草本美容产品市场规模、份额和成长分析（按产品、最终用途、分销管道和地区）- 2025-2032 年行业预测

预计到 2023 年全球草本美容产品市场规模将达到 845.2 亿美元，并从 2024 年的 920.4 亿美元增长到 2032 年的 1820.6 亿美元，预测期内（2025-2032 年）的复合年增长率为 8.9%。

由于消费者对健康益处和环境问题的认识不断提高，护肤和化妆品中寻求天然和有机成分，全球草本美容产品市场正在经历强劲增长。这一趋势是由人们对不含合成化学物质的产品的需求以及对草药成分功效的信心所推动的。尤其是亚太地区和北美地区，正引领这项运动，人们对阿育吠陀和草药护肤等传统疗法的兴趣日益浓厚。展望未来，市场已准备好进行创新，透过配方和永续包装的进步来满足消费者对植物来源美容解决方案不断变化的偏好。总体而言，该行业正在适应对清洁、环保产品日益增长的需求。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管格局
• 客户和购买标准分析
• 专利分析

草本美容产品市场规模（依产品及复合年增长率） (2025-2032)

• 市场概况
• 护肤
• 头髮护理
• 香味
• 其他的

草本美容产品市场规模（依最终用途和复合年增长率） (2025-2032)

• 市场概况
• 男性
• 女士

草本美容产品市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 大卖场
• 药局和药局
• 电子商务
• 其他的

草本美容产品市场规模（依地区划分）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• L'Oreal（France）
• Unilever（UK）
• Procter & Gamble（USA）
• Shiseido（Japan）
• Estee Lauder Companies（USA）
• Beiersdorf AG（Germany）
• Amway（USA）
• Natura & Co（Brazil）
• Weleda AG（Switzerland）
• Himalaya Herbals（India）
• Dabur India Ltd.（India）
• Lotus Herbals（India）
• Bio Veda Action Research Co.（India）
• Arbonne International, LLC（USA）
• Hemas Holdings PLC（Sri Lanka）
• Klienz Herbal Pvt. Ltd.（India）
• VLCC Health Care Ltd.（India）
• Patanjali Ayurved Ltd.（India）
• Forest Essentials（India）
• Khadi Natural（India）

结论和建议

Global Herbal Beauty Products Market size was valued at USD 84.52 billion in 2023 and is poised to grow from USD 92.04 billion in 2024 to USD 182.06 billion by 2032, growing at a CAGR of 8.9% during the forecast period (2025-2032).

The global herbal beauty products market is witnessing robust growth as consumers shift towards natural and organic ingredients in skincare and cosmetics, driven by heightened awareness of health benefits and environmental issues. The demand for products devoid of synthetic chemicals and the belief in the efficacy of herbal ingredients underpin this trend. Notably, the Asia-Pacific and North America regions are leading the charge, with a growing interest in traditional remedies like Ayurveda and Chinese herbal skincare. Looking ahead, the market is poised for innovation, with advancements in formulations and sustainable packaging to cater to evolving consumer preferences for plant-based beauty solutions. Overall, the sector is adapting to meet the increasing demand for clean, eco-friendly products.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Herbal Beauty Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Herbal Beauty Products Market Segments Analysis

Global Herbal Beauty Products Market is segmented by Product, End-Use, Distribution Channel and region. Based on Product, the market is segmented into Skin Care, Hair Care, Fragrance and Others. Based on End-Use, the market is segmented into Men and Women. Based on Distribution Channel, the market is segmented into Hypermarkets, Pharmacy & Drug Stores, E-Commerce and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Herbal Beauty Products Market

The Global Herbal Beauty Products market is experiencing robust growth, fueled by a noticeable increase in consumer awareness regarding the advantages of natural and herbal ingredients in beauty solutions. As more individuals prioritize their health and well-being, they are gravitating towards products that contain minimal synthetic chemicals, opting instead for those with natural formulations. This shift in consumer preferences has significantly propelled the demand for herbal beauty products, reflecting a broader trend towards cleaner and more sustainable beauty regimes. Consequently, brands that offer herbal and organic alternatives are well-positioned to capture the attention of today's conscious consumers.

Restraints in the Global Herbal Beauty Products Market

The Global Herbal Beauty Products market faces certain challenges related to the inherent properties of herbal ingredients. These natural components tend to be more affected by environmental variables and often possess a shorter shelf life when compared to their synthetic counterparts. As a result, manufacturers encounter difficulties in creating effective and stable herbal beauty products that can maintain their efficacy over extended periods. Overcoming these obstacles is essential for producers aiming to meet consumer demands for longer-lasting products while ensuring the integrity and effectiveness of the herbal formulations. This limitation could potentially hinder the growth of the herbal beauty product sector in the competitive market.

Market Trends of the Global Herbal Beauty Products Market

The Global Herbal Beauty Products market is experiencing a robust upward trend, fueled by a significant consumer shift towards natural and organic beauty solutions. As awareness of the detrimental effects of synthetic ingredients surges, consumers increasingly prefer products that are sustainably sourced and environmentally friendly. This growing demand aligns with the broader movement advocating for clean beauty, prompting brands to innovate and reformulate their offerings. Herbal beauty products, characterized by their use of plant-based ingredients and elimination of harsh chemicals, are at the forefront of this trend, capturing the attention of health-conscious consumers who prioritize both efficacy and environmental impact.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Patent Analysis

Global Herbal Beauty Products Market Size by Product & CAGR (2025-2032)

• Market Overview
• Skin Care
• Hair Care
• Fragrance
• Others

Global Herbal Beauty Products Market Size by End-Use & CAGR (2025-2032)

• Market Overview
• Men
• Women

Global Herbal Beauty Products Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets
• Pharmacy & Drug Stores
• E-Commerce
• Others

Global Herbal Beauty Products Market Size & CAGR (2025-2032)

• North America (Product, End-Use, Distribution Channel)
  • US
  • Canada
• Europe (Product, End-Use, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, End-Use, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, End-Use, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, End-Use, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• L'Oreal (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Weleda AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Himalaya Herbals (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dabur India Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lotus Herbals (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bio Veda Action Research Co. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arbonne International, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hemas Holdings PLC (Sri Lanka)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Klienz Herbal Pvt. Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VLCC Health Care Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Patanjali Ayurved Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Forest Essentials (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Khadi Natural (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations