全球膳食套件市场规模：按产品类型、膳食类型、分销管道、地区、范围和预测

膳食套件市场规模及预测

预计餐包市场规模到 2023 年将达到 159 亿美元，到 2030 年将达到 523 亿美元，2024-2030 年预测期间复合年增长率为 18.7%。餐包市场透过将即食食材和食谱送到消费者家门口，让在家做饭变得更加方便。这些套件提供多种烹饪和膳食选择，迎合不同消费者的口味。该市场包括基于订阅的服务和一次性购买选项，针对寻求方便、省时的膳食解决方案而不影响品质或营养的个人和家庭。

全球膳食套件市场推动因素

餐包市场的市场推动因素受到多种因素的影响。

方便

方便：由于繁忙的日程和忙碌的生活方式，人们正在寻找方便的午餐选择。膳食套件透过提供预先分配的食材和易于製作的食谱，帮助消费者节省杂货购物以及膳食计划和准备的时间。

健康与保健趋势

人们越来越意识到自己的健康和福祉，增加了对健康、新鲜烹调的餐点的需求。餐包针对注重健康的消费者，强调营养食品、瘦蛋白和新鲜蔬菜。

对烹饪的兴趣与日俱增

儘管日程繁忙，但许多人喜欢烹饪和尝试新菜餚。餐包让人们有机会尝试菜餚，而无需购买食材和准备饭菜，使烹饪变得更加容易和愉快。

永续性问题

随着人们对环境问题的认识不断增强，客户正在寻求可持续的食品选择。含有精心挑选的食材的膳食套件有助于减少食物浪费。为了吸引具有环保意识的消费者，一些公司正在强调环保包装和采购实践。

COVID-19 导致消费者态度改变：

自 COVID-19 爆发以来，由于餐厅关闭、社交距离政策和食品安全问题，越来越多的人在家做饭，餐包越来越受欢迎。由于这种行为转变，对餐包配送服务的需求激增。

个人化与客製化

顾客需要更个人化和客製化的用餐体验。为了吸引更广泛的顾客，膳食套件供应商经常提供多种餐点选择，包括素食、纯素食、无麸质和酮类选择。

都市化与人口变化

都市化趋势和人口变化（例如单人家庭和小家庭的增加）推动了对餐包等方便、份量限制的饮食解决方案的需求。

技术开发

膳食套件服务变得更方便有效，对顾客更具吸引力。这些发展的例子包括行动应用程式、人工智慧驱动的推荐以及更好的物流和交付系统。

全球餐包市场的阻碍因素

有几个因素可能会成为餐包市场的限制和挑战。其中包括：

价格区间较高

与在典型的杂货店购物或从头开始烹饪相比，膳食套件通常被认为昂贵。

自订限制

膳食套件很方便，但它们可能无法提供像从头开始烹饪一样多的自由度和客製化。一些顾客可能希望更多地控製成分和份量。

订阅疲劳

由于许多餐包服务依赖订阅，因此用户可能会对服务感到有义务或对经常性费用感到不知所措，从而导致订阅疲劳。

环境问题

餐盒通常包括包装，这会产生废物并引起环境问题，特别是在塑胶的使用和处置方面。

运输物流面临许多挑战，包括错过交货、延误和易腐烂物品损坏，所有这些都会影响交货时零件的品质和新鲜度。

与杂货店的竞争

传统杂货商和零售商进入餐包市场并提供自己的预包装食品替代品可能会给专门生产餐包的公司带来竞争挑战。

烹饪能力要求

虽然餐包简化了烹饪过程，但它们需要基本的烹饪设备和技术，这可能会让那些对自己的烹饪能力没有信心的顾客望而却步。

渗透到有限行业

虽然餐包产业正在成长，但与其他食品产业相比，渗透率仍然较低。这表明仍然存在成长机会，并凸显了获得更大客户群的困难。

目录

第一章简介

• 市场定义
• 市场区隔
• 调查方法

第 2 章执行摘要

• 主要发现
• 市场概览
• 市场亮点

第三章市场概述

• 市场规模与成长潜力
• 市场趋势
• 市场推动因素
• 市场阻碍因素
• 市场机会
• 波特五力分析

第 4 章

膳食套件市场：依产品类型划分

• 自己煮饭套件
• 加热即食套件
• 即食套件

第 5 章膳食套件市场（依膳食类型）

• 素食套装
• 非素食套件

第 6 章餐包市场：依通路分割

• 在线
• 杂货店

第七章区域分析

• 北美
• 美国
• 加拿大
• 墨西哥
• 欧洲
• 英国
• 德国
• 法国
• 义大利
• 亚太地区
• 中国
• 日本
• 印度
• 澳大利亚
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中东/非洲
• 南非
• 沙乌地阿拉伯
• 阿拉伯联合大公国

第 8 章市场动态

• 市场推动因素
• 市场阻碍因素
• 市场机会
• 新冠肺炎 (COVID-19) 对市场的影响

第九章竞争态势

• 主要公司
• 市占率分析

第十章公司简介

• Blue Apron
• HelloFresh
• Sun Basket
• Home Chef
• Freshly
• Purple Carrot
• EveryPlate
• Green Chef
• Martha & Marley Spoon
• Gousto

第 11 章市场前景与机会

• 新兴技术
• 未来市场趋势
• 投资机会

第12章附录

• 缩写列表
• 来源与参考文献

Meal Kit Market Size And Forecast

Meal Kit Market size was valued at USD 15.90 Billion in 2023 and is projected to reach USD 52.30 Billion by 2030 , growing at a CAGR of 18.7% during the forecast period 2024-2030. The Meal Kit Market encompasses the provision of pre-portioned ingredients and recipes delivered to consumers' doorsteps, facilitating convenient meal preparation at home. These kits offer a range of cuisines and dietary options, catering to diverse consumer preferences. The market includes subscription-based services, as well as one-time purchase options, targeting individuals and families seeking convenient, time-saving meal solutions without compromising on quality and nutrition.

Global Meal Kit Market Drivers

The market drivers for the Meal Kit Market can be influenced by various factors. These may include:

Convenience

: People are looking for quick lunch options due to their hectic schedules and busy lifestyles. By providing pre-portioned ingredients and simple-to-follow recipes, meal kits help consumers save time on grocery shopping, meal planning, and preparation.

Health and Wellness Trends

: People are becoming more conscious of their health and well-being, which is driving up demand for wholesome, freshly prepared meals. Meal kits target health-conscious consumers by emphasizing nutritious foods, lean proteins, and fresh veggies.

Growing Interest in Cooking

: Despite their hectic schedules, a lot of people like to cook and try out new dishes. Meal kits make cooking more accessible and pleasurable by giving people the chance to experiment with it without having to deal with the stress of food shopping and meal preparation.

Sustainability Concerns

: Customers are looking for sustainable food options as they become more conscious of environmental issues. Meal kits, with their carefully calculated ingredients, can help cut down on food waste, and in an effort to appeal to environmentally concerned consumers, several companies are emphasizing environmentally friendly packaging and sourcing methods.

Change in Consumer Attitude as a result of COVID-19:

Meal kits have been more popular since the COVID-19 epidemic because more individuals are cooking at home as a result of restaurant closures, social distancing policies, and worries about food safety. The demand for meal kit delivery services has surged as a result of this behavioral shift.

Personalization & Customization

: Customers are looking for more individualized and customized dining experiences. In order to appeal to a wider range of customers, meal kit providers frequently provide a number of meal options, such as vegetarian, vegan, gluten-free, and keto-friendly options.

Urbanization and Demographic Shifts

: The need for quick and portion-controlled meal solutions like meal kits is being driven by trends in urbanization and shifting demographics, such as a rise in single-person families and smaller households.

Technological Developments

: The convenience and effectiveness of meal kit services have been improved, making them more appealing to customers. Examples of these developments include mobile apps, AI-driven recommendations, and better logistics and delivery systems..

Global Meal Kit Market Restraints

Several factors can act as restraints or challenges for the Meal Kit Market. These may include:

High Price Point

: Compared to typical grocery shopping or cooking from scratch, meal kits are frequently thought to be more expensive, which may reduce their appeal to consumers on a tight budget.

Limited Customization

: Although meal kits are convenient, they might not provide you as much freedom or personalization as cooking from scratch. Certain customers would rather manage the ingredients and serving sizes more.

Subscription Fatigue

: Since many meal kit services rely on subscriptions, users may experience subscription fatigue as a result of feeling obligated to a service or overwhelmed by recurring costs.

Environmental Concerns

: Since meal kits usually include packaging, there may be waste produced and environmental issues raised, especially with relation to the use and disposal of plastic.

Delivery logistics provide a number of difficulties, including missing deliveries, delays, and damage to perishable goods, all of which can affect the quality and freshness of components when they are delivered.

Competition from Grocery Stores

: The entry of traditional grocery shops and retailers into the Meal Kit Market, along with their own pre-packaged meal alternatives, can be a competitive challenge to companies who specialize in meal kits.

Cooking Ability Requirement

: Although meal kits streamline the cooking process, they still call for basic cooking equipment and skills, which may put off customers who aren't confident in their ability to prepare food.

Limited industry Penetration

: The meal kit industry has grown, but its penetration rates are still low when compared to other food sectors. This suggests that there is still opportunity for growth and highlights the difficulties in reaching larger customer segments..

Global Meal Kit Market Segmentation Analysis

The Global Meal Kit Market is Segmented on the basis of By Offering Type, By Meal Type, By Distribution Channel and Geography.

Meal Kit Market, By Offering Type

• Cook-It-Yourself Kits
• : Meal kits that are intended for self-cooking are the most popular kind. They provide a recipe and all of the pre-portioned ingredients so you can prepare the meal at home.
• Heat-and-Eat Kits
• : These kits contain partially or fully cooked items that simply need to be warmed up before consumption.
• Ready-to-Eat Kits
• : These kits include prepared meals that are ready to eat..

Meal Kit Market, By Meal Type

• Vegetarian Kits
• : Those who eat a vegetarian diet are the target audience for these kits.
• Non-Vegetarian Kits
• : These kits contain fish, poultry, or meat.

Meal Kit Market, By Distribution Channel

• Internet
• : The Meal Kit Market's largest and fastest-growing segment is the internet one. Customers can purchase meal kits from the websites of meal kit providers and have them delivered right to their door.
• Food Stores
• : A few grocery stores have begun to sell meal kits at their establishments..

Meal Kit Market, By Geography

• North America:
• Market conditions and demand in the United States, Canada, and Mexico.
• Europe:
• Analysis of the Meal Kit Market in European countries.
• Asia-Pacific:
• Focusing on countries like China, India, Japan, South Korea, and others.
• Middle East and Africa:
• Examining market dynamics in the Middle East and African regions.
• Latin America:
• Covering market trends and developments in countries across Latin America.

Key Players

• The major players in the Meal Kit Market are:
• Blue Apron
• HelloFresh
• Sun Basket
• Home Chef
• Freshly
• Purple Carrot
• EveryPlate
• Green Chef
• Martha & Marley Spoon
• Gousto

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4.

Meal Kit Market, By Offering Type

• Cook-It-Yourself Kits
• Heat-and-Eat Kits
• Ready-to-Eat Kits

5. Meal Kit Market, By Meal Type

• Vegetarian Kits
• Non-Vegetarian Kits

6. Meal Kit Market, By Distribution Channel

• Online
• Grocery Stores

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Blue Apron
• HelloFresh
• Sun Basket
• Home Chef
• Freshly
• Purple Carrot
• EveryPlate
• Green Chef
• Martha & Marley Spoon
• Gousto

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References