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市场调查报告书
商品编码
1685113

防伪包装市场机会、成长动力、产业趋势分析与 2025 - 2034 年预测

Anti-counterfeit Packaging Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 210 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2024 年全球防伪包装市场规模达到 1,741 亿美元，预估 2025 年至 2034 年期间的复合年增长率为 12.9%。製药、食品和饮料、电子和奢侈品等行业中假冒产品的日益盛行是推动市场成长的主要因素。全球各地的公司越来越重视品牌保护、消费者安全和财务安全，推动了对先进防伪包装解决方案的需求。假冒商品不仅带来严重的健康风险，还会造成企业收入损失并损害品牌声誉。

防伪包装市场 - IMG1

政府和监管机构正在收紧政策并执行严格的反假冒措施，以打击假冒产品的激增。此外，全球化和电子商务的不断发展使得供应链变得更加复杂，对可追溯和防篡改包装解决方案的需求也随之增加。区块链、智慧标籤和数位浮水印等尖端技术正在获得越来越广泛的关注，因为它们可以提供即时身份验证并确保产品在整个生命週期内的完整性。市场的快速发展也归因于消费者意识的不断增强，促使製造商投资强有力的安全措施，以降低与假冒相关的风险。

市场范围
起始年份 2024
预测年份 2025-2034
起始值 1741亿美元
预测值 5819亿美元
复合年增长率 12.9％

防伪包装市场根据技术进行分类，包括大规模编码、法医标记、RFID、篡改证据、全像图和其他安全解决方案。其中，大规模编码在 2024 年占据了 29% 的份额，成为确保产品真实性的主导选择。该技术在包装内嵌入唯一标识符，允许企业和消费者使用专门的设备或行动应用程式验证产品的合法性。大规模编码由于其经济高效的安全特性、可扩展性以及保护大规模生产过程的能力而被广泛采用。随着造假技术日益复杂，对先进编码方法的需求不断增长，从而促进了市场的扩张。

根据应用，市场涵盖奢侈品、服装和鞋类、汽车、食品和饮料、个人护理、製药以及电气和电子等行业。预计製药业将以 15% 的复合年增长率成长，到 2034 年将创收 2,000 亿美元。网路药品销售的兴起大大增加了假药进入供应链的风险。为了解决这个问题，该公司正在实施先进的防伪包装解决方案，以确保产品的真实性和消费者安全，特别是在电子商务交易中。基于区块链的可追溯性、数位浮水印和物联网智慧包装等技术正在彻底改变该行业，帮助製药公司保持严格的合规标准，同时保护消费者免受潜在有害的假药侵害。

随着消费者安全和保护品牌完整性的力度不断加大，北美在 2024 年占据了防伪包装市场的 30% 份额。企业正在整合 RFID、全像图和防篡改封条等先进的安全功能，以防止假冒产品的渗透。区块链技术也因其能够提供无与伦比的可追溯性和身份验证、加强各行业的安全性而获得发展动力。该地区强有力的监管环境，加上对智慧包装解决方案不断增加的投资，使北美成为全球打击假冒的关键参与者。随着公司继续优先考虑透明度和创新，对可靠的防伪包装解决方案的需求预计将在未来几年内激增。

目录

第 1 章：方法论与范围

  • 市场范围和定义
  • 基础估算与计算
  • 预测计算
  • 资料来源
    • 基本的
    • 次要
      • 付费来源
      • 公共资源

第 2 章：执行摘要

第 3 章：产业洞察

  • 产业生态系统分析
    • 影响价值链的因素
    • 中断
    • 未来展望
    • 製造商
    • 经销商
  • 利润率分析
  • 重要新闻及倡议
  • 监管格局
  • 衝击力
    • 成长动力
      • 製造商越来越注重保护自己的品牌，以阻止假冒
      • 产品仿冒事件不断增加
      • 个人护理和医药产品销售成长
      • 政府对有效包装解决方案的严格监管
      • 电子商务活动快速成长
    • 产业陷阱与挑战
      • 防伪包装设定成本高昂
      • 缺乏防伪包装意识
  • 成长潜力分析
  • 波特的分析
  • PESTEL 分析

第四章：竞争格局

  • 介绍
  • 公司市占率分析
  • 竞争定位矩阵
  • 战略展望矩阵

第 5 章：市场估计与预测：按技术，2021 年至 2034 年

  • 主要趋势
  • 法医标记
  • 全息图
  • 大规模编码
  • 射频识别
  • 窜改证据
  • 其他的

第 6 章：市场估计与预测：按应用，2021 年至 2034 年

  • 主要趋势
  • 服装和鞋类
  • 汽车
  • 电气和电子产品
  • 食品和饮料
  • 奢侈品
  • 个人护理
  • 药品
  • 其他的

第 7 章：市场估计与预测：按地区，2021 年至 2034 年

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
    • 俄罗斯
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • 中东及非洲
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋

第八章：公司简介

  • 3D AG
  • 3M
  • Alpvision
  • Amcor
  • Atlantic Zeiser
  • Avery Dennison
  • Berry Global
  • Constantia Flexibles
  • Controltek
  • Graphic Packaging
  • Great American Packaging
  • Huhtamaki
  • ITL Group
  • Korber
  • Placon
  • ProAmpac
  • Resource Label Group
  • Schreiner Group
简介目录
Product Code: 7278

The Global Anti-Counterfeit Packaging Market reached USD 174.1 billion in 2024 and is expected to expand at a CAGR of 12.9% from 2025 to 2034. The growing prevalence of counterfeit products across industries such as pharmaceuticals, food and beverages, electronics, and luxury goods is a major factor driving market growth. Companies worldwide are increasingly prioritizing brand protection, consumer safety, and financial security, fueling demand for advanced anti-counterfeit packaging solutions. Counterfeit goods not only pose significant health risks but also lead to revenue losses for businesses and damage brand reputations.

Anti-counterfeit Packaging Market - IMG1

Governments and regulatory bodies are tightening policies and enforcing stringent anti-counterfeiting measures to combat the surge in fraudulent products. Additionally, increasing globalization and e-commerce expansion have made supply chains more complex, elevating the need for traceable and tamper-proof packaging solutions. Cutting-edge technologies such as blockchain, smart labels, and digital watermarks are gaining traction as they provide real-time authentication and ensure the integrity of products throughout their lifecycle. The market's rapid evolution is also attributed to growing consumer awareness, prompting manufacturers to invest in robust security measures that mitigate risks associated with counterfeiting.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$174.1 Billion
Forecast Value$581.9 Billion
CAGR12.9%

The anti-counterfeit packaging market is categorized based on technology, including mass encoding, forensic markers, RFID, tamper evidence, holograms, and other security solutions. Among these, mass encoding held a 29% share in 2024, making it a dominant choice for securing product authenticity. This technology embeds unique identifiers within packaging, allowing businesses and consumers to verify product legitimacy using specialized devices or mobile applications. Mass encoding is widely adopted due to its cost-effective security features, scalability, and ability to safeguard large-scale production processes. As counterfeiting techniques become increasingly sophisticated, the demand for advanced encoding methods continues to grow, reinforcing the market's expansion.

By application, the market spans industries such as luxury goods, apparel and footwear, automotive, food and beverage, personal care, pharmaceuticals, and electrical and electronics. The pharmaceutical sector is projected to grow at a CAGR of 15% and is anticipated to generate USD 200 billion by 2034. The rise of online pharmaceutical sales has significantly heightened the risk of counterfeit drugs entering the supply chain. To counteract this, companies are implementing cutting-edge anti-counterfeit packaging solutions that ensure product authenticity and consumer safety, particularly within e-commerce transactions. Technologies such as blockchain-based traceability, digital watermarks, and IoT-enabled smart packaging are revolutionizing the sector, helping pharmaceutical companies maintain stringent compliance standards while protecting consumers from potentially harmful counterfeit medications.

North America held a 30% share of the anti-counterfeit packaging market in 2024, driven by heightened efforts to enhance consumer safety and protect brand integrity. Businesses are integrating advanced security features such as RFID, holograms, and tamper-evident seals to prevent counterfeit infiltration. Blockchain technology is also gaining momentum due to its ability to provide unparalleled traceability and authentication, reinforcing security across various industries. The region's strong regulatory landscape, combined with increasing investments in smart packaging solutions, positions North America as a key player in the global fight against counterfeiting. As companies continue to prioritize transparency and innovation, the demand for reliable anti-counterfeit packaging solutions is expected to surge in the coming years.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definitions
  • 1.2 Base estimates & calculations
  • 1.3 Forecast calculations
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Disruptions
    • 3.1.3 Future outlook
    • 3.1.4 Manufacturers
    • 3.1.5 Distributors
  • 3.2 Profit margin analysis
  • 3.3 Key news & initiatives
  • 3.4 Regulatory landscape
  • 3.5 Impact forces
    • 3.5.1 Growth drivers
      • 3.5.1.1 Rising focus of manufacturers on protecting their brands to stop counterfeiting
      • 3.5.1.2 Rising incidences of product counterfeiting
      • 3.5.1.3 Growth in sales of personal care and pharmaceutical products
      • 3.5.1.4 Stringent government regulation for effective packaging solutions
      • 3.5.1.5 Rapid growth in E-commerce activities
    • 3.5.2 Industry pitfalls & challenges
      • 3.5.2.1 High costs associated with anti-counterfeit packaging setup
      • 3.5.2.2 Lack of awareness regarding anti-counterfeit packaging
  • 3.6 Growth potential analysis
  • 3.7 Porter’s analysis
  • 3.8 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Technology, 2021-2034 (USD Billion & Kilo Tons)

  • 5.1 Key trends
  • 5.2 Forensic markers
  • 5.3 Holograms
  • 5.4 Mass encoding
  • 5.5 RFID
  • 5.6 Tamper evidence
  • 5.7 Others

Chapter 6 Market Estimates & Forecast, By Application, 2021-2034 (USD Billion & Kilo Tons)

  • 6.1 Key trends
  • 6.2 Apparel & footwear
  • 6.3 Automotive
  • 6.4 Electrical & electronics
  • 6.5 Food & beverage
  • 6.6 Luxury goods
  • 6.7 Personal care
  • 6.8 Pharmaceuticals
  • 6.9 Others

Chapter 7 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion & Kilo Tons)

  • 7.1 Key trends
  • 7.2 North America
    • 7.2.1 U.S.
    • 7.2.2 Canada
  • 7.3 Europe
    • 7.3.1 UK
    • 7.3.2 Germany
    • 7.3.3 France
    • 7.3.4 Italy
    • 7.3.5 Spain
    • 7.3.6 Russia
  • 7.4 Asia Pacific
    • 7.4.1 China
    • 7.4.2 India
    • 7.4.3 Japan
    • 7.4.4 South Korea
    • 7.4.5 Australia
  • 7.5 Latin America
    • 7.5.1 Brazil
    • 7.5.2 Mexico
  • 7.6 MEA
    • 7.6.1 South Africa
    • 7.6.2 Saudi Arabia
    • 7.6.3 UAE

Chapter 8 Company Profiles

  • 8.1 3D AG
  • 8.2 3M
  • 8.3 Alpvision
  • 8.4 Amcor
  • 8.5 Atlantic Zeiser
  • 8.6 Avery Dennison
  • 8.7 Berry Global
  • 8.8 Constantia Flexibles
  • 8.9 Controltek
  • 8.10 Graphic Packaging
  • 8.11 Great American Packaging
  • 8.12 Huhtamaki
  • 8.13 ITL Group
  • 8.14 Korber
  • 8.15 Placon
  • 8.16 ProAmpac
  • 8.17 Resource Label Group
  • 8.18 Schreiner Group