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市场调查报告书
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1698539

洁面乳市场机会、成长动力、产业趋势分析及 2025-2034 年预测

Facial Cleanser Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025-2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 220 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2024 年全球洗面乳市场价值为 141 亿美元，预计 2025 年至 2034 年的复合年增长率为 5.9%。消费者对护肤和个人卫生的认识不断提高，推动了需求，越来越多的人投资高品质洗面乳。日益严重的皮肤问题，尤其是痤疮和皮肤敏感问题，进一步推动了市场扩张。消费者正在积极寻求适合特定皮肤需求的产品，从而推动了各种产品类别的需求。此外，人们对天然和有机护肤品的日益偏好也加速了人们采用植物性和无化学成分製成的清洁剂。消费者越来越倾向于清洁美容，他们仔细查看成分錶，并选择符合注重健康的生活方式的配方。市场也见证了护肤品配方的创新，先进的技术提高了产品功效和消费者体验。

洗面乳市场 - IMG1

市场按皮肤类型分类，包括中性皮肤、油性皮肤、干性皮肤、敏感性皮肤和混合性皮肤。 2024 年，针对中性皮肤设计的清洁剂创造了 44 亿美元的收入，而油性皮肤产品预计在 2025 年至 2034 年期间的复合年增长率为 6.1%。中性皮肤的人喜欢温和的清洁剂，以保持皮肤平衡，而不会过度干燥或油腻。油性皮肤的人寻求具有控油特性的配方，例如水杨酸、木炭和茶树油，以调节皮脂分泌并减少痘痘。去角质清洁剂仍然是防止毛孔堵塞和保持皮肤清洁的热门选择。

市场范围
起始年份 2024
预测年份 2025-2034
起始值 141亿美元
预测值 248亿美元
复合年增长率 5.9%

脸部清洁剂按产品类型细分，包括凝胶、乳霜和乳液、泡沫和条状清洁剂。 2024 年，凝胶洁面乳占据了 39% 的市场份额，因其质地轻盈、清洁效果好且不留残留而受到消费者的青睐。这些配方富含水杨酸和过氧化苯甲酰，特别受到易长粉刺和油性皮肤人士的欢迎。乳霜转泡沫洁面乳因其保湿特性而备受青睐，可在深层清洁的同时保护肌肤屏障。

由于其环保特性和减少包装浪费，条形清洁剂的需求越来越大。注重永续性的消费者更喜欢可生物降解和可回收的包装，这进一步影响了购买决策。经常添加活性碳、黏土和精油等天然成分，使条状清洁剂成为寻求清洁和环保护肤程序的人的首选。

2024 年，美国占据市场主导地位，占据北美市场 79% 的份额，创造 33 亿美元的收入。美国的成长归因于护肤意识的提高、社群媒体的影响力以及对天然护肤产品的需求的增加。痤疮仍然是一个普遍关注的问题，尤其是在青少年和年轻人中，这导致对含有抗痤疮成分的清洁剂的需求很高。随着消费者优先考虑有效的护肤解决方案并采用个人化的护肤方案，市场预计将继续扩大。

目录

第一章：方法论与范围

  • 市场范围和定义
  • 基础估算与计算
  • 预测计算。
  • 资料来源
    • 基本的
    • 次要
      • 付费来源
      • 公共资源

第二章：执行摘要

第三章：行业洞察

  • 产业生态系统分析
    • 影响价值链的因素
    • 利润率分析
    • 中断
    • 未来展望
  • 供应商格局
  • 利润率分析
  • 重要新闻和倡议
  • 监管格局
  • 衝击力
    • 成长动力
      • 提高护肤意识
      • 天然和有机护肤产品需求不断成长
    • 产业陷阱与挑战
      • 副作用和皮肤屏障
      • 网路平台存在假冒风险
  • 成长潜力分析
  • 波特的分析
  • PESTEL分析

第四章：竞争格局

  • 介绍
  • 公司市占率分析
  • 竞争定位矩阵
  • 战略展望矩阵

第五章：市场估计与预测：依皮肤类型，2021-2034

  • 主要趋势
  • 正常皮肤
  • 油性肌肤
  • 皮肤干燥
  • 敏感肌肤
  • 混合性肌肤
  • 其他（皮肤粗糙等）

第六章：市场估计与预测：依产品类型，2021-2034

  • 主要趋势
  • 啫咖哩洁面乳
  • 霜状和乳液状清洁剂
  • 泡沫洁面乳
  • 酒吧清洁剂
  • 其他（湿纸巾、湿纸巾等）

第七章：市场估计与预测：依消费者群体，2021-2034 年

  • 主要趋势
  • 男性
  • 女性
  • 男女通用的

第八章：市场估计与预测：依最终用途，2021-2034

  • 主要趋势
  • 个人
  • 商业

第九章：市场估计与预测：按配销通路，2021-2034

  • 主要趋势
  • 在线的
    • 电子商务
    • 公司网站
  • 离线
    • 超市
    • 百货公司
    • 其他（个别店舖等）

第十章：市场估计与预测：按地区，2021-2034

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
    • 俄罗斯
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • MEA
    • 阿联酋
    • 沙乌地阿拉伯
    • 南非

第 11 章：公司简介

  • Amorepacific
  • Avon Products
  • Beiersdorf
  • Coty
  • Estée Lauder Companies
  • Johnson & Johnson
  • Kao
  • L'Oréal
  • Mary Kay
  • Neutrogena
  • Olay
  • Procter & Gamble
  • Shiseido Company
  • The Body Shop International
  • Unilever
简介目录
Product Code: 8949

The Global Facial Cleanser Market was valued at USD 14.1 billion in 2024 and is projected to grow at a CAGR of 5.9% from 2025 to 2034. Increasing consumer awareness about skincare and personal hygiene is driving demand, with more people investing in high-quality facial cleansers. Rising skin concerns, particularly acne and sensitivity, are further fueling market expansion. Consumers are actively seeking products tailored to specific skin needs, boosting demand across various product categories. Additionally, a growing preference for natural and organic skincare solutions is accelerating the adoption of cleansers made with plant-based and chemical-free ingredients. The shift towards clean beauty is evident, as consumers are scrutinizing ingredient lists and opting for formulations that align with health-conscious lifestyles. The market is also witnessing innovations in skincare formulations, with advanced technologies enhancing product efficacy and consumer experience.

Facial Cleanser Market - IMG1

The market is categorized by skin type, including normal, oily, dry, sensitive, and combination skin. In 2024, cleansers designed for normal skin generated USD 4.4 billion in revenue, while products for oily skin are anticipated to grow at a CAGR of 6.1% from 2025 to 2034. Individuals with normal skin prefer gentle cleansers that maintain skin balance without excessive dryness or oiliness. Those with oily skin seek formulations with oil-controlling properties, such as salicylic acid, charcoal, and tea tree oil, to regulate sebum production and reduce breakouts. Exfoliating cleansers remain a popular choice for preventing clogged pores and maintaining clear skin.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$14.1 Billion
Forecast Value$24.8 Billion
CAGR5.9%

Facial cleansers are segmented by product type, including gel, cream & lotion, foaming, and bar cleansers. Gel cleansers held a 39% market share in 2024, favored by consumers for their lightweight texture and ability to cleanse effectively without leaving residue. These formulations, enriched with salicylic acid and benzoyl peroxide, are particularly popular among those with acne-prone and oily skin. Cream-to-foam cleansers have gained traction for their hydrating properties, offering deep cleansing while preserving the skin barrier.

Bar cleansers are increasingly in demand due to their eco-friendly nature and reduced packaging waste. Consumers focused on sustainability prefer biodegradable and recyclable packaging, further influencing purchasing decisions. Natural ingredients such as activated charcoal, clay, and essential oils are frequently incorporated, making bar cleansers a preferred choice for those seeking a clean and environmentally responsible skincare routine.

The United States dominated the market in 2024, capturing 79% of the North American market and generating USD 3.3 billion in revenue. Growth in the U.S. is attributed to rising skincare awareness, social media influence, and increasing demand for natural skincare products. Acne remains a prevalent concern, particularly among teenagers and young adults, leading to a high demand for cleansers formulated with acne-fighting ingredients. The market is expected to continue expanding as consumers prioritize effective skincare solutions and adopt personalized skincare regimens.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definitions
  • 1.2 Base estimates & calculations
  • 1.3 Forecast calculations.
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
  • 3.2 Supplier landscape
  • 3.3 Profit margin analysis
  • 3.4 Key news & initiatives
  • 3.5 Regulatory landscape
  • 3.6 Impact forces
    • 3.6.1 Growth drivers
      • 3.6.1.1 Increasing awareness of skincare
      • 3.6.1.2 Rising demand for natural and organic products for skincare
    • 3.6.2 Industry pitfalls & challenges
      • 3.6.2.1 Side effects and barrier of skin
      • 3.6.2.2 Risk of counterfeiting on online platforms
  • 3.7 Growth potential analysis
  • 3.8 Porter's analysis
  • 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Skin Type, 2021-2034 (USD Billion) (Million Units)

  • 5.1 Key trends
  • 5.2 Normal Skin
  • 5.3 Oily skin
  • 5.4 Dry skin
  • 5.5 Sensitive skin
  • 5.6 Combination skin
  • 5.7 Others (rough skin, etc.)

Chapter 6 Market Estimates & Forecast, By Product Type, 2021-2034 (USD Billion) (Million Units)

  • 6.1 Key trends
  • 6.2 Gel cleanser
  • 6.3 Cream & lotion cleanser
  • 6.4 Foaming cleanser
  • 6.5 Bar cleanser
  • 6.6 Others (wipes, wet tissues, etc.)

Chapter 7 Market Estimates & Forecast, By Consumer Group, 2021-2034 (USD Billion) (Million Units)

  • 7.1 Key trends
  • 7.2 Male
  • 7.3 Female
  • 7.4 Unisex

Chapter 8 Market Estimates & Forecast, By End Use, 2021-2034 (USD Billion) (Million Units)

  • 8.1 Key trends
  • 8.2 Individual
  • 8.3 Commercial

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Billion) (Million Units)

  • 9.1 Key trends
  • 9.2 Online
    • 9.2.1 E-commerce
    • 9.2.2 Company website
  • 9.3 Offline
    • 9.3.1 Supermarkets
    • 9.3.2 Departmental stores
    • 9.3.3 Others (individual stores, etc.)

Chapter 10 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Million Units)

  • 10.1 Key trends
  • 10.2 North America
    • 10.2.1 U.S.
    • 10.2.2 Canada
  • 10.3 Europe
    • 10.3.1 UK
    • 10.3.2 Germany
    • 10.3.3 France
    • 10.3.4 Italy
    • 10.3.5 Spain
    • 10.3.6 Russia
  • 10.4 Asia Pacific
    • 10.4.1 China
    • 10.4.2 India
    • 10.4.3 Japan
    • 10.4.4 South Korea
    • 10.4.5 Australia
  • 10.5 Latin America
    • 10.5.1 Brazil
    • 10.5.2 Mexico
  • 10.6 MEA
    • 10.6.1 UAE
    • 10.6.2 Saudi Arabia
    • 10.6.3 South Africa

Chapter 11 Company Profiles

  • 11.1 Amorepacific
  • 11.2 Avon Products
  • 11.3 Beiersdorf
  • 11.4 Coty
  • 11.5 Estée Lauder Companies
  • 11.6 Johnson & Johnson
  • 11.7 Kao
  • 11.8 L'Oréal
  • 11.9 Mary Kay
  • 11.10 Neutrogena
  • 11.11 Olay
  • 11.12 Procter & Gamble
  • 11.13 Shiseido Company
  • 11.14 The Body Shop International
  • 11.15 Unilever