罐装酒精饮料市场机会、成长动力、产业趋势分析与 2025 - 2034 年预测

Canned Alcoholic Beverages Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034

出版日期: 2025年01月13日 | 出版商:

Global Market Insights Inc. | 英文 235 Pages | 商品交期: 2-3个工作天内

价格

简介目录

2024 年全球罐装酒精饮料市场价值为 712 亿美元，预计将经历显着增长，2025 年至 2034 年的复合年增长率为 13.2%。随着越来越多的消费者寻求易于消费的选择，对便利性、便携性和多功能性的需求不断增长，推动了这个蓬勃发展的行业。鸡尾酒、啤酒、葡萄酒和硬苏打水等罐装酒精饮料正成为各种社交场合的首选，包括节日、户外活动、休閒聚会和日常生活。这些产品的吸引力在于它们能够满足不同的口味和需求。在公园、海滩和音乐会场馆等不允许使用玻璃容器的环境中，罐装食品尤其受到欢迎。此外，电子商务和数位行销的兴起使得这些饮料比以往任何时候都更容易获得，为新消费市场的成长创造了机会并促进了产品供应的创新。

方便、实惠、便携使得罐装酒精饮料成为当今快节奏消费者的理想选择。由于易于储存、运输和食用，它们也在传统玻璃瓶不方便的市场中迅速受到欢迎。市场受益于口味、包装和品牌的不断创新，以满足更广泛的消费者偏好。无论是调味鸡尾酒、葡萄酒或新品种的硬苏打水，各大品牌都在不断丰富其产品线，以吸引更年轻、更注重健康的消费者。随着人们对即饮（RTD）酒精饮料的偏好日益增加，加上各种尺寸产品的供应，市场可望持续扩张。

市场范围
起始年份	2024
预测年份	2025-2034
起始值	712亿美元
预测值	2455亿美元
复合年增长率	13.2％

罐装酒精饮料市场中的葡萄酒部分在 2024 年创造了 325 亿美元的收入，预计到 2034 年的复合年增长率将达到 13%。罐装葡萄酒将葡萄酒的经典魅力与现代消费者的需求结合，开启了自己的市场。它具有单份和易于携带的便利性，使其成为休閒社交场合、户外野餐和休閒活动的热门选择。在葡萄酒领域，「随时随地」饮酒的趋势尤其强劲，罐装葡萄酒比传统的瓶装葡萄酒具有多功能、价格实惠且环保的替代品。

2024 年，酒类商店的罐装酒精饮料市场份额价值 354 亿美元，预计到 2034 年将以 12.7% 的复合年增长率增长。酒类商店是罐装酒精饮料的主要分销管道，为消费者提供从硬苏打水和啤酒到鸡尾酒等多种选择。他们作为值得信赖的酒精饮料零售中心的角色确保了该领域的持续成长。这些商店受益于消费者的忠诚度，提供主流和独家产品，并在将罐装酒精饮料的创新引入市场方面发挥关键作用。

2024 年美国罐装酒精饮料市场规模将达 148 亿美元，预计复合年增长率为 9.9%。作为罐装酒精饮料需求的领导者，美国对即饮饮料的强烈偏好和蓬勃发展的精酿饮料文化推动了这一趋势。罐装饮料的便携性和易于食用性受到了消费者的青睐，尤其是在户外环境中，使其成为活动和聚会上的热门选择。随着口味和包装的创新不断激发消费者对这些产品的兴趣，美国市场预计将继续保持领先地位。

产业生态系统分析
- 影响价值链的因素
- 利润率分析
- 中断
- 未来展望
- 製造商
- 经销商
供应商概况
利润率分析
重要新闻及倡议
监管格局
衝击力
- 成长动力
  - 对便利性和便携性的需求日益增长
  - 消费者偏好的改变
  - 消费者倾向环保包装
- 产业陷阱与挑战
  - 来自其他类型酒精饮料的竞争
成长潜力分析
波特的分析
PESTEL 分析

第四章：竞争格局

介绍
公司市占率分析
竞争定位矩阵
战略展望矩阵

第 5 章：市场估计与预测：按产品，2021 年至 2034 年

主要趋势
葡萄酒
即饮鸡尾酒
硬苏打水

第 6 章：市场估计与预测：按配销通路，2021-2034 年

主要趋势
即饮
酒类商店
在线的

第 7 章：市场估计与预测：按地区，2021 年至 2034 年

主要趋势
北美洲
- 我们
- 加拿大
欧洲
- 英国
- 德国
- 法国
- 义大利
- 西班牙
- 俄罗斯
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 澳洲
拉丁美洲
- 巴西
- 墨西哥
中东及非洲
- 南非
- 沙乌地阿拉伯
- 阿联酋

第八章：公司简介

Anheuser-Busch InBev
Asahi Group Holdings
Bacardi Limited
Barefoot Cellars
Brown-Forman
Constellation Brands
Diageo
E. & J. Gallo Winery
Integrated Beverage Group
Kona Brewing
Pernod Ricard
Sula Vineyards
Suntory Holdings
Treasury Wine Estates
Union Wine Company

简介目录

Product Code: 6827

The Global Canned Alcoholic Beverages Market was valued at USD 71.2 billion in 2024 and is anticipated to experience significant growth, expanding at a CAGR of 13.2% from 2025 to 2034. This booming sector is driven by the growing demand for convenience, portability, and versatility, as more consumers seek easy-to-consume options. Canned alcoholic drinks like cocktails, beer, wine, and hard seltzers are becoming go-to choices for various social occasions, including festivals, outdoor events, casual gatherings, and everyday moments. The appeal of these products lies in their ability to cater to diverse tastes and needs. Canned options are especially sought after in environments where glass containers are not allowed, such as parks, beaches, and concert venues. Additionally, the rise of e-commerce and digital marketing has made these beverages more accessible than ever, creating opportunities for growth in new consumer markets and facilitating innovation in product offerings.

Canned Alcoholic Beverages Market - IMG1

Convenience, affordability, and portability have positioned canned alcoholic beverages as the ideal choice for today's fast-paced consumers. Easy to store, transport, and consume, they are also quickly gaining popularity in markets where traditional glass bottles may be inconvenient. The market is benefiting from continuous innovations in flavors, packaging, and branding, which cater to a broader spectrum of consumer preferences. Whether it's flavored cocktails, wine, or new varieties of hard seltzers, brands are increasingly diversifying their offerings to appeal to a younger, more health-conscious demographic. With the increasing preference for ready-to-drink (RTD) alcoholic beverages, coupled with the availability of products in various sizes, the market is poised for ongoing expansion.

Market Scope
Start Year	2024
Forecast Year	2025-2034
Start Value	$71.2 Billion
Forecast Value	$245.5 Billion
CAGR	13.2%

The wine segment within the canned alcoholic beverages market generated USD 32.5 billion in 2024 and is projected to grow at a CAGR of 13% through 2034. Canned wine is carving out its own niche by combining the classic appeal of wine with modern consumer demands. It offers the convenience of single-serve portions and easy portability, making it a popular choice for casual social settings, outdoor picnics, and leisure activities. The trend of "on-the-go" drinking is particularly strong in the wine category, where canned wine provides a versatile, affordable, and eco-friendly alternative to traditional bottled options.

In 2024, the canned alcoholic beverages market share from liquor stores was valued at USD 35.4 billion and is forecast to grow at a CAGR of 12.7% through 2034. Liquor stores are the primary distribution channels for canned alcoholic drinks, offering consumers a wide range of choices, from hard seltzers and beer to cocktails. Their role as a trusted retail hub for alcoholic beverages ensures continued growth in this space. These stores benefit from consumer loyalty, offering both mainstream and exclusive products, and are pivotal in introducing innovations in canned alcoholic beverages to the market.

The U.S. canned alcoholic beverages market reached USD 14.8 billion in 2024 and is projected to grow at a CAGR of 9.9%. As a leader in canned alcoholic drink demand, the U.S. is driven by a strong preference for RTD beverages and a flourishing craft beverage culture. The portability and ease of consumption of canned formats resonate with consumers, especially in outdoor settings, making them a popular choice at events and gatherings. The U.S. market is expected to continue leading the way as innovation in flavors and packaging continues to fuel consumer interest in these products.

Chapter 1 Methodology & Scope

1.1 Market scope & definitions
1.2 Base estimates & calculations
1.3 Forecast calculations
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
3.2 Supplier landscape
3.3 Profit margin analysis
3.4 Key news & initiatives
3.5 Regulatory landscape
3.6 Impact forces
- 3.6.1 Growth drivers
  - 3.6.1.1 Growing demand for convenience and portability
  - 3.6.1.2 Changing consumer preferences
  - 3.6.1.3 Consumer inclination towards eco-friendly packaging
- 3.6.2 Industry pitfalls & challenges
  - 3.6.2.1 Competition from other types of alcoholic beverages
3.7 Growth potential analysis
3.8 Porter’s analysis
3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product, 2021-2034 (USD Billion) (Thousand Liters)

5.1 Key trends
5.2 Wine
5.3 RTD cocktails
5.4 Hard seltzers

Chapter 6 Market Estimates & Forecast, By Distribution channel, 2021-2034 (USD Billion) (Thousand Liters)

6.1 Key trends
6.2 On-Trade
6.3 Liquor stores
6.4 Online

Chapter 7 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Thousand Liters)

7.1 Key trends
7.2 North America
- 7.2.1 U.S.
- 7.2.2 Canada
7.3 Europe
- 7.3.1 UK
- 7.3.2 Germany
- 7.3.3 France
- 7.3.4 Italy
- 7.3.5 Spain
- 7.3.6 Russia
7.4 Asia Pacific
- 7.4.1 China
- 7.4.2 India
- 7.4.3 Japan
- 7.4.4 South Korea
- 7.4.5 Australia
7.5 Latin America
- 7.5.1 Brazil
- 7.5.2 Mexico
7.6 MEA
- 7.6.1 South Africa
- 7.6.2 Saudi Arabia
- 7.6.3 UAE