罐装酒精饮料市场规模、份额和成长分析（按产品类型、包装类型、分销管道、口味和地区）- 2025-2032 年行业预测

全球罐装酒精饮料市场规模预计到 2023 年将达到 630.5 亿美元，并从 2024 年的 716.2 亿美元增长到 2032 年的 1986.5 亿美元，预计在预测期内（2025-2032 年）的复合年增长率为 13.6%。

罐装酒精饮料由于其众多好处而迅速普及并成为消费者的最爱。它重量轻，易于携带且易于食用，非常适合露营和野餐等户外活动。此外，罐装饮料特别耐用，保质期比玻璃瓶更长，破损风险最低，因此在音乐会和节日等活动中饮用更安全。从永续性的角度来看，罐装饮料也比传统玻璃包装更有优势。铝罐完全可回收，碳排放显着降低，并减少生产和运输过程中的能源消费量。铝罐完全可回收，并且在生产和运输过程中消费量的能源显着减少。这种环保特性，加上价格实惠和种类繁多，使罐装酒精饮料成为市场上有吸引力的选择。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管格局
• 客户和购买标准分析
• 原料分析
• Start-Ups分析
• 专利分析

罐装酒精饮料市场规模（按产品类型和复合年增长率） (2025-2032)

• 市场概况
• 烈酒类饮料
  • 伏特加酒基
  • 以威士忌为基础
  • 兰姆酒
  • 龙舌兰酒基底
• 葡萄酒类饮料
  • 桑格利亚酒
  • 葡萄酒汽水
• 麦芽饮料
  • 硬苏打水
  • 调味麦芽饮料

罐装酒精饮料市场规模（按包装类型和复合年增长率） (2025-2032)

• 市场概况
• 能
• 瓶子
• 其他的
  • 小袋
  • 纸盒

罐装酒精饮料市场规模（按分销管道划分）及复合年增长率（2025-2032 年）

• 市场概况
• 超级市场和大卖场
• 便利商店
• 网路零售商
• 专卖店
• 其他的
  • 酒吧和餐厅

罐装酒精饮料市场规模（按口味和复合年增长率） (2025-2032)

• 市场概况
• 果味
  • 柑橘
  • 莓果
  • 热带
• 草本和辛辣
  • 薄荷
  • 姜
  • 肉桂
• 其他的
  • 巧克力
  • 咖啡

罐装酒精饮料市场规模（按地区划分）及复合年增长率（2025-2032 年）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Anheuser-Busch InBev（Belgium）
• Diageo（United Kingdom）
• Brown-Forman Corporation（United States）
• Treasury Wine Estates（Australia）
• Bacardi Limited（Bermuda）
• E. & J. Gallo Winery（United States）
• Asahi Group Holdings, Ltd.（Japan）
• Pernod Ricard（France）
• Suntory Holdings Limited（Japan）
• Constellation Brands（United States）
• Molson Coors Beverage Company（United States）
• Monster Beverage Corporation（United States）
• Boston Beer Company（United States）
• Heineken NV（Netherlands）
• Carlsberg Group（Denmark）
• Campari Group（Italy）
• Diageo North America（United States）
• Pernod Ricard USA（United States）
• Beam Suntory（United States）

结论和建议

Global Canned Alcoholic Beverages Market size was valued at USD 63.05 billion in 2023 and is poised to grow from USD 71.62 billion in 2024 to USD 198.65 billion by 2032, growing at a CAGR of 13.6% during the forecast period (2025-2032).

Canned alcoholic beverages are swiftly gaining traction due to their myriad benefits, making them a favored choice among consumers. Their convenience is paramount, as they are lightweight, portable, and easy to consume, ideal for outdoor activities like camping and picnics. Furthermore, their durability is noteworthy; cans boast a longer shelf life and minimize the risk of breakage compared to glass bottles, enhancing safety for on-the-go consumption at events like concerts and festivals. From a sustainability perspective, canned beverages outperform traditional glass packaging-aluminum cans are fully recyclable and have a significantly lower carbon footprint, reducing energy consumption during production and transportation. This eco-friendly characteristic, combined with their affordability and variety, positions canned alcoholic beverages as a compelling option in the market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Canned Alcoholic Beverages market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Canned Alcoholic Beverages Market Segmental Analysis

Global Canned Alcoholic Beverages Market is segmented by Product Type, Packaging Type, Distribution Channel, Flavor and Region. Based on Product Type, the market is segmented into Spirit-Based Beverages, Wine-Based Beverages and Malt-Based Beverages. Based on Packaging Type, the market is segmented into Cans, Bottles and Others. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores, Online Retailers, Specialty Stores and Others. Based on Flavor, the market is segmented into Fruity, Herbal & Spicy and Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Canned Alcoholic Beverages Market

The Global Canned Alcoholic Beverages market is witnessing significant growth driven by the increasing popularity of Ready-To-Drink (RTD) cocktails. These beverages have gained traction due to their convenience, allowing consumers to enjoy pre-mixed cocktails without the hassle of preparation. Cans serve as the perfect vessel for RTD cocktails, offering single-serving sizes that are easy to transport and store, while also being more durable than glass containers, making them suitable for outdoor events like concerts and festivals. The diverse array of flavors available, from traditional margaritas to innovative blends, caters to a wide range of consumer preferences. As the demand for RTD cocktails continues to rise, manufacturers are innovating and expanding their offerings, enhancing the dynamism of the canned alcoholic beverages market.

Restraints in the Global Canned Alcoholic Beverages Market

The global canned alcoholic beverages market faces significant growth challenges due to stringent regulatory concerns. Each country operates under a unique set of laws and regulations that dictate the production, distribution, and sale of alcoholic products, leading to a complex compliance landscape. These regulations can encompass varying standards for alcohol content, packaging, and labeling, complicating the market landscape. In some regions, there are provisions that specifically restrict the use of cans for packaging, which directly affects market expansion. Additionally, warning labels required on cans can detract from branding opportunities, and limitations on can sizes or alcohol content further hinder the market's potential. Such regulatory obstacles ultimately impede the widespread adoption of canned alcoholic beverages, stalling market growth.

Market Trends of the Global Canned Alcoholic Beverages Market

The Global Canned Alcoholic Beverages market is experiencing a significant shift, predominantly driven by the surging popularity of hard seltzers among health-conscious consumers, particularly younger demographics. This trend reflects an increasing preference for low-calorie, low-sugar, and low-alcohol options, as consumers actively seek beverages that complement healthier lifestyles. With their refreshing taste and minimal caloric impact, hard seltzers are viewed as a favorable alternative to traditional alcoholic drinks. Consequently, numerous brands are entering this dynamic market with diverse flavors, further amplifying its growth. Notable players like White Claw and Truly are leading the charge, fueling innovation and expanding product offerings.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Startup Analysis
• Patent Analysis

Global Canned Alcoholic Beverages Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Spirit-Based Beverages
  • Vodka-Based
  • Whiskey-Based
  • Rum-Based
  • Tequila-Based
• Wine-Based Beverages
  • Sangria
  • Wine Spritzers
• Malt-Based Beverages
  • Hard Seltzers
  • Flavored Malt Beverages

Global Canned Alcoholic Beverages Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Cans
• Bottles
• Others
  • Pouches
  • Cartons

Global Canned Alcoholic Beverages Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets & Hypermarkets
• Convenience Stores
• Online Retailers
• Specialty Stores
• Others
  • Bars & Restaurants

Global Canned Alcoholic Beverages Market Size by Flavor & CAGR (2025-2032)

• Market Overview
• Fruity
  • Citrus
  • Berry
  • Tropical
• Herbal & Spicy
  • Mint
  • Ginger
  • Cinnamon
• Others
  • Chocolate
  • Coffee

Global Canned Alcoholic Beverages Market Size & CAGR (2025-2032)

• North America (Product Type, Packaging Type, Distribution Channel, Flavor)
  • US
  • Canada
• Europe (Product Type, Packaging Type, Distribution Channel, Flavor)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Packaging Type, Distribution Channel, Flavor)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Packaging Type, Distribution Channel, Flavor)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Packaging Type, Distribution Channel, Flavor)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Anheuser-Busch InBev (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brown-Forman Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Treasury Wine Estates (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bacardi Limited (Bermuda)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• E. & J. Gallo Winery (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Holdings Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Molson Coors Beverage Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monster Beverage Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boston Beer Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heineken N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carlsberg Group (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campari Group (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo North America (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard USA (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beam Suntory (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations