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市场调查报告书
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1627798

全球线上婴儿护理产品市场：预测（2025-2030）

Global Online Baby Care Products Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 120 Pages | 商品交期: 最快1-2个工作天内

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简介目录

全球线上婴儿护理产品市场预计将以 13.27% 的复合年增长率成长，到 2030 年，市场规模将从 2025 年的 464.08 亿美元达到 864.91 亿美元。

婴儿护理产品是专门为世界各地的婴幼儿以任何形式消费而设计、配製和製造的。婴儿护理产品包括多种类别的产品，包括油、霜、乳液、粉、婴儿车、婴儿配方奶粉和干粮。线上婴儿护理产品市场涉及在全球线上环境中提供产品的婴儿护理行业。

全球人口的成长预计将推动线上婴儿护理产品的全球市场。世界银行在资料中表示，世界人口持续成长，预计2021年将达到78.9亿人，2022年将达到79.5亿人，2023年将达到80亿人。 。该组织进一步指出，儘管世界出生率下降，到2022年将达到每名妇女生育2.3个孩子，但世界人口预计将以更稳定的速度成长。

全球线上婴儿护理产品市场的驱动因素

  • 智慧型手机的普及正在扩大线上婴儿护理产品的全球市场。

智慧型手机和行动应用程式的激增进一步推动了线上婴儿护理产品市场的发展。行动商务提供便利和行动访问，使消费者能够随时随地购物，从而促进市场成长。整体而言，由于网路普及率的提高、便利性、广泛的选择、竞争激烈的市场竞争、消费者评论、全球可近性以及行动商务的影响，市场持续成长。随着这些驱动因素继续影响消费者的偏好和行为，市场预计将继续成长。

全球线上婴儿护理产品市场的地理展望

  • 预计北美在预测期内将出现指数级增长。

在美国，日益增长的都市化趋势和网路普及率是未来几年推动线上婴儿护理产品需求的主要因素。此外，智慧型手机的日益普及预计将增加透过线上平台选择婴儿护理产品的可近性和便利性，进一步推动市场成长。例如，根据 GSMA 的数据，美国智慧型手机普及率将从 2022 年的 84% 成长到 2030 年的 89%。这突显了网路购物的良好前景，因为它为用户提供了无忧的购物体验。

此外，美国等新兴经济体的职业女性比例不断增加，预计将推动婴儿护理产品的线上销售。这是由于多次造访实体店带来的时间限制和挑战。

为什么要购买这份报告？

  • 富有洞察力的分析：获得涵盖关键和新兴地区的深入市场洞察，重点关注客户细分、政府政策和社会经济因素、消费者偏好、行业和其他子区隔。
  • 竞争格局：了解世界主要企业采取的策略策略，并了解透过正确的策略渗透市场的潜力。
  • 市场趋势和驱动因素：探索动态因素和关键市场趋势以及它们将如何影响未来的市场发展。
  • 可行的建议：利用洞察力做出策略决策，在动态环境中释放新的业务流和收益。
  • 受众广泛：对于新兴企业、研究机构、顾问、小型企业和大型企业有用且具有成本效益。

它有什么用？

产业和市场考量、机会评估、产品需求预测、打入市场策略、地理扩张、资本投资决策、法律规范与影响、新产品开发、竞争影响。

调查范围

  • 2022年至2030年实际资料和预测
  • 成长机会、挑战、供应链前景、法规结构、顾客行为、趋势分析
  • 竞争定位、策略和市场占有率分析
  • 区域收益成长和预测分析，包括细分市场和国家
  • 公司概况（策略、产品、财务状况、主要发展等）

目录

第一章简介

  • 市场概况
  • 市场定义
  • 调查范围
  • 市场区隔
  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关利益者的主要利益

第二章调查方法

  • 研究设计
  • 调查过程

第三章执行摘要

  • 主要发现
  • CXO观点

第四章市场动态

  • 市场驱动因素
  • 市场限制因素
  • 波特五力分析
  • 产业价值链分析
  • 分析师观点

第五章全球线上婴儿护理产品市场：按类型

  • 介绍
  • 婴儿食品
    • 干燥婴儿食品
    • 配方奶粉
    • 其他的
  • 婴儿护肤品
    • 洗剂
    • 奶油
    • 其他的
  • 婴儿护髮产品
    • 油
    • 洗髮精
    • 其他的
  • 婴儿安全及便利产品
    • 婴儿车
    • 婴儿车
    • 其他的

第六章全球线上婴儿护理产品市场：依平台分类

  • 介绍
  • 智慧型手机
  • 电脑/平板电脑

第七章全球线上婴儿护理产品市场：按地区

  • 介绍
  • 北美洲
    • 按类型
    • 按平台
    • 按国家/地区
  • 南美洲
    • 按类型
    • 按平台
    • 按国家/地区
  • 欧洲
    • 按类型
    • 按平台
    • 按国家/地区
  • 中东/非洲
    • 按类型
    • 按平台
    • 按国家/地区
  • 亚太地区
    • 按类型
    • 按平台
    • 按国家/地区

第八章竞争环境及分析

  • 主要企业及策略分析
  • 市场占有率分析
  • 合併、收购、协议和合作
  • 竞争对手仪表板

第九章 公司简介

  • Nature's One
  • Nestle
  • Johnson and Johnson
  • Himalaya Wellness Company
  • Mamaearth
  • The Honest Company, Inc.
  • Amishi Consumer Technologies Private Limited（MyGlamm）
  • Redsbaby
  • AG Industries
  • Orchid Lifescience
  • HCP Wellness Private Limited.
  • Pigeon Corporation
  • Chemco Group.
  • Eightex Incorporated.
  • Amaira Herbals
  • Mothercare Inc.
  • Procter & Gamble
简介目录
Product Code: KSI061612959

The global online baby care products market is expected to grow at a CAGR of 13.27%, reaching a market size of US$86.491 billion in 2030 from US$46.408 billion in 2025.

Baby care products are specifically designed, formulated, and manufactured for consumption in any form by infants around the globe. Baby care products include a wide category of products, like oils, creams, lotions, powders, strollers, milk formulas, and dried food, among others. The online baby care products market deals with the baby care industry which offers its products in the online landscape globally.

The increasing global population is expected to boost the global online baby care products market. The World Bank, in its data, stated that the global population is increasing at a constant pace, which was estimated at 7.89 billion in 2021 and 7.95 billion in 2022, growing to 8.02 billion in 2023. The organization further stated that although the fertility rate of the global population witnessed a decline, which was recorded at 2.3 births per woman in 2022, the global population is further expected to grow at a constant rate.

Global online baby care products market drivers

  • Widespread adoption of smartphones is increasing the global online baby care products market.

The widespread adoption of smartphones and mobile apps has further boosted the online baby care products market. Mobile commerce offers convenience and on-the-go accessibility, allowing consumers to purchase anytime and anywhere, contributing to market growth. Overall, the market continues to thrive due to increasing internet penetration, convenience, wide product assortment, competitive pricing, consumer reviews, global accessibility, and the influence of mobile commerce. As these drivers continue to shape consumer preferences and behaviour, the market is expected to experience sustained growth in the coming years.

Global online baby care products market Geographical outlook

  • North America is witnessing exponential growth during the forecast period.

In the United States, the rising trends of urbanization and booming internet penetration are major factors that will a significant role in boosting the demand for online baby care products in the coming years. Moreover, the growing adoption of smartphones will provide additional impetus to market growth with more accessibility and convenience in the selection of baby care products through online platforms. For instance, as per the GSMA, the adoption of smartphones across the United States will expand from 84% in 2022 to 89% by 2030. This highlights lucrative prospects since online shopping provides users with a hassle-free shopping experience.

Additionally, the rising proportion of working women in developed economies such as the United States is anticipated to propel the online sales of baby care products. This is due to the time constraints and challenges associated with multiple visits to physical stores.

Reasons for buying this report:-

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, other sub- segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape up future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decision to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data & forecasts from 2022 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)

The global online baby care products market is segmented and analyzed as follows:

By Type

  • Baby Food
  • Dried Baby Food
  • Milk Formula
  • Others
  • Baby Skin Care Products
  • Lotions
  • Creams
  • Others
  • Baby Hair Care Products
  • Oils
  • Shampoo
  • Others
  • Baby Safety and Convenience Products
  • Prams
  • Strollers
  • Others

By Platform

  • Mobile
  • PC/Tablets

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Indonesia
  • Thailand
  • Taiwan
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base and Forecast Years Timeline
  • 1.8. Key Benefits to the Stakeholder

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Processes

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings
  • 3.2. CXO Perspective

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis
  • 4.5. Analyst View

5. GLOBAL ONLINE BABY CARE PRODUCTS MARKET BY TYPE

  • 5.1. Introduction
  • 5.2. Baby Food
    • 5.2.1. Dried Baby Food
    • 5.2.2. Milk Formula
    • 5.2.3. Others
  • 5.3. Baby Skin Care Products
    • 5.3.1. Lotions
    • 5.3.2. Creams
    • 5.3.3. Others
  • 5.4. Baby Hair Care Products
    • 5.4.1. Oils
    • 5.4.2. Shampoo
    • 5.4.3. Others
  • 5.5. Baby Safety and Convenience Products
    • 5.5.1. Prams
    • 5.5.2. Strollers
    • 5.5.3. Others

6. GLOBAL ONLINE BABY CARE PRODUCTS MARKET BY PLATFORM

  • 6.1. Introduction
  • 6.2. Mobile
  • 6.3. PC/Tablets

7. GLOBAL ONLINE BABY CARE PRODUCTS MARKET BY GEOGRAPHY

  • 7.1. Introduction
  • 7.2. North America
    • 7.2.1. By Type
    • 7.2.2. By Platform
    • 7.2.3. By Country
      • 7.2.3.1. USA
      • 7.2.3.2. Canada
      • 7.2.3.3. Mexico
  • 7.3. South America
    • 7.3.1. By Type
    • 7.3.2. By Platform
    • 7.3.3. By Country
      • 7.3.3.1. Brazil
      • 7.3.3.2. Argentina
      • 7.3.3.3. Others
  • 7.4. Europe
    • 7.4.1. By Type
    • 7.4.2. By Platform
    • 7.4.3. By Country
      • 7.4.3.1. UK
      • 7.4.3.2. Germany
      • 7.4.3.3. France
      • 7.4.3.4. Italy
      • 7.4.3.5. Spain
      • 7.4.3.6. Others
  • 7.5. Middle East and Africa
    • 7.5.1. By Type
    • 7.5.2. By Platform
    • 7.5.3. By Country
      • 7.5.3.1. Saudi Arabia
      • 7.5.3.2. UAE
      • 7.5.3.3. Others
  • 7.6. Asia Pacific
    • 7.6.1. By Type
    • 7.6.2. By Platform
    • 7.6.3. By Country
      • 7.6.3.1. China
      • 7.6.3.2. Japan
      • 7.6.3.3. South Korea
      • 7.6.3.4. India
      • 7.6.3.5. Indonesia
      • 7.6.3.6. Thailand
      • 7.6.3.7. Taiwan
      • 7.6.3.8. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 8.1. Major Players and Strategy Analysis
  • 8.2. Market Share Analysis
  • 8.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 8.4. Competitive Dashboard

9. COMPANY PROFILES

  • 9.1. Nature's One
  • 9.2. Nestle
  • 9.3. Johnson and Johnson
  • 9.4. Himalaya Wellness Company
  • 9.5. Mamaearth
  • 9.6. The Honest Company, Inc.
  • 9.7. Amishi Consumer Technologies Private Limited (MyGlamm)
  • 9.8. Redsbaby
  • 9.9. A.G Industries
  • 9.10. Orchid Lifescience
  • 9.11. HCP Wellness Private Limited.
  • 9.12. Pigeon Corporation
  • 9.13. Chemco Group.
  • 9.14. Eightex Incorporated.
  • 9.15. Amaira Herbals
  • 9.16. Mothercare Inc.
  • 9.17. Procter & Gamble