草本个人护理产品市场机会、成长动力、产业趋势分析及 2025-2034 年预测

2024 年全球草本个人护理产品市场规模达 871 亿美元，预计 2025 年至 2034 年的复合年增长率为 6.7%。人们越来越意识到美容和个人护理产品中合成成分的潜在风险，这刺激了对草本配方的需求。消费者积极寻求安全、有效、永续的产品，推动市场扩张。可支配收入的增加、生活方式偏好的改变以及对整体健康的日益增长的倾向进一步增强了市场的成长。随着品牌强调芦荟、茶树油和洋甘菊等草本成分的优势，该行业也受益于社交媒体和数位行销的影响力。此外，清洁美容运动正在蓬勃发展，推动主要产业参与者推出创新的植物配方。监管机构也发挥作用，对化学成分实施更严格的指导，这促使品牌重新制定其产品配方。这些因素共同促成了市场良好的成长轨迹。

消费者对天然、有机和环保个人护理产品的偏好不断增加，并持续推动需求成长。远离合成化学物质的转变源于人们对过敏、皮肤敏感和环境影响的日益担忧。消费者越来越注重成分錶，更喜欢不含对羟基苯甲酸酯、硫酸盐和人工香料的产品。这种上升趋势正在鼓励品牌不断创新，满足对安全有效的草药替代品日益增长的需求。

根据产品类型，市场分为护肤产品、口腔护理产品、化妆品和彩妆、沐浴和淋浴产品、香水、婴儿护理产品、美容产品、护髮产品等。护肤品领域在 2024 年以 210 亿美元的估值引领市场，预计 2025 年至 2034 年期间的复合年增长率为 6.9%。有关皮肤健康的道德考虑以及合成化学品的不利影响促使人们转向草本解决方案。消费者正在积极投资天然护肤配方，这些配方具有保湿、抗衰老的功效，并能防止污染，同时又不会产生与刺激性化学物质相关的风险。

从分销通路来看，市场分为线上和线下两部分。线下零售领域在 2024 年占据主导地位，占据 57.7% 的市场份额，预计到 2034 年将以 6.5% 的复合年增长率成长。实体零售店，包括超市、药局和专业保健商店，由于其提供的有形购物体验而继续蓬勃发展。消费者更喜欢在实体店购物，在那里他们可以测试产品、咨询知识渊博的员工并享受店内促销和折扣。然而，线上市场正在获得发展动力，电子商务平台透过订阅模式、独家交易以及越来越多的草本个人护理产品扩大其覆盖范围。

受消费者对天然、有机和永续产品的认识和需求不断提高的推动，美国草本个人护理产品市场规模到 2024 年将达到 214 亿美元。该国的健康与保健运动正在稳步兴起，消费者积极寻求无化学成分和环保的个人护理解决方案。人们对草本替代品的日益增长的偏好预计将推动市场进一步扩张，为专注于清洁和绿色美容创新的品牌创造丰厚的机会。

目录

第一章：方法论与范围

• 市场范围和定义
• 基础估算与计算
• 预测参数
• 资料来源
  • 基本的
  • 次要
    • 付费来源
    • 公共资源

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 中断
  • 未来展望
  • 製造商
  • 经销商
  • 零售商
• 衝击力
  • 成长动力
    • 消费者意识不断提高
    • 健康与保健趋势
    • 影响力行销和社群媒体趋势
    • 配方创新
  • 产业陷阱与挑战
    • 市场饱和与误导性产品
    • 消费者的怀疑态度
• 技术与创新格局
• 消费者购买行为分析
  • 人口趋势
  • 影响购买决策的因素
  • 消费者产品采用
  • 首选配销通路
• 成长潜力分析
• 监管格局
• 定价分析
• 波特的分析
• PESTEL 分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第五章：市场估计与预测：依产品类型，2021 年至 2034 年

• 主要趋势
• 保养产品
  • 乳霜和乳液
  • 身体乳霜和乳液
  • 保湿霜
  • 清洁剂
  • 防晒乳
  • 抗衰老产品
  • 精华液
  • 其他（去角质产品、眼霜、唇部护理产品等）
• 口腔护理产品
  • 牙膏
  • 漱口水
  • 牙粉
  • 其他（口气清新剂等）
• 化妆品和彩妆
  • 基础
  • 口红
  • 眼线笔
  • 粉末
  • 其他（卸妆液、腮红和高光）
• 沐浴及淋浴产品
  • 肥皂
  • 沐浴露
  • 沐浴油
  • 沐浴盐
  • 其他（沐浴球、磨砂膏等）
• 香水
  • 香水
  • 除臭剂
  • 身体喷雾
  • 其他（走珠香水、固体香水）
• 婴儿护理产品
  • 洗髮精
  • 乳液
  • 油
  • 湿纸巾
  • 粉末
  • 其他（尿布霜等）
• 美容产品
  • 鬍鬚油
  • 须后水
  • 刮鬍膏
  • 其他（除毛蜡纸及套装、刮鬍刀及修剪器等）
• 护髮产品
  • 洗髮精
  • 护髮素
  • 髮油
  • 髮膜
  • 护髮精华素
  • 其他（生髮剂、髮胶、染髮剂和色素等）
• 其他（私密护理、指甲护理等）

第六章：市场估计与预测：依皮肤类型，2021 年至 2034 年

• 主要趋势
• 正常皮肤
• 皮肤干燥
• 油性肌肤
• 混合性肌肤
• 敏感肌肤

第七章：市场估计与预测：依形式，2021 年至 2034 年

• 主要趋势
• 乳霜
• 乳液
• 液体
• 酒吧
• 凝胶
• 油
• 其他（泡沫、喷雾剂、粉末等）

第八章：市场估计与预测：依成分，2021 年至 2034 年

• 主要趋势
• 植物成分
• 精油
• 天然萃取物
• 其他草本成分（活性碳、死海矿物质）

第九章：市场估计与预测：依消费者群体划分，2021 年至 2034 年

• 主要趋势
• 男士
• 女性
• 孩子们

第十章：市场估计与预测：依价格，2021 年至 2034 年

• 主要趋势
• 低的
• 中等的
• 高的

第 11 章：市场估计与预测：按配销通路，2021 年至 2034 年

• 主要趋势
• 网路零售
  • 电子商务平台
  • 品牌网站
• 线下零售
  • 超市/大卖场
  • 专卖店
  • 药局和药局
  • 百货公司

第 12 章：市场估计与预测：按地区，2021 年至 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
  • 马来西亚
  • 印尼
• 拉丁美洲
  • 巴西
  • 墨西哥
• 中东及非洲
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十三章：公司简介

• Amway Corporation
• Aveda Corporation
• Biotique
• Burt's Bees
• Dabur India Ltd.
• Forest Essentials
• Himalaya Drug Company
• Kama Ayurveda
• Khadi Natural
• Lotus Herbals
• Lush Fresh Handmade Cosmetics
• Oriflame Cosmetics
• Patanjali Ayurved Ltd.
• The Body Shop International Limited
• Weleda AG

The Global Herbal Personal Care Products Market generated USD 87.1 billion in 2024 and is projected to expand at a CAGR of 6.7% from 2025 to 2034. Growing awareness of the potential risks associated with synthetic ingredients in beauty and personal care products has fueled demand for herbal formulations. Consumers are actively seeking products that offer safety, efficacy, and sustainability, driving market expansion. Rising disposable income, evolving lifestyle preferences, and an increasing inclination toward holistic wellness have further strengthened market growth. The industry is also benefiting from the influence of social media and digital marketing, as brands highlight the advantages of herbal ingredients such as aloe vera, tea tree oil, and chamomile. Additionally, the clean beauty movement is gaining momentum, pushing major industry players to introduce innovative, plant-based formulations. Regulatory agencies are also playing a role, enforcing stricter guidelines on chemical compositions, which is prompting brands to reformulate their offerings. These factors collectively contribute to the market's promising growth trajectory.

Increased consumer preference for natural, organic, and eco-friendly personal care products continues to drive demand. The shift away from synthetic chemicals stems from growing concerns over allergies, skin sensitivity, and environmental impact. Consumers are becoming more conscious of ingredient lists, preferring products free from parabens, sulfates, and artificial fragrances. This rising trend is encouraging brands to innovate and cater to the increasing demand for safe and effective herbal alternatives.

By product type, the market is categorized into skin care products, oral care products, makeup and color cosmetics, bath and shower products, fragrances, baby care products, grooming products, hair care products, and others. The skin care products segment led the market with a valuation of USD 21 billion in 2024 and is expected to grow at a CAGR of 6.9% between 2025 and 2034. Ethical considerations regarding skin health and the adverse effects of synthetic chemicals have fueled a shift toward herbal-based solutions. Consumers are actively investing in natural skincare formulations that provide hydration, anti-aging benefits, and protection against pollutants without the risks associated with harsh chemicals.

In terms of distribution channels, the market is divided into online and offline segments. The offline segment dominated in 2024, securing a market share of 57.7%, and is expected to grow at a CAGR of 6.5% through 2034. Brick-and-mortar retail stores, including supermarkets, drugstores, and specialty health and wellness stores, continue to thrive due to the tangible shopping experience they offer. Consumers prefer shopping in physical stores where they can test products, consult knowledgeable staff, and access in-store promotions and discounts. However, the online segment is gaining traction, with e-commerce platforms expanding their reach through subscription-based models, exclusive deals, and a growing assortment of herbal personal care products.

The United States herbal personal care products market reached USD 21.4 billion in 2024, driven by increasing consumer awareness and demand for natural, organic, and sustainable products. The country is witnessing a steady rise in the health and wellness movement, with consumers actively seeking chemical-free and eco-friendly personal care solutions. This growing preference for herbal alternatives is expected to propel further market expansion, creating lucrative opportunities for brands focusing on clean and green beauty innovations.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis, 2021 - 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factors affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
  • 3.1.7 Retailers
• 3.2 Impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rising consumer awareness
    • 3.2.1.2 Health and wellness trends
    • 3.2.1.3 Influencer marketing and social media trends
    • 3.2.1.4 Innovation in formulations
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 Market saturation and misleading products
    • 3.2.2.2 Consumer skepticism
• 3.3 Technology & innovation landscape
• 3.4 Consumer buying behavior analysis
  • 3.4.1 Demographic trends
  • 3.4.2 Factors affecting buying decision
  • 3.4.3 Consumer product adoption
  • 3.4.4 Preferred distribution channel
• 3.5 Growth potential analysis
• 3.6 Regulatory landscape
• 3.7 Pricing analysis
• 3.8 Porter’s analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 – 2034, (USD Billion)

• 5.1 Key trends
• 5.2 Skin care products
  • 5.2.1 Face creams & lotions
  • 5.2.2 Body creams & lotions
  • 5.2.3 Moisturizers
  • 5.2.4 Cleansers
  • 5.2.5 Sunscreens
  • 5.2.6 Anti-aging products
  • 5.2.7 Serums
  • 5.2.8 Other (exfoliators, eye creams, lip care etc.)
• 5.3 Oral care products
  • 5.3.1 Toothpaste
  • 5.3.2 Mouthwash
  • 5.3.3 Tooth powder
  • 5.3.4 Other (breath fresheners etc.)
• 5.4 Makeup and color cosmetics
  • 5.4.1 Foundation
  • 5.4.2 Lipsticks
  • 5.4.3 Eyeliners
  • 5.4.4 Powders
  • 5.4.5 Others (makeup removers, blushes and highlighters)
• 5.5 Bath & Shower Products
  • 5.5.1 Soaps
  • 5.5.2 Shower gels
  • 5.5.3 Bath oils
  • 5.5.4 Bath salts
  • 5.5.5 Others (bath bombs, scrubs etc.)
• 5.6 Fragrances
  • 5.6.1 Perfumes
  • 5.6.2 Deodorants
  • 5.6.3 Body mists
  • 5.6.4 Others (roll-ons, solid perfumes)
• 5.7 Baby care products
  • 5.7.1 Shampoos
  • 5.7.2 Lotions
  • 5.7.3 Oils
  • 5.7.4 Wipes
  • 5.7.5 Powder
  • 5.7.6 Others (diaper creams, etc.)
• 5.8 Grooming products
  • 5.8.1 Beard oils
  • 5.8.2 Aftershave lotions
  • 5.8.3 Shaving creams
  • 5.8.4 Others (waxing strips and kits, razors and trimmers etc.)
• 5.9 Hair care products
  • 5.9.1 Shampoos
  • 5.9.2 Conditioners
  • 5.9.3 Hair oils
  • 5.9.4 Hair masks
  • 5.9.5 Hair serums
  • 5.9.6 Other (hair tonics, hair sprays, hair dyes and colors etc.)
• 5.10 Others (intimate care, nail care etc.)

Chapter 6 Market Estimates & Forecast, By Skin Type, 2021 – 2034, (USD Billion)

• 6.1 Key trends
• 6.2 Normal skin
• 6.3 Dry skin
• 6.4 Oily skin
• 6.5 Combination skin
• 6.6 Sensitive skin

Chapter 7 Market Estimates & Forecast, By Form, 2021 – 2034, (USD Billion)

• 7.1 Key trends
• 7.2 Creams
• 7.3 Lotions
• 7.4 Liquids
• 7.5 Bars
• 7.6 Gels
• 7.7 Oils
• 7.8 Other (foam, sprays, powders, etc.)

Chapter 8 Market Estimates & Forecast, By Ingredient, 2021 – 2034, (USD Billion)

• 8.1 Key trends
• 8.2 Plant-based ingredients
• 8.3 Essential oils
• 8.4 Natural extracts
• 8.5 Other herbal ingredients (activated charcoal, dead sea minerals)

Chapter 9 Market Estimates & Forecast, By Consumer Group, 2021 – 2034, (USD Billion)

• 9.1 Key trends
• 9.2 Men
• 9.3 Women
• 9.4 Children

Chapter 10 Market Estimates & Forecast, By Price, 2021 – 2034, (USD Billion)

• 10.1 Key trends
• 10.2 Low
• 10.3 Medium
• 10.4 High

Chapter 11 Market Estimates & Forecast, By Distribution Channel, 2021 – 2034, (USD Billion)

• 11.1 Key trends
• 11.2 Online retail
  • 11.2.1 E-commerce platforms
  • 11.2.2 Brand websites
• 11.3 Offline retail
  • 11.3.1 Supermarkets/hypermarkets
  • 11.3.2 Specialty stores
  • 11.3.3 Pharmacies & drugstores
  • 11.3.4 Departmental stores

Chapter 12 Market Estimates & Forecast, By Region, 2021 – 2034, (USD Billion)

• 12.1 Key trends
• 12.2 North America
  • 12.2.1 U.S.
  • 12.2.2 Canada
• 12.3 Europe
  • 12.3.1 Germany
  • 12.3.2 UK
  • 12.3.3 France
  • 12.3.4 Italy
  • 12.3.5 Spain
• 12.4 Asia Pacific
  • 12.4.1 China
  • 12.4.2 India
  • 12.4.3 Japan
  • 12.4.4 South Korea
  • 12.4.5 Australia
  • 12.4.6 Malaysia
  • 12.4.7 Indonesia
• 12.5 Latin America
  • 12.5.1 Brazil
  • 12.5.2 Mexico
• 12.6 MEA
  • 12.6.1 Saudi Arabia
  • 12.6.2 UAE
  • 12.6.3 South Africa

Chapter 13 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

• 13.1 Amway Corporation
• 13.2 Aveda Corporation
• 13.3 Biotique
• 13.4 Burt's Bees
• 13.5 Dabur India Ltd.
• 13.6 Forest Essentials
• 13.7 Himalaya Drug Company
• 13.8 Kama Ayurveda
• 13.9 Khadi Natural
• 13.10 Lotus Herbals
• 13.11 Lush Fresh Handmade Cosmetics
• 13.12 Oriflame Cosmetics
• 13.13 Patanjali Ayurved Ltd.
• 13.14 The Body Shop International Limited
• 13.15 Weleda AG