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市场调查报告书
商品编码
1698517
蛋白粉市场机会、成长动力、产业趋势分析及2025-2034年预测Protein Powder Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025-2034 |
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2024 年全球蛋白粉市场价值为 246 亿美元，预计 2025 年至 2034 年期间的复合年增长率为 6.8%，这得益于消费者对营养和健康的意识不断增强。这种激增的原因是人们对高蛋白饮食的偏好日益增长、口味的多样化以及蛋白质在肌肉发育、代谢功能和免疫支持中发挥的关键作用。注重健康的个人和健身爱好者正在积极将蛋白粉纳入他们的饮食中，从而增强了不同人群的需求。
随着对预防性医疗保健的日益关注，消费者正在寻求支持整体健康和健身目标的产品。人们的生活方式变得更加积极，这推动了蛋白粉的需求，人们优先考虑膳食补充剂来提高运动表现和恢復能力。此外，快速的城市化和现代生活的快节奏导致人们更倾向于方便、随时可用的营养解决方案，这进一步推动了市场扩张。消费者正在寻找符合其饮食偏好的配方，无论是植物性的、有机的还是添加了额外营养素的。随着品牌不断创新，迎合不断变化的消费者偏好的新产品的推出正在极大地影响购买行为。
| 市场范围 | |
|---|---|
| 起始年份 | 2024 |
| 预测年份 | 2025-2034 |
| 起始值 | 246亿美元 |
| 预测值 | 462亿美元 |
| 复合年增长率 | 6.8% |
市场依蛋白质来源分为植物性蛋白质粉和动物性蛋白质粉。 2024 年，动物蛋白粉占据了 70% 的市场份额，这归功于其优越的氨基酸成分以及在肌肉恢復、体重管理和整体营养方面的有效性。这些配方被需要高品质蛋白质来优化表现的运动员、健美运动员和健身专业人士广泛采用。源自乳製品的乳清蛋白和酪蛋白由于其吸收迅速且对肌肉合成具有公认的益处而继续占据领先地位。同时，随着消费者寻求纯素和无过敏原的替代品，包括豌豆、大豆和大麻蛋白在内的植物蛋白粉也越来越受欢迎。各大品牌正在透过改进产品配方来应对这种转变，以提供可比较的蛋白质含量和更高的消化率。
蛋白粉市场的分销格局正在发生变化，线下和线上通路塑造着消费者的购买行为。 2024年，线下零售店将占65.4%的市场份额，这得益于消费者对店内产品试用和立即购买的偏好。超市、专业营养品商店和保健食品零售商仍是主要的销售管道，提供多种产品以满足不同消费者的需求。然而，电子商务平台的影响力日益增强，正在重塑市场格局。送货上门的便利，加上独家的线上折扣和订阅模式，促使消费者购买模式发生了转变。数位购物趋势加速发展，推动品牌透过有针对性的广告、影响力合作伙伴关係和社群媒体行销策略来优化其线上形象。公司正在利用资料分析来个人化产品、增强客户参与度并在竞争激烈的数位环境中推动销售。
美国蛋白粉市场预计到 2024 年将创造 87 亿美元的产值，仍然是全球产业扩张的关键参与者。预计到 2025 年，获得许可的食品商店数量将超过 165,000 家，线下分销管道将进一步增长。零售商正在积极适应不断变化的消费者偏好，透过改善产品展示、扩大类别选择以及提供店内咨询来增强客户体验。同时，受线上参与度和品牌主导行销活动的推动，数位销售管道正在呈指数级增长。公司不断创新以满足现代消费者的动态期望，确保产品在多个接触点上保持相关性和可近性。随着产业的发展，透过产品创新、策略合作伙伴关係和全通路分销实现竞争差异化对于维持市场动能仍然至关重要。
目录
第一章：方法论与范围
- 市场范围和定义
- 基础估算与计算
- 预测计算
- 资料来源
- 基本的
- 次要
- 付费来源
- 公共资源
- 初步研究和验证
- 主要来源
- 资料探勘来源
第二章：执行摘要
第三章：行业洞察
- 产业生态系统分析
- 影响价值链的因素
- 利润率分析
- 中断
- 未来展望
- 製造商
- 经销商
- 供应商格局
- 利润率分析
- 重要新闻和倡议
- 监管格局
- 衝击力
- 成长动力
- 健康意识不断提高
- 有多种口味可供选择
- 拓展线下分销通路
- 产业陷阱与挑战
- 原物料价格波动
- 标籤错误或产品效力不一致
- 成长动力
- 成长潜力分析
- 波特的分析
- PESTEL 分析
第四章：竞争格局
- 介绍
- 公司市占率分析
- 竞争定位矩阵
- 战略展望矩阵
第五章：市场估计与预测：按来源，2021 年至 2034 年
- 主要趋势
- 植物性
- 大豆
- 螺旋藻
- 麻
- 米
- 豌豆
- 其他的
- 动物性
- 乳清
- 酪蛋白
- 蛋
- 鱼
- 昆虫
第六章：市场估计与预测：按应用，2021 年至 2034 年
- 主要趋势
- 人类营养补充品
- 运动营养
- 功能性食品
- 动物营养补充品
- 家禽
- 猪
- 牛
- 水产养殖
- 马
- 其他的
第七章：市场估计与预测：按配销通路，2021 年至 2034 年
- 主要趋势
- 超市/大卖场
- 在线的
- 药局
- 营养保健食品店
- 其他的
第八章：市场估计与预测：按地区，2021 年至 2034 年
- 主要趋势
- 北美洲
- 我们
- 加拿大
- 欧洲
- 德国
- 英国
- 法国
- 西班牙
- 义大利
- 俄罗斯
- 亚太地区
- 中国
- 印度
- 日本
- 澳洲
- 韩国
- 拉丁美洲
- 巴西
- 墨西哥
- 中东和非洲
- 沙乌地阿拉伯
- 南非
- 阿联酋
第九章：公司简介
- ABH Pharma Inc
- Melaleuca Inc
- Amway
- Abbott Laboratories
- Glanbia Group.
- GlaxoSmithKline
- Herbalife International of America, Inc.
- GNC Holdings
- Living Inc
- Omega Protein
- Vitaco Health
- Atlantic Multipower UK Limited
- Dalblads
- Atlantic Multipower
The Global Protein Powder Market, valued at USD 24.6 billion in 2024, is projected to expand at a CAGR of 6.8% from 2025 to 2034, driven by increasing consumer awareness of nutrition and wellness. This surge is fueled by a rising preference for high-protein diets, the availability of diverse flavors, and the crucial role protein plays in muscle development, metabolic function, and immune support. Health-conscious individuals and fitness enthusiasts are actively incorporating protein powders into their diets, reinforcing demand across various demographics.
With an increasing focus on preventive healthcare, consumers are seeking products that support overall well-being and fitness goals. The demand for protein powders is also being driven by a shift toward active lifestyles, where individuals prioritize dietary supplementation to enhance performance and recovery. Additionally, rapid urbanization and the fast-paced nature of modern living have led to a preference for convenient, on-the-go nutrition solutions, further propelling market expansion. Consumers are looking for formulations that align with their dietary preferences, whether plant-based, organic, or fortified with additional nutrients. As brands continue to innovate, new product launches catering to evolving consumer preferences are significantly influencing purchasing behavior.
| Market Scope | |
|---|---|
| Start Year | 2024 |
| Forecast Year | 2025-2034 |
| Start Value | $24.6 Billion |
| Forecast Value | $46.2 Billion |
| CAGR | 6.8% |
The market is segmented by protein source into plant-based and animal-based protein powders. Animal-based protein powders dominated the market with a 70% share in 2024, attributed to their superior amino acid profile and effectiveness in muscle recovery, weight management, and overall nutrition. These formulations are widely adopted by athletes, bodybuilders, and fitness professionals who require high-quality protein for optimized performance. Whey and casein proteins, derived from dairy sources, continue to lead the segment due to their rapid absorption and proven benefits in muscle synthesis. Meanwhile, plant-based protein powders, including pea, soy, and hemp protein, are gaining traction as consumers seek vegan and allergen-free alternatives. Brands are responding to this shift by enhancing product formulations to offer comparable protein content and improved digestibility.
The distribution landscape of the protein powder market is evolving, with offline and online channels shaping consumer purchasing behavior. In 2024, offline retail stores held a 65.4% market share, driven by consumer preference for in-store product trials and immediate purchases. Supermarkets, specialty nutrition stores, and health food retailers continue to be primary sales channels, offering a diverse range of products catering to different consumer needs. However, the growing influence of e-commerce platforms is reshaping the market dynamics. The convenience of doorstep delivery, coupled with exclusive online discounts and subscription models, has prompted a shift in consumer buying patterns. Digital shopping trends have accelerated, pushing brands to optimize their online presence through targeted advertising, influencer partnerships, and social media marketing strategies. Companies are leveraging data analytics to personalize offerings, enhance customer engagement, and drive sales in a competitive digital landscape.
The U.S. protein powder market, generating USD 8.7 billion in 2024, remains a key player in global industry expansion. With the number of licensed edible stores expected to surpass 165,000 in 2025, offline distribution channels are poised for further growth. Retailers are actively adapting to changing consumer preferences by improving product placement, expanding category selections, and offering in-store consultations to enhance customer experiences. At the same time, digital sales channels are witnessing exponential growth, fueled by increasing online engagement and brand-led marketing initiatives. Companies are continuously innovating to meet the dynamic expectations of modern consumers, ensuring product offerings remain relevant and accessible across multiple touchpoints. As the industry advances, competitive differentiation through product innovation, strategic partnerships, and omnichannel distribution will remain critical in sustaining market momentum.
Table of Contents
Chapter 1 Methodology & Scope
- 1.1 Market scope & definition
- 1.2 Base estimates & calculations
- 1.3 Forecast calculation
- 1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
- 1.4.2.1 Paid sources
- 1.4.2.2 Public sources
- 1.5 Primary research and validation
- 1.5.1 Primary sources
- 1.5.2 Data mining sources
Chapter 2 Executive Summary
- 2.1 Industry synopsis, 2021-2034
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.2 Supplier landscape
- 3.3 Profit margin analysis
- 3.4 Key news & initiatives
- 3.5 Regulatory landscape
- 3.6 Impact forces
- 3.6.1 Growth drivers
- 3.6.1.1 Rising health awareness
- 3.6.1.2 Availability of various flavors
- 3.6.1.3 Expansion of offline distribution channels
- 3.6.2 Industry pitfalls & challenges
- 3.6.2.1 Fluctuations in price of raw materials
- 3.6.2.2 Mislabelling or inconsistent product potency
- 3.6.1 Growth drivers
- 3.7 Growth potential analysis
- 3.8 Porter's analysis
- 3.9 PESTEL analysis
Chapter 4 Competitive Landscape, 2024
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.3 Competitive positioning matrix
- 4.4 Strategic outlook matrix
Chapter 5 Market Estimates and Forecast, By Source, 2021 – 2034 (USD Billion) (Kilo Tons)
- 5.1 Key trends
- 5.2 Plant-based
- 5.2.1 Soy
- 5.2.2 Spirulina
- 5.2.3 Hemp
- 5.2.4 Rice
- 5.2.5 Pea
- 5.2.6 Others
- 5.3 Animal-based
- 5.3.1 Whey
- 5.3.2 Casein
- 5.3.3 Egg
- 5.3.4 Fish
- 5.3.5 Insect
Chapter 6 Market Estimates and Forecast, By Application, 2021 – 2034 (USD Billion) (Kilo Tons)
- 6.1 Key trends
- 6.2 Human nutrition supplement
- 6.2.1 Sports nutrition
- 6.2.2 Functional foods
- 6.3 Animal nutrition supplement
- 6.3.1 Poultry
- 6.3.2 Swine
- 6.3.3 Cattle
- 6.3.4 Aquaculture
- 6.3.5 Equine
- 6.3.6 Others
Chapter 7 Market Estimates and Forecast, By Distribution Channel, 2021 – 2034 (USD Billion) (Kilo Tons)
- 7.1 Key trends
- 7.2 Supermarket/Hypermarket
- 7.3 Online
- 7.4 Drugstore
- 7.5 Nutrition & health food store
- 7.6 Others
Chapter 8 Market Estimates and Forecast, By Region, 2021 – 2034 (USD Billion) (Kilo Tons)
- 8.1 Key trends
- 8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
- 8.3 Europe
- 8.3.1 Germany
- 8.3.2 UK
- 8.3.3 France
- 8.3.4 Spain
- 8.3.5 Italy
- 8.3.6 Russia
- 8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 India
- 8.4.3 Japan
- 8.4.4 Australia
- 8.4.5 South Korea
- 8.5 Latin America
- 8.5.1 Brazil
- 8.5.2 Mexico
- 8.6 Middle East and Africa
- 8.6.1 Saudi Arabia
- 8.6.2 South Africa
- 8.6.3 UAE
Chapter 9 Company Profiles
- 9.1 ABH Pharma Inc
- 9.2 Melaleuca Inc
- 9.3 Amway
- 9.4 Abbott Laboratories
- 9.5 Glanbia Group.
- 9.6 GlaxoSmithKline
- 9.7 Herbalife International of America, Inc.
- 9.8 GNC Holdings
- 9.9 Living Inc
- 9.10 Omega Protein
- 9.11 Vitaco Health
- 9.12 Atlantic Multipower UK Limited
- 9.13 Dalblads
- 9.14 Atlantic Multipower
