加热即食
• 即食

第 7 章：市场估计与预测：按配销通路，2021-2034 年

• 主要趋势
• 在线的
• 杂货店
• 其他的

第 8 章：市场估计与预测：按地区，2021 年至 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• 中东及非洲
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第九章：公司简介

• Blue Apron
• Fresh n' Lean
• Gobble
• HelloFresh
• Hungryroot
• Marley Spoon
• Purple Carrot
• Relish Labs
• Sun Basket

The Global Meal Kit Market was valued at USD 18.1 billion in 2024 and is set to experience substantial growth, projected to expand at a CAGR of 12.4% from 2025 to 2034. This growth is driven by evolving consumer preferences for convenient, home-cooked meals that save time without compromising on quality or nutrition. Meal kits offer an attractive solution, delivering pre-portioned ingredients alongside easy-to-follow recipes.

As more consumers seek hassle-free alternatives to traditional grocery shopping and meal planning, the demand for these kits continues to surge. Meal kits cater to various dietary needs, making them an appealing choice for individuals seeking to eat healthier without the stress of cooking from scratch. This shift toward convenience reflects broader societal trends, with consumers placing greater importance on time-saving products that fit into their busy lifestyles. The rise of meal kit delivery services has reshaped the way people approach home cooking, offering an accessible and modern solution to daily meal preparation.

The non-vegetarian segment in the meal kit market was valued at USD 8.2 billion in 2024, with projections showing a growth rate of 12.3% CAGR from 2025 to 2034. Non-vegetarian meal kits have become especially popular due to their wide appeal, as meat and seafood are essential components of many diets. These meal kits are particularly favored by individuals seeking protein-rich options, making them an ideal choice for consumers focused on health and fitness or those following specific dietary preferences. With the demand for meat and seafood-based meal kits on the rise, companies are expanding their offerings to include a broader range of meal options, allowing customers to enjoy variety and convenience in their meals.

The ready-to-eat segment within the meal kit market reached USD 3 billion in 2024, with a growth rate of 6.1% CAGR through 2034. As consumers' lives grow increasingly fast-paced, the need for convenient, no-prep meals is more pronounced. Ready-to-eat meal kits, such as pre-packaged salads and microwaveable meals, are becoming increasingly popular among individuals with busy schedules who prioritize convenience. These meals offer a simple, quick solution without compromising on nutrition, making them an attractive option for consumers who seek minimal effort and maximum efficiency in their daily routines.

In the U.S., the meal kit market generated USD 5.9 billion in 2024 and is expected to grow at an impressive 13.1% CAGR until 2034. Urbanization is a key factor behind this growth, with many urban professionals and families opting for meal kits as a time-saving alternative. In cities where long commutes and demanding work schedules make home-cooked meals less feasible, meal kits have become a practical solution. Furthermore, the widespread use of smartphones and the Internet has facilitated the ordering and delivery process, enhancing the accessibility of these services. As a result, meal kit consumption continues to rise, with more American households seeking out convenient, healthy meal solutions.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Convenience and timesaving
    • 3.6.1.2 Customization and dietary preferences
  • 3.6.2 Industry pitfalls & challenges
    • 3.6.2.1 Expensive than traditional grocery shopping
    • 3.6.2.2 Logistics and delivery challenges
• 3.7 Growth potential analysis
• 3.8 Porter’s analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Type, 2021-2034 (USD Million) (Tons)

• 5.1 Key trends
• 5.2 Vegetarian
• 5.3 Non-vegetarian
• 5.4 Vegan
• 5.5 Paleo
• 5.6 Keto
• 5.7 Mediterranean
• 5.8 Others

Chapter 6 Market Estimates & Forecast, By Offering, 2021-2034 (USD Million) (Tons)

• 6.1 Key trends
• 6.2 Cook & eat
• 6.3 Heat & eat
• 6.4 Ready-to-eat

Chapter 7 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Million) (Tons)

• 7.1 Key trends
• 7.2 Online
• 7.3 Grocery stores
• 7.4 Others

Chapter 8 Market Estimates & Forecast, By Region, 2021-2034 (USD Million) (Tons)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 UK
  • 8.3.2 Germany
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Russia
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 South Korea
  • 8.4.5 Australia
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
• 8.6 MEA
  • 8.6.1 South Africa
  • 8.6.2 Saudi Arabia
  • 8.6.3 UAE

Chapter 9 Company Profiles

• 9.1 Blue Apron
• 9.2 Fresh n' Lean
• 9.3 Gobble
• 9.4 HelloFresh
• 9.5 Hungryroot
• 9.6 Marley Spoon
• 9.7 Purple Carrot
• 9.8 Relish Labs
• 9.9 Sun Basket