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市场调查报告书
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1698526

婴儿护理产品市场机会、成长动力、产业趋势分析及 2025-2034 年预测

Baby Care Products Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025-2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 150 Pages | 商品交期: 2-3个工作天内

价格
简介目录

受出生率上升和消费者偏好变化的推动，全球婴儿护理产品市场预计在 2024 年达到 1076 亿美元，从 2025 年到 2034 年将以 4.3% 的复合年增长率增长。世界各地的父母都优先考虑高品质、安全、有效的婴儿护理用品，导致购买行为发生重大转变。随着人们对婴儿健康和卫生意识的增强，对符合严格安全标准并提供最大舒适度的产品的需求正在激增。

婴儿护理产品市场 - IMG1

生活方式的改变，特别是在城市地区，正在重塑婴儿照护模式。双收入家庭和不断增长的可支配收入促使父母投资优质和有机的婴儿护理解决方案。职场母亲数量的不断增加也影响了对方便、省时的婴儿护理产品的需求，包括即食有机食品、可生物降解的尿布和多功能婴儿用品。

市场范围
起始年份 2024
预测年份 2025-2034
起始值 1076亿美元
预测值 1644亿美元
复合年增长率 4.3%

数位平台的兴起在市场扩张中发挥关键作用。电子商务管道让父母可以轻鬆获得大量婴儿护理产品，让父母可以舒适地在家中比较、查看和购买商品。社群媒体影响者和线上育儿社群正在进一步影响消费者的决策，因为父母在购买之前会依赖同行的推荐和专家的评论。此外，产品创新的进步（例如低过敏性护肤品、不含 BPA 的餵食解决方案和符合人体工学的婴儿背带）正在激发消费者的兴趣并促进市场成长。

依年龄层划分，爬虫型婴儿（7-12 个月）的家长对市场的需求很大。该领域在 2024 年创造了 405 亿美元的产值，预计到 2034 年将达到 639 亿美元。随着婴儿的活动能力增强，父母积极寻求出牙辅助器、安全配件以及支持发育里程碑的互动玩具。对耐用、无毒、对发展有益的产品的需求不断增长，影响购买模式和品牌忠诚度。

按价格范围划分，中价位段在 2024 年占据主导地位，份额达 54.3%，价值 584 亿美元。中产阶级家庭，特别是发展中经济体的中产阶级家庭，正在推动这个细分市场的发展，在经济承受能力和品质之间取得平衡。这一类的父母非常注重产品的安全性，通常会选择能够确保舒适性和可靠性的知名品牌。此外，人们越来越意识到有机和无化学成分的婴儿护理产品的好处，这推动了对高端产品的需求，表明人们的购买决策正在更广泛地转向注重健康。

美国婴儿护理产品市场预计将大幅成长，2024 年市场规模将达到 336 亿美元，预计到 2034 年将达到 506 亿美元。跨世代的强劲经济参与正在推动需求，千禧世代和婴儿潮世代的父母对天然、有机和无化学成分的婴儿护理解决方案表现出强烈的偏好。消费能力的提高和对婴儿健康意识的增强使得防过敏和经过医学测试的产品越来越受欢迎。电子商务进一步加速了可近性，使消费者更容易找到适合他们需求的创新婴儿护理解决方案。由于永续性和安全性仍然是主要关注点，市场将持续创新和动态成长。

目录

第一章：方法论与范围

  • 市场范围和定义
  • 基础估算与计算
  • 预测参数
  • 资料来源
    • 基本的
  • 次要
      • 付费来源
      • 公共资源

第二章：执行摘要

第三章：行业洞察

  • 产业生态系统分析
    • 影响价值链的因素
    • 利润率分析
    • 中断
    • 未来展望
    • 製造商
    • 经销商
    • 零售商
  • 衝击力
    • 成长动力
      • 增加可支配收入
      • 增强健康意识
      • 电子商务的成长
      • 技术进步
    • 产业陷阱与挑战
      • 激烈的竞争
      • 严格的监管环境
  • 消费者购买行为分析
    • 人口趋势
    • 影响购买决策的因素
    • 消费者产品采用
    • 首选配销通路
    • 首选价格范围
  • 成长潜力分析
  • 监管格局
  • 定价分析
  • 波特的分析
  • PESTEL 分析

第四章：竞争格局

  • 介绍
  • 公司市占率分析
  • 竞争定位矩阵
  • 战略展望矩阵

第五章：市场估计与预测：按类型，2021 年至 2034 年

  • 主要趋势
  • 婴儿尿布和湿纸巾
    • 婴儿尿布
      • 免洗尿布
      • 可重复使用的尿布
    • 婴儿湿纸巾
      • 湿纸巾
      • 干巾
  • 婴儿食品和配方奶粉
    • 婴儿配方奶粉
    • 婴儿食品
  • 婴儿保养品和沐浴产品
    • 婴儿润肤露和乳霜
    • 婴儿洗髮精和沐浴露
    • 其他配件
  • 婴儿服饰和服饰
    • 上衣
    • 下装
    • 连体衣
    • 其他的
  • 餵食和护理产品
    • 婴儿奶瓶
    • 奶嘴
    • 餵食配件
  • 玩具和教育产品
  • 安全与安保产品
    • 婴儿监视器
    • 婴儿车
    • 安全门
    • 其他的
  • 家具和床上用品
  • 其他的

第六章：市场估计与预测：依年龄段，2021 年至 2034 年

  • 主要趋势
  • 新生儿（0-2个月）
  • 婴儿（3-6个月）
  • 爬行者（7-12个月）
  • 幼儿（1-3 岁）

第七章：市场估计与预测：以价格，2021 年至 2034 年

  • 主要趋势
  • 低的
  • 中等的
  • 高的

第八章：市场估计与预测：按配销通路，2021 年至 2034 年

  • 主要趋势
  • 在线的
    • 电子商务
    • 公司拥有的网站
  • 离线
    • 超市/大卖场
    • 专卖店
    • 药局和药局
    • 其他零售业态

第九章：市场估计与预测：按地区，2021 年至 2034 年

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • 中东及非洲
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋

第十章：公司简介

  • Abbott Laboratories
  • Artsana Group
  • Babyganics LLC
  • Burt's Bees (Clorox Company)
  • Carter's, Inc.
  • Graco (Newell Brands)
  • Johnson & Johnson
  • Kimberly-Clark Corporation
  • Laboratoires Expanscience
  • Munchkin, Inc.
  • Nestlé SA
  • Pigeon Corporation
  • Procter & Gamble (P&G)
  • Seventh Generation Inc.
  • The Honest Company
简介目录
Product Code: 7250

The Global Baby Care Products Market, valued at USD 107.6 billion in 2024, is projected to grow at a CAGR of 4.3% from 2025 to 2034, driven by increasing birth rates and evolving consumer preferences. Parents worldwide are prioritizing high-quality, safe, and effective baby care items, leading to a significant shift in purchasing behavior. As awareness of infant health and hygiene grows, demand for products that meet stringent safety standards and offer maximum comfort is surging.

Baby Care Products Market - IMG1

Changing lifestyle patterns, particularly in urban areas, are reshaping the baby care landscape. Dual-income households and rising disposable incomes are prompting parents to invest in premium and organic baby care solutions. The increasing presence of working mothers in the workforce has also influenced the demand for convenient, time-saving baby care products, including ready-to-use organic foods, biodegradable diapers, and multi-functional baby gear.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$107.6 Billion
Forecast Value$164.4 Billion
CAGR4.3%

The rise of digital platforms is playing a pivotal role in market expansion. E-commerce channels provide easy access to a vast selection of baby care products, enabling parents to compare, review, and purchase items from the comfort of their homes. Social media influencers and online parenting communities are further shaping consumer decisions, as parents rely on peer recommendations and expert reviews before making purchases. Additionally, advancements in product innovation-such as hypoallergenic skincare, BPA-free feeding solutions, and ergonomic baby carriers-are fueling consumer interest and boosting market growth.

Segmented by age group, the market sees substantial demand from parents of crawlers (7-12 months). This segment generated USD 40.5 billion in 2024 and is expected to reach USD 63.9 billion by 2034. As babies become more mobile, parents actively seek teething aids, safety accessories, and interactive toys that support developmental milestones. The need for durable, non-toxic, and developmentally beneficial products continues to rise, influencing purchasing patterns and brand loyalty.

By price range, the medium segment held a dominant 54.3% share in 2024, accounting for USD 58.4 billion. Middle-class families, particularly in developing economies, are driving this segment, balancing affordability with quality. Parents in this category are highly conscious of product safety, often opting for well-established brands that ensure comfort and reliability. Additionally, growing awareness of the benefits of organic and chemical-free baby care products is pushing demand for premium options, indicating a broader shift toward health-conscious purchasing decisions.

US baby care products market is poised for significant growth, generating USD 33.6 billion in 2024 and projected to reach USD 50.6 billion by 2034. Strong economic participation across generations is fueling demand, with millennial and baby boomer parents showing a strong preference for natural, organic, and chemical-free baby care solutions. Increased spending power and heightened awareness of infant health contribute to the rising popularity of hypoallergenic and medically tested products. E-commerce is further accelerating accessibility, making it easier for consumers to discover innovative baby care solutions tailored to their needs. As sustainability and safety remain key concerns, the market is set for continuous innovation and dynamic growth.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definition
  • 1.2 Base estimates & calculations
  • 1.3 Forecast parameters
  • 1.4 Data sources
    • 1.4.1 Primary
  • 1.5 Secondary
      • 1.5.1.1 Paid sources
      • 1.5.1.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry synopsis, 2021 - 2034

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
    • 3.1.7 Retailers
  • 3.2 Impact forces
    • 3.2.1 Growth drivers
      • 3.2.1.1 Increasing disposable income
      • 3.2.1.2 Increasing health consciousness
      • 3.2.1.3 Growth of e-commerce
      • 3.2.1.4 Technological advancements
    • 3.2.2 Industry pitfalls & challenges
      • 3.2.2.1 Intense competition
      • 3.2.2.2 Stringent regulatory environment
  • 3.3 Consumer buying behavior analysis
    • 3.3.1 Demographic trends
    • 3.3.2 Factors affecting buying decision
    • 3.3.3 Consumer product adoption
    • 3.3.4 Preferred distribution channel
    • 3.3.5 Preferred price range
  • 3.4 Growth potential analysis
  • 3.5 Regulatory landscape
  • 3.6 Pricing analysis
  • 3.7 Porter's analysis
  • 3.8 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Type, 2021 – 2034 (USD Billion) (Million Units)

  • 5.1 Key trends
  • 5.2 Baby diapers and wipes
    • 5.2.1 Baby diapers
      • 5.2.1.1 Disposable diapers
      • 5.2.1.2 Reusable diapers
    • 5.2.2 Baby Wipes
      • 5.2.2.1 Wet wipes
      • 5.2.2.2 Dry wipes
  • 5.3 Baby food and formula
    • 5.3.1 Infant formula
    • 5.3.2 Baby food
  • 5.4 Baby skincare and bath products
    • 5.4.1 Baby lotion and creams
    • 5.4.2 Baby shampoo and wash
    • 5.4.3 Other accessories
  • 5.5 Baby clothing and apparel
    • 5.5.1 Top wear
    • 5.5.2 Bottom wear
    • 5.5.3 Rompers
    • 5.5.4 Others
  • 5.6 Feeding and nursing products
    • 5.6.1 Baby bottles
    • 5.6.2 Pacifiers
    • 5.6.3 Feeding accessories
  • 5.7 Toys and educational products
  • 5.8 Safety and security products
    • 5.8.1 Baby monitors
    • 5.8.2 Baby strollers
    • 5.8.3 Safety gates
    • 5.8.4 Others
  • 5.9 Furniture and bedding
  • 5.10 Others

Chapter 6 Market Estimates & Forecast, By Age Group, 2021 – 2034, (USD Billion) (Million Units)

  • 6.1 Key trends
  • 6.2 Newborns (0-2 months)
  • 6.3 Infants (3-6 months)
  • 6.4 Crawlers (7-12 months)
  • 6.5 Toddlers (1-3 years)

Chapter 7 Market Estimates & Forecast, By Price, 2021 – 2034, (USD Billion) (Million Units)

  • 7.1 Key trends
  • 7.2 Low
  • 7.3 Medium
  • 7.4 High

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021 – 2034, (USD Billion) (Million Units)

  • 8.1 Key trends
  • 8.2 Online
    • 8.2.1 Ecommerce
    • 8.2.2 Company owned website
  • 8.3 Offline
    • 8.3.1 Supermarket/Hypermarket
    • 8.3.2 Specialty Stores
    • 8.3.3 Pharmacies and drugstores
    • 8.3.4 Other retail formats

Chapter 9 Market Estimates & Forecast, By Region, 2021 – 2034, (USD Billion) (Million Units)

  • 9.1 Key trends
  • 9.2 North America
    • 9.2.1 U.S.
    • 9.2.2 Canada
  • 9.3 Europe
    • 9.3.1 UK
    • 9.3.2 Germany
    • 9.3.3 France
    • 9.3.4 Italy
    • 9.3.5 Spain
  • 9.4 Asia Pacific
    • 9.4.1 China
    • 9.4.2 Japan
    • 9.4.3 India
    • 9.4.4 South Korea
    • 9.4.5 Australia
  • 9.5 Latin America
    • 9.5.1 Brazil
    • 9.5.2 Mexico
  • 9.6 MEA
    • 9.6.1 South Africa
    • 9.6.2 Saudi Arabia
    • 9.6.3 UAE

Chapter 10 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

  • 10.1 Abbott Laboratories
  • 10.2 Artsana Group
  • 10.3 Babyganics LLC
  • 10.4 Burt's Bees (Clorox Company)
  • 10.5 Carter's, Inc.
  • 10.6 Graco (Newell Brands)
  • 10.7 Johnson & Johnson
  • 10.8 Kimberly-Clark Corporation
  • 10.9 Laboratoires Expanscience
  • 10.10 Munchkin, Inc.
  • 10.11 Nestlé S.A.
  • 10.12 Pigeon Corporation
  • 10.13 Procter & Gamble (P&G)
  • 10.14 Seventh Generation Inc.
  • 10.15 The Honest Company