蛋白粉市场规模、份额、成长分析（按蛋白质类型、性质、来源、口味、用途、分销管道和地区）—产业预测，2025 年至 2032 年

预计到 2023 年全球蛋白粉市场规模将达到 244 亿美元，从 2024 年的 260.8 亿美元成长到 2032 年的 444.8 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.9%。

全球蛋白粉市场的发展受到消费者日益增强的健康意识和日益兴起的健身趋势的驱动。蛋白质补充剂的需求受到多元化消费者群体的推动，例如运动员、健身爱好者以及寻求将营养补充作为日常饮食一部分的个人。植物来源蛋白粉和洁净标示产品等产品配方的创新，正迎合消费者对天然成分不断变化的偏好。此外，包括电商平台在内的零售通路的不断拓展，也使更多人群能够接触到蛋白粉。随着消费者持续关注健康和保健，预计蛋白粉市场将保持强劲成长势头，这也反映了不同人群不断变化的饮食和生活方式选择。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 重大投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

蛋白粉市场规模（按蛋白质类型和复合年增长率） (2025-2032)

• 市场概览
• 乳清蛋白
• 酪蛋白
• 大豆蛋白
• 豌豆蛋白
• 米蛋白
• 大麻蛋白
• 蛋白
• 南瓜籽蛋白
• 植物性蛋白质混合物
• 其他的

蛋白粉市场规模（按类型和复合年增长率） （2025-2032 年）

• 市场概览
• 纯的
• 混合

蛋白粉市场规模（按来源和复合年增长率） （2025-2032 年）

• 市场概览
• 植物蛋白
• 动物性蛋白质

蛋白粉市场规模（依口味和复合年增长率） (2025-2032)

• 市场概览
• 清楚的
• 调味

蛋白粉市场规模（按用途和复合年增长率） (2025-2032)

• 市场概览
• 医疗用途
• 运动营养

蛋白粉市场规模（依分销管道和复合年增长率） (2025-2032)

• 市场概览
• 在线的
• 离线

蛋白粉市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Glanbia Plc（Ireland）
• Abbott Laboratories（USA）
• Nestle SA（Switzerland）
• Herbalife International of America, Inc.（USA）
• PepsiCo, Inc.（USA）
• Post Holdings, Inc.（USA）
• NOW Foods（USA）
• Quest Nutrition LLC（USA）
• The Bountiful Company（USA）
• Transparent Labs（USA）
• Myprotein（UK）
• RSP Nutrition（USA）
• Nutrabolt（USA）
• AMCO Proteins（USA）
• The Himalaya Drug Company（India）
• MuscleBlaze（India）
• Optimum Nutrition, Inc.（USA）

结论和建议

Global Protein Powder Market size was valued at USD 24.4 billion in 2023 and is poised to grow from USD 26.08 billion in 2024 to USD 44.48 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

Global protein powder market is driven by increasing health consciousness and the rising trend of fitness regimens among consumers. The demand for protein supplements is propelled by a diverse consumer base, including athletes, fitness enthusiasts, and individuals seeking nutritional support as part of their daily diets. Innovations in product formulations, such as plant-based protein powders and clean-label offerings, cater to shifting consumer preferences for naturally sourced ingredients. Additionally, the expansion of retail channels, including e-commerce platforms, enhances accessibility to a broader audience. As consumers continue to prioritize health and wellness, the protein powder segment is expected to maintain robust momentum, reflecting evolving dietary habits and lifestyle choices across various demographics.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Protein Powder market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Protein Powder Market Segments Analysis

Global Protein Powder Market is segmented by Protein Type, Nature, Source, Flavor, Utility, Distribution Channel and region. Based on Protein Type, the market is segmented into Whey Protein, Casein Protein, Soy Protein, Pea Protein, Rice Protein, Hemp Protein, Egg White Protein, Pumpkin Seed Protein, Mixed Plant-Based Protein Blends and Others. Based on Nature, the market is segmented into Pure and Blended. Based on Source, the market is segmented into Plant Protein and Animal Protein. Based on Flavor, the market is segmented into Plain and Flavored. Based on Utility, the market is segmented into Medical Use and Sports Nutrition. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Protein Powder Market

The Global Protein Powder market is significantly driven by the growing health consciousness among individuals regarding their diets and overall wellness. As more people embrace active lifestyles and fitness routines, there has been a marked increase in the use of protein supplements. Protein powders, being a convenient and effective means of boosting protein intake, especially appeal to athletes and those engaging in various physical activities. These supplements are recognized for their role in facilitating muscle repair, enhancing growth, and improving overall performance, contributing to their rising popularity within the athletic community. Consequently, this trend propels the demand for protein powders worldwide.

Restraints in the Global Protein Powder Market

The Global Protein Powder market faces significant restraints due to price volatility driven by various factors such as demand and supply fluctuations, agricultural weather conditions, geopolitical tensions, and currency exchange rate variations. This unpredictability complicates the ability of producers to estimate production costs and maintain stable pricing for their offerings. Unanticipated increases in raw material costs can lead to higher production expenses that are likely passed on to consumers, ultimately reducing the affordability of protein powders. As a result, this may diminish overall demand within the market, posing a challenge for manufacturers and distributors alike.

Market Trends of the Global Protein Powder Market

The Global Protein Powder market is experiencing a significant trend driven by the rapid expansion of e-commerce, which provides consumers with unparalleled access to a wide array of products from various suppliers and brands. This digital platform enables customers to effortlessly compare prices, explore diverse product lines, and make informed purchasing decisions without geographic limitations. The heightened consumer convenience fosters competition among brands to innovate and adapt to evolving preferences, consequently boosting sales. Additionally, with streamlined transactions, swift delivery, and personalized shopping experiences, e-commerce is accelerating the growth of the protein powder market, unlocking opportunities in previously untapped regions and enhancing global accessibility.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Protein Powder Market Size by Protein Type & CAGR (2025-2032)

• Market Overview
• Whey Protein
• Casein Protein
• Soy Protein
• Pea Protein
• Rice Protein
• Hemp Protein
• Egg White Protein
• Pumpkin Seed Protein
• Mixed Plant-Based Protein Blends
• Others

Global Protein Powder Market Size by Nature & CAGR (2025-2032)

• Market Overview
• Pure
• Blended

Global Protein Powder Market Size by Source & CAGR (2025-2032)

• Market Overview
• Plant Protein
• Animal Protein

Global Protein Powder Market Size by Flavor & CAGR (2025-2032)

• Market Overview
• Plain
• Flavored

Global Protein Powder Market Size by Utility & CAGR (2025-2032)

• Market Overview
• Medical Use
• Sports Nutrition

Global Protein Powder Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Protein Powder Market Size & CAGR (2025-2032)

• North America (Protein Type, Nature, Source, Flavor, Utility, Distribution Channel)
  • US
  • Canada
• Europe (Protein Type, Nature, Source, Flavor, Utility, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Protein Type, Nature, Source, Flavor, Utility, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Protein Type, Nature, Source, Flavor, Utility, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Protein Type, Nature, Source, Flavor, Utility, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Glanbia Plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife International of America, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Post Holdings, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NOW Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quest Nutrition LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Bountiful Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Transparent Labs (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Myprotein (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RSP Nutrition (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrabolt (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AMCO Proteins (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Himalaya Drug Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MuscleBlaze (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Optimum Nutrition, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations